Starting Your Sales. Simple Steps To Gaining Your First Customers

1. Starting Your
Sales
1
Mick Griffin

2. Mick Griffin
Chief Revenue Office

4. 4
The Perception of a Sales Person

5. 5
The Perception of a Sales Person
Intrusive
Untrustworthy
Not interested In Your Needs
Relentless

6. 6
The Perception of a Sales Person
image

7. 60%
-7%
97%
Cold
Calling Is
Ineffective
Decline
Cold Lead
Gen
Expensive
Then
Social
The State Of Sales

8. 8
The Perception of a Sales Person

9. 9
74,000,000 Trailer Views
The Perception of a Sales Person
$250,000,000 Cost
$333,000,000 Revenue

10. 10
74,000,000 Leads
The Perception of a Sales Person
$250,000,000 Cost
$333,000,000 Revenue

11. Customers Are Now In Control

12. 12
Customers Are Now In Control

13. Cyber Monday
88% of consumers use Online Reviews
85% Check 10 Reviews
88% of consumers trust reviews more
then friends
44% will check even after making the
purchasing decision

14. 14

15. 15

16. 16

17. 17

18. 18

19. 19

20. What Is Modern Sales?

21. Customer Experience
What Is Modern Sales
Sales
Support Product
Marketing
HR
Accounting
Legal
IT Admins
Cleaners

22. 22
Know Your Audience
Keynote Template

23. SELLING TO
EVERYONE
IS
SELLING TO
NO ONE

24. Profiling

25. Profiling
Gender
Male
Age
30 - 45
Location
North
AmericaJob Title
CMO
15- 30
Employees
LinkedIn
Mashable
Infographics
Ease Of Use
Plug and
Play
Integration
Support
Availability

26. Keywords
Sources
Key Selling
Points
Usage
Communication
Preference
Your Package

27. Your Package
KPI
Where to find
them
Preferred
Materials
Number of
Employes
Decision Maker

28. Generating Traffic
Keynote Template

29. Create Win - Wins

30. SaaS Holiday Hamper
17 Partners Featured
Cost 2 Hours Setup Time
Generated over 7,000 Users
Over 10,000 PLN In Sales

31. Ride the trends

32. Cyber Monday
Cost 8.3% LCV
Cost 2 Days Setup Time
150+ New Registrations
Over 7,000 PLN In Sales

33. Be Fast

34. Swiss Pricing
Cyber Monday
Swiss Pricing

35. Keynote Template
Your Sales Funnel

36. Your SaaS Sales Funnel

37. Your SaaS Sales Funnel

38. 38
Marketing To One
Keynote Template

39. 39
The Communication Funnel
Day 0
Welcome Email
Please Buy Our
Product.
Please Buy Our Product
Hidden In A Case Study
You Really Should Buy Our
Product.
You Will Miss Something Huge
Now You Don’t Have Our
Product
Last Chance To Buy
Our Product

40. 40
Dynamic Email Communication Funnel
➢

41. 41
Charts between sales and purchases
Lorem ipsum dolor sit amet, consectetuer
204
The Average Number
Of Emails Received
Per Day
📊

42. 42
Dynamic Email Communication Funnel
➢

43. 43
Dynamic Email Communication Funnel
➢
Open
Open /
No Click
Bounced
Unsub
Clicked
Unopened
Clicked
Opened
No Click
Clicked
%
%
%
%
%
Plus
Premium
Max

44. 44
No Doesn’t Mean Try Harder
Keynote Template

45. 45
No Means Be Smarter
Keynote Template

46. 46
Dynamic Communication Funnel
➢
Open
Open /
No Click
Bounced
Unsub
Clicked
Unopened
Clicked
Opened
No Click
Clicked
%
%
%
%
%

47. 47
Dynamic Communication Funnel
➢
Open
Open /
No Click
Bounced
Unsub
Clicked
Unopened
Clicked
Opened
No Click
Clicked
%
%
%
%
%
%

48. Social Media is a Lead Generation Platform

49. 49
The Perception of a Sales Person

50. 50
The Perception of a Sales Person

51. Social Media is a Lead Gen Platform

52. Social Media is a Lead Gen Platform

54. Social Media is a Lead Gen Platform

56. Live Tweeting Operations
Dr Live Tweets Orthopedic Surgery
Live Q&A as Surgeons Rotated
Built Trust and Subject Leader
15% increase in sales after

59. Social Selling
Twitter Interactions News Articles
2000+ 40+

60. Follow Your Audience

61. 5500
8000
20%
Shorter
Social
Sales
Process
New
LinkedIn
Groups
Daily
Quora
Questions
The State Of Social Sales

62. Social Selling
B2B Marketers Using Social
Media for Lead Generation
B2C Marketers Who Have
Acquired Sales Via
Facebook
%
%

63. Social Selling

64. Social Selling

65. Social Selling

66. Social Selling

68. Thank You
Mick Griffin
mick@brand24.net
pl.linkedin.com/in/mickgriffin