Key points; Fabien Major's Seminar in Toronto for DFSIN New ways to socialize for planners and advisors.

1. The new RUSH
Social medias Klondike

2. Menu
• Evolution of communication 10
• The WEB 2.0, the MOUTH-TO-EAR
• The revolution «Socialnomics»
• Business and the Web
• Main networks
• Required capital
• Game plan
• Social media live
• The future is now

3. When the rate of change inside an institution
becomes slower than the rate of change outside,
the end is in sight.
-Jack Welch

4. 2 essentials

5. Communication
changed, have you?

6. Citizens desert
traditional medias

7. Newspapers
What
crisis?
4/ 25
2
in crisis

8. You’re neglecting details

9. Last week
• ÉMILIE 41. Advertising writer. Sole heir
Industrial
to her dentist father.
• ERIK 43. Swedish, came in 2001 for a
NBC
training course. Agricultural engineer.
Worth: 750 000$
• PHILIPPE 46. Independent TV producer.
Investors
Impassionned by the Web. Owns SME.
370 000$ in RRSP
• SOPHIE. Divorced. Just received 1,2 Montrusco
million in a settlement.

10. Communication: is not
A statement
A web site
A journal MEANS
A brochure
A speech

11. To communicate
To Socialise
To Exchange
To Discuss
To Listen
To Retroact
To Collaborate
To Respect the Diversity

12. Communication IMPLIES 2

13. Web 1.0 vs Web 2.0
The difference?

14. WEB 1.0 vs 2.0
Tennis/ Telstar Tennis/ TopSpin
Solo in closed circuit Connected with the planet

15. «Gamers» Evolution

16. WEB 2.0
• Two-way Internet
• With Interactions
• With Propagation
• To Each His Word
• Direct Surveys
• Collective Brain
• Content Enriched by
Visitors

17. Wild Cats
...can bite

18. Complaint records
 Cell
phones
37
500
 Cable
32
600
 Finance
29
900
 New
cars
26
900
 Internet
21
500
 *Source:
Better
Business
Bureau
If they remain on the inside: their damages are limited

19. 10
SHARING
io ns
ill
35
m
io ns
p in
o

20. Simple but Genious Ideas
• After 5 months,Yahoo Answers: 10 millions
• +25% sales increase

21. 10 demandments
24h/7 days
Earn my trust
Get to Know me
Inspire me
Exceed my
Make it easy
expectations
Put me in charge
Stay with me
Guide me
Reward me
Of the Client
*www.tendemandments.com

22. The Banker TEST
I’m VERY interested
A service offered?
A good product?
Your city?

23. It’s ringing! Won’t you
pick up?

24. Your image on the WEB!
Control your image and the
message you’re sending!
Your clients are looking you up?
What are they finding?
Is it what you want them to?
Try Google and 123people.com

25. Strategic monitoring

26. Who owns a WEB site?
• Who ownes a blog?
• A Facebook account?
• A Youtube account?
• A Twitter account?
• A LinkedIn account?
• WHO thinks this nonsense is a waste of time and
money?

27. You are here!

28. Be social
Ask Questions
Read News
Listening the needs
A world of contacts

29. Your presence is
required
• Your clients are there
• Your competitors are (or will be) there
• Innovative businessmen are there
• Its’ users have larger incomes$
• Are you a Leader or a Follower?

30. Will you pick up?

31. Different Era
The playground
The video club
The chamber of commerce
The photo club
The newspaper
The general store
The GPS

32. Social Media
1. Wordpress: Manage and broadcast with a blog
2. Facebook: Find your friends
3. Linkedin: The Facebook of the business world
4. Twitter: THE Media, very IN! CONNECTS all the
others... For the SUPER INFLUENCORS!
5. Youtube: Exchange your videos
6. FlickR: Exchange your best pictures
7. Foursquare:Your favorite places (resto, café, gym...)

33. Where to start?
Let’s simplify...

34. The recipe
• Text and Visual Content
• Pleasant Visual
• Easy to get by
• Referencing (linked)
• WEB 2.0
• Blog
source:Tango.qc.ca

35. The essentials
• Blog : creates a personal shop window
• Twitter: makes you seen (and known) and
sends traffic
• Linked in: network of pros
Complementary...
• SlideShare :Your Powerpoint presentations
• Youtube: Your videos
• Facebook: I have more and more hesitations

36. HOW
MUCH $
CAPITAL needed?

37. What distinguishes you...
Is it your resumé?
Your BMW? Or maybe
your Pl.Fin., CMA, LL L.,
CLU, ING, M Fin., PhD,
CGA, MBA, CFA, CA, ...
et cetera?
...What persuades MOST

38. The CAPITAL
of SYMPATHY!

39. Investment$
• YOUR NAME.com 6.99$ / year (1and1.com)
• Blog WORDPRESS: Free HOSTING INCLUDED
(Optional: Add a domain - 5$)
• TWITTER: Free
• LINKEDiN: Free + 3 paying stages: 200$/year
50$/month and 500$/ month
• A LITTLE design, on call consultants - 50$/hour
• TIME!

40. Old Method:
SOCIALIZE

41. New method:
SOCIALIZE

42. To Start
• Friends
• Family
• Past colleagues
• Acquaintances
• Door-do-door
• Cold Calls

43. SHARE
Leisure - Food tastes
Professional Interests
Humanitarian causes - Groups of Interest
Neighbourhood associations - Amateur sports

44. ELITE ADVISOR
• SOCIABLE
• DISSOCIATES
HIMSELF
• COMMUNICATES
• LISTENS &
UNDERSTANDS
• GENEROUS
• OPEN
• RECEPTIVE

45. ... BEING
SOMEBODY

46. SOCIABLE IN LIFE &
ON THE WEB

47. Play in traffic
on 14,4 millions of results

48. Online
• WORDPRESS Blog base
• Linkedin
• Twitter
• Visualisation of relations TWITNEST
• MANAGEMENT by the CLIENT-software

49. ME inc. Architecture
My Web Site My LinkedIn
My Twitter
My Facebook
My Blog
My Youtube

50. Center of the
Universe

51. The content: The fuel
• Photo and video amateurs
• Financial news, opinions, products
• Economic situations
• Event witnesses
• Comments (moderated)
INVITE GOOGLE to send you some GUESTS

52. At the office, at home…
and in the palm of my hand!

53. GOOD
NEWS!
Even if you’re
not there yet,
YOU ARE IN
THE LEAD
Big banks FEAR social networks!
THEY FEAR THE SOCIAL...

54. Why?
The personnality
shows itself and isn’t
part of the process
anymore.
Employees become
unique and aren’t
interchangeable.

55. DANGER
• To mix WORK and personal LIFE

56. What if that was on the
FIRST PAGE ...

57. Remain alert...
• ONLY say and show what won’t
make you feel ashamed
• Monologue: OUT!
• ONLY speak business: OUT!
• Be regular
• Beware of Time Bandits!

58. About the ROI?
• Return on invest?
• Have you evaluated your
return on sociability?
• Return on IGNORING?

59. 2 essentials

60. The future is NOW!
The increased reality informs you on what
you’re looking at...

61. One more thing!

62. THANK
YOU