This document provides an overview of SEO basics and how SEO has changed over time. It discusses the key elements of on-page and off-page SEO in the past when it was more focused on keywords and links. It notes how SEO has evolved and is now more influenced by social media, relevance, and authority. The document debunks common SEO myths and provides tips for an effective content strategy and link building approach. Resources for continuing SEO education are also listed.

1. MAKING YOUR SEO THE
CINDY KELLY – MEDIA FUSION

2. WHO ARE YOU?
• President and CEO of Media Fusion
• Certified Inbound Marketing Professional
• Constant Contact Local Expert for Tampa
• AMA Board Member: 2012-2103
• @TWDCindyKelly

3. TONIGHT’S AGENDA
• THE SEO BASICS
• WHERE SEO WAS
• WHERE SEO IS NOW
• SEO MYTHS
• HOW TO TWERK YOUR SEO

4. THE BASICS

5. • SEO REFERS TO “ORGANIC” RESULTS
• HOW SEARCH ENGINES WORK
• SEARCH ENGINES HAVE A RESPONSIBILITY: RELEVANT & TRUSTWORTHY
• BLACK HAT VS. WHITE HAT SEO
BASICS OF SEO

6. SEO: PAST & PRESENT

7. • ON PAGE SEO:
• ONLY A FEW ELEMENTS TO MANAGE (KEYWORDS, URL, META/TITLE TAGS, HEADINGS,
ETC)
• MUCH SMALLER WEBSITES
• OFF PAGE SEO
• LINKS WERE EVERYTHING (QUANTITY VS QUALITY)
BACK IN THE DAY…

8. WHERE SEO IS NOW

9. • INFLUENCED BY SOCIAL MEDIA (KEYWORDS, AUTHORITY, POPULARITY, ETC)
• DETERMINED BY RELVANCE AND AUTHORITY OF YOUR WEBSITE & LINKS
• MONITORED AND REGULATED AROUND UPDATES LIKE PANDA, PENGUIN,
HUMMINGBIRD
TODAY SEO IS…

10. SEO MYTHS

11. • SEO IS ALL ABOUT RANKINGS
• KEYWORD DENSITY MATTERS
• SEO IS A ONE TIME THING
• THE MORE LINKS, THE BETTER
• I CAN GET MY IT GUY TO DO SEO
• CONTENT TRUMPS SEO
• KEYWORDS NEED TO BE AN EXACT MATCH
PANTS ON FIRE…

12. HOW TO BE AN SEO BADASS

13. • ESTABLISH A CONTENT STRATEGY & GOAL (OTHER THAN RANK)
• CREATE CONTENT THAT IS HELPFUL AND RELEVANT TO YOUR BUYER PERSONA
• RETHINK WHAT “KEYWORDS” AND “LINK BUILDING” MEANS
• UNDERSTAND TRANSACTIONAL VS INFORMATIONAL KEYWORDS
• USE A BLOG THAT IS ATTACHED TO YOUR WEBSITE DOMAIN
• USE GOOGLE+ (DAMN IT)
HOW TO BE AN SEO BADASS

14. • MOZ.ORG
• HUBSPOT.COM
• SEARCHENGINELAND.COM
• HIGHRANKINGS.COM
• SEOROUNDTABLE.COM
• MEDIAFUSIONNOW.COM (SHAMELESS PLUG)
TOP RESOURCES FOR SEO

15. • FREE SEO CONSULTATION
• FREE KEYWORD WORKSHEET
• @MEDIAFUSION
HOW CAN I HELP?