This document compares and contrasts the social networking sites Tumblr and Pinterest. It discusses their histories and growth rates, with Pinterest experiencing slow growth initially but a boom in 2012, while Tumblr saw steady growth from 2007-2012. Key differences noted are that Pinterest users tend to be older females interested in sharing interests and ideas visually, while Tumblr users skew younger and include more males using the site more for personal blogging and self-expression. The document also examines how each site is used by brands for social media marketing purposes.
12. DECEMBER 2011
2 MILLION
DECEMBER 2012 (NOW)
55 MILLION
MARCH 2012
5 MILLION
APRIL 2012
38,5 MILLION
JANUARY 2010
First Pin
AUGUST 2010
5 THOUSAND
JUNE 2012
49 MILLION
Pinterest: History and growth
13. MAY 2007
75 THOUSAND
MAY 2009
1,5 MILLION
JUNE 2010
10 MILLION
MARCH 2011
20 MILLION
DECEMBER 2011
40 MILLION
DECEMBER 2012 (NOW)
53 MILLION
Tumblr: History and growth
14. Comparison of growth
• Pinterest
• 2010-2012
• Slow growth
• Boom in April 2012
• Steady growth
• Tumblr
• 2007-2012
• Steady growth
• Most popular network
Comparison of growth
26. Personal research
Tumblr
- blog / website
- Possibility to adapt their
own theme
- no social networking
- Loyalty
- More man than women
- Layout
Pinterest
- Moodboards
- Artistic
- Social networking
- Linked to Facebook
account
- More women than men
36. • Themes
• Own design
• More personal
• Choose colors
• More diversity
• No themes
• Just the pinboard
• More structure
• Can’t choose colors
• Seems identical
38. • Spam messages
– Lol half of your followers are on tumblrdatinggame.com".
• Tumblr users are younger and single
– Scam became more successful
• Create account to hook up with Tumblr users
in your area
• Adult Friend Finder
39. • Offspring of Dating Game
• Fill out the form
• Pay the $9.95 trial fee
• Start earning money today
• Just to get credit card information
40. • More than 60.000 users fell for it
• Reblog link
• Loved the idea of petting a giraffe
52. The Goal of Sociale Media Marketing
• Offer different content so a broad audience can pick and
choose how to consume your content and interact with your
brand.
• The goal is to create content targeted to the audience that is
on that particularly platform to achieve maximum
– Brand awereness
– Word of Mouth Marketing
– Business growth
53. The Goal of Sociale Media Marketing:
The Today Show
58. Wich One for brands?
• Target: Women 25-44 years
old
• Lifestyle
• Particularly visual
• Target: 18-24 (young
people)
• Visual
– Audio content
– Text content