This document discusses social media and provides tips for non-profits on engaging with social media. It begins by defining social media and listing popular sites. It then addresses common myths and misconceptions about social media. The document provides examples of statistics for major social media platforms. It offers guidance on setting goals, tracking metrics, and getting started with social media. Finally, it addresses common fears and provides resources for non-profits.

1. New
Media
&
Social
Benefit

2. The World
Is Built On

3. Baltimore’s Networks
Dave Troy’s http://peoplemaps.org/

8. Social Media
Is All About
Relationships

9. Social Media Defined
Online tools that allow people to create and share content
• Collaborative projects • Social networking sites
(Wikipedia) (Facebook)
• Blogs and microblogs • Virtual games worlds
(Twitter) (World of Warcraft)
• Content communities • Virtual social worlds
(YouTube) (Second Life)

10. Everything
You Know Is

11. Social Media Myths
“My people aren’t on social
media.”
“We should be on all of the
sites. It’s free.”
“We’ll get an intern & let
them do it.”
“We’ll make a lot of money
without a lot of work.”

12. “My people aren’t on social media.”

13. “My people aren’t on social media.”

14. “My people aren’t on social media.”

15. Social Media Myths
“We should be on all of the
sites. It’s free.”
“We’ll get an intern & let “We’ll make a lot of money
them do it.” without a lot of work.”

16. Social Media Myths
“We’ll get an intern & let
them do it.”
“We’ll make a lot of money
without a lot of work.”

17. Social Media Myths
“We’ll make a lot of money
without a lot of work.”

18. Back To The

19. Some Examples
Quick Stats Vocabulary
> 955M monthly Profiles
active users Pages
Groups
> 552M daily active Friends
users
(June 2012)

21. Quick Stats Vocabulary
> 340M tweets daily Tweets
> 1.6B search queries Retweets
> 140M users Lists
Followers
(March 2012)

23. Quick Stats Vocabulary
> 175M members Profiles
Contacts
~4.2B searches in Companies
2011; likely 5.3B in Groups
2012
(August 2012)

25. Quick Stats Vocabulary
> 4B hours of video Channels
watched each
Uploads
month
Playlists
> 800M unique
visitors monthly
(April 2012)

27. Blogging
Quick Stats Vocabulary
> 181 million blogs Posts
Comments
• Mostly well RSS Feeds
educated women, News Reader
18-34
(March 2012)

29. Together Your
Process

31. The Process
Set a
goal
Collect
Reflect
baseline
& revise
data
Evaluate Try it

32. Is It Worth It?
E-newsletter Open Facebook Website Twitter Twitter Blog Blog
Subscribers Rate (%) Friends Visits Posts Followers Posts Traffic
Baseline 2000 23 10 4200 10 3 0 0
January 2225 29 30 5400 5 10 1 325
February 2275 27 60 5000 20 25 3 850
March 2375 22 87 5600 50 60 7 650
• Record the baseline • Look at trends
• Start simple • Give it time
• Look to your goal for • Don’t forget to
what to track translate numbers into
$ or services

33. What Do You Count?
• Engagement
– Likes, retweets
– Subscribers, followers
– Comments, click throughs,
opens
• Don’t forget qualitative data
• Tools
– Listening
– Google Analytics
– You Tube Insight
– Face Book Insights

34. General Tips
• Start small.
• Be present and engaged.
• Watch what other people do and then figure
out your style.
• Mix personal and professional. Or don't.
• No one knows what their first post should
be. Just post something and get it over with.

35. General Tips
• Make it a good habit.
• Be a person & remember that people are on
the other side.
• Post what you want, but be ready to live
with the consequences.
• Combine your online and offline networking
for the greatest impact.

36. Your

37. What Are Your Fears?
• I’m too busy.
• Staff will embarrass the organization.
• Public will criticize our organization.
• Others?

38. Resources
• Idealware - http://idealware.org/
• TechSoup - http://www.techsoup.org/
• NTEN - http://www.nten.org/
• Tech & Social Change Baltimore -
http://www.meetup.com/Tech-Social-Change-Baltimore/

39. Contact Information
Kate Bladow
Founder & Strategist
Powered Pursuits
kbladow@poweredpursuits.com
(406) 431-5597