How PMs Click with Product Marketers by fmr Paypal Product Marketer
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Main Takeaways: - What is Product Marketing? - What is the output of Product Marketers? - How do Product Marketers work with Product Managers? - What are some things we learn from the Product Management Course at Product School on where Product Marketers and Product Managers can have great impact to the end product? © 2019 Sana Ahmed PA 2-197-939
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How PMs Click with Product Marketers by fmr Paypal Product Marketer
- 1. www.productschool.com How PMs Click with Product Marketers by fmr Paypal Product Marketer
- 2. FREE INVITE Join 35,000+ Product Managers on
- 3. COURSES Product Management Learn the skills you need to land a product manager job
- 4. COURSES Coding for Managers Build a website and gain the technical knowledge to lead software engineers
- 5. COURSES Data Analytics for Managers Learn the skills to understand web analytics, SQL and machine learning concepts
- 6. COURSES Digital Marketing for Managers Learn how to acquire more users and convert them into clients
- 7. COURSES UX Design for Managers Gain a deeper understanding of your users and deliver an exceptional end-to-end experience
- 8. COURSES Product Leadership for Managers For experienced Product Managers looking to gain strategic skills needed for top leadership roles
- 9. COURSES Corporate Training Level up your team’s product management skills
- 11. How Product Managers can drive impact with Product Marketers by Sana Ahmed @Product School © 2019 Sana Ahmed PA 2-197-939
- 12. Hello! I am Sana Ahmed I love aligning: ◇technology ◇ people ◇and their successes 12 © 2019 Sana Ahmed PA 2-197-939
- 13. Places I’ve worked I’m a seasoned Product Marketer with over 10 years of experience. 13 © 2019 Sana Ahmed PA 2-197-939
- 14. Table of Contents ◇ Define Product Marketing ◇ Discuss Product Marketing Outputs ◇ Identify Product Managers and Product Marketers can drive impact together ◇ Examples from the Product Management Course @Product School 14 © 2019 Sana Ahmed PA 2-197-939
- 15. What is a Product Marketer?1 © 2019 Sana Ahmed PA 2-197-939
- 16. 16 Image: https://dribbble.com/shots/5753511-Redbull © 2019 Sana Ahmed PA 2-197-939
- 17. 17 Image: https://dribbble.com/shots/3979367-WisdumHunt-Chasing-The-Dream Image 2: https://dribbble.com/shots/2933118-Rocket-Animation © 2019 Sana Ahmed PA 2-197-939
- 18. Product Marketing Cross-functional Role Product Marketing 18 © 2019 Sana Ahmed PA 2-197-939
- 19. Product Marketing Outputs2 © 2019 Sana Ahmed PA 2-197-939
- 20. Deliverables 20 Go-to- market Strategy Sales Enablement Product Management Customer Experience © 2019 Sana Ahmed PA 2-197-939
- 21. Driving Impact with Product Managers and Product Marketers 3 © 2019 Sana Ahmed PA 2-197-939
- 22. 22 Image: https://i.pinimg.com/originals/bb/36/b7/bb36b78be01c0c7bd0d157e3b71c1f36.jpg © 2019 Sana Ahmed PA 2-197-939
- 23. 23 Image 1: https://www.youtube.com/watch?v=VpUIlV95Qwc Image 2: https://i.pinimg.com/originals/bb/36/b7/bb36b78be01c0c7bd0d157e3b71c1f36.jpg © 2019 Sana Ahmed PA 2-197-939
- 24. Align throughout the Product Lifecycle 24 Identify Plan Design Develop Launch Assess R E P E A T © 2019 Sana Ahmed PA 2-197-939
- 25. Key Opportunities and Skills from Product Management Course 4 © 2019 Sana Ahmed PA 2-197-939
- 26. Always be aligned: ◇ Customer Research ◇Product Roadmap ◇Design Sprints ◇End-to-end product launch 26 © 2019 Sana Ahmed PA 2-197-939
- 27. Key Takeaways ◇ Create strong alliances with Product and Product Marketing early on ◇ Understand end-to-end product launch cycle ◇ Capitalize on key opportunities together27 © 2019 Sana Ahmed PA 2-197-939
- 28. “ “Be unstoppable!” “Look at yourself in the mirror every morning and tell yourself you can succeed at anything you want!” - Joel Palathinkal, Senior Product Instructor at Product School 28 © 2019 Sana Ahmed PA 2-197-939
- 29. www.productschool.com Part-time Product Management, Coding, Data Analytics, Digital Marketing, UX Design and Product Leadership courses in San Francisco, Silicon Valley, New York, Santa Monica, Los Angeles, Austin, Boston, Boulder, Chicago, Denver, Orange County, Seattle, Bellevue, Washington DC, Toronto, London and Online
Editor's Notes
- Program description How can Product Managers work best with Product Marketers? Both team members play a critical part in the product cycle. This presentation will go into detail on how the principles from the Product Management book guides Product Managers on how they can make Product Marketers their most valuable allies. Join Sana Ahmed, a Product Marketer for over a decade, on chats about how Product Managers and Product Marketers can build and deliver a strong product into the marketplace. Main Takeaways: - What is Product Marketing? - What is the output of Product Marketers? - How do Product Marketers work with Product Managers? - What are some things we learn from the Product Management Course at Product School on where Product Marketers and Product Managers can have great impact to the end product?