How to Transition Into Product Management by Twitch Sr PM
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Main takeaways: - Deep dive into the transition to Product Management - How to approach and structure your job search to transition to Product - How to set yourself up for success.
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How to Transition Into Product Management by Twitch Sr PM
- 1. www.productschool.com How to Transition Into Product Management by Twitch Sr PM
- 2. FREE INVITE Join 35,000+ Product Managers on
- 3. COURSES Product Management Learn the skills you need to land a product manager job
- 4. COURSES Coding for Managers Build a website and gain the technical knowledge to lead software engineers
- 5. COURSES Data Analytics for Managers Learn the skills to understand web analytics, SQL and machine learning concepts
- 6. COURSES Digital Marketing for Managers Learn how to acquire more users and convert them into clients
- 7. COURSES UX Design for Managers Gain a deeper understanding of your users and deliver an exceptional end-to-end experience
- 8. COURSES Product Leadership for Managers For experienced Product Managers looking to gain strategic skills needed for top leadership roles
- 9. COURSES Corporate Training Level up your team’s product management skills
- 11. Senior Product Manager | Twitch Founding Team and COO | The Violet Society Business Lead and Board Member | Hack Mental Health About Me
- 12. My Background Honors B.S. Marketing B.S. Psychology Class of 2014 Associate Product Manager 2012-2015 Product Manager- Mobility 2015-2017 Product Manager- Notebooks 2017-2018 Senior Product Manager 2019
- 13. Hardware Software Components UI/UX Market Forecasting Data Infrastructure Early planning MVP 2-3 year product lifecycle Vendor management and stakeholders Weekly features Stakeholders Financial responsibility Minimal financials My Challenge
- 14. Customer Centric Structured Thinking Data Driven Communication Empathy User Experience Relationship Building Negotiation Hard Soft New perspective Vision Growth Mindset Enthusiasm What Makes A Great PM
- 16. RESUME PICTURE
- 24. Marathon picture
- 25. www.productschool.com Part-time Product Management, Coding, Data Analytics, Digital Marketing, UX Design and Product Leadership courses in San Francisco, Silicon Valley, New York, Santa Monica, Los Angeles, Austin, Boston, Boulder, Chicago, Denver, Orange County, Seattle, Bellevue, Washington DC, Toronto, London and Online
Editor's Notes
- At HP Mention products and 8 figure revenues (lolipop) Transition from HP Hardware to software Didn’t have an engineering background Tried to interview and got interviews but couldn’t get past the final rounds After 3-4 months of trying, went to product school to be able to speak to software PM concepts Currently at Twitch Talk about the team
- SLOW DOWN After going through differences: When interviewing, people didn’t understand the difficulties of hardware product management Assumption was to get a lot of pieces and just put it together Multiple versions and multiple workflows that makes it very complex Took a long time to figure out how to communicate this in a concise narrative to software PMs They naturally have did not have confidence in my ability to move fast Foundation of PM is same across the board Different backgrounds make it hard to understand, so need to: Communicate this well Be confident in your abilities Translatable skills
- SLOW DOWN
- SLOW DOWN I made the mistakes: Not enough prep work Applied to dream companies first Care.com example of applying to a company that broke your heart when you didn’t get it and how two software oriented questions were the difference Transition: So how should you about starting the job hunt?
- SLOW DOWN Re-did the entire resume Googled successful and unsuccessful resumes Made my resume in my own style Cut down to whatever is most important 1 page limit? As long as everything is relevant and important it’s fine to go over Add numbers in your resume (e.g., metrics you drove) Highlight variety of skills (e.g., driving vision, cross functional work) Find gaps in your resume by looking at what hiring managers say in their job descriptions Learn the things you don’t know (e.g., be able to explain what an API is, take a SQL class, make a UI mockup, understand MVP, do side projects) If your resume feels light, volunteer to do side projects at work or at friend’s companies and add it as a job to your resume Asked friendly PM hiring managers to give feedback Did 15 iterations of resume and it’s still not perfect
- Make a tiered list of companies Group them by how much you want to work there Put the ones you’re most excited about at the bottom of your list Put this list together by: Searching on job boards Looking on Crunchbase, Glassdoor, LinkedIn Telling people you’re looking and search through your network
- For every company on your list: Go through your LinkedIn and find people you know that work there, or know people who work there Message multiple people at the company (prioritize people you know or people you can get an intro to) Cast a wide net because not everyone will see your message or reply Many people will be willing to help, especially if you explain why you want to learn about the industry/space Give example of message outline that you used Don’t just say refer me UCSF example Talk to people at the company to understand their space and problems Informational interviews
- Do your research Google the company Read recent news article Learn what their latest strategy announcement Go learn about the history of the company Interviewers will actually be interested when they talk to you if you can speak to their company and their challenges and you will stand out
- Practice product questions, practice regular questions and have a framework, practice with other people so they can help fix the language Find questions on Google, Glassdoor Write out answers to every question Practice talking through your answers to people Get constructive feedback on the answer, body language, tone, confidence, set up, conciseness, details, etc. Example: We instead of I Ask people to make you think outside of the box: Arsh example
- Circles Method
- Apply to a handful Tier C first week Tighten answers and see where your gaps are Apply to more Tier C companies as you get better Start applying to Tier A and B and C once you get more confident Keep your vacation time for this period when you’ll have more interviews Tier C on Monday Keep time before Tier A/B so you can research and prep
- What I ended up doing: 3 weeks, 15 interviews This is hard, takes time and patience like the PM job itself Product manage the interview process itself