Deck includes links and training opportunities we discussed.

1. Adobe Marketo Engage User Group
Twin Cities Chapter
June 20, 2023

2. ©2020 Adobe. All Rights Reserved. Adobe
Confidential.
This MUG Meeting is being Recorded.
▪ To ensure that we are abiding by the MUG Code
of Conduct, we are informing all user group
attendees at this MN MUG meeting on June 20th,
2023 that this meeting will be recorded and sent
out to promote training, education, and future
learning.
▪ If you do not wish to participate in a LIVE
recorded session, please feel free to watch the
recording at a later time, which will be linked after
the meeting concludes, and send us any questions
you may have to chantal.peterson@leadous.com
or Advocacy@adobe.com.

3. © 2021 Adobe. All Rights Reserved. Adobe
Confidential.
Adobe Marketo Engage User Group
House Rules
In order to ensure our MUGs stay user-focused and a
safe space for members of the Marketing Nation to learn,
network, and problem solve, we ask that all MUG
attendees follow these rules:
• No self-promotion or pitching of any kind is permitted
at MUG events
• Don’t contact people outside of the User Group without
their consent
• If MUG members share their use case at the User
Group, please don’t share that information without
their consent

4. Agenda
Introductions
Maximizing Marketing's Impact: Adobe Marketo Engage
Enhancements and Securing Leadership Buy-In
Q&A
Upcoming Opportunities
Trivia!

5. ©2020 Adobe. All Rights Reserved. Adobe
Confidential.
New MN Chapter Co-Leaders
Chantal Peterson
Project Manager for
Leadous
Kelsey Sarff
Graphic Designer and
Brand Strategist at CIT

6. Group Introductions
Name
Company/Title
Favorite app on your phone

7. Maximizing Marketing's Impact:
Marketo Engage Enhancements and
Securing Leadership Buy-In
Jason Baer
Adobe
Sr. Manager, Value Engineering

10. $1.3 Trillion Spent on Digital Transformation (2019)
Wasted/Unmet Goals Met Goals
• Lack of employee buy-in
• Inadequate executive support
• Poor cross-functional alignment
• Lack of accountability
Source: McKinsey & Company, 2019

12. Stand-up & deploy See immediate impact Expand to next Restart process

13. Deploy a foundational
digital platform
A primary place to
engage a customer
Centralized place for
reports
Develop platform
power user(s)
Integrated view of
customer across
technologies
Begin basic
personalization tactics
Integrate more
advanced tech
Have a holistic
360- degree view
of customer
Real time
personalization,
performance and
reporting
Realization of your
objectives
Start the process
again based upon
other business needs

19. Experience
Manager
Target
RTCDP
Marketo
Measure
Workfront
Commerce

21. START
MISSION
MOON
LANDING
YEAR 1 YEAR 2
QI Q2 Q3 Q4 Q1 Q2 Q3 Q4
OBJECTIVE 1
OBJECTIVE 2
OBJECTIVE 3
OBJECTIVE 1 SUB
OBJECTIVE 1 SUB 2
OBJECTIVE 2 SUB 1
OBJECTIVE 2 SUB 2
OBJECTIVE 2 SUB 3
OBJECTIVE 2 SUB 3

24. Q&A

25. New Feature!
Engagement Canvas

26. Sound familiar?
Training new Marketo
Engage users
Explaining advanced logic
to non-Marketo Engage
users
Designing
how
leads
flow
through
the
funnel Diagnosing
inherited
instances
Correlating marketing
goals to campaigns
Creating comprehensive
nurture journey flows

27. © 2021 Adobe. All Rights Reserved. Adobe
Confidential.
• Easily manage and validate
interconnected campaigns with
visualization
• Increase operational efficiency with
enhanced error handling and
troubleshooting
• Accelerate time to value by quickly
onboarding new users
• Improve alignment across key
stakeholders with intuitive visuals
that provide insight into complex
campaigns
Build reusable campaigns and increase velocity with
the new Engagement Canvas in Marketo Engage
New Users
Power Users
Decision
Makers
Engagement Canvas (formerly
Journeys)

28. © 2021 Adobe. All Rights Reserved. Adobe
Confidential.
Who? When? Where?
All Marketo Engage users who have
access to Smart Campaigns
August 1st
- not a phased rollout
In current Marketo Engage instances
WHEN
WHERE
WHO
GA THIS
SUMMER

29. Upcoming Opportunities for
Chapter Members

30. © 2021 Adobe. All Rights Reserved. Adobe
Confidential.
PROGRAM OVERVIEW
CUSTOMER BENEFITS
The Adobe Marketo Engage Champion Program
recognizes individuals that play key roles as
thought leaders and product influencers by
sharing their technical expertise, best practices,
and strategies with the broader customer and
partner community and collaborating with Adobe
product leaders to support future visions of
Marketo Engage.
Adobe Marketo Engage Champion Program
Screen Shot Here
Who Is This
For?
• Certified Marketo Engage practitioners
• Marketing Operations thought leaders
and product influencers
• Customers passionate about supporting
broader Marketo Engage community
1. Develop deep connections with fellow Adobe
Marketo Engage experts from across the globe.
Network for continued learning and innovation.
2. Collaborate with Adobe product leaders to
provide guidance and feedback to inform future
visions of Marketo Engage.
3. Amplify thought leaders to inspire fellow
customers to engage across our community +
advocacy programs.
Scan To
Apply Now!

31. © 2021 Adobe. All Rights Reserved. Adobe
Confidential.
Upcoming webinars
Journeys in Marketo Engage – Be in
the Know!
June 21, 2023, at 11:00 AM ET
Join the Marketo Engage Product Marketing and
Product Management teams to get the inside
scoop on Journeys (visualization of campaigns) in
Marketo Engage!
Featuring Ambika Shetty, Senior Product Manager
at Adobe and Nikki Whang, Product Marketing
Manager at Adobe.
Register here
Champion Deep Dive: Inheriting an
Instance
June 7, 2023, at 11:00 AM ET
Learn some of the top tips from Marketo
Champions on what to do when you inherit a
Marketo instance!
Featuring Enrico De Leon, Sr. Manager of
Marketing Operations at Jama Software and
Courtny Edwards-Jones, Marketing Operations
Manager at Zuora.
Register here

32. © 2021 Adobe. All Rights Reserved. Adobe
Confidential.
New Webinar series: Champion Deep Dives
The Adobe Marketo Engage Champions are
launching a new webinar series titled "Deep Dives."
▪ The series will focus on Marketo features and
functionality including; marketing activities, Admin
responsibilities, Database/Analytics, Design studio and
much more!
▪ These will be technical, screen-share style
presentations with the goal of being able to follow along
and implement this live within your instance of Marketo
Engage.
▪ If you're interested, please join our community;
https://mugs.marketo.com/adobe-deep-dive-mug/
Join the chapter for updates!

33. © 2021 Adobe. All Rights Reserved. Adobe
Confidential.
Need to update your Marketo Engage certification?
Adobe now has 3 certifications for Marketo Engage
• Adobe Certified Professional - Adobe Marketo Engage: This new exam is ideal for marketers who
have about 3 - 6 months of Marketo Engage training and hands-on experience. (Update to the former
Marketo Certified Associate)
• Adobe Certified Expert - Adobe Marketo Engage Business Practitioner: This exam is ideal for
marketers and marketing consultants who have at least 18 months of Marketo Engage hands-on or
field experience. (Update to the former Marketo Certified Expert)
• Adobe Certified Master - Adobe Marketo Engage Architect: This certification defines a new standard
and process at the highest level. This certification is ideal for current Adobe Certified Experts who
have at least 5 years of experience designing marketing automation using Marketo Engage
Visit https://express.adobe.com/page/8OCuJK38uQWuT/ for more information &
exam guides!

34. Giveaway Trivia!