Digital Marketing for Business - DMFB Raleigh 2014 Trade Show
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Digital Marketing for Business Trade show that will be at the Raleigh Convention Center May 6 to 8 2014. Event summary, key activities, and descriptions of the 35 volunteer committees that run the conference.
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Digital Marketing for Business - DMFB Raleigh 2014 Trade Show
- 1. Digital Marketing for Business – DMFB Trade Show Overview Volunteer Committee Descriptions Raleigh Convention Center, May 6-8, 2014 www.DMFB.Net DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 1
- 2. Digital Marketing for Business Regional Conference Sessions - 42 - Small Business - Enterprise - Expert Exhibitors Workshops Networking Expert Area Summits Where Marketing Solutions are Shared DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 2
- 3. Volunteer Benefits Free Pass Name Listed on Website Web Backlink Name in Printed Guide Learn & Experience - List on Profile DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 3
- 4. Goals & Progress Attendees – 950 Sessions & Speakers – 42 (70) Exhibitors – 21 Sponsors – 32 Workshops – 21 Networking Events – 6 Marketing Directory – 1000 DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 4
- 5. Event Layout Registration Exhibit Areas Food Concession Session Rooms - 305A – Small Business - 305B – Enterprise - 305C – Expert Workshops Networking Room Office/Speaker Room http://digitalmarketingforbusiness/layout/ DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 5
- 6. DMFB Committees Blog Directory Event Guide Exhibitor Management Expert Area Facebook Marketing Graphics Linkedin Marketing Media Partners Mobile App Networking Events On Site Relations Operations DMFB – www.DigitalMarketingforBusiness.com MPEG Online Advertising Photos Public Relations Radio Advertising Registration SEO Social Media Speaker Management Speaker Dinners Surveys and Evaluations SWAG Bag Video Volunteer Management Website Workshops www.Althos.com © Althos, 2013 page 6
- 7. Blog Committee Information about DMFB Event Need: Comm Agents Key Tasks: - Sample Messages - Post Messages - Category Directory DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 7
- 8. Directory Committee List of Marketing Companies in Triangle Need: Researchers & Comm Agents Key Tasks: - Company List - Submission Requests - Verification DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 8
- 9. Email Marketing Committee Messages to Attendees and Other Lists Need: Campaign Mgrs, Copywriters Key Tasks: - List Building - Message Creation - Run Campaigns DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 9
- 10. Event Guide Committee Printed & Electronic Guide Need: Project Managers Key Tasks: - Gather Content - Rewrite & Package - Layout - Produce DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 10
- 11. Exhibitor Management Committee Gather Content & Coordinate Exhibitors Need: Relationship Agents Key Tasks: - Exhibitor Profile Data - Exhibitor Communication DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 11
- 12. Facebook Marketing Committee Facebook Posts, Page Content, and Paid FB Ads Need: Campaign Mgrs + Agents Key Tasks: - Facebook Posts - Facebook Page - Facebook Ads DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 12
- 13. Linkedin Marketing Committee Linkedin Group Posts, Page Content, and Paid Linkedin Ads Need: Campaign Mgrs + Agents Key Tasks: - Group Posts - Company Page - Linknedin Ads DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 13
- 14. Logo Merchandise Committee Merchandise with DMFB Brand Need: Product Manager, Graphics, Contest Manager Key Tasks: - Branded Gift Item - T-Shirt Contest - Logo Store DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 14
- 15. Media Partners Committee Get Media Channels to CoPromote Need: Marketing Agents Key Tasks: - Identify Media Channels - Contact & Negotiate - Manage DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 15
- 16. Mobile App Committee Downloadable Mobile Apps for DMFB Attendees Need: Researchers, App Deveopers Key Tasks: - Research Features - Select Platforms - Sponsorship Options - Manage & Update DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 16
- 17. Networking Events Committee Group Activities Needs: Marketing Agents Key Tasks: - Functions List - Location List - Agreements - Communication DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 17
- 18. Operations Committee Equipment and Facilities Management Need: Organizers and Staff Key Tasks: - AV - Catering - Furniture - Utilities - Staff Mgmt DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 18
- 19. On Site Relations Committee Monitor, Respond, & Encourage Onsite Social Content Need: Social Media Agents Key Tasks: - Monitor Plan - Agent List - Onsite Display - Activity Schedule DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 19
- 20. Online Advertising Paid Advertising Need Researchers, Copywriters and Managers Key Tasks - Competitive Research - Ad Creation - Campaign Management DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 20
- 21. Photo Committee Promotional Photos Social Photo Sharing Key Tasks: - Photo Events - Photo Sharing DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 21
- 22. Promotional Media Committee Signage and Digital Media Need: Graphic Artists Key Tasks: - Signage List - Graphics - Production DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 22
- 23. Promotional Partners Committee Registration Partners Need: Communication Agents Key Tasks: - Prospect List - Partner Messages - Discount Mgmt DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 23
- 24. Public Relations Publish Media and Respond to Press Needs: Press Agent and Copywriters Key Tasks: - Press Releases - Inquiry List DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 24
- 25. Registration Committee Process Passes and Issue Badges Need: Process Creators and Staff Volunteers Key Tasks - Badges - Registration Procedures - Staff Desks DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 25
- 26. SEO Committee Optimizes DMFB Websites and Links for Search Need: SEO Consultants, Link Agents Key Tasks: - SEO Research - SEO Profile - Link Building DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 26
- 27. Social Media Committee Post and Respond to Shared Media Need: Social Media Agents Key Tasks - Event Supplies - Directory - Marketing Tips DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 27
- 28. Speaker Management Committee Get Content from Speakers Need: Relationship Agents Key Tasks: - Speaker Profile Data - Presentation Content - Speaker Communication DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 28
- 29. Sponsorships Committee Get Companies to Contribute Support Need: Marketing & Sales Agents Key Tasks: - Identify Options - Create Packages - Promote & Manage DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 29
- 30. Surveying Committee Gather Feedback Before & After Need: Survey Agents Key Tasks: - Survey Categories - Survey Process DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 30
- 31. SWAG Bag Committee Gift Bag for Each Attendee Need: Promotion Agents and Insertion Staff Key Tasks: - SWAG Bag Options - Get Inserts - Assemble DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 31
- 32. Video Committee Produce Interviews and Event Videos Need Producers & Videographers Key Tasks - Setup Interview Process - Setup Video Interviews - On Site Video DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 32
- 33. Volunteer Management Receive, Approve, and Coordinate Volunteers Need Admin and Coordinators Key Tasks: - Setup Evaluation System - Process Requests - Volunteer Communication DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 33
- 34. Website Committee Create and Update Website Need: WordPress Editors and Admin Key Tasks - Gather Media - Create Web Pages DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 34
- 35. Workshop Committee Interactive Demonstrations Need: Communication, Managers Key Tasks: - Workshop List - Review Submissions - Manage Sessions DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 35
- 36. Key Documents Name Permission Doc Event Details Committee Folders Committee Plan Committee Task List Committee Member List DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 36
- 37. Whitepapers Solution Media Unique Description Free Listing on DMFB Website Lead Generation DiscoverNet.com DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 37
- 38. Internet Marketing for Business 1 Day Summit – May 6th Entry Level Marketing Separate Event QIC Learning DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 38
- 39. DMFB Volunteer To-Do List Update Name Permission Doc Join at Least 1 Committee Agree to Do at Least 1 Task DMFB – www.DigitalMarketingforBusiness.com MPEG www.Althos.com © Althos, 2013 page 39
Editor's Notes
- Who Goes to DMFB? Small business owners, marketing managers, and business consultants. Digital Marketing for Business is a regional conference that is designed to . Regional Conference – cost effective conference that brings in expert speakers primarily from the local area. Sessions – 50 minutes each. Short lunch break. Exhibitors – mostly media and business service providers. Workshops – interactive how-to training presentations. Networking Functions – gathering events. Gala Event – fun, awards. Summits – Internet Marketing for Business, Marketing Automation. Tagline - Where Marketing Solutions are Shared.
- Why Should People Volunteer to Organize a DMFB? Free pass, name published, web backlink, and to get marketing experience. Volunteer Benefits include free pass to the conference, name listed on website with backlink, name in printed event guide, and experience. Free Pass – one free full conference pass. If you already paid, you can get your money back or give your ticket to someone else. Name Listed on Website – if you are in marketing, being listed as a marketing conference organizer is good credibility. Web Backlink – to your website, Linkedin profile, or other website. Subject to review and approval – no adult sites. Name in Printed Guide – over 600 people will see the printed guide. Experience – should be the #1 reason you are helping. From your directd experience and your interaction with the other conference organizer members. You may be surprised by what we have learned.
- What are the Key Goals for DMFB? 600 attendees, 28 sessions, 20+ exhibitors, 25 sponsors, 6 networking functions, and a directory of 1000 companies. Goals and Progress include. Attendees – goal 800+. In 2013 there were 402 registered attendees. Sessions –42 sessions with 70+ speakers (some sessions have panels of speakers). Tracks - “Small Business” track “Enterprise” track “Expert” track. Exhibitors – 22 spots available Sponsors – goal 50. Many small sponsors (microsponsors). Directory – goal 1,000. General categories first. More detailed categories after the event.
- Where is the DMFB Conference? In the south lobby of the Raleigh Convention Center. Where can you find the event layout on the DMFB Website? – go to menu directory, then layout. Event Layout – registration area, exhibit area, food concession area, session conference rooms, networking room, and conference office. Registration – tables where people exchange their passes for badges. Exhibit Area – up to 20 exhibitors in lobby area outside the conference rooms. Food Concession – from 10:30 am to 2:30 pm each day. Cards with credit to purchase food. Session Rooms – 305a Small Business, 305B Enterprise, 305C Expert. Will be opened to a large room during the keynotes. Workshops – a room with live interactive demonstrations. Networking Room – a room with tables where people can meet and talk. Office/Speaker Ready Room – show management, press area, and speaker preparation area. Will have a computer with web access.
- Why are committees important for my event? abc DMFB Committees – coordinate activities and resources in key topic areas. Blog – news and tips how to attend and benefit the DMFB show. Directory – lists over 1,000 marketing companies in the Raleigh area (free listings). Email Marketing – coorinating and distributing messages – many campaigns and lists.. Event Guide – a marketing magazine that includes information about the DMFB show. Exhibitor Management – helping companies to run their booth at the DMFB. Facebook Marketing – Facebook page and advertising. Gala Event – fun and recognition party. Graphics – images and signage. Goodwill – funding and support for local community. Linkedin Marketing – Linkedin page and advertising. Marketing Awards – recognizing companies in the Raleigh area that have achieved marketing success. Media Partners – working with companies and organizations that co-promote the DMFB. Mobile App – creating a mobile app that provides information about the DMFB. Networking Events – coordinating activities where people can interact with each other (such as bar crawl). On Site Operations – helping to staff the event – registration table, setup, teardown. On Site Relations – monitoring, responding, and posting information at the conference.. Registration – processing registrations, preparing and distributing badges. Search Engine Marketing - SEM – paid marketing campaigns. Search Engine Optimization - SEO – optimization of search for DMFB. Social Media – coordinate social media, content, agents. Speaker Management – receive submissions, select speakers, speaker profiles, release forms. Speaker Dinners – get restaurant partners, coordinate with speakers, dinner signups. Surveys and Evaluations – gather and analyze feedback from the DMFB. SWAG Bag – pack list, pack bags. Video – create 100 interview videos, on site video recording. Volunteer Management – receive volunteer requests, review/approve, coordinate assignments, get permission. Website – manage WordPress website, gather and publish web pages. Workshops – list of interactive sessions, registration, coordinate workshop sponsors.
- Where can people find reliable information about the DMFB? The DMFB blog. The Blog Committee shares official information about the show. This includes session information, networking activities, logistics, and other . Objectives – information coordination, discovery (web traffic), and engagement (usable information). Strategy – authority content, multiple blog agents, focused posts, navigation menu, shared content file. Key Tasks – content gathering, post scheduling, blog posting, comment approval. Resources – agent list, harvesting file (spreadsheet), post management service People – researchers, copywriters, blog agents. Web Pages – blog, posting rules. Related Committees – Social Media
- What Companies can be Listed in the DMFB Marketing directory? Any company that provide marketing related products or services in the Raleigh area. Are There any Fees for Being Listed in the DMFB Directory? No. Directory Committee includes identifying marketing companies in Raleigh area, adding to index, and validating directory listings. Objectives – largest list of marketing companies in Raleigh area, indirect promotion. Committee Needs – researchers, communication agents. Strategy – seed list 200+, basic categories first, initial direct request campaign, and social media campaign. Key Tasks – setup directory on website, setup initial list, email to DMFB participants requesting listing, social media campaign, verification process. Resources – company list. Web Pages – directory program overview, submission form. Related Committees – registration, exhibitor, and sponsorship.
- How often to Email Attendees? Several directly after registration then about 1x per week until week before conference. Several emails directly before conference. Email Marketing is the management of messages that are sent to attendees and other lists. Committee Needs – email campaign managers, copywriters. Objectives – attendee relationship, social media stimulation, referral marketing. Strategy – sample emails from other events, test email campaigns, limit comunication frequency. Key Tasks – email attendees, exhibitors, and partner lists, setup campaigns, develop processes. Resources – list hosting account Web Pages – privacy policy, unsubscribe page, reactivation page.. Related Committees – website.
- Who receives the event guide? All attendees receive a printed copy of the Event Guide. Event Guide is a publication that includes event information, marketing solution content (how-to articles), and other useful marketing information. Committee Needs – project managers, admin people. Objectives – credibility, sponsorship value, engagement motivation. Strategy – special edition of Internet Marketing magazine, use existing templates. Key Tasks – gather content, rewrite and package, layout, and print (magcloud.com). Resources – event guide template, event information, article list, ad list, People – researchers, media production Web Pages – ad contest, article request Related Committees – speaker management (schedule), sponsorship
- What types of companies exhibit at DMFB? Companies that provide marketing related services. Exhibitor Management is the coordination of information that exhibitors use to setup and run their booths. Committee Needs – relationship people – phone and email. Objectives – coordinate exhibitor activities, happy exhibitors, limited exhibit challenges, cost reduction Strategy – information message campaign, communication tracking spreadsheet. Key Tasks – exhibitor profile data, exhibitor communication list. Resources – exhibit list, exhibitor layout, exhibitor badges, furniture, utilities. People – managers Web Pages – event layout (status), exhibitor guidelines Related Committees – on site operations, sponsorship, media partners
- What do Facebook Marketing Agents do? Post content on Facebook pages. Facebook Marketing includes. Objectives – awareness, engagement, registrations (20), content samples. Strategy – Analyze FB content from other events, engagement tracking. Key Tasks – facebook posts, facebook pages, facebook ads, facebook contests. Resources – Facebook account, advertising budget, tickets and gifts for contests People – communication agents, campaign managers Web Pages – Contest Related Committees – social media committee
- What do Linkedin Marketing Agents Do? Update company page, post messages on Discussion group, and manage paid Linkedin ad campaigns.. Linkedin Marketing involves posting on DiscoverNet company page, discussion group, and developing and managing paid Linkedin advertising programs. Objectives – awareness, engagement, registrations (20), content samples. Strategy – Analyze Linkedin content from other events, engagement tracking. Key Tasks – Linkedin discussion posts, Linkedin company page, and Linkedin ads. Resources – Linkedin account, advertising budget, content messages People – communication agents, campaign managers Web Pages – Discussion Group Categories Related Committees – social media committee
- What Logo Items will DMFB Have? T-Shirts to give away to all attendees. Other logo items to sell and gift to special guests. Logo Merchandise are items that contain the DMFB brand and slogans. Objectives – branded gift, engagement contest, branded content sharing. Strategy – t-shirt logo contest, hosted logo store, . Key Tasks – logo contest, t-shirt production, logo store. Resources – logo item list, contest rules People – communication agents, campaign managers Web Pages – contest rules, logo store Related Committees – social media, facebook
- How Many Media Partners should DMFB Have? About 8. Media Partners Committee includes identifying media channels, negotiating co-marketing agreements, and managing agreement terms. Objectives – media partners (8+), impressions (awareness), media coverage, credibility, and develop a co-marketing process. Strategy – bartering and sample media partner content. Key Tasks – create media channel list, contact and negotiate partnership, manage agreement terms. Resources – media company list (Raleigh area), co-marketing agreement, bartering procedure, media partner profiles, media partner kits, and social media content file. People – researchers, marketing agents. Web Pages – media partner program overview, media partner list. Related Committees – directory.
- What types of Devices will the DMFB Mobile App Work On? iPhone and Android. Will DMFB Develop its Own Mobile App? The DMFB will purchase an existing event app and customize it for specific DMFB needs. Mobile App Committee defines desired mobile app features, identifies sponsorship options, selects mobile app platform, and oversees the implementation of the Mobile application. Objectives – engagement value, sponsorship, credibility, and mobile app development process. Strategy – customize existing event app, app sponsorship revenue. Key Tasks – research features, select platform, sponsorship options, setup, test, and manage. Resources – event app feature list, app sponsor option list, DMFB app sponsor list. People – researchers, managers. Web Pages – mobile app overview, mobile app sponsor list. Related Committees – website.
- What Types of Networking Activities are Available at DMFB? Afternoon and evening socials. Networking Events includes afternoon lunch and evening . Objectives – engagement options, awareness (social media), and credibility. Strategy – networking areas, beverage and food sponsors. Key Tasks – networking functions list, define networking sponsorship options, networking sponsors, networking signage. Note: who wants to have dinner with a Google Executive? Resources – networking event list, Networking sponsor options, Networking sponsor list, signage. People – Managers. Web Pages – Networking Events, Networking Sponsors. Related Committees – Signage.
- How to Determine Furniture, Equipment, and Service Needs? Combine the needs from each committee. On Site Operations includes facilities and staff management during the event. Objectives – equipment & service requirements, manage event activities, . Strategy – committee requirements. Key Tasks – AV, catering (food concession, coffee, bar), furniture (chairs), utilities, staff management (volunteer and paid). Resources – equipment requirements list, services list, food and beverage services, staff support list People – Organizers, onsite staff. Web Pages – event schedule Related Committees – speaker management, exhibitor management.
- How to Respond to Negative Comments? Clarify, diffuse, resolve. What are rules for On Site Relations? abc. On Site Relations includes monitoring, encouraging, and responding to social media during the event. Objectives – reputation management, social media stimulation. Strategy – monitor, stimulate, and respond. Key Tasks – monitor plan, agent list, agent guidelines, activity schedule. Resources – social media accounts, social media agents, monitoring, posting People – Social media agents. Web Pages – DMFB Feedback. Related Committees – Social Media, Facebook.
- What Media Channels will DMFB Advertise On? Search engines and banner ad networks.. Online Advertising – is the process of managing paid advertising on search engines and other media channels. Objectives – impressions, registrations (10+), marketing benchmarks, ad samples, landing page samples. Strategy – competitive ad analysis, split testing, oversee social network ad activities, campaign analysis, . Key Tasks – event ad research, event ad samples, setup ad networks, setup & manage campaigns, analyze & benchmark. Resources – competitive ad list, sample event ads, campaign list, guidelines list. People – researchers, campaign managers. Web Pages – landing pages. Related Committees – Facebook marketing, Linkedin marketing, Website
- What photo opportunities for DMFB? Volunteer meetings, event phtoos. Photo Committee organizes photo opportunities, shoots photos, and processes photos for distribution. Objectives – 500+ photos, 200 photo posts, and 1000 photo shares. Strategy – identify photo opportunities, setup photo sharing channels, take photos, process photos, distribute, and encourage engagement. Key Tasks – photos shoots, photo channel setup, photo posting, and photo engagement promotion. Resources – photo shoots, photo editors. People – photographers, social agents. Web Pages – photographer program. Related Committees – social media.
- How Many Signs at the Conference? abc. Promotional Media Committee creates directional signage, promotional signage, and special displays. Objectives – identify signage needs, sponsorship display opportunities, create templates, create signs, create promotional media, branding plan. Strategy – event signage comparison, branding theme, signage engagement, graphics contests. Key Tasks – signage research, signage list, template creation, media production, sign production Resources – printing budget, signage list, media templates list, graphics list People – researcher, graphic artists, marketing managers. Web Pages – DMFB signage, graphics submission. Related Committees – Mobile Apps.
- Who can Receive Partner Promotion Incentives? Authorized promotion partners and DMFB volunteers. Regional Partners Committee identifies and manages promotion activities in the region which includes paid partner compensation. Objectives – registrations, 10+ partners, impressions, and develop a promotion partner process. Strategy – qualified reach, direct incentives, sample promotional partner content, Key Tasks – prospect list, partner messages, discount management. Resources – sample messages, promotion partner list. People – communication agents. Web Pages – promotional partner program. Related Committees – registration.
- How Many Press Releases will the DMFB Publish? About 1 per month. Public Relations includes creating and publishing press releases and responding to media communication requests. Objectives – press releases (1 per month), sponsorship value, publicity, and credibility. Strategy –event press release analysis, press release news service, DMFB press release pages, media and direct press releases. Key Tasks – create press releases, setup press inquiry list, setup press registration guidelines. Resources – competitive press releases, press release analysis, press release list, sponsor press release reference list, press distribution list. People – researchers, copyrighters, and press agents. Web Pages – press releases. Related Committees – sponsorship.
- What Should People Bring to the Registration Desk? Their eventbrite registration printout. How Do We Know a Pass has been Used? Scanned by Eventbrite app. Can Passes be Transferred? yes. What is the Refund Policy? Full refund up to the day of the conference. Registration involves gathering attendee data, processing orders, exchanging passes for badges, and getting supplies. Objectives – simple registration, develop registration procedure, coordinate registration staff. Strategy – use hosted registration service (with tickets and readers), get contributed supplies. Key Tasks – get badges, setup and document registration steps, define staffing requirements. Resources – computers, printers, badges, staff for desk People – process creators, registration desk staff volunteers. Web Pages – registration overview. Related Committees – speaker management, public relations, exhibitors, sponsors. Will have 3 tables alphabetically sorted and 1 table for onsite registration. Will use mobile app credit card (e.g. Square) to process payments. We discourage the use of cash. Need to use Eventbrite app on mobile devices (iPad, Android) Need 6 to 8 people for registration the morning of 15 Apr (around 8 to 10 am). Then registration staffing should be reduced to 1-2 people at the desk.
- How can DMFB Get Qualified Backlinks? By creating useful content link bait and contacting companies that will benefit from the links. Search Engine Optimization - SEO includes on website content management and qualified link building strategies. Objectives – search presence, web site traffic, link profile, benchmarks. Strategy – website content optimization, link profile, link bait. Key Tasks – webmaster tool management, link building, SEO guidelines. Resources – website profile, competitive analysis, webmaster tools, SEO guidelines. People – seo agents, link builders. Web Pages – content request, link request. Related Committees – website
- What Do Social Media Agents Volunteer to Do? Help to coordinate the posting messages related to the conference on multiple media channels. Social Media includes posting and responding to shared media . Objectives – awareness, engagement, registrations (50), social media publishing coordination, social media tracking. Strategy – review other event social media, volunteer agents, available post resources, and post coordination. Key Tasks – event social media research, . Resources – sample social media posts, social media guidelines, media channel list, media agent list, social media posting schedule. People – researchers, social media agents, marketing campaign managers, and copywriters. Web Pages – social media guidelines, DMFB media channels. Related Committees – marketing committees.
- How Often to Communicate with Speakers? At least 2x per month. Speaker Management includes gathering profile data, . Objectives – session list, speaker relationship (feel like rockstars), authorization forms, verification, gather content, speaker promotion. Strategy – influential keynote speaker (Google – done!), speaker content (teaser – content marketing). Key Tasks – gather and organize speaker profile data, gather speaker presentation materials, coordinate and provide speaker guidelines. Resources – presentation equipment, presentation files, permission forms, images People – communication agents, manager. Web Pages – session submission, speaker guideines. Related Committees – operations.
- What is the Minimum Sponsorship Amount? Micro-sponsorships start at $75. Sponsorships get companies to provide resources (cash or barter) for the event. Objectives – money, services, and supplies. Strategy – micro sponsorships allow more companies to be involved. Contribution requests makes the conference look interested in helping than charging. Key Tasks – identify sponsorship options, create packages, promote, and manage. Resources – abc. People – marketing and sales agents. Web Pages – Sponsorship Options. Related Committees – abc.
- When will Surveys be Performed for the DMFB? Pre-show, live during sessions, and post survey. Survey Committee includes defining, managing, and analyzing information from DMFB participants to help determine how the event should evolve to be more effective. Objectives – DMFB value, new options, onsite survey content Strategy – timing, short surveys, live surveys. Key Tasks – event survey research, survey tools, survey campaigns, survey analysis. Resources – surveys list, survey questions. People – researchers, marketing analyst. Web Pages – survey summary, recommendation page. Related Committees – email.
- Who Gets a SWAG Bag? All registered attendees get SWAG bags. SWAG Bag is provided to all people who register for the DMFB. Objectives –attendee satisfaction, sponsorship value, DMFB branding value. Strategy – value items, micro sponsorship options Key Tasks – swag bag options (size limits, etc), get inserts (paid), assemble (SWAG party). Resources – swag bag item list. People – promotion agents, insertion staff. Web Pages – swag bag. Related Committees – registration.
- What Types of Video is Produced by DMFB? Interviews, some sessions, and overviews. Video Committee produces video interview, live streaming production, and gala event short attendee videos. Objectives – video interviews from speakers, sponsors, exhibitors, live video for keynotes, video shorts for gala attendees, production processes. Strategy – platform production, multiple video hosts, . Key Tasks – video platform, video interview procedures, video interviews, live video production, gala video shorts. Resources – video list, interview procedures, interview questions, . People – videographers, journalists Web Pages – video index, video listing pages. Related Committees – speaker, sponsor, exhibitor, operations, gala.
- How Many Volunteers for the DMFB? About 90 volunteers. Volunteer Management oversees the process of volunteer submission, review, approval, and coordination. Objectives – gather volunteer requests, volunteer approval, volunteer permissions, volunteer meetings, volunteer communication. Strategy – committee volunteer definition, volunteer communication tracking. Key Tasks – volunteer identification, volunteer review procedure, volunteer communication,. Resources – volunteer list, volunteer review process. People – communication managers. Web Pages – volunteer benefits, volunteer rules. Related Committees – registration.
- What Platform is the DMFB Website Hosted On? WordPress. Website committee creates and updates the website. Website Objectives – attendee information, exhibitor motivation, sponsorship options, engagement, website traffic, website page list, and creating procedures. Strategy – content focus first. Web Page Types – event information session list, speaker list, exhibitor list, sponsor list, directory, blog, and press. Key Tasks – gathering media, creating web pages, and developing control processes (is it updated yet). Resources – website hosting (WordPress), graphics (logos, images) People – website developers. Related Committees – abc.
- How Many Workshops at the DMFB? 14 (7 per day). Workshop Committee defines and manages how-to demonstration workshops on key Internet marketing topic areas. Objectives – workshop sponsors, registered attendees, . Strategy – low cost sponsorship, valuable content, attendee engagement. Key Tasks – workshop topics, workshop submissions, workshop sponsor selections. Resources – workshop list, workshop sponsors, . People – managers. Web Pages – workshop overview. Related Committees – operations.
- Where can DMFB Document be Found? DMFB document index. DMFB Documents include event information worksheet, name permission, committee plans, task lists, FAQs, and others. Name Permission – first step. Shows you can edit a Google doc (permissions have been setup). Event Details – descriptions, graphics, profiles, etc. Committee Folders – documents for each committee. Committee Tasks – list of activities for committee. Committee Member List – who is in your committee. Copy them when you are communicating.
- Who can Submit Whitepapers to the DMFB Website? anyone. How Much Does it Cost to Get a Whitepaper Listed on DMFB? – There is no cost for listing whitepapers on the DMFB show website. How Much does Registration Contact Information Cost? – $5 per lead How to Submit Whitepapers to DMFB? – use the Whitepaper submission form on the DMFB website What are Key Whitepaper Topics for DMFB? – any Internet marketing solution based topic. Whitepapers for the DMFB provide solution resources for DMFB attendees and website visitors. Unique Whitepaper Descriptions – helps people to discover. Whitepaper Listing on DMFB Website – listing of whitepapers on DMFB website is free. Lead Generation – people must register to download whitepapers. DiscoverNet.com – is the service platform that manages whitepapers that are displayed on the DMFB website.
- Who Should Attend Internet Marketing for Business Summit? Business owners and managers who want to get a basic understanding of the options, . Internet Marketing for Business includes. One Day Summit – abc. Attendee Experience Level – abc. Tickets – separate event. IMBM Organizer – QIC Learning.
- What Does a Volunteer Have to Do? Update name permission doc, Join at Least 1 committee, Agree to do at least 1 task. Name Permission Doc – spreadsheet that identifies all volunteers, their committees, and has permissions. Join Committee – contact chair of committee (preferably by email) and volunteer. Work on Task – help to complete at least 1 task. Get on the task list in the committee folder.