Main Takeaways: - What is Product Marketing? - What is the output of Product Marketers? - How do Product Marketers work with Product Managers? - What are some things we learn from the Product Management Course at Product School on where Product Marketers and Product Managers can have great impact to the end product?

1. www.productschool.com
How PMs Click with Product Marketers
by fmr Paypal Product Marketer

2. FREE INVITE
Join 35,000+ Product Managers on

3. COURSES
Product Management
Learn the skills you need to land a product manager job

4. COURSES
Coding for Managers
Build a website and gain the technical knowledge to lead software engineers

5. COURSES
Data Analytics for Managers
Learn the skills to understand web analytics, SQL and machine learning concepts

6. COURSES
Digital Marketing for Managers
Learn how to acquire more users and convert them into clients

7. COURSES
UX Design for Managers
Gain a deeper understanding of your users and deliver an exceptional end-to-end
experience

8. COURSES
Product Leadership for Managers
For experienced Product Managers looking to gain strategic skills needed for top leadership
roles

9. COURSES
Corporate Training
Level up your team’s product management skills

10. Sana Ahmed
TONIGHT’S SPEAKER

11. How Product Managers can drive
impact with Product Marketers
by Sana Ahmed @Product School

12. Hello!
I am Sana Ahmed
I love aligning:
◇technology
◇ people
◇and their successes12

13. Places I’ve worked
I’m a seasoned Product Marketer with over
10 years of experience.
13

14. Table of Contents
◇ Define Product Marketing
◇ Discuss Product Marketing Outputs
◇ Identify Product Managers and
Product Marketers can drive impact together
◇ Examples from the Product Management
Course @Product School
14

15. What is a
Product Marketer?1

16. 16 Image: https://dribbble.com/shots/5753511-Redbull

17. 17
Image: https://dribbble.com/shots/3979367-WisdumHunt-Chasing-The-Dream
Image 2: https://dribbble.com/shots/2933118-Rocket-Animation

18. Product
Marketing
Cross-functional Role
Product Marketing
18

19. Product Marketing
Outputs2

20. Deliverables
20
Go-to-
market
Strategy
Sales
Enablement
Product
Management
Customer
Experience

21. Driving Impact with
Product Managers and
Product Marketers
3

22. 22 Image: https://i.pinimg.com/originals/bb/36/b7/bb36b78be01c0c7bd0d157e3b71c1f36.jpg

23. 23
Image 1: https://www.youtube.com/watch?v=VpUIlV95Qwc
Image 2: https://i.pinimg.com/originals/bb/36/b7/bb36b78be01c0c7bd0d157e3b71c1f36.jpg

24. Align throughout
the Product Lifecycle
24
Identify Plan Design Develop Launch Assess
R
E
P
E
A
T

25. Key
Opportunities
and Skills
from
Product
Management
Course
4

26. Always be aligned:
◇ Customer Research
◇Product Roadmap
◇Design Sprints
◇End-to-end product launch
26

27. Key
Takeaways
◇ Create strong alliances with
Product and Product
Marketing early on
◇ Understand end-to-end
product launch cycle
◇ Capitalize on key
opportunities together27

28. “
“Be unstoppable!”
“Look at yourself in the mirror every
morning and tell yourself you can
succeed at anything you want!”
- Joel Palathinkal,
Senior Product Instructor
at Product School
28

29. www.productschool.com
Part-time Product Management, Coding, Data Analytics, Digital
Marketing, UX Design and Product Leadership courses in San
Francisco, Silicon Valley, New York, Santa Monica, Los Angeles,
Austin, Boston, Boulder, Chicago, Denver, Orange County,
Seattle, Bellevue, Washington DC, Toronto, London and Online