ONLINE SALES PROMOTION

1. ETHIRAJ COLLEGE FOR WOMEN (Autonomous)
Chennai – 600 008
Prepared by
Dr.S.Sudha M.A.,M.Phil.,Ph.D
Department of Business Economics
Topic: Online Sales Promotion

4. WHAT IS ONLINE SALES PROMOTION?
Sales Promotions and advertising is one of the major activities of any marketing
function in any business. Sales promotion and advertising is always drawn up based
on the sales strategy combined with the nature and composition of the market.
Audio, visual, print media advertising besides sales promotional campaigns have
been the normal set of activities that go with marketing. When it comes to the E
Marketing strategy, the need for online advertising remains the same as it is for
the conventional sales.
Advertising online using banners is one of the most popular methods the
banners space can be brought on the major search engines add space can
brought on paper click method which makes it cost economically banners
are also traded by many of the website who exchange the banner space
with other websites in the network the banner would need to be catchy
and attractive enough to make the customer quickly and visit your company
website.

5. ADVERTISING
ONLINE USING
BANNERS

6. Features of the Banner Ads –
• Simple yet eye-catching
• Use interactive elements and designs
• Do not cram a lot of information
• Blends well with the content on the website
• Have a Call-To-Action (CTA)
Benefits of Banner Marketing
• Market at Affordable Prices –
• Unlike other forms of advertising, banners are cheaper to create and
share. Banners are effective in drawing attention to your products or
services. They can attract online users by being visually pleasing .

7. 2. Target specific customers –
• Many businesses struggle because they don’t specify their ideal
customer profile. As such, they end up trying to sell to everyone. This
strategy doesn’t work well.
• It is better to have the target on the specific individuals. Potential
customers will click on the banners and end up on your sales page. You
can be sure the customers are potential leads, otherwise, they would not
have clicked the ad.

8. BLOGS, NEW GROUPS AND
MAILING LIST

10. How can SEO Assist your company?
rives Traffic to Your Website
eads To Trust
romotes Positive User-Experience
elps Build Up Engagement and

12. How can SEO Assist your company?
ncrease Lead Generation
ake Your Brand Valuable
roduces Long-lasting Results
ost-Effective

14. 1.Free for customers, profits for
you
;free gift with purchase marketing is straightforward: a
consumer pays a certain amount and is rewarded with a
present. This promotional gift is a terrific method to get
clients to spend a little extra. The company gives a gel mask,
which is a wonderful complement to the skincare products it
sells. Many individuals would love this offer because it provides
them with a small item that they may combine with other items.
Alternatively, customers can simply appreciate receiving a
present. This promotional deal was shared with visitors via a
website popup by Active Skin. Because pop ups could be
displayed on almost any page, the popup worked well to
maximize the deals reach. This Photo by Unknown Author is licensed under CC
BY-SA-NC

16. 2. Play the personalization card
It's no secret that most customers like
a limited-time promotion.
Exclusive discounts and promotions, in addition
to the actual worth of the offer, give the
receiver a sense of belonging. Consumers who
receive such unique incentives simply for being a
member of a specific club will feel like they've
earned their prize—and will appreciate your
brand's generosity even more.
Providing unique discounts and promotions
encourages new signups as well. Basically, if your
non-followers are aware that following your page
or joining up for your mailing list will provide
them with more value, they will be more likely to
do so.

17. 3. Get them in the Now or Never
mindset
Another sort of promotional bargain that emphasizes a sense of urgency is
a flash sale. It's an excellent sales promotion strategy for retailers who
offer a large number of things because it can help them sell more quickly.
For example:
Swanson Vitamins, for example, offers discounts of up to 50% off for only
24 hours. It's an excellent promotion for attracting both new and returning
clients.

18. If done on a regular basis, flash sales can be a good idea. For example,
depending on your preferences, your online store could offer a flash sale
once every one or two months.
The effectiveness of these sales campaign concepts is dependent on
marketing, regardless of how they are implemented. Use every possible
marketing medium to get the word out, because even loyal customers
need a reminder now and then.

19. 4.Suspense always sells
hile advent calendars are one
approach to elicit interest in your
sales campaigns, mystery offers
keep your prospects interested all
year.
ou may make your sales campaigns
more attention-grabbing by
disguising the incentive, which

20. Methods of Online Sales Promotion
5.The cure for cart abandonment
art recovery tactics can be
implemented in a variety of ways.
Sending an automatic email alerting
clients of what they're losing out on
is one of the most common.
ake, for example, this
straightforward solution
from Primally Pure. The email
encourages customers to return and
finish their purchase by reminding
them that the items in their cart
-SHIVARANJANI.G
2013321014054

21. 6. Keep an eye on loyalty
unch cards are another popular method
that entitles clients to a special
promotion after a specific number of
purchases. Some establishments even
give clients a little discount when they
use their cards.
ustomers will return for the benefits if
you use this strategy, but you will also
make enough money to cover your costs
after offering discounts.

22. 7.Reduce the perceived value
of the product
lus, rewarding customers in
this way frequently leads to
increased loyalty and
revenue. This is a win-win
situation for both you and
your consumers.
8.Give more for less
his brand is employing a website
popup to give another example of a
sales campaign. Popups are ideal for
this type of promotion since they
can be displayed for a set amount of
time (the duration of the promo, for
example).

23. Online sale
promotion
methods
- jeyshree.v

24. Online sales promotion ideas for e-commerce
This Photo by Unknown Author is licensed under CC
BY-SA-NC
.Ride the seasonal wave
Its not every day that you come upon an
opportunity to market your items without
sounding pushy. That is why you must take
advantage of the holidays to position your
items as the best gift options available .
While it can be challenging to capture your
prospects attention during the holidays like
Christmas or Black Friday ,not all holidays
are as hectic.

25. 10.Give them good bargain
learance discounts are a favourite of both online and
offline businesses, whether its the end of the year or you
need to create room in your inventory for a new product
line. Its a good excuse to clear out your inventory,
especially if you were selling seasonal items like winter
clothes, pumpkin-themed candles, and Christmas
decorations. Consumers equate clearance discounts with
good deal prices, thus they were effective. Furthermore,
because the number of available things is restricted, it
features scarcity and urgency.

26. 11. Fire up their FOMO
Limiting your incentive with time, whether its a discount
code or free shipping, helps you
convert more prospects into customers for a few
reasons:
• Limited-time offers create a sense of urgency and
scarcity of supply; and
• FOMO (fear of missing out is triggered).
If you were holding a limited-time sales campaign, you
will want to get the word out to as many people as
possible.
By telling your site visitors about your time-sensitive
deals, you can achieve this goal with on-site
communications.

27. 12.Boost the value of their order
You have probably heard of the following: You want to sell
more while your visitors attention is drawn to you, but you don
t want to scare them away by seeming overly salesy. With
cross-sell campaigns, you may increase the average order
value of users who are in the decision stage of your sales
funnel. however, the most important aspect of this form of
sales promotion is how you construct your cross-sell efforts. if
you don t want to give your stuff away, the best incentive is
free shipping. Its also effective in cross-sell campaigns. When
free shipping is an option, customers are willing to pay more.
This is a fantastic opportunity to boost the average order
value of your clients by offering relevant products.

28. 13. Let it spread like wildfire
Don't limit yourself to Instagram posts that
can be swiped.
Social media contests are a great way to engage
your audience and keep your e Commerce
campaign fresh. Competitions and content offer
a variety of advantages. First, they pique your
audience's interest by offering them the
chance to win something.
Contests also enable you to encourage a large
amount of user-generated content, which you
can then distribute. You may even encourage
consumers to @tag a friend for a chance to win,
increasing the reach of your business. Equator
Coffees created a giveaway with four other
brands on Instagram to increase their
followings and interaction.

29. 14. Sale + social proof = win-win
Lack of trust is a common factor for abandoning a basket or buy.
Customers may be apprehensive about the quality of your items or
whether you are worth their money if your company is new.
Social proof alleviates this worry. Website testimonials are one kind of
social proof, but they aren't as efficient as other sorts. Inorganic social
proof occurs when customers communicate their enthusiasm for a product
or service on social media.
This shows skeptical customers that others appreciate your products
enough to share about them on their own page. People trust actual people
more than brands, so if you notice someone talking about your brand,
message them and ask if you can repost their remarks.
There are a few ways to do this. For starters, you can leverage social
proof like user-generated content on social media. You can also share any
product reviews or blogs from your website. Again, you might alter it
before posting it on your site, so it might not be as beneficial. Ultimately,
your customers want to trust you before they buy, and social proof helps
them do so.

31. 15. Make customers feel special on
their birthday
Birthdays are a great time to send a special discount
coupon and encourage customers to go shopping.
Many internet merchants send out these coupons by
email. Birthday emails are extremely successful,
with 481 percent greater transaction rates and 342
percent higher income per message. As a result, many
businesses send birthday emails as part of their
marketing strategies.
For example, Spalding offers a birthday sale with a
20% discount at any time. Indeed, a lovely birthday
bonus. As a result, a birthday discount campaign might
be a pleasant surprise for both the customer and the
company. To enhance customer engagement, use this
strategy and send birthday discount vouchers to
customers.

32. Advantages
of
online Sales Promotion

33. Advantages of Online Sales Promotion -
• Helps to Differentiate:
One of the most important aspects of a sales promotion is creating differentiation.
If it’s not different, it won’t get noticed. Even though you may be marketing to the
same audience, you can still make your promotion more appealing to them by
highlighting features they don’t already have or aren’t offered with what they’re
already buying.
• Creates opportunity for communication:
Every company should have a plan for sales promotion. Whether you sell products or
services, you need to create communication opportunities with your customers. Ns,
sweepstakes and social media marketing.

34. Promotes word-of-mouth:
The most important feature of sales promotion is word of mouth. Most people
trust the claims and recommendations of people that they know, particularly
when it comes to something like a product or service. Businesses to establish
their brand identity. As a result, this type of marketing is often more cost-
effective than other forms.
Ideal for cross-selling and upselling: One of the most important tools that
marketers have is the ability to create cross-selling and up-selling opportunities.
Gives a reason to buy:
Another advantage of sales promotion is the creation of a reason to buy. It
sparks interest in the recipient’s mind so that they believe that there is a good
reason to purchase the product.

35. Disadvantages
of
online Sales Promotion

36. DISADVANTAGES
OF SALES PROMOTION
Despite its recent widespread use as an important element of
marketing campaigns, the essence of online sales promotion is that it
is intended as a very short term influence on ‘sales’.
1. Short Term
The effect of sales promotion is immediate.
There is rarely any lasting to increase in sales when sales
promotion discontinued sales become immediately Low.
Heavy use of sales promotion may cause quality image dilution.
2. Hidden Costs
In sales promotion efforts many costs, like management/
Salesforce time and effort, do not consider in the direct costs.

37. 3. Decrease in Brand Loyalty
Promotions can conflict with the main brand messages, and Confuse
the customers as to what the image really is.
Regular customer may have some doubts about quality considerations
due to excessive sales promotion.
4. Price Sensitivity
Sales promotion can persuade users to expect a lower price in the
future, and potentially damage ‘quality’.
It is a general tendency among buyers to anticipate more and more
price reductions which are not good for long term reputation of the
firm.
The disadvantage of sales promotion though maybe the lack of
effectiveness. There is the thing that only 16% of the Trade
Promotion events were profitable, based on incremental sales of
brands distributed through retailer warehouses.

38. FUTURE OF ONLINE SALES PROMOTION