George Taylor, Marketing Manager at Corecom Consulting and founder of Creative Industry United, talks you through the basics of using events to generate social media buzz and scale the event experience into the digital world.
Using Google+ Hangouts on Air to Create Your Own Authority & Thought LeadershipDebbie Horovitch
6 steps to planning a successful Google+ Hangouts on Air signature show that attracts celebrity guests, builds unlimited audiences, generates sponsor revenue, and meets business objectives with every episode.
Free Hangout Sponsor Blueprint (swipe file template & video training) link inside!
Connect with Debbie on LinkedIn using debbie.horovich@gmail.com
How to put a social media plan together for your business with video highlights. Presentation given at Travel Technology Show, 9 Feb 2011 Presentation is tailored for travel companies but key messages for any size of business.
Nonprofits need to develop a strategy that can be replicated to attract donors, volunteers, and community leaders. This presentation was presented as a nonprofit roundtable for the Coastal Carolina Community College Small Business Center in Jacksonville, NC.
George Taylor, Marketing Manager at Corecom Consulting and founder of Creative Industry United, talks you through the basics of using events to generate social media buzz and scale the event experience into the digital world.
Using Google+ Hangouts on Air to Create Your Own Authority & Thought LeadershipDebbie Horovitch
6 steps to planning a successful Google+ Hangouts on Air signature show that attracts celebrity guests, builds unlimited audiences, generates sponsor revenue, and meets business objectives with every episode.
Free Hangout Sponsor Blueprint (swipe file template & video training) link inside!
Connect with Debbie on LinkedIn using debbie.horovich@gmail.com
How to put a social media plan together for your business with video highlights. Presentation given at Travel Technology Show, 9 Feb 2011 Presentation is tailored for travel companies but key messages for any size of business.
Nonprofits need to develop a strategy that can be replicated to attract donors, volunteers, and community leaders. This presentation was presented as a nonprofit roundtable for the Coastal Carolina Community College Small Business Center in Jacksonville, NC.
Promoting an event need not be expensive. Learn how to promote your event on Facebook and LinkedIn, and how to handle the campaign up to the event day.
Presented to a Rotary Club meeting, 2016.
The deck I use for a half-day social media seminar I lead for a creative-training company. Building a profile, setting up a listening post, social media PR, and the art of business conversation online. Covering what I call the Big Three (Twitter, Facebook, and LinkedIn), as well as blogging, editorial calendars, and image-sharing platforms.
A quick overview of a 5 step KOPTE model. Gives five values that will lead to Social Media success.
This is the presentation flavor, I've also made a simpler version with more text as a handout flavor.
Your organization has a facebook page, and you've got a few dozen or maybe a few hundred "fans". You see the notices to "boost" your posts, but every time you have tried it, it didn't work, or you haven't even tried. This Workshop will help you understand and use facebook strategically for your non-profit.
We will walk you through how to look at your "insights"
Offer helpful tips on when to post, how to schedule posts,
Show you where to find what kind of posts get the greatest engagement,
And we'll talk about how and when to boost your site or your posts for maximum value for minimum dollars.
This is a beginners workshop, but will assume that you have managed facebook for a non-profit organization, and are familiar with the interfaces.
About the presenter:
Katherine Cleland owns and operates Cleland Marketing, a small business that develops customized marketing for profit and growth strategies for Small Businesses. She has been creating successful campaigns in Facebook for 12 years for her many clients, and now runs facebook pages for more than a dozen small and medium businesses, including several nonprofits. Cleland Marketing focuses on technology, cleantech, and high tech businesses. She is also an advisor to the University of Washington Comotion CGF program, helping PI's define their marketing strategies.
Ms. Cleland has presented seminars on marketing at the Shoreline Lunch and Learn, Oregon State Austin Family Business Conference, Linn Benton Community College, Corvallis Chamber of Commerce, and The WNHS Micro-business program and the BEC Business Boot camp. She is a relatively recent transplant to Seattle.
Stories give context to data and facts. They make the abstract concrete, and create relationships where none existed. Significantly, stories create emotional connections between an organization and its audience that can last well beyond the initial contact. This presentation, given for organizations participating in Valley Gives 2014, highlights
• What makes a good story
• The organizational stories you have right now
• The types of stories that can power your fundraising/crowdfunding campaign
• Social media tools to tell your story
A 15 minutes presentation on the key mental model behind successful social media presence for brands, with IPC Media's examples on Horse&Hound and Goodtoknow.co.uk
Matterness is a way to make people feel known, acknowledged and invited to participate in all your organizational efforts. Passive audiences become active, and passionate supporters then become your best ambassadors. Supporters enthusiastically contribute their knowledge, networks and funds to support your cause. This presentation, given at a Valley Gives 1.5 hr in-person workshop, covers the principles of Matterness to make your people feel acknowledged, empowered and activated using social media, along with examples and a deep case study. Slide deck includes discussion prompts for nonprofits around fundraising and organizational behavior.
Developed in collaboration with Allison Fine, my partner in MatternessConsulting.com
Using social media to compliment your recruitment strategy might be easier than you think. Where and how you spend your time can have a big impact on your EVP and your employer brand.
This presentation was originally delivered at the AMMA 2012 National Conference in Perth.
Success With Social Media: Impact & ReachNick Tanzi
Libraries have embraced social media as a means of connecting with their patrons and keeping them informed of programs and services. Unfortunately, many engage in hard-selling, a form of content that platforms such as Facebook now punish with reduced audience size. This talk demonstrates how to leverage Facebook’s algorithm and increase your library’s social media reach through the creation of engaging content. Speakers discuss “created” versus “curated content,” giving library-specific examples of both. High-engagement posts are dissected to reveal what made them work. Learn how your organization can boost engagement with its patrons and achieve social media success!
Promoting an event need not be expensive. Learn how to promote your event on Facebook and LinkedIn, and how to handle the campaign up to the event day.
Presented to a Rotary Club meeting, 2016.
The deck I use for a half-day social media seminar I lead for a creative-training company. Building a profile, setting up a listening post, social media PR, and the art of business conversation online. Covering what I call the Big Three (Twitter, Facebook, and LinkedIn), as well as blogging, editorial calendars, and image-sharing platforms.
A quick overview of a 5 step KOPTE model. Gives five values that will lead to Social Media success.
This is the presentation flavor, I've also made a simpler version with more text as a handout flavor.
Your organization has a facebook page, and you've got a few dozen or maybe a few hundred "fans". You see the notices to "boost" your posts, but every time you have tried it, it didn't work, or you haven't even tried. This Workshop will help you understand and use facebook strategically for your non-profit.
We will walk you through how to look at your "insights"
Offer helpful tips on when to post, how to schedule posts,
Show you where to find what kind of posts get the greatest engagement,
And we'll talk about how and when to boost your site or your posts for maximum value for minimum dollars.
This is a beginners workshop, but will assume that you have managed facebook for a non-profit organization, and are familiar with the interfaces.
About the presenter:
Katherine Cleland owns and operates Cleland Marketing, a small business that develops customized marketing for profit and growth strategies for Small Businesses. She has been creating successful campaigns in Facebook for 12 years for her many clients, and now runs facebook pages for more than a dozen small and medium businesses, including several nonprofits. Cleland Marketing focuses on technology, cleantech, and high tech businesses. She is also an advisor to the University of Washington Comotion CGF program, helping PI's define their marketing strategies.
Ms. Cleland has presented seminars on marketing at the Shoreline Lunch and Learn, Oregon State Austin Family Business Conference, Linn Benton Community College, Corvallis Chamber of Commerce, and The WNHS Micro-business program and the BEC Business Boot camp. She is a relatively recent transplant to Seattle.
Stories give context to data and facts. They make the abstract concrete, and create relationships where none existed. Significantly, stories create emotional connections between an organization and its audience that can last well beyond the initial contact. This presentation, given for organizations participating in Valley Gives 2014, highlights
• What makes a good story
• The organizational stories you have right now
• The types of stories that can power your fundraising/crowdfunding campaign
• Social media tools to tell your story
A 15 minutes presentation on the key mental model behind successful social media presence for brands, with IPC Media's examples on Horse&Hound and Goodtoknow.co.uk
Matterness is a way to make people feel known, acknowledged and invited to participate in all your organizational efforts. Passive audiences become active, and passionate supporters then become your best ambassadors. Supporters enthusiastically contribute their knowledge, networks and funds to support your cause. This presentation, given at a Valley Gives 1.5 hr in-person workshop, covers the principles of Matterness to make your people feel acknowledged, empowered and activated using social media, along with examples and a deep case study. Slide deck includes discussion prompts for nonprofits around fundraising and organizational behavior.
Developed in collaboration with Allison Fine, my partner in MatternessConsulting.com
Using social media to compliment your recruitment strategy might be easier than you think. Where and how you spend your time can have a big impact on your EVP and your employer brand.
This presentation was originally delivered at the AMMA 2012 National Conference in Perth.
Success With Social Media: Impact & ReachNick Tanzi
Libraries have embraced social media as a means of connecting with their patrons and keeping them informed of programs and services. Unfortunately, many engage in hard-selling, a form of content that platforms such as Facebook now punish with reduced audience size. This talk demonstrates how to leverage Facebook’s algorithm and increase your library’s social media reach through the creation of engaging content. Speakers discuss “created” versus “curated content,” giving library-specific examples of both. High-engagement posts are dissected to reveal what made them work. Learn how your organization can boost engagement with its patrons and achieve social media success!
Vorstellung von mySherpas und Crowdsponsoring auf dem Webmontag in München, am 07. Februar 2011. Die Präsentation ist im Ignite Format gewesen (20 Folien, je Folie 15 Sekunden)
My presentation on crowdfunding at the The Sweden-U.S. Entrepreneurial Forum in Stockholm and Entreprenörskaps Forum in October 2013: http://www.esbri.se/sweden-us.asp.
We will share some principles of the crowd culture and we will go deeper on the crowd-funding by analyzing Goteo.org platform. It is an international reference because it focus is funding the commons. We will propose a methodology to set up a reward system that connect the donation of money with the hero journey of the donor: the act of donating became a transformative moment.
A session about Crowd-Funding given by Nick Burne at THINK Consulting Solutions at the IOF National Convention in July 2011 with Ed Whiting from WeDidThis and Tamasine Johnson from the National Trust.
Crowdfunding - creating conditions for successMyParkScotland
Tim from Twintangibles providing an overview of crowdfunding and how groups can create the right conditions to help them succeed.
Innovate Approaches to Fundraising for parks and greenspace projects - 3 March 2016 - Grassmarket Centre, Edinburgh
Social Media for Business 2015 overview of Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram, Google Plus. Includes information on metrics, tracking and scheduling; content creation and curation ideas; how mobile usage and trends impact social media and business.
GTMD13 - Maximize your social media campaignJeff Achen
Social media is the source of the majority of Give to the Max Day web traffic and a great place for engaging donors.
Join GiveMN Digital Strategist Jeff Achen for this in depth look at proven social media strategies and tactics for raising more money on Give to the Max Day. (NOTE: This is an intermediate level social media webinar.)
Here's what we'll cover:
Creating content for GTMD13 and fundraising using Facebook
Strategies for engaging people and organizations via Twitter on GTMD13
Using YouTube to thank donors, promote your cause and fundraise
Ideas for using Pinterest, Instagram and Google +
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
Presented to an events company looking to introduce Social Media. This should ideally be accompanied by my explanations, but I put it here for attendees to save the trees.
Writers Workshop 2015 - Joining the Conversation: Fundamentals of Social MediaMelanie Parlette-Stewart
f you are serious writer, having an online social media presence is something that can work to your advantage. You can use social media to market a book, yourself, or an organization. Social media is one of the most important tools we can use for marketing and communication. Learn about popular social media tools such as Facebook, Twitter, Pinterest, YouTube, Instagram, and blogging. This workshop will explore best practices for engagement and getting the conversation going. Other issues covered will include managing risk, analytics, picking the best tools for your strategy, and privacy.
Whether you’re building a community or a personal brand, this workshop will provide you with tips and tools to get you started on developing an effective social media plan.
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
Social Media workshop for nonprofit organizations on the ins and outs of specific social media channels to learn how to use and manage networks like Facebook, Twitter, and LinkedIn to effectively engage an audience, gain their support and keep people coming back.
Liz Brown Bullock, Director of Social Media & Community, Dell, presents social business landscape and 10 tips on how women-owned businesses should be strategically using social to be more effective. Presented at Women’s President Organization in Dallas, TX on May 1st, 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Presentation given by Courtland Consulting and 834 Design & Marketing for use with MI Connect to expand opportunities with technology and business development in Osceola County.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Presentation by Jared Jageler, David Adler, Noelia Duchovny, and Evan Herrnstadt, analysts in CBO’s Microeconomic Studies and Health Analysis Divisions, at the Association of Environmental and Resource Economists Summer Conference.
Understanding the Challenges of Street ChildrenSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
What is the point of small housing associations.pptxPaul Smith
Given the small scale of housing associations and their relative high cost per home what is the point of them and how do we justify their continued existance
Russian anarchist and anti-war movement in the third year of full-scale warAntti Rautiainen
Anarchist group ANA Regensburg hosted my online-presentation on 16th of May 2024, in which I discussed tactics of anti-war activism in Russia, and reasons why the anti-war movement has not been able to make an impact to change the course of events yet. Cases of anarchists repressed for anti-war activities are presented, as well as strategies of support for political prisoners, and modest successes in supporting their struggles.
Thumbnail picture is by MediaZona, you may read their report on anti-war arson attacks in Russia here: https://en.zona.media/article/2022/10/13/burn-map
Links:
Autonomous Action
http://Avtonom.org
Anarchist Black Cross Moscow
http://Avtonom.org/abc
Solidarity Zone
https://t.me/solidarity_zone
Memorial
https://memopzk.org/, https://t.me/pzk_memorial
OVD-Info
https://en.ovdinfo.org/antiwar-ovd-info-guide
RosUznik
https://rosuznik.org/
Uznik Online
http://uznikonline.tilda.ws/
Russian Reader
https://therussianreader.com/
ABC Irkutsk
https://abc38.noblogs.org/
Send mail to prisoners from abroad:
http://Prisonmail.online
YouTube: https://youtu.be/c5nSOdU48O8
Spotify: https://podcasters.spotify.com/pod/show/libertarianlifecoach/episodes/Russian-anarchist-and-anti-war-movement-in-the-third-year-of-full-scale-war-e2k8ai4
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
PPT Item # 9 - 2024 Street Maintenance Program(SMP) Amendment
How Nonprofit Organizations Can Stand Out From The Crowd: Social Media Tips for Success
1. How Nonprofits Can
Stand Out from the
Crowd - Social Media
Tips for Success
Presented by:
Michelle LeFeve, Courtland Consulting, Strudell Studios Creative Division
Adrienne Wallace, 834 Design & Marketing
4. 3 Things
1. Each platform has a distinct
personality
2. Many different platforms for
different purposes
3. Platforms may change, good
communication does not
20. Mike LeFeve @MikeLeFeve
Just received a letter from @mhumane saying
that the money I raised on my Bday was sent to
the field. Boy, does that feel super!
Tweeting links @ your charity’s donation
landing page for every donation
22. • Join or create industry and local LinkedIn
groups
• Join or create a LinkedIn event to share
• Create forums within groups or events
• Expand your LinkedIn reach with Twitter
• Posting/finding jobs
• Communicate opportunities/fundraising
• Recruiting/Vetting board members
25. • Ways that Google+ can change the way you
connect with your audience:
– Video conference other Google+ users with
Hangouts
– Segment your donors, volunteers, partners into
various Circles
– Add and invite people to Google+ Events
– Don’t get too comfy…data released this week
question the efficacy of G+ which usually signals
demise in the Google family of products / apps
26. • Human focus with a message that evokes
emotion
• Call to
action
• 1 to 5
minutes
31. Social Media Tips
• Spend time on social media
– Set a timer and/or make an appointment
to get into the groove
• Interact with your followers
• Update your account frequently
– Best practices can easily be found
• Share videos & photos
• Ask people to share
• Promote on your website
• Analyze analytics for ideas and failures
33. Credits:
• 50.nitrogr.am
• 834 Design & Marketing
• blog.linkedin.com
• blog.twitter.com
• Courtland Consulting
• DeVries Blog
• inkthemes.com
• instagram.com/press/
• Ipsos OTX and Ipsos Global @dvisor
• mashable.com
• nytimes.com
• quantcast.com/linkedin.com
• Socialmediaexaminer.com
• statisticbrain.com
• The Content Marketing Institute
• twitter.com
• Wildfire
Editor's Notes
Why should you ‘Get Social’? Because it allows your supporters to share your content with their own friends and colleagues, allowing your content to reach people you don’t even know about.Social Media predicted to generate $17 billion in revenue worldwide in 2012.22% of global internet users said they would purchase from a brand if they saw that a friend liked or followed the brand on a social network. 39% of Twitter users said most of the news they got on Twitter was material they wouldn't have read elsewhere. Out of the 50 million millennials, 75% use social media sites. They place a high value on the use of mobile devices to connect with their friends due to growing up with social media. This is a number that no one can ignoresocial media is on track to generate close to $17 billion in revenue worldwide this year, according to IT research firm Gartner. The report found revenue is up 43.1 percent to $16.9 billion, compared with 2011 revenue of $11.8 billion. Advertising continues to be the largest contributor to overall social media revenue, projected to total $8.8 billion in 2012.Revenue from social media subscriptions is expected to total $278 million this year, while social gaming revenue, which more than doubled between 2010 and 2011, is expected to reach $6.2 billion in 2012. Gartner analysts predicted users would continue to join social networking sites at a “moderate” pace, with new features, applications and experiences holding the interest of old members and drawing the interest of new participants. As the competition between sites like Facebook, LinkedIn, Twitter and new players increases, new forms of Web-based and mobile social media will rise, Gartner predicted. A 2012 study from Ipsos OTX and Ipsos Global @dvisor revealed that 22% of global internet users said they would purchase from a brand if they saw that a friend liked or followed the brand on a social network such as Facebook or Twitter. In other words, social media influences purchasing decisions, and it behooves every nonprofit to hop on the bandwagon and start incorporating some social media tactics into their marketing plans. You might be surprised at how many people are using Twitter as a news source. According to the Pew Research Center’s Project for Excellence in Journalism, 39% of Twitter users said most of the news they got on Twitter was material they wouldn't have read elsewhere.
Why should you ‘Get Social’? Because it allows your supporters to share your content with their own friends and colleagues, allowing your content to reach people you don’t even know about.Social Media predicted to generate $17 billion in revenue worldwide in 2012.22% of global internet users said they would purchase from a brand if they saw that a friend liked or followed the brand on a social network. 39% of Twitter users said most of the news they got on Twitter was material they wouldn't have read elsewhere. Out of the 50 million millennials, 75% use social media sites. They place a high value on the use of mobile devices to connect with their friends due to growing up with social media. This is a number that no one can ignoresocial media is on track to generate close to $17 billion in revenue worldwide this year, according to IT research firm Gartner. The report found revenue is up 43.1 percent to $16.9 billion, compared with 2011 revenue of $11.8 billion. Advertising continues to be the largest contributor to overall social media revenue, projected to total $8.8 billion in 2012.Revenue from social media subscriptions is expected to total $278 million this year, while social gaming revenue, which more than doubled between 2010 and 2011, is expected to reach $6.2 billion in 2012. Gartner analysts predicted users would continue to join social networking sites at a “moderate” pace, with new features, applications and experiences holding the interest of old members and drawing the interest of new participants. As the competition between sites like Facebook, LinkedIn, Twitter and new players increases, new forms of Web-based and mobile social media will rise, Gartner predicted. A 2012 study from Ipsos OTX and Ipsos Global @dvisor revealed that 22% of global internet users said they would purchase from a brand if they saw that a friend liked or followed the brand on a social network such as Facebook or Twitter. In other words, social media influences purchasing decisions, and it behooves every nonprofit to hop on the bandwagon and start incorporating some social media tactics into their marketing plans. You might be surprised at how many people are using Twitter as a news source. According to the Pew Research Center’s Project for Excellence in Journalism, 39% of Twitter users said most of the news they got on Twitter was material they wouldn't have read elsewhere.
Why should you ‘Get Social’? Because it allows your supporters to share your content with their own friends and colleagues, allowing your content to reach people you don’t even know about.Social Media predicted to generate $17 billion in revenue worldwide in 2012.22% of global internet users said they would purchase from a brand if they saw that a friend liked or followed the brand on a social network. 39% of Twitter users said most of the news they got on Twitter was material they wouldn't have read elsewhere. Out of the 50 million millennials, 75% use social media sites. They place a high value on the use of mobile devices to connect with their friends due to growing up with social media. This is a number that no one can ignoresocial media is on track to generate close to $17 billion in revenue worldwide this year, according to IT research firm Gartner. The report found revenue is up 43.1 percent to $16.9 billion, compared with 2011 revenue of $11.8 billion. Advertising continues to be the largest contributor to overall social media revenue, projected to total $8.8 billion in 2012.Revenue from social media subscriptions is expected to total $278 million this year, while social gaming revenue, which more than doubled between 2010 and 2011, is expected to reach $6.2 billion in 2012. Gartner analysts predicted users would continue to join social networking sites at a “moderate” pace, with new features, applications and experiences holding the interest of old members and drawing the interest of new participants. As the competition between sites like Facebook, LinkedIn, Twitter and new players increases, new forms of Web-based and mobile social media will rise, Gartner predicted. A 2012 study from Ipsos OTX and Ipsos Global @dvisor revealed that 22% of global internet users said they would purchase from a brand if they saw that a friend liked or followed the brand on a social network such as Facebook or Twitter. In other words, social media influences purchasing decisions, and it behooves every nonprofit to hop on the bandwagon and start incorporating some social media tactics into their marketing plans. You might be surprised at how many people are using Twitter as a news source. According to the Pew Research Center’s Project for Excellence in Journalism, 39% of Twitter users said most of the news they got on Twitter was material they wouldn't have read elsewhere.
Data as of 4/25/2014Pinterest20 million active users (70 million total users)Social site that is all about discoveryLargest opportunities are in decor, babies, recipes, wedding, and fashionUsers are 17% male and 83% femaleTwitter241 million active users (over 600 million total users)micro blogging social site that limits posts to 140 characterslargest penetration in the US but spreading slowly and steadily5,700 tweets happen every secondFacebookSocial sharing site that has over 1 billion users worldwideLargest opportunities communicating with consumers in a non-obtrusive wayUsers share 1 million links every 20 minutesInstagram200 million active usersSocial sharing site all around pictures and now 15 second videosMany brands are participating through the use of hashtags and posting pictures consumers can relate toMost followed brand is National GeographicGoogle+540 million active usersSocial network built by Google that allows for brands and users to build circlesNot as many brands active but the ones that are tend to be a good fit with a great following25 – 35 year olds are most activeLinkedIn300 Million usersBusiness oriented social networking siteBrands that are participating are corporate brands giving potential and current associates a place to network and connectPowers 50% of the world’s hireshttps://www.quantcast.com/linkedin.comSourceshttp://www.inkthemes.com/30-reasons-to-market-your-business-on-pinterest-in-2014/03/https://twitter.com/TwitterIR/status/431175668122935297https://blog.twitter.com/2013/new-tweets-per-second-record-and-howhttp://www.statisticbrain.com/facebook-statistics/http://instagram.com/press/http://50.nitrogr.amhttp://www.nytimes.com/2014/02/15/technology/the-plus-in-google-plus-its-mostly-for-google.htmlhttp://blog.linkedin.com/2014/02/06/linkedins-q4-2013-earnings/https://www.quantcast.com/linkedin.comhttp://mashable.com/2014/04/18/linkedin-300-million-users
Why should you ‘Get Social’? Because it allows your supporters to share your content with their own friends and colleagues, allowing your content to reach people you don’t even know about.Social Media predicted to generate $17 billion in revenue worldwide in 2012.22% of global internet users said they would purchase from a brand if they saw that a friend liked or followed the brand on a social network. 39% of Twitter users said most of the news they got on Twitter was material they wouldn't have read elsewhere. Out of the 50 million millennials, 75% use social media sites. They place a high value on the use of mobile devices to connect with their friends due to growing up with social media. This is a number that no one can ignoresocial media is on track to generate close to $17 billion in revenue worldwide this year, according to IT research firm Gartner. The report found revenue is up 43.1 percent to $16.9 billion, compared with 2011 revenue of $11.8 billion. Advertising continues to be the largest contributor to overall social media revenue, projected to total $8.8 billion in 2012.Revenue from social media subscriptions is expected to total $278 million this year, while social gaming revenue, which more than doubled between 2010 and 2011, is expected to reach $6.2 billion in 2012. Gartner analysts predicted users would continue to join social networking sites at a “moderate” pace, with new features, applications and experiences holding the interest of old members and drawing the interest of new participants. As the competition between sites like Facebook, LinkedIn, Twitter and new players increases, new forms of Web-based and mobile social media will rise, Gartner predicted. A 2012 study from Ipsos OTX and Ipsos Global @dvisor revealed that 22% of global internet users said they would purchase from a brand if they saw that a friend liked or followed the brand on a social network such as Facebook or Twitter. In other words, social media influences purchasing decisions, and it behooves every nonprofit to hop on the bandwagon and start incorporating some social media tactics into their marketing plans. You might be surprised at how many people are using Twitter as a news source. According to the Pew Research Center’s Project for Excellence in Journalism, 39% of Twitter users said most of the news they got on Twitter was material they wouldn't have read elsewhere.
Data is as of May to June 2012LinkedIn: 150 million active users in over 200 countries and territoriesTwitter:555 million active users and sees 340 million tweets per day (as of April 2012)Facebook:955 million active users on Facebook and over 50% of them are using it on a mobile device (as of June 2012)Google+: 170 million registered users and 150 million active users (as of June 2012) but keep in mind that more than 800 million users use Google products like (gmail, google analytics, google maps, etc.)Pinterest:11.7 million users which makes it the fasting growing site to break through the 10 million unique visitor mark (prototype launched in March 2010)This website allows users to create and manage theme-based image and video collections such as events, interests, hobbies, and more. Youtube: Youtube was bought out by Google. It streams 4 billion online videos each day, more than one for every other person on Earth and a 25% jump over eight months ago.YouTube, a unit of Google, attributed the growth to iterations of the website on smartphones and TVs that have encouraged more use, according to Reuters. The number of uploads on the platform is also staggering: about 60 hours of video is now added to the site every minute, compared to 48 hours a minute in May.Google has released new statistics around YouTube usage across the world and the world’s favorite video website continues to set new records. Here are some highlights:In 2011, YouTube had more than 1 trillion views* (video playbacks).60 hours of video are uploaded to YouTube every minute. This number was only “48 hours” a couple of months ago.Over 4 billion YouTube videos are viewed a day up from 3 billion so the new channel based layout seem to be doing well for YouTube.Over 3 billion hours of video are watched each month on YouTube.The one figure that has however stayed constant for YouTube in the past few months is the number of unique visitors. YouTube, according to the press page, gets around 800 million uniques every month so they still another 50 million to beat Facebook.[*] Facebook gets around a trillion pageviews every month according to Google’s own data. The YouTube statistics page also says that 700 YouTube videos are shared on Twitter each minute. Surprisingly, there’s still no mention of Google Plus on that page.
Data is as of May to June 2012
Socialmediaexaminer.com 2012 – 7 tips for creating a social media plan for your business
Voice of a Friend – Facebook is the place to tell stories. A great way to engage those who like your Facebook page is by providing them with a place to share their own stories, and comment on yours. On the Make A Wish Foundation Facebook page, for example, there are several pictures, names, and stories of children who have been touched by the foundation's efforts. People are moved by what they read, and express their love by commenting, liking, and sharing various posts. It's this bond with your organization that's critical to establish to drive donations -- and it's why storytelling plays a key role ... because establishing an emotional connection takes time, and context.As a nonprofit, you can also pick the most moving post on your Facebook page and have it featured as "Inspiration of the Week." You can even use Timeline's new pinning feature to expand the visual real estate of the post on your page and draw even more of your fans' eyes there. The Make A Wish Foundation facebook post is an excellent example of a charity using story-telling to generate donations through hope. And since Facebook pages allow organizations to create donate buttons, there's no reason not to try experimenting with it!
Social media channels like Facebook, Twitter and MySpace are valuable marketing tools for charities as well as businesses. Facebook has gone a step further and allows its fan page users to post a donation button on their fan pages. The button is created through a Facebook application. This application will secure the money and send it to the charity at the end of the month. In order to set up a donation button, you will need to have a recognized charity name and a Facebook fan page. This article will tell you how to add donation button to Facebook. Until recently, most donation buttons were inserted using a PayPal button and Facebook coding language (FBML). Any page that added a donation button before early 2011, will still be able to use this button; however, no new buttons can be made using this type of coding.When people donate using this button, the "First Giving" charity will record the donation and send your charity the money at the end of the month.
Let’s face it, one of the main things we all do on Facebook is flip through photos. Facebook is one of the largest photo sharing sites, and its browsing capabilities are easier to manage than most. The ASPCA has capitalized on that and created a Page that inspires Fans to upload their own images to the Fan gallery. They also post pictures of all the pets they help get adopted.Granted, the ASPCA has the added advantage of cute and cuddly subjects that just beg to be photographed. But that doesn’t mean you can’t take a few cues from them. If a picture is worth a thousand words, why not let images tell your story? Think outside the box and bring a camera with you everywhere, no matter what kind of Page you are trying to promote. Show real people interacting with your organization or event; don’t just throw a few catalog stills into an album and forget about them.
Facebook is continually tweaking Pages and adding lots of little advancements, so if you’re maintaining a Page, you should definitely be following the official Facebook blog. One of the more recent features is that each tab now has a unique URL, so you can point users to different “pages” of your Page (like a regular website) and determine what you want the default section to be for Fans and non-Fans.This is an underused feature that the Susan G. Komen Page has employed to send users to their Boxes tab. It doesn’t sound like a big deal, but it is clearly branded with their signature pink color and logo, while showing off several polished, professional looking applications. The Page looks worthy of fanning, because they clearly spend a lot of time on it and will likely continue to update the content.There are lots of calls to action, providing multiple ways to donate or join the cause. Of course, this also means they have significant offline and off-Facebook programs to support their Page.But if you don’t have a ton of funding, or you can’t see investing in a Facebook Page before more pressing financial matters, don’t despair; this kind of Page can be created in much the same way as the Humane Society’s. You can create the look of a custom application by seeking out flexible HTML and FBML apps like Static FBML and Profile Box.
Here is another example of a custom FB app.Courtland and Strudell Studios has an event management subscription services for any type of event registration. Our nonprofit customers use it for golf outings and walkathon/5k runs. The tool includes a Post to Facebook button on the team and individual donation pages that allows anyone to post the event announcement on their FB page. The post contains the nonprofit’s logo and standard message with a direct link back to the nonprofit’s website (in this example it goes to parkinsonsmi.org).
"what is Twitter for?" As with any social network, the answer is the same: whatever you make of it. Some think that its immediacy makes it ideal for spreading news. Others find it useful to ask questions of their peers; still others, for following what people or topics they're interested in. Twitterlets you send a 140-character message, or "tweet", to a site where anyone can read it, though it will only be sent directly to those who have chosen to "follow" you (though if you want, you can pick and choose who you allow to follow you). One creative way to steer them towards donations is by tweeting links to your charity’s donation landing page and letting them know how their donation makes a difference. Every time a donation is made, you can tweet back at the donor and explain to them the difference they have made to your organization and its cause.For example, you can inform donors of the difference their contributions make and encourages people to share the wonderful feeling of giving on social media.Let your donors know how many mouths their money was able to feed, and it will put into perspective what they were able to accomplish with a quick gesture of kindness. And acknowledging their support, especially on social media where all their friends can see it, makes them feel special!
Providing a Twitter news feed back to your website is a great way to crosslink your social networking activity to your main home page and help to make your website content be updated.
We’ve heard it a million times before -- it's all about who you know. And LinkedIn is a pioneer in leveraging social media to let you socialize with the "right" people. So, how can nonprofit organizations use LinkedIn to get in good with potential donors? Join or Create a LinkedIn Groups: This allows you to network and share ideas with members. You can also start or sponsor a group as well. If run properly without self-promotion, a group helps you make connections and help others. For example, a non-profit can gather together a collaboration of medical exports to help respond to questions. Join or Create a LinkedIn Event - Make use of one of LinkedIn's most awesome features ... LinkedIn Events. With nonprofit conferences such as the National Conference on Volunteering and Service and the Young Nonprofit Professionals Network National Leaders Conference, people clearly want to get together to chat about their nonprofit work, and the folks that are serious enough to go to events like these are serious enough to be using LinkedIn. LinkedIn’s Event tab makes creating these literally a breeze. With a few clicks, your nonprofit can create and share an event with your connections. In addition, with the 'Find Events' tab, other companies interested in attending can find your event and attend -- getting you exposure to a new group of potential donors. Create Forums for topical discussions within Groups and EventsExpand your LinkedIn reach with Twitter: There is a little checkbox at the bottom of your “Share an update” box that copies everything you share with your Connections to all of your Twitter followers.LinkedIn is popular for Posting jobsAs a reminder - Social media will recommend groups, people, jobs based off your profile’s interests, your previous jobs and industry, etc.And regarding LinkedIn they allow you to add three web links now so you can get everyone in your organization to link back to your website to help your site with search engine optimization – one of the many search engine criteria is the more links you have going to and coming from your site it bumps up your ranking in search results
Here’s a good example of a group in LinkedIn
Google integrates the social experience with Google+ among all of its tool properties. In other words, Google+ pages and activities have an advantage over other social networking sites because it is fused into Google’s search engine feature, while Facebook and Twitter for example are not.Google says that its new features include “Personal Results”, enabling users to find information specifically related to them, “Profiles in Search”, which enables users to find Google+ profiles with search queries and “People and Pages”, a new feature that helps users find Google+ pages and profiles related to specific topics, areas or brands.How It Affects YouWith so much information now available at Google users’ fingertips, the search giant has to ensure that personal data is not displayed in other users’ search results. To do so, Google says it has employed SSL encryption on Google+, incorporating it into its results pages.Google has also made sure to label results as Public, Limited or Only you, alerting users as to the nature of their search results. To make sure that users who do not want to view personal content within their results, the company has also delivered a toggle that allows users to switch modes and conduct searches free from friend suggestions and additional Google+ content.
Ways Google+ can change how you connect: Hangouts is a way to conduct group video conferencing with other Google+ users. Hangouts are creating a paradigm shift in how organizations connect with their supports. Image key staff the ones who can effectively represent the org) posting “open office hours” where G+ users can pop into a Hangout and chat with them face-to-face about critical topics.Circles – FB and Twitter both allow users to put people in specific groupings or lists. Circles put segmentation up front in their product and they make it fun. Organizations can segment their donors, volunteers, partners into various circles.In the "Stream," which occupies the middle of three columns on the page, users see updates from those in their Circles. There is an input box which allows users to enter a post. Along with the text entry field there are icons to upload and share photos and videos. The Stream can be filtered to show only posts from specific Circles.Google+ Events: Released at Google I/O on June 27, 2012, Google+ Events allows users to add events, invite people, and then share photos and media in real-time from the event. The program is integrated with Google Calendar, and is posed as a direct competitor to similar features offered by Facebook.
Greener Grads example videoSome people love to be in the limelight -- channel that into donations through some YouTube campaigns! One of the most successful brands to ever create a YouTube campaign was Dove (not a nonprofit, I know, but this was for a great cause!), when they asked women to upload videos explaining their definition of "real beauty." Thousands of women responded instantaneously, 6 of which were chosen to participate in a national broadcast campaign. Though your cause will be based around your charity’s specific needs, the goals for any campaign like this are the same -- inspire people to be actively involved in your cause by sharing their thoughts through user-generated content.If you don't already have a YouTube account for your company, set it up; all that content needs to be uploaded to one central location. Have people send their videos to you, and upload videos on people's behalf -- this not only allows for some quality control, but also lets you capture email addresses when submissions occur through a landing page! I see some donor nurturing in your future ;-) And don't forget to include calls-to-action in those videos so those watching can donate to your cause, too!
http://www.youtube.com/user/Witness
Pinterest allows you to share images and videos by posting “pinning” them on themed pinboards.You can:Feature your visual contentDevelop pinboards that drive donations, events and capaignsHas anyone here used Pinterest?The website has proven especially popular among women. The most popular categories being: food & drink, DIY & crafts, and women's apparel. In fact,Pinterest has played a role in the run-up to the 2012 US Presidential Election. The wives of both candidates created accounts. Ann Romney debuted in March and First Lady Michele Obamain June.Users inbound from Pinterest spent $180m compared with $85m spent from users coming from Facebook. Users spent less time on the company's Website, choosing instead to browse from the company's pinboard. Many brands and small businesses are using Pinterest, following best practices to get traffic on their websites and buzz around their products. Pinterest study from Shareaholic reported that 21% of users have followed through with a purchase after discovering it on PinterestThis gives nonprofits a good reason to take advantage of this site.The example I have in the presentation is the Habitat for Humanity pins pictures of volunteers building homes across the globe, as well as fliers for upcoming volunteer opportunities and country-wide movements like National Mandela Week. Pinterest Etiquette - The Types of Boards You can Create is unlimited but the rule of thumb is to not self-promote Nonprofits have used Pinterest to upload pictures of the items you "sell" to drive donations, like bracelets and bands and other merchandise from your organization.
Other examples of usingPinterest includes:Community Board - "FedEx Community Involvement" board displaying activity on various projectsCampaign Board - Use one of your boards to feature one of your latest marketing campaigns. For example, DoubleTree hotels"Little Things Project Tour" campaign, which travels the country to bring the guests of its hotels little things that make a big difference when traveling. Video board – some of the nonprofits I work with have public service announcements, pro bono videos taken by the media, event videos (these are both taken by staff, volunteers and attendees) and healthcare lectures on latest research breakthroughs on medical procedures or medicationsPersonal Stories board that can also be User-Generated - you can allow other users to contribute their own pins to your hosted pinboards on a user by user basis, this opens up a great opportunity to involve fans and target market in your marketing. Behind the Scenes board for one of your events that features the best photos and video footage of the annual event you host to help you generate buzz and promote the next one.
The Content Marketing Institute Content Mix Pyramid
Social Media Marketing tips include:Spend time to increase your followingBe engaging with your followersWhen you post a message, photo, or link,be sure to ask your subscribers to share your content with their connections. Keep your account regularly updatedShare lots of photos and videosPhotos and videos are very important for social networking. Think about your organizationand marketing visually. Which images and videos can you share to engage conversations and increase the viral spread of your content? Encourage people to share your postsPromote your social media sites on your website using the graphic iconsTo get real business value from you social media efforts, you have to have a community of people there to consume and engage with your content. In order to get people to add your social media channels, you need to promote the sites in places where you are already attracting visitors, such as your homepage, blog side bar, or other social media accounts. Cross-promotion is key to building a strong community.To get the most out your social media marketing follow these tipsUtilize social media tools to help centrally maintain your updates across social media sitesSocial feeds updates your website with current postsUse a blog to push updates out everywhere using RSS feeds Use a social media management dashboard (such as HootSuite.com)Maximize the customization of your social media profiles Link back to your websiteCreate ads and custom pagesKnow how your visitors are accessing your websitetop pages / files accessed on your siteKeywords / phrases being used to access your sitemobile devices – top phones are usually android or iphone and ipadweb browsersAnalyze traffic and leadslook at the traffic and leads that have been driven from your social networking sites to help you see where your referral traffic is coming from.And what is extra special about today is you’ll be reviewing Google Analytics with Google staff later this morning and they can show you exactly where those stats can be found