The document discusses how NFC technology enhances the attendee experience at events while improving profitability for stakeholders in the industry recovering from the impacts of COVID-19. It highlights various NFC applications, including ticketing, cashless commerce, and visitor management, which streamline processes and provide a secure environment for attendees. Notable examples of NFC implementation include events like the Formula E finals and collaborations with renowned sports organizations.

1. HOW NFC IMPROVES THE EVENT
ATTENDEE EXPERIENCE –
AND YOUR PROFITABILITY
Bruno Carpreau, Mastercard
Ursula Schilling, Infineon
Johannes Lippert, Skidata
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2. AN INDUSTRY ROCKED BY COVID-19
NAVIGATES ITS WAY BACK
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● The pandemic had an unprecedented impact on events
● This has changed the mindset of audiences
● NFC technology is part of the solution

3. EVENT STAKEHOLDERS AND THEIR NEEDS
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FANS AND
AUDIENCES
ORGANIZERS
AND VENUES
PERFORMERS, TEAMS,
AND BRANDS
A better
experience
Deliver better
experiences
profitably
Maximize
business
opportunities

4. NFC EVENT APPLICATIONS AND USE CASES
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Event Access Cashless Event
Commerce
Merchandising Customer
Experience

6. NFC TICKETING / ACCESS MANAGEMENT
„ ….not only
more convenient
and faster,
but also
more secure“
KARL-HEINZ RUMMENIGGE,
CEO FC BAYERN MÜNCHEN

7. VIP RECEPTION / CONFERENCES
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8. VISITOR MANAGEMENT
VIP Reception
● Touchless / Frictionless
● Secure
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9. Focus on
Apple Pay + Google Pay countries
MOBILE NFC SOLUTION
● Fast
● Frictionless
● Convenient

10. EXAMPLE USE CASE FIA FORMULA E
SAFE GUEST Solution for FIA Formula E globally
● In place since Formula E Finals August 2020 Berlin
● Covering ALL people on ground – all the time
● C-19 Test-Result Integration / Test handling
● WellBeing Chatbot
● Shift Plans & Access
● Area Max Capacity Limits
● F&B allowances (who/when/where)
● Strictly personal Accreditations through Mobile NFC (Apple Pay/Google Pay) in the relevant Wallet.
Other prominent actual projects:
● Royal Ascot
● Bayern Munich / Allianz Arena
● Juventus Turin
● Paris Saint Germain

11. DOWNLOAD THE WHITEPAPER
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nfc-forum.org