Telefonica's vision is to help cities become smart by collecting data from devices and sensors, analyzing it using big data techniques, and using the insights to improve city services and operations. They see opportunities in areas like transportation, utilities, security, and more. Telefonica plans to offer smart city platforms and solutions to cities, and generate revenue through services built on top of the platform. Their Smart Santander project has deployed thousands of IoT devices in the city of Santander to test these ideas and develop smart city applications.

1. Telefonica vision for
Smart Cities
Santander, October 2013
Press and Industry Analysts session

2. We are experiencing the most profound technological revolution in history
Find the 7000 differences

3. Life is increasingly digital
08 00
08:00
09 30
Mobile Apps
11 00
e-Government
12 30
e-Health
14 00
Mobile shopping
15 30
15:30
17 00
Geolocation
18 30
Video
20 00
Smart Cities
21 30
E-learning
23 00
23:00 Social networks
News
Augmented reality
& Geolocation

4. Citizens today demand multichannel online services
… integrating new communication technologies
Emergency App
“Buzón del
ciudadano”
App to inform City
Council about incidents
in the city
Call center via social
media
Over 15 Million
People Use
Telefonica medical
appointment
booking system
(Cita Previa)

5. and a multi-device, multimedia and ubiquitous communication
Citizens require services anytime, anywhere, with their mobile devices, using new communication
channels
WEB
MOBILE
Traffic
information
services
Location of the
parking Spaces
Services to Citizens
SOCIAL
NETWORKS
TOUCH
KIOSKS
OFFICES
VIDEOWALL
Tourism and
Commerce
Travel to the past
Tourism and City Promotion
Art image recognition

6. We live in a hyper-connected world
...where everything can be measured and stored in real time
Data
2010
1.8 million
petabytes
Smart systems
Information
The opportunities around Big
Data create new jobs (4.4
million worldwide in 2014)
2030
35 million
petabytes
10
Smart systems are the key
Devices per
person
50 billion
Devices connected

7. Our paradigm: collect data, transmit, process and use them in a complete
global, flexible way adapted to each sector
m2m
SMART
CITIES
TRANSPORT
TELEMETERS
METRICS
ENERGY
FLEET MANAGEMENT
CONSUMER
OF DATA
FINANCIAL
SERVICES
CONNECTED CAR
RURAL
ENVIRONMENTS
TELECONTROL
ENERGY
LOCATION
ALERTS
VENDING
& OTHERS
…
BIO-DATA
SMART BUSINESS CONTROL PLATFORM
DATA COLLECTION AND ANALYSIS
SMART M2M
Managed Connectivity
LTE
UMTS
GPRS
FTTH
ADSL
…
…
…

8. Opportunity to integrate technology into the city’s own strategy
... and commit to transversality as a key to becoming a
smart city...
...with diverse objectives in search
of multiple benefits
Cost reduction and efficiency
Economic competitiveness
City planning and governance
Sustainability and quality of life
Innovation

9. The cities are transformed to improve their competitiveness
It is necessary to modulate this transformation in line with the situation and objectives of
each city
Centralisation of information
on one platform
...to facilitate
management of
the city through
monitoring and
control
Transformation of services
Parking
Utilities
Urban
Lighting
City
Council
Security
Public
Transport
What are the steps to take...?
Traffic
Watering
Mngt.
Waste
Mngt.
A prior analysis is required to
ensure efficiency and
sustainability, clarity of
objectives and integration in
the city platform

10. Tapping the full potential of the connected city
Enabling the environment to develop digital services for citizens and enhancing the local
business network, thereby attracting businesses and talent to the Smart City
DEVELOPMENT ENVIRONMENT
Management of connectivity and
Management and maintenance of devices
Remote control and
settings
Presence
(location)
Monitoring patterns of
use, consumption,
activation
Installation and
maintenance
Storage and analysis of
the information collected
M2M
Non M2M
• Real Time
• Non Real Time
Smart systems
introducing business
rules to improve
processes
Big Data
Business
Intelligence

11. Armed with the most advanced technology
...to progressively build a Smart City
With Big Data capabilities
With internationally
acknowledged ecosystems
that act as a launching pad
for local developers
Enabling open government
and open data models

12. E2E Telefonica Vertical Solutions
KPI´s
Base
Generic
Dashboard
$
Service
Citizens
City
Councils
Parking
Utilities
Traffic
City
Urban
Lighting
Council
City
Manager
“Smart City as a
Service”
Watering
Mngt.
Security
Public
Transport
Waste
Mngt.
KPI´s
Base
$
Demos ...
Coming next
minutes
Service
Citizens

13. There are 2 business models for Telefonica in Smart Cities
depending on who is the final customer
1



Telefonica will offer its Smart City
Platform as a cloud service,
scalable and charging per use
(devices, traffic, storage).
Telefonica will offer its E2E
vertical solutions as prime
technology contractor
Smart City business model is
mainly B2B
2
Smart City as a service
•
Smart City business model
•
Orienting tender to include smart
clauses
•
IT as part of PPP for Smart Cities
•
E2E standardized solution
Service Operator has the commercial
leadership of the project and the
contractual relationship with the City
Council

14. Clear benefits for all stakeholders
+ Operational EFFICIENCY
+ INNOVATION and revenue
+ QUALITY of life
Sustainability and operational
efficiency of services
Innovation and boost for local
economy
New environment of smart
services for the citizen

15. “Smart Santander”
Project funded by the EC under grant
FP7-ICT-2009-5-257992

16. The SmartSantander project vision
SmartSantander aims at providing a European test facility for the research and experimentation of architectures, key
enabling technologies, services and applications for the Internet of Things (IoT) in the context of the smart city
20.000 IoT devices
Copyright © 2013 Smart Santander Project. All Rights reserved.

17. SmartSantander first steps:
Identification of essential Smart City service areas
Copyright © 2013 Smart Santander Project. All Rights reserved.

18. SmartSantander activities
In real life, technological aspects cannot be considered independently anymore!
Architectural reference model definition
Specification and design of the facility
Implementation of the system
Infrastructure deployment
Services & applications: Use cases for both the research
community and the end-users
Business models and sustainable exploitation combining
research & service support
Copyright © 2010 Smart Santander Project. All Rights reserved.

19. SmartSantander Project Overview
http://maps.smartsantander.eu/
Copyright © 2010 Smart Santander Project. All Rights reserved.

20. And now SmartSantander project activities...
... are extending beyond the boundaries of the city
Copyright © 2010 Smart Santander Project. All Rights reserved.
20

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Company name