Managed Connectivity for Digital Signage, Utilities & mHealth - Angel David García Barrio (Head of Alliances & MarCom. Global m2m. Telefonica Chairman M2M World Alliance) keynote at M2M World Congress 2014

1. M2M World Congress
Managed Connectivity for
Digital Signage, Utilities &
mHealth
April 24th, 2014
m2m

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Global Unit
Horizontal Solution and Vertical Applications
M2M/IoT Application Platform
Device Management Platform
M2M /IoT Cloud Platform
Specific Core Network
Multi Bearer
eSIM
HORIZONTAL
M2M
SERVICE
An Horizontal M2M
Service for providing
Managed Connectivity
End-to-end Services
for the diverse
M2M Vertical
Markets E-health SecurityFinancial
Services
Connected
Car
Fleet
ManagementUtilities
Consumer
electronics
Smart
Cities
Digital
Signage

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Global Unit
Device/Module/
SIM manufacturer
Network
Connectivity
Application
Developer
Service Provider
IntegratorSES*
Vertical Market Approach
Corporate
Customer
End User
Managed Connectivity Solution depends on the Market
Diverse vertical markets will require different managed connectivity solutions:
• B2B vs B2B2C vs B2B2C
Different services: features, channels
Business models: Customer / cost / regulation driven
• Scenarios :
Low volume vs High volume Data
Always connected vs off line. Reliability
Local vs Global
Bearers : Mobile, ADSL, VSAT, Mesh, PLC…
• New Services OTT

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Global Unit
Managed Connectivity for Digital Signage
• Due to M2M, digital signage content may be
frequently and easily updated
• Can include interactive abilities
• Introduce new business models for advertisers
& distributors
• Costs reduction
Drivers:
• B2B.
• High volume data
• Preferred non-peak hour
transmissions
• Global solution. Local advertising
• Device Management & M2M Cloud
Platform, eSIM
• New solutions:, interaction with
end-user devices, geolocalized
contents, interaction with
environment, Wi-Fi hot spot,
impulse purchasing including
payments

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Global Unit
• JCDecaux is the global market leader in Digital out-
of-home (DOOH), distributing dynamic media
• Telefónica’s M2M will bring around the world
enriched connectivity and new digital features to
JCDecaux’s municipal information devices, digital
screens and self-service bicycle stations
• Municipal information messages will be delivered
through remote management features reducing
significant maintenance costs
• In shared bicycle schemes, M2M devices offer
remote tracking data for parameters such as
geolocation, mileage and usage. The data is
collected and processed with business analytics
techniques to efficiently manage urban bike fleets
Customer Case - JCDecaux

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Managed Connectivity for Utilities
• Part of sustainability agenda
• End estimated billing and manual meter reading
• Reduce energy consumption through real-time data.
Flattering demand curve. Easier grid management
• Drive innovation as ‘gateway’ to Connected Homes
Drivers:
• B2B. Regulation driven. Reduce costs
• Low volume data. Aggregation
• Telecontrol always connected.
Telemetry doesn´t
• Local / Multilocal
• M2M Application, Device Management
& M2M Cloud Platform
• Mobile, ADSL, VSAT, Mesh, PLC…
Network backup
• Payments, Connected Home

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Global Unit
Customer Case -
UK Smart Metering Implementation Programme
*Compared to 1990 Values
20/20/20 EU Directive:
• 80% roll-out in 2020 (Electricity)
• 20% reduction of primary energy
consumption
• 20% reduction of greenhouse gas
(GHG) emissions*
• 20% of energy to come from
renewables
UK Government Directive:
• 100% roll-out in 2020 (Electricity & Gas)
• 80% GHG reduction target by 2050*
Nationwide Smart Metering
Implementation Plan: SMIP
34 M homes and SME
61 M meters
(34M electricity – 27M gas)

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Global Unit
Consumers:
• UK Energy Savings 6
Billion £
National Economy:
• Carbon use savings
1.5 Billion £
Utilities:
• Energy Suppliers savings 9
Billion £
• Network Operator savings 1
Billion £
• Generation & Distribution
savings 800 million £
Source: DECC” Smart meter roll-out for the domestic and small and medium non-domestic sectors (GB)”
SMIP Benefits

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Global Unit
Strategic Breakthrough for Telefonica
Communication Service Provider Award
• Areas: Central & Southern
• Contract Value: 1.5 Billion £
• Years: 15
• # Communication Hubs: 23.5 M
• Meters: 42.3 M

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Global Unit
SMIP Ecosystem

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Global Unit
Managed Connectivity for mHealth
• 30-40% of population suffering from chronic
diseases
• 70-80 % of total healthcare spending
• Rapidly growing – above GDP rates
• Linked to aging, making the problem worse…
Drivers:
• B2B2C / B2C.
• Niche solutions depending on the
disease
• Reduce mortality, improve quality of
life & reduce costs
• Low volume data. High Reliability
• Local / Multilocal
• M2M Application, Device Management
& M2M Cloud Platform, eSIM
• Mobile, ADSL, short range
• Opportunity to extend to wellness

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Global Unit
mHealth has to prove the right solution for each patient, tailored for his risk profile and condition
High Risk
patient
management
Disease
Management
Self-care
Level of Risk
Chronic
Population Distribution
1-2%
5%
25%
Medium
High
Low
Web Portal
Tablet PC
+
Biomedical
devices
“Bring your own
device”
+
Biomedical
devices
Customer Case - iCOR Project, Hospital del Mar

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Global Unit
Mortality -34%
-68%
-43%Hospital readmission
Costs
• Clinical trial with 200 CHF* patients (100 control + 100 intervention)
• Satisfaction indicators:
• Clinical indicators:
Satisfaction 95%
Prefer telehealth
Recommendation
81%
100%
Patient costs/ year goes
down from 13 k€ to 5 k€
SOURCE: iCor Project with Parc de Salut Mar, Spain.
http://clinicaltrials.gov/ct2/show/NCT01495078?term=iCor&rank=1 * CHF: Congestive Heart Failure
iCOR Project, Barcelona trial. Results

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Global Unit
Summary
• Diverse vertical markets will require different
managed connectivity solutions
• It's necessary a partnership between the
different members of the value chain to cover
sectorial customer requirements related to
security, availability, control, customer experience
and business model of M2M markets
• M2M is not only technology. It is a tool to
improve the environment and the quality of life

15. Angel DavidAngel DavidAngel DavidAngel David GarcíaGarcíaGarcíaGarcía BarrioBarrioBarrioBarrio
Head of Alliances &Head of Alliances &Head of Alliances &Head of Alliances & MarComMarComMarComMarCom.... Global m2m. TelefonicaGlobal m2m. TelefonicaGlobal m2m. TelefonicaGlobal m2m. Telefonica
Chairman. M2M World AllianceChairman. M2M World AllianceChairman. M2M World AllianceChairman. M2M World Alliance
angeldavid.garciabarrio@telefonica.comangeldavid.garciabarrio@telefonica.comangeldavid.garciabarrio@telefonica.comangeldavid.garciabarrio@telefonica.com