What you'll learn:
Why a content experience matters
How to add contextual CTAs to your experience to get leads
Real examples of content optimized for a great experience
Secrets of Account-Based Marketing Success: 7 Best Practices from ABM ProsUberflip
Many content marketers know how important account-based marketing is, but don’t know where to start. Follow these best practices to make ABM work at your organization.
How to use Uberflip & Terminus to fuel your ABM strategyUberflip
Watch this behind-the-scenes webinar of how Uberflip and Terminus users power their integration to build ABM campaigns that win. Gain perspective on the organizational infrastructure needed for account-based marketing to work, as well as how you can use content to drive your ABM cadence.
It’s time to move away from the traditional demand gen tactics with a focus on pure volume and towards a targeted approach. And who to learn it best than from both Uberflip and Terminus’ internal ABM champions? They will be diving deep into the nitty gritty platform pluses that drive their key account engagement.
You’ll discover strategies and tips to:
Use your existing buyer personas to hyper-target your key - accounts like nobody’s business
Leverage content into your ABM plays and engage like a boss
Personalize your B2B account based advertising at scale
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...Uberflip
Getting people to know who you are is easy. Getting people to know how you can help them is much more difficult. In order to truly educate potential customers about their business, Aon used a Content Experience Platform (CEP) to elevate their content marketing efforts. In this session at Oracle MCX 2019, Danielle Ashbaugh, Marketing Manager at Aon, spoke about how what started as a content solution has now become a mainstay for account-based marketing and demand generation, as well as a tool multiple solution lines now use.
Common paid advertising mistakes your company is makingDigital Reach
Paid Advertising, or Search Engine Marketing (SEM), is an incredibly powerful medium for reaching your target customers, driving MQLs and SQLs, and raising ROI. It also provides unparalleled data that gives your entire marketing operation a massive advantage over other digital marketing strategies. But, just as paid advertising is powerful, it can also be dangerous and expensive.
Are you making the most of the SEM opportunity? Are you missing valuable opportunities to generate quality leads, MQLs, and SQLs? Are you wasting money on ill advised strategies?
During this Web Clinic, our Head of Operations Andrew Seidman will cover:
3 Common Paid Advertising Mistakes You’re Probably Making
How to capture value at bottom, middle, and top of funnel
The three highest value strategies you need to implement right away
Don’t miss these actionable insights that can drive measurable results for your marketing organization!
How To Build A Website Experience That'll 10x Your Conversions: 5 Tweaks To MakeMarketo
The B2B buyer has changed. With a limitless world of information, endless options, and reviews at their fingertips, your buyer now holds all the cards. However, most businesses haven’t accounted for this shift in the balance of power. They continue putting out generalized marketing content to customers who want and expect a personalized experience. So determined to change that, we partnered up with Drift to explain the new way to market to customers in the digital age. Watch Drift’s Dan Murphy and Marketo’s Paulo Martins run through the simple tweaks you can make to your website experience to engage more prospects and skyrocket your conversions.
The Definitive ABM Success Guide from the Account-Based Marketing ConsortiumDemandbase
Top ABM Thought Leaders & New Research
You won't want to miss this live webinar! Join the "C" executives from: Engagio, Demandbase, Vendemore, Azalead, MRP and Freya News to learn the answers to key questions we all face:
How can I maximize impact of my ABM program?
What determines success?
How can I benchmark my ABM program?
How can I amp up my 2016 planning to build ABM momentum?
Join us as we unpack the strategy for deploying high-performance ABM programs. Beyond the hype and hyperbole seen across the Web, we will engage top industry thought leaders to share insights gleaned from hundreds of real ABM deployments. From new research, to case study and best practice, we will identify precise moves for you to generate real revenue impact!
In this webinar, ABM practitioners from Drift, ServiceNow and Demandbase will cover three of the biggest game changers in B2B marketing:
• Account-Based Marketing (ABM)
• Conversational Marketing, and
• Their combined superpower – Conversational ABM
Secrets of Account-Based Marketing Success: 7 Best Practices from ABM ProsUberflip
Many content marketers know how important account-based marketing is, but don’t know where to start. Follow these best practices to make ABM work at your organization.
How to use Uberflip & Terminus to fuel your ABM strategyUberflip
Watch this behind-the-scenes webinar of how Uberflip and Terminus users power their integration to build ABM campaigns that win. Gain perspective on the organizational infrastructure needed for account-based marketing to work, as well as how you can use content to drive your ABM cadence.
It’s time to move away from the traditional demand gen tactics with a focus on pure volume and towards a targeted approach. And who to learn it best than from both Uberflip and Terminus’ internal ABM champions? They will be diving deep into the nitty gritty platform pluses that drive their key account engagement.
You’ll discover strategies and tips to:
Use your existing buyer personas to hyper-target your key - accounts like nobody’s business
Leverage content into your ABM plays and engage like a boss
Personalize your B2B account based advertising at scale
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...Uberflip
Getting people to know who you are is easy. Getting people to know how you can help them is much more difficult. In order to truly educate potential customers about their business, Aon used a Content Experience Platform (CEP) to elevate their content marketing efforts. In this session at Oracle MCX 2019, Danielle Ashbaugh, Marketing Manager at Aon, spoke about how what started as a content solution has now become a mainstay for account-based marketing and demand generation, as well as a tool multiple solution lines now use.
Common paid advertising mistakes your company is makingDigital Reach
Paid Advertising, or Search Engine Marketing (SEM), is an incredibly powerful medium for reaching your target customers, driving MQLs and SQLs, and raising ROI. It also provides unparalleled data that gives your entire marketing operation a massive advantage over other digital marketing strategies. But, just as paid advertising is powerful, it can also be dangerous and expensive.
Are you making the most of the SEM opportunity? Are you missing valuable opportunities to generate quality leads, MQLs, and SQLs? Are you wasting money on ill advised strategies?
During this Web Clinic, our Head of Operations Andrew Seidman will cover:
3 Common Paid Advertising Mistakes You’re Probably Making
How to capture value at bottom, middle, and top of funnel
The three highest value strategies you need to implement right away
Don’t miss these actionable insights that can drive measurable results for your marketing organization!
How To Build A Website Experience That'll 10x Your Conversions: 5 Tweaks To MakeMarketo
The B2B buyer has changed. With a limitless world of information, endless options, and reviews at their fingertips, your buyer now holds all the cards. However, most businesses haven’t accounted for this shift in the balance of power. They continue putting out generalized marketing content to customers who want and expect a personalized experience. So determined to change that, we partnered up with Drift to explain the new way to market to customers in the digital age. Watch Drift’s Dan Murphy and Marketo’s Paulo Martins run through the simple tweaks you can make to your website experience to engage more prospects and skyrocket your conversions.
The Definitive ABM Success Guide from the Account-Based Marketing ConsortiumDemandbase
Top ABM Thought Leaders & New Research
You won't want to miss this live webinar! Join the "C" executives from: Engagio, Demandbase, Vendemore, Azalead, MRP and Freya News to learn the answers to key questions we all face:
How can I maximize impact of my ABM program?
What determines success?
How can I benchmark my ABM program?
How can I amp up my 2016 planning to build ABM momentum?
Join us as we unpack the strategy for deploying high-performance ABM programs. Beyond the hype and hyperbole seen across the Web, we will engage top industry thought leaders to share insights gleaned from hundreds of real ABM deployments. From new research, to case study and best practice, we will identify precise moves for you to generate real revenue impact!
In this webinar, ABM practitioners from Drift, ServiceNow and Demandbase will cover three of the biggest game changers in B2B marketing:
• Account-Based Marketing (ABM)
• Conversational Marketing, and
• Their combined superpower – Conversational ABM
Creating Harmony Between Demand Generation and ABMUberflip
Between the need to launch and scale your ABM programs to managing your current demand generation efforts, it’s easy to feel overwhelmed and drop the ball on one or the other.
Brandi Smith, VP, Demand Generation Marketing at Uberflip and Charm Bianchini, Head of Global Demand at Engagio, explore how their teams make both strategies work in tandem and create harmony in their marketing department.
5 Traits of Top ABM Programs and 3 Pitfalls to AvoidDemandbase
From creating the ABM category, to educating over 3,000 marketers on the principles of ABM, we’ve seen and heard it all for the last 6 years when it comes to ABM–so we wrote a book about it! We will share with you some of the lessons learned from the 100’s of companies we’ve worked with, including the top 5 things the most successful ABM-focused companies have in common.
Account Based Marketing is a zero waste approach when you're targeting the right accounts. President and Cofounder of EverStirng, J.J. Kardwell explains account selection, the critical first step to implementing an ABM strategy, and how to use predictive marketing to optimize this step.
Hyper-Personalized Conversions: The Key to a Wider Marketing FunnelSharpSpring
Here is SharpSpring CEO Rick Carlson's presentation from IZEAFest 2017. In this presentation, learn how marketing automation enables hyper-personalized conversations that widen your marketing funnel.
Personalizing ABM Content Experiences at ScaleDemandbase
By delivering a framework and real-life examples,
this session will demonstrate how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM. This session will arm you with
the foundations to deliver greater personalization and memorable content experiences for ABM campaigns– at scale!
The morning keynote provided a taste of the latest innovations from Demandbase. This session is the place to get a glimpse behind the curtain. We’ll dive deep into the details of our recent product announcement, and walk you through how it can benefit your organization today, and share our vision for its broader impact on ABM and B2B marketing.
Funnel to Flywheel: Growing Your Business in an On Demand WorldKnoxville HUG
HubSpot Director of Marketing and #KnoxHUG Guest Speaker Debbie Farese covers the latest shift in inbound sales and marketing and how to use it to delight your prospects and customers.
How to Prove ABM Success in 6 Months or LessDemandbase
How can you commit to the ABM long game when your department is desperate for a couple of quick wins? This session will share the secrets to balancing long-term gains with short-term success. Plus, learn how you
can win big by reporting key ABM program metrics that show business impact in less than six months.
Sales and Marketing Alignment: Bridging the Great Divide through ABMDemandbase
Featuring Peter Isaacson
Chief Marketing Officer, Demandbase
Ever feel like your sales team just isn’t satisfied with the volume or the quality of the leads you generate? Are you hitting your goals, but your sales team is not? Join Demandbase’s CMO, Peter Isaacson, as he outlines some of the greatest challenges for today’s B2B Marketers, and shares how to overcome them by aligning around high-value accounts and focusing on key strategies to drive revenue. He will illustrate the basic foundations for turning your marketing organziation into an ABM machine through the example of Demandbase’s own journey to an ABM strategy.
HUGME Group Case with Kepware TechnologiesCarole Mahoney
Introduction the group case study of Kepware Technologies as they "...go completely inbound." by developing buyer personae and sales, marketing, and service alignment.
Account Based Marketing: The Brawn Behind the BuzzwordEverString
Account-based marketing is the B2B buzzword of the year—and for good reason. If done right, it works.
How can you best capitalize on this critical trend? And where do you start? In this slideshare we’ll give step-by-step instructions on how to build a compelling and scalable account-based marketing program that generates results. From the technologies used, to identifying the right accounts and prospects, to the multi-channel campaign execution, we’ll share best practices so you can set up a systematic account-based marketing blueprint of your own.
How to Do ABM at Scale (Without Killing Your Team)Demandbase
Although the goal of ABM is to deliver highly-relevant messages to key accounts, most marketers struggle to personalize content in a way that is meaningful for buyers. In this session, learn how to attack ABM in a new way by surfacing the most relevant content that buyers need (right when they need it), and get more from the content investments you’ve already made.
Procurement management is one of the most time consuming, costly and manual tasks in typical businesses. With no unified system, time-consuming processes usually lead to costly mistakes, lots of lost opportunities and significant inefficiencies which are detrimental for any company. Which is why organisations are beginning to develop well-defined strategies to handle the demands of procure-to-pay processes. Let us show you how to gain full control over your procurement operations with our automated, lean but smart procure-to-pay solution.
Making Your Marketing Team an Intent-Driven MachineDemandbase
AI, Machine Learning and Intent are all the rage, but how do you make it real and operationalize it within your marketing organization? In this session, we’ll walk through a number of use cases that show how you can use intent data to inform your programs and drive specific actions to help build stronger pipelines and close more deals.
ABM Master Class: Market Segmentation for B2B SuccessDemandbase
Learn how to segment your accounts for customized Marketing, Sales, and Advertising campaigns that drive revenue.
Watch the webinar on-demand
https://www.demandbase.com/webinar/abm-master-class-market-segmentation/
Agencies: set busines goals with your inbound prospectsbreakoutrevenue
Inbound marketing agencies should be setting business goals during their sale process. Dive deep into the financial impact of new customers and establish a baseline activity to determine the true value of your services.
In honor of Valentine's Day in February, this SlideShare explores love (and all that it entails) as a metaphor for the sales funnel. The long journey a customer takes up to purchase is kind of like the path one takes to meet their mate.
Creating Harmony Between Demand Generation and ABMUberflip
Between the need to launch and scale your ABM programs to managing your current demand generation efforts, it’s easy to feel overwhelmed and drop the ball on one or the other.
Brandi Smith, VP, Demand Generation Marketing at Uberflip and Charm Bianchini, Head of Global Demand at Engagio, explore how their teams make both strategies work in tandem and create harmony in their marketing department.
5 Traits of Top ABM Programs and 3 Pitfalls to AvoidDemandbase
From creating the ABM category, to educating over 3,000 marketers on the principles of ABM, we’ve seen and heard it all for the last 6 years when it comes to ABM–so we wrote a book about it! We will share with you some of the lessons learned from the 100’s of companies we’ve worked with, including the top 5 things the most successful ABM-focused companies have in common.
Account Based Marketing is a zero waste approach when you're targeting the right accounts. President and Cofounder of EverStirng, J.J. Kardwell explains account selection, the critical first step to implementing an ABM strategy, and how to use predictive marketing to optimize this step.
Hyper-Personalized Conversions: The Key to a Wider Marketing FunnelSharpSpring
Here is SharpSpring CEO Rick Carlson's presentation from IZEAFest 2017. In this presentation, learn how marketing automation enables hyper-personalized conversations that widen your marketing funnel.
Personalizing ABM Content Experiences at ScaleDemandbase
By delivering a framework and real-life examples,
this session will demonstrate how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM. This session will arm you with
the foundations to deliver greater personalization and memorable content experiences for ABM campaigns– at scale!
The morning keynote provided a taste of the latest innovations from Demandbase. This session is the place to get a glimpse behind the curtain. We’ll dive deep into the details of our recent product announcement, and walk you through how it can benefit your organization today, and share our vision for its broader impact on ABM and B2B marketing.
Funnel to Flywheel: Growing Your Business in an On Demand WorldKnoxville HUG
HubSpot Director of Marketing and #KnoxHUG Guest Speaker Debbie Farese covers the latest shift in inbound sales and marketing and how to use it to delight your prospects and customers.
How to Prove ABM Success in 6 Months or LessDemandbase
How can you commit to the ABM long game when your department is desperate for a couple of quick wins? This session will share the secrets to balancing long-term gains with short-term success. Plus, learn how you
can win big by reporting key ABM program metrics that show business impact in less than six months.
Sales and Marketing Alignment: Bridging the Great Divide through ABMDemandbase
Featuring Peter Isaacson
Chief Marketing Officer, Demandbase
Ever feel like your sales team just isn’t satisfied with the volume or the quality of the leads you generate? Are you hitting your goals, but your sales team is not? Join Demandbase’s CMO, Peter Isaacson, as he outlines some of the greatest challenges for today’s B2B Marketers, and shares how to overcome them by aligning around high-value accounts and focusing on key strategies to drive revenue. He will illustrate the basic foundations for turning your marketing organziation into an ABM machine through the example of Demandbase’s own journey to an ABM strategy.
HUGME Group Case with Kepware TechnologiesCarole Mahoney
Introduction the group case study of Kepware Technologies as they "...go completely inbound." by developing buyer personae and sales, marketing, and service alignment.
Account Based Marketing: The Brawn Behind the BuzzwordEverString
Account-based marketing is the B2B buzzword of the year—and for good reason. If done right, it works.
How can you best capitalize on this critical trend? And where do you start? In this slideshare we’ll give step-by-step instructions on how to build a compelling and scalable account-based marketing program that generates results. From the technologies used, to identifying the right accounts and prospects, to the multi-channel campaign execution, we’ll share best practices so you can set up a systematic account-based marketing blueprint of your own.
How to Do ABM at Scale (Without Killing Your Team)Demandbase
Although the goal of ABM is to deliver highly-relevant messages to key accounts, most marketers struggle to personalize content in a way that is meaningful for buyers. In this session, learn how to attack ABM in a new way by surfacing the most relevant content that buyers need (right when they need it), and get more from the content investments you’ve already made.
Procurement management is one of the most time consuming, costly and manual tasks in typical businesses. With no unified system, time-consuming processes usually lead to costly mistakes, lots of lost opportunities and significant inefficiencies which are detrimental for any company. Which is why organisations are beginning to develop well-defined strategies to handle the demands of procure-to-pay processes. Let us show you how to gain full control over your procurement operations with our automated, lean but smart procure-to-pay solution.
Making Your Marketing Team an Intent-Driven MachineDemandbase
AI, Machine Learning and Intent are all the rage, but how do you make it real and operationalize it within your marketing organization? In this session, we’ll walk through a number of use cases that show how you can use intent data to inform your programs and drive specific actions to help build stronger pipelines and close more deals.
ABM Master Class: Market Segmentation for B2B SuccessDemandbase
Learn how to segment your accounts for customized Marketing, Sales, and Advertising campaigns that drive revenue.
Watch the webinar on-demand
https://www.demandbase.com/webinar/abm-master-class-market-segmentation/
Agencies: set busines goals with your inbound prospectsbreakoutrevenue
Inbound marketing agencies should be setting business goals during their sale process. Dive deep into the financial impact of new customers and establish a baseline activity to determine the true value of your services.
In honor of Valentine's Day in February, this SlideShare explores love (and all that it entails) as a metaphor for the sales funnel. The long journey a customer takes up to purchase is kind of like the path one takes to meet their mate.
Tableau - Make your SEO data work for you!Renco Smeding
In this presentation held on a Web Guide Partner breakfast seminar Renco Smeding and Gabriella Janni present how to use Tableau Software to efficiently analyze website data and identify keywords with high potential for driving more revenue. Tableau is a ground breaking data visualization tool making it easy to analyze vast amounts of data and draw actionable insights. Web Guide Partner is official Tableau partner and first digital agency working with Tableau in the Sweden region.
“How IBM’s Content Strategy Got IBM Midsize Insider into Google News and Sent...Content Marketing World
With the rise of “content marketing”, and an estimated average spend of $18 billion annual by marketers paying to reach people through search, everybody is in the pool–and companies need an edge to retain web traffic and mindshare with consumers.
To remain competitive, brands need to forecast consumer cycles, generate content and achieve good search/news engine placement. In this presentation, Leslie and Tom will address:
• What IBM had done right to be accepted into the Google News program
• Why hiring expert writers is crucial to success – and how to find them
• The importance of SEO and social promotion for content performance
• How to provide real value to your consumers with the content you create
• How to do everything right to get picked up by Google News
The Uberflip Experience 2016: Yoav SchwartzUberflip
Yoav Schwartz, CEO & Co-founder of Uberflip, shares information about Uberflip's past, present, and future as well as the current state of the content marketing industry. He also shares his research from new tool, Grade My Stack.
Pat Spenner, Strategic Initiatives Leader at CEB and author of The Challenger Customer, shares insights from his book on how personalization isn't all it's made it out to be – especially if it's done poorly.
... and the emergence of digital presence optimization.
In other words (alternate title), "how to say stuff about things that everybody gets."
My presentation at the structured data markup session for Portland's SearchFest 2014, in which I look at the emergence of optimization activities that cross traditional marketing boundaries - activities that I lump together under the umbrella of "digital presence optmization."
7 Content Marketing Trends You Need to Know NowUberflip
Being great at content marketing was harder to do in 2016 than ever before. That's because there's more content in more places, with more topics and more faces. And that trend isn't going to stop in 2017 – it's only going to multiply.
Get ahead of the competition by understanding how to take a more nuanced, informed approach, so your content works smarter and harder.
Uberflip's Hana Abaza and Jay Baer from Convince & Convert dive into seven (at least!) content marketing trends that you cannot afford to ignore going into 2017.
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...Rand Fishkin
Rand's presentation on machine learning and deep learning in Google, Facebook, and beyond, and how engagement reputation will become key to every online marketing effort.
Crawl Budget Optimization - SMX München 2016Bastian Grimm
Meine Präsentation von der SMX 2016 in München zum Thema Crawl-Budget und Crawl-Rate-Optimierung mit vielen Tipps zur Verbesserung von Auffindbarkeit, Indexierung sowie den "häufigsten Stolpersteinen" bei der Optimierung.
Presentation on common mistakes to avoid in Search Engine Optimization (SEO). About Marketing, Google, SEO, Panda Diet, Indexation, Social Media and Corporate Blogs. Helpful for online marketers in Startups and Corporates.
iContent, is an online-medium where we build, create and nurture your idea in a genre of preffered brands!
We are a team of passionate and experienced content writers, search marketers, graphic designers, web developers, and advertising experts who have had their expertise in the field of Digital Marketing for quite some time.
Content writing and digital marketing servicesicontentsmo
Our document is presented in a reader-friendly format, blending to enhance understanding and retention. Embark on a journey of digital marketing with our comprehensive document. This is meticulously crafted to inform readers on content writing and digital marketing services.
Best Content Writing and digital marketing Services-iContent Apeksha Shah
iContent is one of the top 10 content writing service provider in India. It is an award winning company. It provides content writing, blogs, articles, PR articles and digital content.
The process of automating repetitive content marketing jobs requires first identifying them and then employing the appropriate technologies. Your SEO and content teams may save time, decrease expenses, make wiser judgments, and concentrate on developing marketing tactics that matter with automation software. The process of creating content involves several essential steps, including:
> Determining the article topic
> Create a content brief
> Write an optimized article copy
The Beginner's Guide to Landing Page OptimizationZoe Chew 🚀⚒️
This presentation will introduce you the basic to landing page optimization. I'll show you ways to improve your landing page so that you can drive more traffic, leads and sales for your business. I will address some of the key elements you need to have in order to create an effective landing page. Whether you are a startup founder or business owner selling products/services via the Internet, or if you're interested to learn more about digital marketing, this information is for you.
PCG Digital Marketing Provides Scalable SEO Services with ConductorBrian Pasch
PCG Digital Marketing was awarded a 2014 Searchie Award for Best Scaled SEO Solution. PCG specializes in SEO services for automotive retailers. http://www.pcgdigitalmarketing.com/webinar-building-a-scalable-seo-solution/
Aquent/AMA Webcast: How User Centered Web Design Techniques Enhance Online Ma...Aquent
When a search engine giant such as Google has a large usability department, you can be assured that user experience is vital to
online and offline marketing. This webcast session will debunk the myth that search engine marketing "tricks" search engines.
Whether you are part of software development team, web designer interested in accessibility and usability, concerned about mobile
design, or simply trying to fortify search marketing campaigns, this webcast is designed to offer you actionable recommendations,
tools, and heuristics to give you the competitive edge.
September 2009 - Using Competitive Intelligence to Drive Content SolutionsWriterAccess
Join us for the monthly ideaLaunch Content Marketing Webinar 4.0 focused this month on how to use competitive intelligence to drive content marketing strategy. You'll discover how to reverse engineer the online marketing strategy of your competition, and how to develop content marketing strategy with that information to win the war of words on the web. Special Guest Mike Roberts, Founder and President of Spyfu, will offer some secret tips and advice for competitive intelligence. And host Byron White review the art and science of content marketing and how to track the ROI you demand. Don't miss this Content Marketing Webinar!
The Ultimate Guide to Using Writesonic for Content Creation
At the junction of artificial intelligence and content creation, you’ll find Writesonic. This innovative AI writing tool offers unimaginable possibilities for creating compelling content quickly and efficiently.
Overview of Writesonic as an AI writing tool
Writesonic has made a significant contribution to the revolution of content creation. It uses state-of-the-art AI technologies to auto generate text, rephrase sentences, and summarize blocks of text to enhance productivity. This tool offers a wide range of writing solutions, from writing blog posts, and articles to creating advertisements, and email newsletters.
Importance of content creation in today’s digital landscape
In the digital age, where everyone’s attention is linked to the internet, content is king. High-quality, relevant content drives traffic to your website, improves brand awareness, and increases customer engagement. Consequently, tools like Writesonic that can efficiently manage content creation tasks are invaluable for businesses and individuals alike.
Getting Started with Writesonic
Content creation powered by artificial intelligence is no longer a thing of the future. With Writesonic, a powerful AI writing tool, you can now streamline your writing process and maximize your productivity. Here is a guide to get you started with this incredible tool.
Sign-up and Registration Process
Kickstart your Writesonic experience with a simple registration process. Access the Writesonic homepage, click on the “Sign Up” button, and fill out your details. You can register via your Google, Facebook, or LinkedIn account, or use your email address. Ensure you provide accurate information, then create a strong password to secure your account. A confirmation email will be sent to you, from which you can activate your account.
Understanding the User Interface and Navigation
Once you’re logged in, you’re introduced to a clean, user-friendly dashboard. Here’s a basic layout navigation:
- Project Dashboard: This is where you create, manage, and track your projects.
- AI Writing Tools: Consists of GPT-3, language translator, and sentence paraphraser.
- Settings: You can modify your profile, account settings, and preferences here.
- Support: Here, you’ll find FAQs, tutorial videos, and customer support if you need help.
Get accustomed to these basic features and explore the rest at your own pace. With Writesonic, you’re always one step away from creating top-notch content.
Exploring Writesonic’s Features
Modern content-creating tools must provide a variety of functions to cater to diverse user needs, and Writesonic is no exception. This sophisticated AI writing assistant has been built with numerous features that significantly streamline and automate your content creation process.
A paid landing page analysis is a process of determining the strengths and weaknesses of paid media campaign landing pages, based on best practice adherence and user data. In this session, you’ll learn when to perform a paid media landing page analysis, how to evaluate a paid landing page using seven necessary page elements, common problems to avoid, and the best practices to implement.
Keyword Research can be defined as choosing the words, which describe your product or service as, seen from the viewpoint of your target market is the most important step in the optimization process.
This presentation gives an overview on SIX important things to do for B2B marketing and how SEO, SEM, Linkedin impacts a B2B campaign. This ppt also features some B2B case studies and how it helped the brand to evolve its customers.
Similar to How Industry Leading Brands Use Content to Drive Lead Generation (20)
How to Build High Converting Demand ExperiencesUberflip
In this webinar, Uberflip's Senior Content Marketing Manager Christine Otsuka explores how you can build engaging, immersive, multi-channel (think outside-the-inbox) experiences that work together and are optimized for content consumption. This way, your prospects can self-nurture and convert to sales-ready leads that much faster!
How B2B Marketers are Personalizing ABM Content ExperiencesUberflip
Presented at Big Skies: Big Ideas 2019, Randy Frisch, CMO and Co-Founder at Uberflip, shares how B2B marketers are creating personalized ABM content experiences.
Persuading Prospects Through Personalization Uberflip
Your customers live in a world where personalized content is a given and therefore critical. But scaling this expectation to thousands of prospects is easier said than done—or is it?
In this presentation, Uberflip CMO Randy Frisch presents an actionable framework for persuading prospects through the power of personalized content experiences.
Personalizing ABM Content Experiences at ScaleUberflip
In this session, Uberflip CMO Randy Frisch explored how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM.
Building a Customer Experience That Converts - Four Pillars to Creating a Win...Uberflip
As consumers, we live in an overloaded world. So, as B2B marketers, how do we ensure our company's value proposition is crisp instead of part of the raucous? In this session, Christina Bottis, Head of Marketing at Coyote Logistics walked through four pillars of building a winning marketing strategy from the ground up.
How to Build and Distribute Personalized Content Experiences for ABM and Even...Uberflip
ABM is all about prioritization and engagement; prioritizing your top accounts, and organizing content to engage and educate accounts. In this session, Francesca Krihely, Director of ABM and Demand Generation at MongoDB, showcased the many ways she has used Uberflip as the underlying content experience tool for powering her ABM strategy to organize, distribute, and measure the impact of their content.
How B2B Marketers are Personalizing ABM Content ExperiencesUberflip
Presented at the ABM Innovation Summit, Randy Frisch explores how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM.
The New 5-Step Playbook for Personalizing Content Experiences at ScaleUberflip
Presented at B2B Marketing Exchange, Uberflip’s VP of Demand Generation Brandi Smith explores five easy steps to help you focus, align your team, and truly deliver meaningful experiences so you can rock marketing campaigns that delight your prospects and customers.
Supercharge Your Content and ABM Strategies with Uberflip & SigstrUberflip
Your biggest content distribution and ABM engagement channel might be hiding in plain sight: the emails every single one of your coworkers send everyday. With Uberflip’s new integration with Sigstr, you can turn the thousands of emails your employees send into a targeted content campaign that can supercharge your content distribution strategy and become a powerful tool in your ABM strategy.
How to Personalize Content Experiences at ScaleUberflip
Your customers live in a world where personalized content is a given and therefore critical. But scaling this expectation to thousands of prospects is easier said than done—or is it?
Presented at the Chicago CMO Executive Summit, Randy Frisch shares an actionable framework for persuading prospects through the power of personalized content experiences through your top marketing strategies—inbound marketing, account-based marketing, and sales enablement.
Customizing the Content Experience: Five Data Science Insights That Will Impr...Uberflip
Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just for them.
In this webinar, find out how to maximize the returns from your content by improving the content experience as a whole.
You’ll learn:
- How to get 7x your current conversion rate
- One simple thing you can do today to see an 800% lift in content views
- How to implement AI to automatically boost engagement
Convert Your ABM Target Accounts with Personalized Content SlideshareUberflip
B2B marketers are moving from broad-based landing pages to hyper-targeted content destinations that are served to prospects by real people. All that sounds magically delicious, but what does that actually look like? And how do you make it happen?
In this webinar, Uberflip and Terminus explore how to:
- Scale content destinations for outreach on one-to-one, one-to-few, and one-to-many
- Measure engagement beyond vanity metrics
- Get sales to use your content
Fire Up Your ABM Programs With Personalized Video Content at ScaleUberflip
Vidyard and Uberflip dig into some burning questions on sales and marketing alignment, adding video to your custom account destinations, and scaling these experiences for your one-to-one programs without spending additional dollars or getting burned.
Re-Engage the Dead With Killer Content ExperiencesUberflip
You spend a lot of time building your lead generation programs and feeding those leads with irresistible brain food, from top-of-the-funnel blog posts to middle-of-the-funnel webinars. Then you’ve got your sales team working those phones trying to close these high-ticket deals. But sometimes, along the way, some of these leads become disengaged and opportunities are lost.
It’s going to take the same amount of DEADication—and a killer content experience—to breathe life back into your dead leads and opportunities.
We rallied a powerful trio of zombie experts at Uberflip, LeadMD, and Bizible for this webinar to spew out some bloody-good advice on getting your dead leads to crawl out of the ground and fuel your pipeline.
Mastering the Content Experience: Five Data Science Insights That Will Improv...Uberflip
Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just for them.
In this class, we’ll show you how to maximize the returns from your content by improving the content experience as a whole.
You’ll learn:
- How to get 7x your current conversion rate
- One simple thing you can do today to see an 800% lift in content views
- How to implement AI to automatically boost engagement
Persuading Prospects Through PersonalizationUberflip
Your customers live in a world of Spotify and Netflix. The expectation of personalized content experiences has been set. If you're like 2 in 3 marketers, you recognize that personalizing content is critical, but you also know it's damn hard to do-harder still as you scale to thousands of prospects. Aligning the buyer's journey to customers' growing appetite for personalized experiences is easier said than done-or is it?
Randy Frisch, President and CMO at Uberflip, presents an actionable framework for persuading prospects through the power of personalized content experiences for your top B2B marketing strategies-inbound marketing, account-based marketing, and sales enablement.
5 Ways to Personalize Your ABM Content Strategy at ScaleUberflip
Account-Based Marketing is high-touch and extremely targeted; its very nature, however, creates challenges for personalizing content experiences, which can be time intensive and resource heavy.
Uberflip's President and CMO, Randy Frisch, explores how to build an account-based content marketing approach to deliver greater personalization to your target accounts at scale.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/