Agencies: set busines goals with your inbound prospects

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Inbound marketing agencies should be setting business goals during their sale process. Dive deep into the financial impact of new customers and establish a baseline activity to determine the true value of your services.

Marketing

www.contentmarketingblueprint.com
Max Traylor
Director of Client Services
Innovative Marketing
Resources
@TheMaxTraylor
+MaxTraylor
Linkedin/in/maxtraylor

www.contentmarketingblueprint.com
Your Hosts
Max Traylor Bob Traylor
Director of Client Services |
Innovative Marketing
Resources
President|
Do Not Call Protection
Stefan Surka
Business Development|
CMB

www.contentmarketingblueprint.com
After the
Webinar
www.contentmarketingblueprint.com/blog
• Webinar recording
• Slides
• Blog article

www.contentmarketingblueprint.com
What is the CMB Community?
Inbound agencies that use the Content Marketer’s Blueprint to sell and
service retainers.
Join the Conversation:
@CMBlueprint or +ContentMarketersBlueprint

www.contentmarketingblueprint.com
Inbound agency service
offering
 Strategy services (Buyer persona,
CMB, Website optimization plan
 Development Services (Inbound
Engine)
 Support Services (Content creation,
consulting, PR, Social Media)

www.contentmarketingblueprint.com
Today’s Question:
As an agency,how can I set business
goals for inbound marketing with my prospect?
www.contentmarketingblueprint.com

www.contentmarketingblueprint.com
Inbound agency sales process
Establish a
need for
you.
Set goals for
working
together.
Present your
solution for
them.

www.contentmarketingblueprint.com
First, gain trust and
permission.

www.contentmarketingblueprint.com
Why am I asking you these in
depth questions?
“I want to make sure we are a good fit for each other”
Today we will:
 Establish some financial goals for inbound marketing
over the next year.
 Identify what we have to build on (current results).

www.contentmarketingblueprint.com
Why do we need to establish
goals and a starting point?
“I will build a presentation of
recommendations for our next call that
outlines exactly what it will take to reach
your goals”
(activity, timeline and costs)

www.contentmarketingblueprint.com
First decide how many customers we
need, then calculate your monthly
goals.

www.contentmarketingblueprint.com
How many new
customers will get us
excited?

www.contentmarketingblueprint.com
Establish lifetime value of
customers
 Revenue
 Lifetime (years recurring) / Upsell plan
 Profit margin

www.contentmarketingblueprint.com
Example: Lifetime value
calculation
Average revenue per year: $87,500
Lifetime (years): 3.5 years
Lifetime revenue: $306,250
Profit margin: 60%
Lifetime value = $183,750

www.contentmarketingblueprint.com
How many new customers
need to come from inbound
this year?
Customer lifetime value =
$183,750
3? 5? 10?

www.contentmarketingblueprint.com
How are we doing with
inbound today?
What if they don’t
know?
 1,267 (they gave you a Google
Analytics login)
 Leads: ?
 Customers ?
 Revenue ?
 Marketing ROI: ?
HubSpot’s inbound
marketing assessment

www.contentmarketingblueprint.com
Setup your goal setting call
(The next step)
“If I work on some recommendations
for us to gain X new customers this
year using inbound marketing,
WHO WOULD BE A PART
of the decision to partner with us?

www.contentmarketingblueprint.com
After the call: Choosing a goal
for your recommendation
1. ($183,750 – 100k)/ 100k = 83% ROI
2. ($367,500 – 100k)/100k = 267% ROI
3. ($551,250 – 100k)/100k = 451% ROI
4. ($735,000 – 100k)/ 100k = 635% ROI
*I know my standard program is 100k
with HubSpot

www.contentmarketingblueprint.com
Your homework
Create recommendations report
showing how your inbound
marketing team can help them reach
their goals.
The challenge: knowing the level of
activity necessary to meet their
goals.

www.contentmarketingblueprint.com
The challenge
Knowing the level of activity
necessary to meet their goals.

www.contentmarketingblueprint.com
Resources
 This slide deck (on our blog)
 HubSpot’s goal setting call training
 HubSpot’s inbound marketing
assessment

www.contentmarketingblueprint.com
Next Session: Tuesday July 29th @ 3:00 PM
EST
“Pitching your inbound marketing services”
Sign up at:
www.contentmarketingblueprint.com/2014-
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Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website. Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts! Key takeaways: 1. The growth potential of reaching customers in their native language 2. Tips to streamline translation with software and integrations to your tech stack 3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation

Growth Marketing in 2024 - Randy Rayess, Outgrow

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment. Key Takeaways: Learn how to use specific GPTs to help you Learn how to build your own marketing tools Generate marketing ideas for your business How to think through and use AI in marketing How AI changes the marketing game

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No Cookies, No Problem - Steve Krull, Be Found Online

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

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The Strategic Impact of Storytelling in the Age of AI In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.

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Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from. Key Takeaways: - How NOT to shoot your digital program in the foot by using flashy but ineffective resources - The best ways to think about AI in connection with digital marketing - How to cut through self-serving marketing advice and engage in channels that truly grow your business

How to Kickstart Content Marketing With A Small Team - Dennis Shiao

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources. Key Takeaways: - You don't need a large team to start a content marketing program - A webinar program yields a "one-to-many" approach to content creation - Use partnerships and licensing to create new content assets

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Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Janani Digital Marketer Coimbatore,Tamilnadu.

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Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to: Design an eye-catching and inviting booth Incorporate interactive elements that engage visitors Use effective branding and visuals to reinforce your message Plan your booth layout for maximum traffic flow Implement technology to enhance the visitor experience Create memorable experiences that leave a lasting impression Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!

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Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.

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Agencies: set busines goals with your inbound prospects

1. www.contentmarketingblueprint.com CMB Partner Office Hours Agencies: Set business goals with your inbound prospects. Every Tuesday @3pm Eastern www.contentmarketingblueprint.com

2. www.contentmarketingblueprint.com Rule #1: Contribute! Be ready to be called on…

3. www.contentmarketingblueprint.com Max Traylor Director of Client Services Innovative Marketing Resources @TheMaxTraylor +MaxTraylor Linkedin/in/maxtraylor

4. www.contentmarketingblueprint.com Your Hosts Max Traylor Bob Traylor Director of Client Services | Innovative Marketing Resources President| Do Not Call Protection Stefan Surka Business Development| CMB

5. www.contentmarketingblueprint.com After the Webinar www.contentmarketingblueprint.com/blog • Webinar recording • Slides • Blog article

6. www.contentmarketingblueprint.com What is the CMB Community? Inbound agencies that use the Content Marketer’s Blueprint to sell and service retainers. Join the Conversation: @CMBlueprint or +ContentMarketersBlueprint

7. www.contentmarketingblueprint.com Inbound agency service offering  Strategy services (Buyer persona, CMB, Website optimization plan  Development Services (Inbound Engine)  Support Services (Content creation, consulting, PR, Social Media)

8. www.contentmarketingblueprint.com Today’s Question: As an agency,how can I set business goals for inbound marketing with my prospect? www.contentmarketingblueprint.com

9. www.contentmarketingblueprint.com Inbound agency sales process Establish a need for you. Set goals for working together. Present your solution for them.

10. www.contentmarketingblueprint.com First, gain trust and permission.

11. www.contentmarketingblueprint.com Why am I asking you these in depth questions? “I want to make sure we are a good fit for each other” Today we will:  Establish some financial goals for inbound marketing over the next year.  Identify what we have to build on (current results).

12. www.contentmarketingblueprint.com Why do we need to establish goals and a starting point? “I will build a presentation of recommendations for our next call that outlines exactly what it will take to reach your goals” (activity, timeline and costs)

13. www.contentmarketingblueprint.com First decide how many customers we need, then calculate your monthly goals.

14. www.contentmarketingblueprint.com How many new customers will get us excited?

15. www.contentmarketingblueprint.com Establish lifetime value of customers  Revenue  Lifetime (years recurring) / Upsell plan  Profit margin

16. www.contentmarketingblueprint.com Example: Lifetime value calculation Average revenue per year: $87,500 Lifetime (years): 3.5 years Lifetime revenue: $306,250 Profit margin: 60% Lifetime value = $183,750

17. www.contentmarketingblueprint.com How many new customers need to come from inbound this year? Customer lifetime value = $183,750 3? 5? 10?

18. www.contentmarketingblueprint.com How are we doing with inbound today? What if they don’t know?  1,267 (they gave you a Google Analytics login)  Leads: ?  Customers ?  Revenue ?  Marketing ROI: ? HubSpot’s inbound marketing assessment

19. www.contentmarketingblueprint.com Setup your goal setting call (The next step) “If I work on some recommendations for us to gain X new customers this year using inbound marketing, WHO WOULD BE A PART of the decision to partner with us?

20. www.contentmarketingblueprint.com After the call: Choosing a goal for your recommendation 1. ($183,750 – 100k)/ 100k = 83% ROI 2. ($367,500 – 100k)/100k = 267% ROI 3. ($551,250 – 100k)/100k = 451% ROI 4. ($735,000 – 100k)/ 100k = 635% ROI *I know my standard program is 100k with HubSpot

21. www.contentmarketingblueprint.com Your homework Create recommendations report showing how your inbound marketing team can help them reach their goals. The challenge: knowing the level of activity necessary to meet their goals.

22. www.contentmarketingblueprint.com The challenge Knowing the level of activity necessary to meet their goals.

23. www.contentmarketingblueprint.com Resources  This slide deck (on our blog)  HubSpot’s goal setting call training  HubSpot’s inbound marketing assessment

24. www.contentmarketingblueprint.com Next Session: Tuesday July 29th @ 3:00 PM EST “Pitching your inbound marketing services” Sign up at: www.contentmarketingblueprint.com/2014- webinars

Agencies: set busines goals with your inbound prospects

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