This document provides templates for different types of blog posts, including "How to" posts, infographic posts, list posts, newsjacking posts, and "What is" posts. It offers outlines for each template that include sections for the title, keyword research, introduction, body content, closing, and call-to-action. The templates provide guidance on structuring the content for each section and suggestions for the types of information to include. Checklists are also included to help ensure the posts are comprehensive and optimized.
This document provides a checklist for optimizing blog posts for search engine ranking. It includes 18 steps to optimize various aspects of blog posts like keywords, titles, URLs, images, linking, and social sharing. The goal is to help blogs rank highly on search engine results pages (SERPs) by following best practices for on-page optimization, outreach, and indexing.
Killer Keywords - How to Write for Both Humans & Search EnginesPam Ann Marketing
Whether you’re a professional copywriter or a small business owner who writes for your own website, knowing how to write content that satisfies both of these audiences is an essential (and profitable!) skill.
The document provides guidance on writing an effective online press release in under an hour. It recommends beginning with defining objectives and identifying the audience. It then outlines key sections of a press release - an attention-grabbing headline in under 20 words, a 2-3 sentence summary expanding on the headline, succinct body copy that focuses on the title and summary, and links to specific pages on the company's website. The guide also discusses adding impact with quotes, keywords, and multimedia attachments under 1 megabyte like photos.
This document provides an SEO template to help organize a website's on-page optimization. The template breaks content into sections like content type, URL, titles, descriptions, keywords, and calls to action. It recommends planning elements like keywords, titles and descriptions then tracking metrics like conversion rates. The template aims to simplify the SEO process and make optimization efforts easier to coordinate, track changes, and measure results.
1. Successful content writers must master different writing styles like news, blogging, advertising and white papers.
2. Effective content writers don't pick casual subjects but rather perform keyword research and analyze competitors' content and audiences.
3. Popular and effective content writers are original and avoid plagiarism by checking their work with plagiarism detection software.
This presentation will explain the different types of freelance writing responsibilities such as keyword density, SEO content, Ezine and WordPress articles.
The document is from a website called SEGAbandonware.com that allows downloading of the freeware game Rock n Roll Racing for free in exchange for providing comments, and also advertises other games for sale. It includes templates for creating newsletter content such as articles, images, and formatting examples that can be reused to promote an organization or business. The templates provide suggestions for including information about the company, contact details, questions and answers, and other content.
This document provides a checklist for optimizing blog posts for search engine ranking. It includes 18 steps to optimize various aspects of blog posts like keywords, titles, URLs, images, linking, and social sharing. The goal is to help blogs rank highly on search engine results pages (SERPs) by following best practices for on-page optimization, outreach, and indexing.
Killer Keywords - How to Write for Both Humans & Search EnginesPam Ann Marketing
Whether you’re a professional copywriter or a small business owner who writes for your own website, knowing how to write content that satisfies both of these audiences is an essential (and profitable!) skill.
The document provides guidance on writing an effective online press release in under an hour. It recommends beginning with defining objectives and identifying the audience. It then outlines key sections of a press release - an attention-grabbing headline in under 20 words, a 2-3 sentence summary expanding on the headline, succinct body copy that focuses on the title and summary, and links to specific pages on the company's website. The guide also discusses adding impact with quotes, keywords, and multimedia attachments under 1 megabyte like photos.
This document provides an SEO template to help organize a website's on-page optimization. The template breaks content into sections like content type, URL, titles, descriptions, keywords, and calls to action. It recommends planning elements like keywords, titles and descriptions then tracking metrics like conversion rates. The template aims to simplify the SEO process and make optimization efforts easier to coordinate, track changes, and measure results.
1. Successful content writers must master different writing styles like news, blogging, advertising and white papers.
2. Effective content writers don't pick casual subjects but rather perform keyword research and analyze competitors' content and audiences.
3. Popular and effective content writers are original and avoid plagiarism by checking their work with plagiarism detection software.
This presentation will explain the different types of freelance writing responsibilities such as keyword density, SEO content, Ezine and WordPress articles.
The document is from a website called SEGAbandonware.com that allows downloading of the freeware game Rock n Roll Racing for free in exchange for providing comments, and also advertises other games for sale. It includes templates for creating newsletter content such as articles, images, and formatting examples that can be reused to promote an organization or business. The templates provide suggestions for including information about the company, contact details, questions and answers, and other content.
Are you frustrated that your site isn’t driving more traffic? Do you feel overwhelmed by Google’s latest changes and wonder what you should do?
Find out:
How to use SEMRush’s site audit tool to uncover opportunities
What Google (and your site visitors) are looking for - and how you can give them what they want
Why making the right site changes can have such a big impact
This presentation will explain the different types of freelance writing responsibilities such as keyword density, SEO content, Ezine and WordPress articles.
Guia practica para contratar a un experto en Marketing de Contenidos por HubSpotSHAKE-IT MARKETING
Guia practica para contratar a un experto en marketing de contenidos y hacer que tu estrategia de Inbound Marketing sea un éxito.
Incluye Preguntas a hacer en la entrevista, Check-List de habilidades, etc... con ejemplos prácticos.
Básica para no equivocarte!
It takes just 28 Days to build a profit pulling machine from the safety of your own home, even if you feel you lack the talent or skills needed to succeed...Plus what you create, Will Be PANDEMIC PROOF…
This document provides strategies for monetizing private label rights (PLR) content through monthly membership subscriptions. It recommends utilizing PLR ebooks, sales letters, landing pages, articles, thank you pages, email courses, blog posts, videos, and audios. Specific tips include editing PLR content and adding affiliate links, combining multiple PLR products, submitting articles to directories, and using content in newsletters and on websites to build an audience. The overall message is that subscribing to monthly PLR provides a low-cost and consistent way to create and monetize multiple online content streams.
Topic clusters are a great way to create content with higher quality and engagement.
Topic cluster groups are also really helpful when it comes to SEO, but what's the best way to go about creating them?
Join us to find out:
• What topic clusters are
• How to create a topic cluster content strategy and
• Steps to map out your first successful topic cluster
There's no doubt that SEO can be tricky and time-consuming.
So we're always on the lookout for ways in which to work smarter and not harder!
Topic clusters can be thought of as "mini-collections" of related content pieces, meaning that they are an efficient way to help organize and categorize your content.
Why is this so important?
Well, the way in which we search has changed, and this has made a huge impact on the way in which search engines present content.
So topic cluster groups are extremely helpful when it comes to SEO. Having a central topic with many related subtopics surrounding it to support the main theme.
Helping provide users and customers with relevant content on your site faster than if you just list them individually.
This creates a helpful and positive user experience with the content provided converting visitors into leads.
Mastering topic clusters allows you to:
• Save time
• Easier content/topic management
• Provide what your visitors want
• Create/repurpose and optimise engaging content
Join us to see what topic clusters can do for you, your site and most importantly visitor engagement.
The Affiliate Masters Course is an intensive 10-DAY course on becoming a
High-earning affiliate champion.
How? By “building income through content,” the proven, C T P M way!
An affiliate business is one of the easiest ways to get your feet wet in e-business.
You send visitors (i.e., potential customers) to a merchant’s Web site that you are
Representing. If they buy or complete a required action (for example, fill in a
Form), the merchant pays you a commission. No fuss, no muss!
This document provides tips for writing an effective press release, including writing in the third person, focusing on benefits to users rather than selling, aiming for 400-600 words, using keywords researched on Google Keyword Tool and Google search, and purchasing a press release service like PRWeb.com. It recommends choosing keywords with monthly search volumes over 50,000 and low competition, as well as timing the release's distribution for Monday, Tuesday, or Wednesday mornings to target journalists and reporters.
The document contains various sections of a sample newsletter including articles, graphics, and organizational information. Some of the articles discuss using a newsletter to promote products and services, including content from other materials. Graphics and images are suggested to engage readers visually. Contact and organizational details are recommended for the back page to give readers more information.
This presentation is all about meaning and importance of content writing, tools required by a content writer and tips and tricks to become a content writer.
Starting a Blog! Avoid the 3 Most Critical Mistakes People Make When Getting ...MyLeadSystemPro
Starting a Blog? Have a blog? Avoid the 3 Most Critical Mistakes People Make when getting started! When we nailed #2 our traffic tripled.
This is not your typical 'tips' slideshare. This is an in-depth walkthrough on the most common mistakes bloggers make these days. If you make these three mistakes during this startup process, it's all for nothing. These go way beyond tips on starting a blog, these are flat out necessities.
We want to not only discuss these 3 mistakes here but also give you a roadmap on how to avoid them altogether. This will make your blog stand out from the masses and give your readers the best experience possible. More importantly, give them reasons to keep coming back.
Get access to the full post as well as a 32 page PDF for you on our blog:
https://blog.myleadsystempro.com/starting-a-blog-definitive-guide
This document discusses various HTML tags and on-page SEO techniques that are important for search engine optimization. It outlines 33 specific techniques across several categories, including HTML tags like page title, meta tags, schema tags, and image optimization tags. The techniques focus on optimizing elements like page titles, meta descriptions, keyword placement in titles and content, image alt text, internal linking, and more to improve rankings and visibility on search engines.
Power point blogging for business Week 1KeithChicago
The document provides an introduction to blogging and content marketing. It discusses why blogging is an important part of a content marketing strategy and how it fits into the bigger picture. It also outlines the key parts of an individual blog post, including the title, header, body text, internal links, and call to action. The document emphasizes that blog posts should balance SEO optimization techniques with entertaining and informative content.
Melanie Seibert is a freelance writer who specializes in technical writing, content strategy, and SEO copywriting. She has a BA and MA in English and has worked as an in-house copywriter and technical writer. The document discusses how to write optimized content for both search engines and human readers. It provides tips for incorporating keywords, writing effective page titles, headings, links, metadata, and content on pages. The goal is to make content findable by search engines and understandable and useful for human readers to help increase conversions and rankings.
Presented at the Bristol Drupal User Group talk nights, this session provides insights into how you can optimise your Drupal 7 site for SEO purposes, covering modules to use, development techniques, and methods of structuring content.
This document provides a guide for creating, optimizing, publishing and socializing blog posts for SEO purposes. It recommends regularly publishing fresh blog content on relevant topics to keep your website content fresh. It outlines a 4 step process: 1) choosing keywords and topics, 2) writing the post, 3) publishing the post, and 4) distributing the post on social media. Key recommendations include using keywords in titles, images, and hyperlinks to optimize posts for search engines and social sharing.
This document provides tips and strategies for making the most of blogging efforts. It discusses how blogging can change communications from sales to education, and the importance of key elements like specific topics, consistency, formatting, and internal links per post. It also emphasizes optimization of titles, descriptions and images for SEO. Further, it stresses sharing posts across social networks and advertising platforms to expand reach, as well as tracking performance and pivoting topics accordingly. The overall document offers a comprehensive overview of best practices for optimizing, promoting and analyzing blog posts and series.
Are you frustrated that your site isn’t driving more traffic? Do you feel overwhelmed by Google’s latest changes and wonder what you should do?
Find out:
How to use SEMRush’s site audit tool to uncover opportunities
What Google (and your site visitors) are looking for - and how you can give them what they want
Why making the right site changes can have such a big impact
This presentation will explain the different types of freelance writing responsibilities such as keyword density, SEO content, Ezine and WordPress articles.
Guia practica para contratar a un experto en Marketing de Contenidos por HubSpotSHAKE-IT MARKETING
Guia practica para contratar a un experto en marketing de contenidos y hacer que tu estrategia de Inbound Marketing sea un éxito.
Incluye Preguntas a hacer en la entrevista, Check-List de habilidades, etc... con ejemplos prácticos.
Básica para no equivocarte!
It takes just 28 Days to build a profit pulling machine from the safety of your own home, even if you feel you lack the talent or skills needed to succeed...Plus what you create, Will Be PANDEMIC PROOF…
This document provides strategies for monetizing private label rights (PLR) content through monthly membership subscriptions. It recommends utilizing PLR ebooks, sales letters, landing pages, articles, thank you pages, email courses, blog posts, videos, and audios. Specific tips include editing PLR content and adding affiliate links, combining multiple PLR products, submitting articles to directories, and using content in newsletters and on websites to build an audience. The overall message is that subscribing to monthly PLR provides a low-cost and consistent way to create and monetize multiple online content streams.
Topic clusters are a great way to create content with higher quality and engagement.
Topic cluster groups are also really helpful when it comes to SEO, but what's the best way to go about creating them?
Join us to find out:
• What topic clusters are
• How to create a topic cluster content strategy and
• Steps to map out your first successful topic cluster
There's no doubt that SEO can be tricky and time-consuming.
So we're always on the lookout for ways in which to work smarter and not harder!
Topic clusters can be thought of as "mini-collections" of related content pieces, meaning that they are an efficient way to help organize and categorize your content.
Why is this so important?
Well, the way in which we search has changed, and this has made a huge impact on the way in which search engines present content.
So topic cluster groups are extremely helpful when it comes to SEO. Having a central topic with many related subtopics surrounding it to support the main theme.
Helping provide users and customers with relevant content on your site faster than if you just list them individually.
This creates a helpful and positive user experience with the content provided converting visitors into leads.
Mastering topic clusters allows you to:
• Save time
• Easier content/topic management
• Provide what your visitors want
• Create/repurpose and optimise engaging content
Join us to see what topic clusters can do for you, your site and most importantly visitor engagement.
The Affiliate Masters Course is an intensive 10-DAY course on becoming a
High-earning affiliate champion.
How? By “building income through content,” the proven, C T P M way!
An affiliate business is one of the easiest ways to get your feet wet in e-business.
You send visitors (i.e., potential customers) to a merchant’s Web site that you are
Representing. If they buy or complete a required action (for example, fill in a
Form), the merchant pays you a commission. No fuss, no muss!
This document provides tips for writing an effective press release, including writing in the third person, focusing on benefits to users rather than selling, aiming for 400-600 words, using keywords researched on Google Keyword Tool and Google search, and purchasing a press release service like PRWeb.com. It recommends choosing keywords with monthly search volumes over 50,000 and low competition, as well as timing the release's distribution for Monday, Tuesday, or Wednesday mornings to target journalists and reporters.
The document contains various sections of a sample newsletter including articles, graphics, and organizational information. Some of the articles discuss using a newsletter to promote products and services, including content from other materials. Graphics and images are suggested to engage readers visually. Contact and organizational details are recommended for the back page to give readers more information.
This presentation is all about meaning and importance of content writing, tools required by a content writer and tips and tricks to become a content writer.
Starting a Blog! Avoid the 3 Most Critical Mistakes People Make When Getting ...MyLeadSystemPro
Starting a Blog? Have a blog? Avoid the 3 Most Critical Mistakes People Make when getting started! When we nailed #2 our traffic tripled.
This is not your typical 'tips' slideshare. This is an in-depth walkthrough on the most common mistakes bloggers make these days. If you make these three mistakes during this startup process, it's all for nothing. These go way beyond tips on starting a blog, these are flat out necessities.
We want to not only discuss these 3 mistakes here but also give you a roadmap on how to avoid them altogether. This will make your blog stand out from the masses and give your readers the best experience possible. More importantly, give them reasons to keep coming back.
Get access to the full post as well as a 32 page PDF for you on our blog:
https://blog.myleadsystempro.com/starting-a-blog-definitive-guide
This document discusses various HTML tags and on-page SEO techniques that are important for search engine optimization. It outlines 33 specific techniques across several categories, including HTML tags like page title, meta tags, schema tags, and image optimization tags. The techniques focus on optimizing elements like page titles, meta descriptions, keyword placement in titles and content, image alt text, internal linking, and more to improve rankings and visibility on search engines.
Power point blogging for business Week 1KeithChicago
The document provides an introduction to blogging and content marketing. It discusses why blogging is an important part of a content marketing strategy and how it fits into the bigger picture. It also outlines the key parts of an individual blog post, including the title, header, body text, internal links, and call to action. The document emphasizes that blog posts should balance SEO optimization techniques with entertaining and informative content.
Melanie Seibert is a freelance writer who specializes in technical writing, content strategy, and SEO copywriting. She has a BA and MA in English and has worked as an in-house copywriter and technical writer. The document discusses how to write optimized content for both search engines and human readers. It provides tips for incorporating keywords, writing effective page titles, headings, links, metadata, and content on pages. The goal is to make content findable by search engines and understandable and useful for human readers to help increase conversions and rankings.
Presented at the Bristol Drupal User Group talk nights, this session provides insights into how you can optimise your Drupal 7 site for SEO purposes, covering modules to use, development techniques, and methods of structuring content.
This document provides a guide for creating, optimizing, publishing and socializing blog posts for SEO purposes. It recommends regularly publishing fresh blog content on relevant topics to keep your website content fresh. It outlines a 4 step process: 1) choosing keywords and topics, 2) writing the post, 3) publishing the post, and 4) distributing the post on social media. Key recommendations include using keywords in titles, images, and hyperlinks to optimize posts for search engines and social sharing.
This document provides tips and strategies for making the most of blogging efforts. It discusses how blogging can change communications from sales to education, and the importance of key elements like specific topics, consistency, formatting, and internal links per post. It also emphasizes optimization of titles, descriptions and images for SEO. Further, it stresses sharing posts across social networks and advertising platforms to expand reach, as well as tracking performance and pivoting topics accordingly. The overall document offers a comprehensive overview of best practices for optimizing, promoting and analyzing blog posts and series.
INTRODUCTION
ERIK DEVANEY
Content Strategist, HubSpot
@BardOfBoston
Written & Designed by:
For some, the word “optimization” conjures
up thoughts of complicated mathematics
and data analysis. It can seem like one of
those things that only a true “data geek”
could ever hope to understand.
This document provides an overview of business blogging and how to get started. It discusses what a blog is, popular blogging platforms like WordPress and HubSpot, and how blogging can support business goals at each stage of the customer journey. The document also provides tips on how to write great blog posts, including components like titles, images, and calls-to-action. Additionally, it discusses where to find blog post ideas and additional resources for business blogging.
Start your stopwatch because you’re about to learn to create a content marketing plan in 60 seconds or less by filling in the blanks in this sentence…
Ready?
On [DATE], [WRITER] will publish a [POST TYPE] using [VEHICLE] about [CATEGORY].
There are 5 elements you need to include in an effective content marketing plan...
1- Date
2- Author
3- Post Type (How-To Post, List Post, etc)
4- Vehicle (text, video, audio, image)
5- Category (The broad topic of the post)
The key to a healthy blog is to mix up the POST TYPE, VEHICLE, CATEGORY and even the WRITER to create a rich and interesting collection of content.
To learn more about the various POST TYPES available to you click the ‘POST TYPES’ tab in the Content Marketing Plan spreadsheet.
Once you’ve filled in the blanks in this sentence, transfer it to the Content Marketing Plan Spreadsheet like this one...
This document provides an overview of an internet marketing strategy guide. It includes sections on optimizing a website through search engine optimization tactics, creating content through blogging, getting social media engagement, converting visitors to leads, nurturing leads to customers, and analyzing results to refine strategies. The document discusses topics like on-page and off-page SEO, creating optimized page titles, meta descriptions, headings, images and URL structures. It emphasizes that content is key and discusses best practices for business blogging to attract visitors and leads.
The Essential Guide to Internet Marketing Daniel Howard
This document provides an overview of an internet marketing strategy guide. It includes sections on optimizing a website through search engine optimization tactics, creating content through blogging, getting social media engagement, converting visitors to leads, nurturing leads to customers, and analyzing results to refine strategies. The document discusses topics like on-page and off-page SEO, creating optimized page titles, meta descriptions, headings, images and URL structures. It emphasizes that content is key and discusses best practices for business blogging to attract visitors and leads.
This 3 page newsletter provides information about YouTube being for sale. It includes headlines and snippets of articles about education, entertainment, skills and programs. The newsletter offers tips on adding images and graphics to engage readers. It also provides advice on developing useful content through writing your own articles or researching topics relevant to your readers. Contact information is listed for those wanting more details on the organization.
This document provides an overview of a virtual desktop infrastructure (VDI) assessment service offered by the company. The assessment helps customers determine which user groups and applications are best suited for virtualization and the order they should be virtualized in. This ensures user satisfaction and successful deployment. Benefits include performance monitoring, visibility across layers, pre-emptive problem detection, and right-sizing the infrastructure for maximum ROI. The assessment is designed for customers in early adoption stages or those wanting a new perspective on existing deployments.
The Essential Step-by-Step Guide to Internet MarketingMohamed Mahdy
This document provides guidance on implementing an effective internet marketing strategy. It discusses optimizing a website for search engines through SEO, creating valuable content like blogs and social media, converting visitors into leads, nurturing leads into customers, and analyzing results. Key recommendations include optimizing page titles, meta descriptions, headings and images; creating content that educates audiences and includes calls-to-action; using Facebook, Twitter and LinkedIn to build communities and share content; and measuring performance to refine strategies.
Free Advertising & Other Little Google Tips Marketers Should KnowMohamed Mahdy
This document provides guidance on implementing an effective internet marketing strategy. It discusses optimizing a website for search engines through SEO, creating valuable content like blogs and social media, converting visitors into leads, nurturing leads into customers, and analyzing results. Key recommendations include optimizing page titles, meta descriptions, headings and images for SEO; writing blog posts that educate audiences and include calls-to-action; using Facebook, Twitter and LinkedIn to build communities and share content; and measuring performance to refine strategies.
It’s not just marketing and advertising executives who’ve discovered the benefits of a content marketing campaign. Small business owners are using digital marketing successfully, too.
According to Insideview, B2B companies that blog generate 67% more leads on a monthly basis versus companies that don’t. And, a whopping 80% of business decision-makers prefer to get company information in a series of articles—and not via advertising.
There are many different types of contents available online - and many sources of best practice. The focus here is on a high level over how to distribute useful content to your target audience.
Free of Charge Marketing Channels and ToolsAngie Chang
This document provides marketing tips and strategies for early-stage startups. It discusses various free marketing channels and tools that startups can utilize, including content marketing, social media marketing, email marketing, search engine optimization, and conversion rate optimization. It also provides case studies on how companies like Hotmail and Dropbox were able to achieve growth through viral user referral programs. The overall message is that early-stage startups should focus on creating engaging content and turning users into advocates through creative viral marketing techniques.
This document provides marketing tips and strategies for early-stage startups. It discusses various free marketing channels and tools that startups can utilize, including content marketing, social media marketing, email marketing, search engine optimization, and conversion rate optimization. It also provides case studies on how companies like Hotmail and Dropbox were able to achieve growth through viral user referral programs. The overall message is that early-stage startups should focus on creating engaging content and turning users into advocates through creative viral marketing techniques.
This document provides guidance for agencies on driving website leads for clients through lead generation. It discusses proving value by generating leads within 30 days, driving the right leads by aligning with sales processes and buyer personas. It also reviews whether agencies have the necessary skills for premium content creation, landing page optimization, call-to-action buttons, blogging promotion, and social media promotion. Additional resources from HubSpot are also mentioned.
This document provides guidance on how to plan and write effective B2B blog articles. It recommends doing homework by setting SMART goals, narrowing your target audience through buyer personas, choosing topics that answer specific questions, and establishing article guidelines. Following these steps will result in higher quality content that engages the right readers and converts more leads.
Successful marketers around the world have used small niche websites to not only get started making money from the internet but also to amass large amounts of wealth. One downside to affiliate based income, though, is that it’s actually harder to scale than other types of business models.
Getting your feet wet with affiliate websites is still one of the best ways to break into making money from the internet.
Now that Amazon has opened the doors to their Fulfillment By Amazon (FBA) program, it’s never been easier to convert from making money with smaller affiliate based niche sites, into running full blown eCommerce operations worth millions of dollars.
https://www.brandbuilders.io/amazon-affiliate-to-fba/
The document discusses why digital marketing is important for businesses. It provides an overview of key tactics for an effective digital marketing strategy, including setting up an optimized website, creating digital content, using social media, converting website visitors into leads, implementing paid advertising, nurturing leads into customers, and measuring marketing effectiveness. The first tactic covered is setting up a website, and it emphasizes the importance of search engine optimization to drive traffic. Proper on-page and off-page SEO techniques are recommended, along with optimizing elements like page titles, meta descriptions, headings, images, and URL structure.
This document provides an overview of digital marketing and outlines key tactics. It begins by explaining what digital marketing is and how it differs from interruptive advertising. It then discusses eight key steps: starting with a website and optimizing it for SEO; creating digital content like blogs to attract traffic; using social media to increase engagement; setting up landing pages to convert visitors to leads; supplementing efforts with paid advertising; nurturing leads into customers with automation; measuring effectiveness; and providing additional free resources. For each step, it provides best practices and actionable tips. The overall document serves as a guide to building a comprehensive digital marketing strategy.
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Aggregage
This webinar will explore cutting-edge, less familiar but powerful experimentation methodologies which address well-known limitations of standard A/B Testing. Designed for data and product leaders, this session aims to inspire the embrace of innovative approaches and provide insights into the frontiers of experimentation!
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
"Financial Odyssey: Navigating Past Performance Through Diverse Analytical Lens"sameer shah
Embark on a captivating financial journey with 'Financial Odyssey,' our hackathon project. Delve deep into the past performance of two companies as we employ an array of financial statement analysis techniques. From ratio analysis to trend analysis, uncover insights crucial for informed decision-making in the dynamic world of finance."
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
Codeless Generative AI Pipelines
(GenAI with Milvus)
https://ml.dssconf.pl/user.html#!/lecture/DSSML24-041a/rate
Discover the potential of real-time streaming in the context of GenAI as we delve into the intricacies of Apache NiFi and its capabilities. Learn how this tool can significantly simplify the data engineering workflow for GenAI applications, allowing you to focus on the creative aspects rather than the technical complexities. I will guide you through practical examples and use cases, showing the impact of automation on prompt building. From data ingestion to transformation and delivery, witness how Apache NiFi streamlines the entire pipeline, ensuring a smooth and hassle-free experience.
Timothy Spann
https://www.youtube.com/@FLaNK-Stack
https://medium.com/@tspann
https://www.datainmotion.dev/
milvus, unstructured data, vector database, zilliz, cloud, vectors, python, deep learning, generative ai, genai, nifi, kafka, flink, streaming, iot, edge
1. Hi There.
Thanks for Downloading HubSpot’s Blog Post Templates!
Copy and paste the template of your choice into a new document.
↓↓↓
How to Use These Blog Post Templates
1) Select the blog post templatetypeyouwant to use for your assignment (there is a
tableof content below).
2) Copythe contents of each templateinto a fresh document in case youneed to access
thetemplateagain.
3) Fillin the[bracketed]copywith information about your blog post,and delete
italicized instructions after reading them.
4) Delete,add, or alterany headings,section, or content that yousee fit. Remember
these templatesshouldbe adjusted for your audience.
5) Review thechecklist, upload yourblog post into your CMS, and hit publish!
Table of Contents
1) “How to” Blog Post Template
2) InfographicBlog Post Template
3) List Blog Post Template
4) Newsjacking Blog Post Template
5) Pillar PageBlog Post Template
6) “What is” Blog Post Template
2. Manage your company’s content
in HubSpot CMS.
Publish blog posts and landing pages to help
your business thrive online.
Get HubSpot CMS Hub
(Keep scrolling to templates)
↓↓↓
3.
4. How to Write a “How to” Blog Post
Whether it’s “how tomake chickenparm” or “how tostart a business,”people are searching“how to”
do thingson Google all the time. Andyoucanhelp those people outwith a “how to”blog post.
“How to”blog posts provide yourreaders with a step-by-step guide to doing,well, anything. These
blogs are also an amazing opportunityfor yourcompanyto position itself as customer-focusedand
selfless, as you’re laying out a tactical approachto fixinga problem or addressing a need withoutasking
foranything in return. This helps to make yourbrandsynonymouswith trust.
Writing these postscanalso help yourblog rank forGoogle’s featuredsnippet – the boxthat appears in
Google searchresults witha few dozenwordsansweringthe question. Youcansee anexample of this
below.
“How to”blog posts are best for the followingblog posts:
● Math and equation explanations [i.e. “How toCalculate Net Promoter Score”].
● Providinga way ofthinking about orapproachingan obscuretask [i.e. “How to Set & Achieve
Marketing Objectives”].
● Outlining step-by-step instructionsto aneasily addressable task [i.e. “How toBlock Websites
onChrome Desktop and Mobile”].
5. Outline: [Blog Post Title]
Keyword: [Enter Targeted Keyword]
Keyword MSV:[Enter Targeted Keyword’s Monthly SearchVolume]
Author: [Enter AuthorName]
Due Date:[EnterDue Date]
Publish Date:[Enter Desired PublishDate]
BuyerPersona: [Enter Targeted Reader and/orBuyer Persona]
[Blog Post Title]
Makesurethetitlestartswith“How to…” and runsfor60 charactersorless.
Introduction
Lead into thepostwith a short100-200 wordintroduction.Besureto highlight:
● Thereasonwhywhatyou’retalkingaboutis important.
● Who,whatindustry,orwhatsectorof theindustrythis appliesto.
● Whatyou’ll be covering [i.e.“inthispost, we’ll explainwhy(term)isimportant,explainhow to
(term),and provide8 suggestionsif you’re new to (term)”].
What is [Term], and Why Does it Matter?
Somereadersmayhavenoidea whatitisyou’re explaininghow todo.Obviously, if whatyou’rewriting
about is well-known,youcanskip thedefinition.
Afterdefiningtheterm,explainwhyit’simportantforthereadertounderstandtheidea and/orknow how
to do whatyou’rewritingabout.
How to [Task]
Thissection should makeup thebulkof thewriting inyour blog post. It’senormouslyimportantforeach
step to have itsown sectionheaderforoptimal organization,clarityforthereader,and searchengine
optimization.Additionally,breakinginstructionsup by sectionsalsoletsyou includevisual aidsforeach
step asneeded intheformof a GIF,image,or video.
6. It’s importanttoremembertobe clear,concise,andaccurateinthestepsyou provideyourreaders.Any
extra “fluff”tothearticlemayconfusethem,resultinginsomereadersnotachievingtheresultsthey
intended.
If whatyou’re explaininghow todois solveanequation (i.e.“How to CalculateBreakEven”),providea
step-by-step explanationandexampleof how tocalculatetherate,point,ornumberyou’re explaininghow
to reach.Show all of your workso thereadercanfollow alongeasily.
# Tips and Reminders for [Term] (Optional)
If you’re breakingdowna difficultconceptortask,somereadersmaystill feel overwhelmedand unsure of
theirabilityto tackleit. Breakdowna few suggestionsonhow to bestapproachtheconcept,and/ora few
remindersaboutit.Thisis not a list post,so keep thisshortlist to threeto fivepiecesof advice.
If you feel thestep-by-step approachis sufficient,youcanchoosenot to includethis section.
Closing
Wrap up your amazingnew blogpostwitha greatclosing.Remind yourreadersof thekeytakeawayyou
wantthemtowalkawaywithand considerpointingthemtootherresourcesyou haveonyour website.
Call-to-Action
Last but not least,placea call-to-actionatthebottomof your blog post.Thisshould be to a lead-
generatingpieceof contentor to a sales-focused landingpagefora demoorconsultation.Forexample,if
your productor servicehelpsyourreadersdowhatitisthey searched “how to”do,orif you havea
templateinyourcontentresourcelibrarythatdoeswhattheysearched “how to”do,thatwould bea
perfectCTAforthis post.
Checklist Before Publishing
❏ Did youprovide clear, actionable steps to accomplishingthe task yourreader needed help
with?
❏ Did youprovide relevant and accuratefactsand stats to proveyour understandingofthe
concept?
❏ Did youemphasize the importance ofunderstandingthis conceptif it is not already well-
known?
7. ❏ Did youproperly cite andbacklink your sources?
❏ Did youspell checkand proofread?
❏ Arethere at least 1-2 images?
❏ Isthe post800-1,000 wordsatminimum?
8.
9. How to Write an InfographicBlog Post
Infographicsarean opportunityto combine beautiful and on-branddesignswith compelling copyfrom
yourmarketing team.
Forinfographic blog posts,the infographic itself shoulddo most ofthe talking and take upthe bulk of
the real estate in the blog body.However,there’s still the need for copybeforeand sometimes even
after the infographic to help set up and elaborate onthe ideas within the image, and to help the post
rank onsearch engines.
Below is a template outline foryouto plan the copyfor yourinfographic post.If you’relooking for
templates to help you design youractual infographic, clickhere for15free infographic templates.
10. Outline: [Blog Post Title]
Keyword: [Enter Targeted Keyword]
Keyword MSV:[Enter Targeted Keyword’s Monthly SearchVolume]
Author: [Enter AuthorName]
Due Date:[EnterDue Date]
Publish Date:[Enter Desired PublishDate]
BuyerPersona: [Enter Targeted Reader and/orBuyer Persona]
[Blog Post Title]
Makesurethetitleruns for60 charactersorlessand endswith“[Infographic]”inbrackets.
Introduction
Lead up to theinfographicwitha short100-200word introduction.Besuretohighlight:
● Thereasonwhywhatyou’retalkingaboutis important.
● Who,whatindustry,orwhatsectorof theindustrythis appliesto.
● Whattheinfographicwill becovering[i.e.“Theinfographicbelow containsthefivebiggest
takeawaysfromournew reportonindustrytrendsandwhattheycould meanforyou”].
Infographic
Upload theimageof yourinfographic.Makesurethealt-textfortheinfographicimageisyourdesired
keyword.
What This Means For You (Optional)
For thewordsmithsonyour marketingteam,aninfographiccanbefrustrating,asitleaveslittletonoroom
forelaborationof ideaspresented intheimage.Yourinfographiccontainssomecombinationof statistics,
examples,and/orstep-by-stepinstructions,and someof theseneed morethanjusta lineortwo of copy to
get thefull pointacross.
If you feel it’snecessary,copythewordingfromtheoriginal infographicintothissection and add more
context,backlinks,sources,and information.Youcanalsousethis asanopportunitytohelp thepostrank,
assearchenginescancrawl thetextinthebody of a blog post.
11. However,if you feel yourinfographicgetsthe pointacrosson its ownand doesn’tneed elaboration,feel
freeto skip thissection.
Closing
Providesomeclosingcontextpertainingtothe infographicand summarizeitsimplications.
Call-to-Action
Last but not least,placea call-to-actionatthebottomof your blog post.Thisshould be to a lead-
generatingpieceof contentor to a sales-focused landingpagefora demoorconsultation.
Checklist Before Publishing
❏ Do youtee upthe infographic with wordingrelated tothe copyin the infographic?
❏ Ifneeded, did you elaborate onthe infographic with more copybelow the image?
❏ Did youprovide alt-text forthe infographic image?
❏ Did youprovide relevant and accurateexamples and statistics tofurther explain this concept,if
needed?
❏ Did youproperly cite andbacklink your sources?
❏ Did youspell checkand proofread?
12.
13. How to Write a List Blog Post
We all love countdowns,rankings,andlists – includingyourreaders. This presents an unignorable
opportunityforyour blog team: list posts.
List blog postsare exactly whatthey soundlike – a blog postlisting offexamples, resources,or tips
pertaining to a topic yourreaders will love, are interested in, or wouldbenefit from knowingmore
about.List posts canrange from as low as three toas highas 100+,thoughthesweet spot that most
bloggers gravitate towards tendsto be between five and20.
Anotherperk ofthe list approachto blog postsis that it is appropriate forevery stage forthe buyer’s
journey.Asan example, a digital marketing agency couldsee successwithan awareness post titled
“The 10 Social Media Trends YourCompanyCan’t Ignore”and witha decision stage posttitled “3
Qualities to LookForin a Marketing Agency.”
Need some suggestionsforyour list post? Youcan list out any ofthe following:
● Examples [8 ofthe Best Professional BioExamples We've Ever Seen [+ BioTemplates]]
● Steps [3Steps toDo YourBest Work, No Matter Where YouAre in YourCareer]
● Tips [19Tips to Leave the PerfectSales Voicemail]
● Ways to DoSomething [10 ImpressiveWays to Start a CoverLetter [+ Examples]]
● Ideas [31 Secret Santa Gift Ideas YourCoworkersWill Love]
● Statistics [23Remarkable Twitter Statistics to Be Awareof in 2019]
● Facts[9Interesting FactsAboutList Posts]
● Myths [The 20 Most DangerousSales Myths YouShouldn't Fall For]
14. Outline: [Blog Post Title]
Keyword: [Enter Targeted Keyword]
Keyword MSV:[Enter Targeted Keyword’s Monthly SearchVolume]
Author: [Enter AuthorName]
Due Date:[EnterDue Date]
Publish Date:[Enter Desired PublishDate]
BuyerPersona: [Enter Targeted Reader and/orBuyer Persona]
[Blog Post Title]
Makesurethetitlestartswitha numberand runsfor60 charactersorless.
Introduction
Lead into thepostwith a short100-200 wordintroduction.Besureto highlight:
● Thereasonwhywhatyou’retalkingaboutis important.
● Who,whatindustry,orwhatsectorof theindustrythis appliesto.
● Whatyou’ll be covering [i.e.“inthis post, we’ll provide[#] examplesof (term)and whythey’reso
emblematicof (term)”].
Why is [Term] Important? (Optional)
Provideyourreaderswitha few reasonswhytheyshould careaboutthetermorthe conceptyou’rewriting
about. If this is a consumer-level concept,talkabouttheimplicationsthiscould haveontheirfamilies,
finances,personalhappiness,etc.If you’rewritingforanaudienceof professionals,mentiontheimpactthis
termor concepthasonprofit,efficiency,and/orcustomer satisfaction.Tomakethemostof thissection,
makesureit includesatleastonestatistic,quote, or outside reference.
If you feel thetopicis universallyunderstood andrespected,youmaynotneed toincludethissection and
could benefitbygoing right to thelist.
# Examples/Tips/Ideas/Resources for [Term]
Afterthequick introductionand potential explanationof thetopic’simportance,there’snomoretimeto
waste.Jump rightinto the list!
15. Eachof your examplesshould befollowed byadditionalcopyexplainingwhyyou’reincludingthemonyour
list.Theexplanationcould beanywherefroma couplesentences(if youhavea longlist) to a couple
paragraphs(if youhavea short list).Makesureyou organizeyour list so thateachexampleorsubcategory
hasits ownsection header.
If your list is madeup of examplesfromreal peopleorbusinesses,taketheopportunitytoembed evidence
of theexamplewithanimage,a video,ora social media postof thatexample.Thisaddsadditional context
asto whyyou’re includingeachexampleonyourlistand helpsbreakup anotherwisetext-heavyblogpost
withothertypesof content.
Closing
Wrap up your amazingnew blogpostwitha greatclosing.Remind yourreadersof thekeytakeawayyou
wantthemtowalkawaywithand whateverythingonyourlisthasin commonor suggests to thereader.
Call-to-Action
Last but not least,placea call-to-actionatthebottomof your blog post.Thisshould be to a lead-
generatingpieceof contentor to a sales-focused landingpagefora demoorconsultation.
Checklist Before Publishing
❏ Did youprovide at least three examples, suggestions,or tips that directly speak to the topic
you’re writing about?
❏ Ifexamples are from real companies or people, did you embed images, video,and/or a social
media postof that example to strengthenyour point?
❏ Did youprovide relevant and accurateexamples and statistics tofurther explain this concept?
❏ Did youproperly cite andbacklink your sources?
❏ Did youspell checkand proofread?
❏ Arethere at least 1-2 images?
❏ Isthe post800-1,000 wordsatminimum?
16.
17. How to Write a Newsjacking Blog Post
This justin -- people love reading the newsonline, andif there’s an opportunityforyouto write about a
piece of newsthat canor does directlyimpactyour target audience, youshouldtake it.
Newsjackingrefers to the practice ofcapitalizing on the popularity ofa news story toamplify yoursales
and marketing success.The term was popularizeddue to David Meerman Scott'sbook Newsjacking:
How to Inject Your Ideasintoa BreakingNewsStoryand GenerateTonsof Media Coverage.
There are twodifferent approachesto newsjacking:the immediate rundownofwhat’shappening and
the look back ofwhat happened(alongside what to expectafter the initial newsbreak settles).
Alternatively, youcouldpublish an initial post to alert readers ofthe breaking news, and then edit once
more details arise.
One thingto note with newsjacking:ifthe topic is or couldbe perceived as sensitive, be verycareful
with yourwriting andpositioning. Yourdecision to coverthe story and/orthe approachyoutake in your
post couldbe controversialand negatively impact yourbrand.
18. Outline: [Blog Post Title]
Linkto OriginalStory:[InsertLink if Available]
Author: [Enter AuthorName]
Due Date:[EnterDue Date]
Publish Date:[Enter Desired PublishDate]
BuyerPersona: [Enter Targeted Reader and/orBuyer Persona]
[Blog Post Title]
Makesurethetitleclearlyidentifiesthebreakingnewsstoryand runsfor60 charactersorless.
Introduction
Lead into thepostwith a short100-200 wordintroduction.Besureto highlight:
● Thequick factsasthey areknown,witha linktotheoriginal story if available.
● Thereasonwhywhatyou’retalkingaboutis important.
● Who,whatindustry,orwhatsectorof theindustrythis appliesto.
● Whatyou’ll be covering [i.e. “inthispost, we’ll explainwhathasreportedlyhappened,how itmay
affectyourcompany,and providefourtipsforwhattodo next.”].
What Happened
Fleshout thestory in moredetail thanintheintrowithmorebackground,information,and sources.Keep
thefirst partof thissection factual,and if youfeel compelled to,inputyouropinionon thestory afterwards.
Insertingyouropinion canbea questionablemove,so makesureyou get theokayfromappropriate
stakeholdersbeforepublishingopinions –particularlyonsensitivenewsstories.
What’s Happening Now/Next [Optional]
If the storyis still breaking,you maywanttoleavethisblank.However,if thedusthassettled and you
havereliableinformationonwhattherippleeffectsof thisnewsstorywill be,mentionthemheresoreaders
know whatto expect.
19. What This Means For You
If the storyyou’re coveringimpactsa largeraudiencethanyournichereadership(say,a new government
regulationimpactingmanyindustries),narrowdownthescopeof theimplicationsof thiseventto your
specificreader.Maybeyou’rewritingforthehardwareindustry,and newtraderegulationswill impact
shipmentsand pricesof raw materialstomanufacturers.Inthatcase,talkabouthow thenew law canor
could disruptorimpactthatpartof a reader’sbusiness.
What You Can/Could/Should Do Now [Optional]
Again,giving adviceinthewakeof or in theaftermathof a breakingnewseventisn’talwaysthebestidea.
However,if you’re abletolinkto legitimatesourceson whatthebest courseof actionis, you can.Here,
academicand governmentsiteswould bea fairplacetodraw nextstepsfrom.
If you dowishto provideyour ownopinionon whattodo next,makeitclearthatthesenextstepsare
suggestions asto whata readermayconsiderdoing–not requirements.
Closing
Wrap up your amazingnew blogpostwitha greatclosing.Remind yourreadersof thekeytakeawayyou
wantthemtowalkawaywithand remindthemtocheckbackinto this pagewithanyupdatesif the story
is ongoing.
Call-to-Action
Last but not least,placea call-to-actionatthebottomof your blog post.Thisshould be to a lead-
generatingpieceof contentor to a sales-focused landingpagefora demoorconsultation.Fora
newsjackingpiece, considerputtinga CTAfor your blog subscriptionso readerscanstayup-to-datewith
related storiesthatyoucover.
Checklist Before Publishing
❏ Did youprovide a clear, factual approachto explaining this situation to readers?
❏ Did youprovide relevant and accuratefactsand stats to backup yourwriting?
❏ Ifyou offeran opinion,is it fleshed out andjustifiable?
❏ Did youproperly cite andbacklink your sources?
20. ❏ Does yourstory offera unique angle, fact,or approachthat readers wouldnot be able to access
elsewhere?
❏ Did youspell checkand proofread?
❏ Arethere at least 1-2 images?
❏ Did youset a reminder to revisit this post periodically andupdate it withnew information
if/whenit becomes available?
❏ Ifthere are long-term implications ofthis story, doyou provide actionable insights or next steps
that will help readers navigate andunderstand the situation in the long run?
21.
22. How to Write a Pillar Blog Post
A pillar page is intended to be theauthoritative resourcefora given topic onthe internet. While some
blogs are instructional how-toguidesor lists ofincredible examples, a pillar page shouldbe the ultimate
guide that any reader wouldever need to know abouta topic...ever.
Youcansupporta pillar page with other related blog poststhat link out tothis pillar page,knownas
“cluster”posts. (Quicknote: if this pillar-clustermodel isnew toyou, learnall aboutwhatitisand how the
HubSpot teamrolled itout it on our blog here.)
Yourpillar pages shouldbe the most in-depthwriting you’ve ever compiled on a subjectonyourblog to
date. This is becauseyou’ll have multiple places onthe post to workin your keywordand backlink from
reputable sources,showingsearch engines you’rethe place to pointto for a given topic.
Ifyou think the pages will be longer than yourusual posts, you’reright – one of HubSpot’spillar pages
takes anestimated 45minutes to read! However, that’s definitely an outlier. Yourpillar page length,
pending onthe depth ofthe subjectmatter, can range anywhere from2,000 -5,000 words.Becauseof
this length, it’s recommendedthat youinclude at least one piece ofinteractive contentin yourpillar
page – suchas an embedded video or social media post– tobreak upthis text-heavy post.
Here are a few examples ofpillar pages we’re proudof here at HubSpot.Youmay notice that we linked
to all ofthe other blog posts wewrote in this topic cluster – something you shoulddo,too.
● The Ultimate Guide toVideo Marketing
● The Ultimate Guide toEntrepreneurship
● The Ultimate Guide toSoftware as a Service
23. Outline: [Blog Post Title]
Keyword: [Enter Targeted Keyword]
Keyword MSV:[Enter Targeted Keyword’s Monthly SearchVolume]
Author: [Enter AuthorName]
Due Date:[EnterDue Date]
Publish Date:[Enter Desired PublishDate]
BuyerPersona: [Enter Targeted Reader and/orBuyer Persona]
[Blog Post Title]
Makesurethetitlecontainsyour keyword and runsfor60 charactersorless.
Introduction
Lead into thepostwith a short100-200 wordintroduction.Besureto highlight:
● Thereasonwhywhatyou’retalkingaboutis important.
● Who,whatindustry,orwhatsectorof theindustrythis appliesto.
● Whatyou’ll be covering [i.e.“inthispost, we’ll provideanall-encompassingrundownof (term),
includinganexplanationof why(term)isimportant,how to(term),and 8 suggestionsif you’re new
to (term)”].
Note: Choosethe Sections from the Bank Below That You Think
Will Fit Well in Your Pillar Page
Below area few sectionsthatwould dowell ina pillarpage.Dependingonyourtopic,pickthe sectionsthat
you thinkwould do best onyour page.
Keep inmind –the bankbelow contains suggestedsections.If you believeyourpillarpageneedsa section
thatis not listed below,you should absolutelyincludeit.
You’ll alsonoticea promptattheend of eachsectionto linkto a supportingclusterpost.For example,if
you’re writingTheUltimateGuidetoCooking and includea sectionabout cooking pizza,you maywantto
24. linkto your blog postabout Italianfood inthatsectionto strengthenyouron-pageand websiteSEO.These
pagesshould behyperlinked naturallyatsomepointinthebodyof thatsection.
What is [Term] (and Why Does it Matter)?
Somereadersmightbenew to whatyou’rewriting about. Obviously, if whatyou’re writingabout is well-
known,you canskip thedefinitionand head straighttowhyitmatters.
Explainingwhythetermorconceptmattersisimportantforthereadertounderstand how todooruse
whatit isyou’re writing about. Talkaboutthepersonal and/orbusinessimplicationsof understanding,
employing,orusing thetopic you’re writingabout.
SupportingClusterPost to Include:[InsertHyperlink for Reference]
The History of [Term]
Elaborateonthebackground of whatyou’re writingabout and how theconcepthasdeveloped fromits
inceptionto today.
SupportingClusterPost to Include:[InsertHyperlink for Reference]
Terms to Know
List out and definea few of thekeytermspertainingtoyourtopic, especiallyif they’rementioned
elsewhereinthepost.
SupportingClusterPost to Include:[InsertHyperlink for Reference]
The Pros and Cons of [Term]
If your topic hashighsand lowsto it, outlinethose plusesand minuseshere.
SupportingClusterPost to Include:[InsertHyperlink for Reference]
# Examples of [Term]
Proof pointsareimmenselyhelpful forreaders.Let’ssayyou’recovering thetopic of productplacement.
Thissection could include5 - 10 videosof productplacementinfilmandtelevisionsoreaderscanseethe
idea of it inaction.
25. SupportingClusterPost to Include:[InsertHyperlink for Reference]
How to [Task/Term]
If your pillarpageisdedicated toa concept thatrequiresorbenefitsfroma step-by-step process,outline
thosestepsin thissection.
It’s importanttobe clear, concise,andaccurateinthestepsyouprovideyour reader.Anyextra “fluff”to
thearticlemayconfusesomeone,resultinginsomereadersnotachievingtheresultstheyintended.
If whatyou’re explaininghow todois solveanequation (i.e.“How to CalculateBreakEven).providea step-
by-step explanationand exampleof how to calculatetherate,point,ornumberyou’reexplaining how to
reach.Show all of your workso thereadercanfollow alongeffortlessly.
SupportingClusterPost to Include:[InsertHyperlink for Reference]
# Tips and Reminders for [Term]
Whenbreakingdowna difficultconceptortask,somereadersmaystill feeloverwhelmed andunsureof
theirabilityto understand it.Breakdowna few bestpracticesonhow tobest approachtheconcept,and/or
a few remindersaboutit.
SupportingClusterPost to Include:[InsertHyperlink for Reference]
Analyzing [Term]
If your topic pertainstobusinessor businesses,give anoverview of how and whyto analyzeyourtopicand
how to differentiatebetweengood and bad intheresultsof thatanalysis.
SupportingClusterPost to Include:[InsertHyperlink for Reference]
Resources for [Term]
Providefurtherreadingorresourcesforpeoplejustgetting started whomaywantadditional information.
Thissection could includeindustryblogs, books, social media accountsforthought leaders,and/or
suggestions forsupport/assistance.
SupportingClusterPost to Include:[InsertHyperlink for Reference]
26. Closing
Wrap up your amazingnew blogpostwitha greatclosing.Remind yourreadersof thekeytakeawayyou
wantthemtowalkawaywithand considerpointingthemtootherresourcesyou haveonyour website.
Call-to-Action
Last but not least,placea call-to-actionatthebottomof your blog post.Thisshould be to a lead-
generatingpieceof contentor to a sales-focused landingpagefora demoorconsultation.
Checklist Before Publishing
❏ Did youprovide a thorough,all-encompassing rundownofthetopic you’re writing about?
❏ Did youprovide relevant examples andaccuratefacts andstats toprove yourunderstandingof
the concept?
❏ Did youproperly cite andbacklink your sources?
❏ Did youlink to all ofyour supportingblogposts in the cluster?
❏ Did yougo back tothose posts and link to this pillar page?
❏ Did youspell checkand proofread?
❏ Arethere at least 2-3images?
❏ Isthe post2,000 wordsatminimum?
❏ Isthere at least one piece ofinteractive contentembedded in the body(video, social media
post,calculator, podcast,audiofile)?
27.
28. How to Write a “What is” Blog Post
How often doyou findyourself typing “whatis [blank]”into Google? Weekly? Daily? Hourly?
Sometimes, yourreaders justneed a quickanswer to a question.Enter: the “whatis” blogpost. This is
the opportunityfor youto answerthat question – and providefurther details onthe topic forthe
readers that want them (and,of course,tohelp your postrank better).
Writing these postscanalso help yourbe chosenfor Google’s featuredsnippet –the box that appears
in Google searchresults witha few dozenwordsansweringthe question people search for.Youcansee
an example ofthis below.
Asyou may be able to tell fromthe example above, the “whatis” blog post canalso take the form ofa
“whenis,” “whois,” or“whyis” blog. Youcan follow the same general guidelines forthese postsas you
wouldfora “whatis” post.
“What is” blog postsare best forthe following blogpost ideas:
● Defining a term and/or a concept[i.e. “Whatis Marketing?”].
● Math and equation explanations [i.e. “What is First Call Resolution?”].
29. Outline: [Blog Post Title]
Keyword: [Enter Targeted Keyword]
Keyword MSV:[Enter Targeted Keyword’s Monthly SearchVolume]
Author: [Enter AuthorName]
Due Date:[EnterDue Date]
Publish Date:[Enter Desired PublishDate]
BuyerPersona: [Enter Targeted Reader and/orBuyer Persona]
[Blog Post Title]
Makesurethetitlestartswith“Whatis…”and runsfor60 charactersorless.
Introduction
Lead into thepostwith a short100-200 wordintroduction.Besureto highlight:
● Thereasonwhywhatyou’retalkingaboutis important.
● Who,whatindustry,orwhatsectorof theindustrythis appliesto.
● Whatyou’ll be covering [i.e.“inthispost, we’ll define(term),show a few examplesof how it’sused
in businesstoday,and provide8 bestpracticesforgettingstarted with(term)inyour company”].
What is [Term]?
Answerthequestionposed by thetitle of this postdirectlybelow thisheader.Thiswill increaseyour
chancesof rankingforthefeatured snippetonGoogleforthisphraseand providereaderswithan
immediateanswer.Keepthelengthof thisdefinition –atleastin thisverybasic introduction – between50
and 60 words.
Afterthebrief definition,divefurtherintothe conceptand add morecontextand explanationif needed.
Why is [Term] Important?
Provideyourreaderswitha few reasonswhytheyshould careaboutthetermorthe conceptyou’rewriting
about. If this is a consumer-level concept,talkabouttheimplicationsthiscould haveontheirbusinesses,
finances,personalhappiness,etc.If you’rewritingforanaudienceof professionals,mentiontheimpactthis
30. termor concepthasonprofit,efficiency,and/orcustomersatisfaction.Tomakethemostof thissection,
makesureit includesatleastonestatistic,quote, or outside reference.
Include at Least One of These Next Three Sections
How to Calculate [Term] (Optional)
Note: Thissectiononlyappliesforpostsabout mathandequations.
Providea step-by-step explanation andexampleof how tocalculatetherate,point,ornumberyou’re
providinga definitionfor.
# Real Examples of [Term] (Optional)
If you feel likeitwould benefityour readers,lista few examplesof theconceptyou’reexplaininginaction.
You canelevatethissectionby embeddingimages,videos,and/orsocial media posts.
Remember,thispostis not a list post– so try to keep thislistbetweenthreeand fiveexamplesif youdo
decideto includeit.
# Tips and Reminders for [Term] (Optional)
Whenbreakingdowna difficultconceptordefinition,somereadersmaystill feeloverwhelmedand unsure
of theirabilityto addressit.Breakdowna few bestpracticesonhow toapproachtheconcept,and/ora few
remindersaboutit.Again, thisis not a list post,so keep thisshortlistto threetofive piecesof advice.
Closing
Wrap up your amazingnew blogpostwitha greatclosing.Remind yourreadersof thekeytakeawayyou
wantthemtowalkawaywithand considerpointingthemtootherresourcesyou haveonyour website.
31. Call-to-Action
Last but not least,placea call-to-actionatthebottomof your blog post.Thisshould be to a lead-
generatingpieceof contentor to a sales-focused landingpagefora demoorconsultation.
Checklist Before Publishing
❏ Did youdefine the term and/or explain the conceptin terms that your buyerpersona would
understand?
❏ Did youprovide relevant and accurateexamples and statistics tofurther explain this concept?
❏ Did youproperly cite andbacklink your sources?
❏ Did youspell checkand proofread?
❏ Arethere at least 1-2 images?
❏ Isthe post800-1,000 wordsatminimum?