In this session, Uberflip CMO Randy Frisch explored how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM.
Persuading Prospects Through Personalization Uberflip
Your customers live in a world where personalized content is a given and therefore critical. But scaling this expectation to thousands of prospects is easier said than done—or is it?
In this presentation, Uberflip CMO Randy Frisch presents an actionable framework for persuading prospects through the power of personalized content experiences.
How B2B Marketers are Personalizing ABM Content ExperiencesUberflip
Presented at Big Skies: Big Ideas 2019, Randy Frisch, CMO and Co-Founder at Uberflip, shares how B2B marketers are creating personalized ABM content experiences.
The New 5-Step Playbook for Personalizing Content Experiences at ScaleUberflip
Presented at B2B Marketing Exchange, Uberflip’s VP of Demand Generation Brandi Smith explores five easy steps to help you focus, align your team, and truly deliver meaningful experiences so you can rock marketing campaigns that delight your prospects and customers.
How B2B Marketers are Personalizing ABM Content ExperiencesUberflip
Presented at the ABM Innovation Summit, Randy Frisch explores how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM.
Building a Customer Experience That Converts - Four Pillars to Creating a Win...Uberflip
As consumers, we live in an overloaded world. So, as B2B marketers, how do we ensure our company's value proposition is crisp instead of part of the raucous? In this session, Christina Bottis, Head of Marketing at Coyote Logistics walked through four pillars of building a winning marketing strategy from the ground up.
Sales & Marketing: B2B’s New Power CoupleDemandbase
https://www.demandbase.com/webinar/virtual-marketing-innovation-summit-b2b/
Adam Blitzer, GM & SVP of Salesforce, Pardot
When Marketing and Sales are in lockstep, revenue soars. Unfortunately, many companies still struggle to make Sales and Marketing alignment a reality. Conflicting goals, a history of failed strategy, and lack of technology all too often keep these two departments at each other’s throats. What if you could unite these two teams and sell more effectively than ever before? Adam Blitzer, GM & SVP of Salesforce Pardot, has been on both sides of the fence in Sales and Marketing and will cover best practices for closing the gap with the help of marketing automation.
• Want to expand your audience?
• Stuck in the same keyword research rut?
• Looking for untapped opportunities?
The answers are out there, you just need to know where to look. Here are specific free tactics to uncover fresh marketing potential and open up new directions for your digital marketing.
Persuading Prospects Through Personalization Uberflip
Your customers live in a world where personalized content is a given and therefore critical. But scaling this expectation to thousands of prospects is easier said than done—or is it?
In this presentation, Uberflip CMO Randy Frisch presents an actionable framework for persuading prospects through the power of personalized content experiences.
How B2B Marketers are Personalizing ABM Content ExperiencesUberflip
Presented at Big Skies: Big Ideas 2019, Randy Frisch, CMO and Co-Founder at Uberflip, shares how B2B marketers are creating personalized ABM content experiences.
The New 5-Step Playbook for Personalizing Content Experiences at ScaleUberflip
Presented at B2B Marketing Exchange, Uberflip’s VP of Demand Generation Brandi Smith explores five easy steps to help you focus, align your team, and truly deliver meaningful experiences so you can rock marketing campaigns that delight your prospects and customers.
How B2B Marketers are Personalizing ABM Content ExperiencesUberflip
Presented at the ABM Innovation Summit, Randy Frisch explores how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM.
Building a Customer Experience That Converts - Four Pillars to Creating a Win...Uberflip
As consumers, we live in an overloaded world. So, as B2B marketers, how do we ensure our company's value proposition is crisp instead of part of the raucous? In this session, Christina Bottis, Head of Marketing at Coyote Logistics walked through four pillars of building a winning marketing strategy from the ground up.
Sales & Marketing: B2B’s New Power CoupleDemandbase
https://www.demandbase.com/webinar/virtual-marketing-innovation-summit-b2b/
Adam Blitzer, GM & SVP of Salesforce, Pardot
When Marketing and Sales are in lockstep, revenue soars. Unfortunately, many companies still struggle to make Sales and Marketing alignment a reality. Conflicting goals, a history of failed strategy, and lack of technology all too often keep these two departments at each other’s throats. What if you could unite these two teams and sell more effectively than ever before? Adam Blitzer, GM & SVP of Salesforce Pardot, has been on both sides of the fence in Sales and Marketing and will cover best practices for closing the gap with the help of marketing automation.
• Want to expand your audience?
• Stuck in the same keyword research rut?
• Looking for untapped opportunities?
The answers are out there, you just need to know where to look. Here are specific free tactics to uncover fresh marketing potential and open up new directions for your digital marketing.
Ecommerce Hacks | Strategies To 10X Ecommerce SalesRoland Frasier
These are the slides from my presentation at Digital Marketer Content & Commerce Summit in Los Angeles 2017. There are multiple ecommerce tools list, ecommerce strategies, ecommerce hacks and ecommerce tactics to increase sales by 10X on Amazon, Shopify, Big Commerce and more.
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This is Roland Frasier's presentation on Scaling Up from Digital Marketer's Traffic & Conversion Summit 2016. It explains how Ryan Deiss, Perry Belcher, Richard Lindner and Roland Frasier have grown and scaled Digital Marketer, Native Commerce and Idea Incubator businesses at triple digit growth rates over the past several years into industry leaders that they now are.
The presentation explains the growth models and growth hacks that DM and companies have used, the history of their growth and the strategic growth and tactics they are planning to use in the coming years to continue that. growth
The Future of B2B Marketing: Trends and Implications for MarketersDemandbase
B2B marketing is changing faster than most marketers can grasp and act on. In this session from LinkedIn, you’ll learn key emerging trends in B2B marketing and find out how programmatic advertising can help B2B advertisers capitalize on new opportunities. The presentation aims to challenge you to question conventional marketing wisdom and rethink how to build brand and generate revenue through programmatic.
Traffic & Conversion Sumit 2018 10X Business GrowthRoland Frasier
This deck covers a few of the 21 different ways that we have found to 10X business growth across a multitude of different industries and niches. It explains in detail with exercises how to create bolt on businesses, turn expenses into profits and build monthly recurring revenue.
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BrightonSEO 2017- Harnessing your Reputation to win New CustomersMyles Anderson
This presentation was delivered by Myles Anderson at BrightonSEO in September 2017.
The 1st part of this presentation looks at the impact that a positive reputation has on key areas of the marketing funnel and on consumer trust in local businesses.
The 2nd part outlines how to build & leverage reputation through an effective review strategy.
Presentation from Traffic & Conversions Summit 2018 TCS2018. How to create content at scale without hassles while keeping it engaging, relevant and authentic.
I used this strategy to create hundreds of short, interesting videos almost effortlessly. This deck shows how. It also shows how to build a massive Facebook following and how to keep that following engaged. Lastly, it shows how to monetize the content and Facebook following you build in steps 1 and 2.
The last few slides are a bonus and explain how we monetize our blog content and which tools we use to do that, and how we use SMS marketing to monetize.
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Big Block Realty Winner's Circle presentation on growth mindset for growing my real estate business, how to scale my real estate business, get real estate listings, facebook for real estate, messenger for real estate and more.
MarketingProfs and the Content Marketing Institute have partnered yet again to bring you the latest B2B content marketing industry survey. Find out what they had to say via our handy and informative infographic.
How You Can Use Content To Slay the ABM Game (FlipMyFunnel Festival)Uberflip
Account-based marketing and content go hand-in-hand, but what exactly do you need to do to effectively use content for ABM?
The secret: Considering the content experience.
In this presentation, Uberflip and Everstring share their strategy for aligning content and optimizing the content experience to key target accounts. You’ll learn actionable tips for how to create, distribute, and measure content for ABM, as well as how to build a tailored content experience to boost your ABM results.
Are you scrambling to get results from your search campaigns as you head into 2016?
Luckily, we have two search experts to walk you through the best features of 2015 and demystify search marketing for the upcoming year. In this live webinar, Larry Kim of WordStream will guide you through paid search options, while Pete Meyers of Moz will take on organic search features, each offering their predictions for what’s to come in 2016.
During this webinar, you’ll learn:
-The best PPC and SEO features of Google from 2015
-What to expect from paid and organic search in 2016
-PPC secret weapons like ad customizers and customer match
-SEO strategies from our special guest Pete Meyers
The Modern Search Marketer: Thinking Outside the SEO BoxConductor
The Modern Search Marketer: Thinking Outside the SEO Box at C3 2018
Moderator: Danny Goodwin, Editor-in-Chief,Search Engine Journal
Speakers:
• Ren Lacerda, Senior Manager, SEO, Wayfair
• Ali Harris, Global Head of Digital Marketing, Bitdefender
• Thom Craver, Senior SEO Analyst, CBS Interactive
• Patricia Atrian, SEO Sr. Director, Ticketmaster
Anela Chan, Lead Data Scientist at Contently, tells us how we can incorporate science into our content and storytelling, resulting in better engagement.
Statistical Concepts Every PPC Specialist Should Know - Hero Conf London 2016Frederik Hyldig
Web analytics is a big part of search marketing and therefore, it’s essential to have a good understanding of how to interpret and convey numbers. This session will walk through the most valuable statistical concepts to anyone working with PPC.
The Rise of Attention Based Marketing: How to Turn Attention into Meaningful ...Uberflip
Nick Edouard, President & CMO of LookBookHQ, talks about the *other* ABM – attention based marketing. He discusses how to stand out among the noise and grab your customer's attention.
Beyond Keywords: How To Create Content That Matches Your Buyer’s JourneyMatthew Kay
SEO has changed. It’s no longer about specific keywords and phrases - it’s about topics. That means the old way of conducting keyword research is broken. How can agencies and marketing teams adapt? By evolving their keyword research to be more tailored to topics, and breaking those topics down into the stages of the buyer's journey. This deck, presented at Digitalzone 2018 in Istanbul, will give you the process you need to take your keyword research to the next level and most importantly, increase relevant traffic to your organisation’s website.
Personalizing ABM Content Experiences at ScaleDemandbase
By delivering a framework and real-life examples,
this session will demonstrate how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM. This session will arm you with
the foundations to deliver greater personalization and memorable content experiences for ABM campaigns– at scale!
Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click NextAggregage
The way we engage with technology has changed—from the way we watch TV (Netflix), to the way we consume music (Spotify), to the way we exercise (Peloton). We have tuned out on old one-dimensional experiences. Your buyer expects each stage of the journey to be curated so they can stream away! Join Randy as he presents an actionable framework for creating experiences that will engage your buyers to stream through more of your content so they don’t tune out.
Ecommerce Hacks | Strategies To 10X Ecommerce SalesRoland Frasier
These are the slides from my presentation at Digital Marketer Content & Commerce Summit in Los Angeles 2017. There are multiple ecommerce tools list, ecommerce strategies, ecommerce hacks and ecommerce tactics to increase sales by 10X on Amazon, Shopify, Big Commerce and more.
Scaling Up: Build For Scale: Strategies, Tips + Tactics For Ridiculously Rapi...Roland Frasier
This is Roland Frasier's presentation on Scaling Up from Digital Marketer's Traffic & Conversion Summit 2016. It explains how Ryan Deiss, Perry Belcher, Richard Lindner and Roland Frasier have grown and scaled Digital Marketer, Native Commerce and Idea Incubator businesses at triple digit growth rates over the past several years into industry leaders that they now are.
The presentation explains the growth models and growth hacks that DM and companies have used, the history of their growth and the strategic growth and tactics they are planning to use in the coming years to continue that. growth
The Future of B2B Marketing: Trends and Implications for MarketersDemandbase
B2B marketing is changing faster than most marketers can grasp and act on. In this session from LinkedIn, you’ll learn key emerging trends in B2B marketing and find out how programmatic advertising can help B2B advertisers capitalize on new opportunities. The presentation aims to challenge you to question conventional marketing wisdom and rethink how to build brand and generate revenue through programmatic.
Traffic & Conversion Sumit 2018 10X Business GrowthRoland Frasier
This deck covers a few of the 21 different ways that we have found to 10X business growth across a multitude of different industries and niches. It explains in detail with exercises how to create bolt on businesses, turn expenses into profits and build monthly recurring revenue.
This presentation was given at Ezra Firestone's Blue Ribbon Mastermind in August, 2017, in Austin, Texas. It covers leverage and how to grow your business and scale your business using leverage and several tools I developed including the Leverage Mapping Canvas, the Business Growth Idea Score Card and the Business Growth Matrix.
BrightonSEO 2017- Harnessing your Reputation to win New CustomersMyles Anderson
This presentation was delivered by Myles Anderson at BrightonSEO in September 2017.
The 1st part of this presentation looks at the impact that a positive reputation has on key areas of the marketing funnel and on consumer trust in local businesses.
The 2nd part outlines how to build & leverage reputation through an effective review strategy.
Presentation from Traffic & Conversions Summit 2018 TCS2018. How to create content at scale without hassles while keeping it engaging, relevant and authentic.
I used this strategy to create hundreds of short, interesting videos almost effortlessly. This deck shows how. It also shows how to build a massive Facebook following and how to keep that following engaged. Lastly, it shows how to monetize the content and Facebook following you build in steps 1 and 2.
The last few slides are a bonus and explain how we monetize our blog content and which tools we use to do that, and how we use SMS marketing to monetize.
Winners Circle Real Estate Marketing Real Estate Lead GenRoland Frasier
Big Block Realty Winner's Circle presentation on growth mindset for growing my real estate business, how to scale my real estate business, get real estate listings, facebook for real estate, messenger for real estate and more.
MarketingProfs and the Content Marketing Institute have partnered yet again to bring you the latest B2B content marketing industry survey. Find out what they had to say via our handy and informative infographic.
How You Can Use Content To Slay the ABM Game (FlipMyFunnel Festival)Uberflip
Account-based marketing and content go hand-in-hand, but what exactly do you need to do to effectively use content for ABM?
The secret: Considering the content experience.
In this presentation, Uberflip and Everstring share their strategy for aligning content and optimizing the content experience to key target accounts. You’ll learn actionable tips for how to create, distribute, and measure content for ABM, as well as how to build a tailored content experience to boost your ABM results.
Are you scrambling to get results from your search campaigns as you head into 2016?
Luckily, we have two search experts to walk you through the best features of 2015 and demystify search marketing for the upcoming year. In this live webinar, Larry Kim of WordStream will guide you through paid search options, while Pete Meyers of Moz will take on organic search features, each offering their predictions for what’s to come in 2016.
During this webinar, you’ll learn:
-The best PPC and SEO features of Google from 2015
-What to expect from paid and organic search in 2016
-PPC secret weapons like ad customizers and customer match
-SEO strategies from our special guest Pete Meyers
The Modern Search Marketer: Thinking Outside the SEO BoxConductor
The Modern Search Marketer: Thinking Outside the SEO Box at C3 2018
Moderator: Danny Goodwin, Editor-in-Chief,Search Engine Journal
Speakers:
• Ren Lacerda, Senior Manager, SEO, Wayfair
• Ali Harris, Global Head of Digital Marketing, Bitdefender
• Thom Craver, Senior SEO Analyst, CBS Interactive
• Patricia Atrian, SEO Sr. Director, Ticketmaster
Anela Chan, Lead Data Scientist at Contently, tells us how we can incorporate science into our content and storytelling, resulting in better engagement.
Statistical Concepts Every PPC Specialist Should Know - Hero Conf London 2016Frederik Hyldig
Web analytics is a big part of search marketing and therefore, it’s essential to have a good understanding of how to interpret and convey numbers. This session will walk through the most valuable statistical concepts to anyone working with PPC.
The Rise of Attention Based Marketing: How to Turn Attention into Meaningful ...Uberflip
Nick Edouard, President & CMO of LookBookHQ, talks about the *other* ABM – attention based marketing. He discusses how to stand out among the noise and grab your customer's attention.
Beyond Keywords: How To Create Content That Matches Your Buyer’s JourneyMatthew Kay
SEO has changed. It’s no longer about specific keywords and phrases - it’s about topics. That means the old way of conducting keyword research is broken. How can agencies and marketing teams adapt? By evolving their keyword research to be more tailored to topics, and breaking those topics down into the stages of the buyer's journey. This deck, presented at Digitalzone 2018 in Istanbul, will give you the process you need to take your keyword research to the next level and most importantly, increase relevant traffic to your organisation’s website.
Personalizing ABM Content Experiences at ScaleDemandbase
By delivering a framework and real-life examples,
this session will demonstrate how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM. This session will arm you with
the foundations to deliver greater personalization and memorable content experiences for ABM campaigns– at scale!
Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click NextAggregage
The way we engage with technology has changed—from the way we watch TV (Netflix), to the way we consume music (Spotify), to the way we exercise (Peloton). We have tuned out on old one-dimensional experiences. Your buyer expects each stage of the journey to be curated so they can stream away! Join Randy as he presents an actionable framework for creating experiences that will engage your buyers to stream through more of your content so they don’t tune out.
You can’t read a news article without some reference to Artificial Intelligence (AI). From Siri, to Spotify, to Call of Duty and now self-driving cars, AI is becoming a standard part of our daily lives. That is no different for the B2B world. A recent study surveying 500 marketing executives found that 80% believe AI will revolutionize marketing by 2020 while only 10% are actually using it.
But that is all about to change. In June 2016, Demandbase acquired Spiderbook, an AI-based solution that helps B2B companies overcome the most complex data challenges. Host Analytics was one of the first customers to leverage Spiderbook’s AI technology and achieved amazing results.
Join Demandbase and Host Analytics for a webinar on January 24 to learn:
- How AI is changing the B2B landscape and what powers the technology behind Demandbase
- How Host Analytics leveraged Spiderbook to make its marketing more efficient
- The challenges marketing and sales professionals face with AI
- How to overcome those challenges to maximize sales conversations and close more deals
As the lines of B2B and B2C buyer intentions begin to blur, marketers need to change their engagement tactics to get noticed. And it doesn’t end with marketing – it extends to sales and even customer support.
Check out the slides from our guest Steve Casey, analyst at Forrester, and Hally Pinaud, Head of Content at Marketo, to learn:
- What 2018 holds for our customers and their expectations
- What sales, marketing, and support engagement looks like today
- How to listen, learn, engage in the Engagement Economy
Empathy: The Hallmark Of The Customer-Obsessed B2B MarketerG3 Communications
Business purchase decision makers want content — supported with evidence- and fact-based viewpoints — that comes from other customers and unbiased sources. They also prefer to consume content published in shorter visual formats. B2B marketers, now is the time to balance substance and format in all content that you deliver.
In this session, Laura Ramos, Vice President and Principal Analyst at Forrester Research, will teach attendees how to tune their marketing content to buyers’ interests by boosting its relevance and demonstrating empathy with their target audiences.
Traffic & Conversion 2019: 17 Unique Marketing Tweaks You Can Copy, Proven To...Roland Frasier
Presentation I gave at T&C 2019: Traffic & Conversion Summit 2019. Marketing 2019. This presentation covers the evolution of the marketing funnel from simple one-time funnel into a customer journey best represented by a DNA-like double helix. It then discusses how to amplify product or service value using influencers, story copy and personalization. Finally, it discusses the 6 major building blocks that make up marketing DNA, and then provides not 17 but 36 specific marketing tweaks to things that you are probably already doing, designed to increase their effectiveness and conversions.
Hacking Inbound: 25+ Proven B2B Lead Generation Campaigns and Quick WinsPR 20/20
Inspired by the best ideas from dozens of B2B marketing strategy workshops and the actual results from hundreds of inbound marketing campaigns, Paul Roetzer (@PaulRoetzer) will present a wealth of tools and tips designed to make an immediate impact on your business. Head into 2018 planning armed with unique use cases for HubSpot software, artificial intelligence, social selling, interactive tools, data-driven storytelling, public relations and more.
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Inspired by the best ideas from dozens of B2B marketing strategy workshops and the actual results from hundreds of inbound marketing campaigns, this fast-paced session will deliver a wealth of tools and tips designed to make an immediate impact on your business. Looking beyond the standard inbound marketing playbook, we'll dive into unique uses cases for HubSpot software, artificial intelligence, social selling, interactive tools, data-driven storytelling, public relations and more.
Hoe spreek jij als recruitment organisatie kandidaten en opdrachtgevers aan? Inderdaad, content is king in het huidige social media tijdperk.
Binnen het recruitment landschap is content marketing momenteel hot topic. Het delen van goede content versterkt relaties met kandidaten en opdrachtgevers en verandert hun beeld van jouw recruitment brand. Een sterke content strategie is essentieel om passief talent te binden aan je recruitment brand.
How to Boost B2B Buyer Experiences with Artificial IntelligenceLeanne Moir
While surveyed marketers believe AI will be transformative and help drive measurable business outcomes, fewer than 20 percent are actually using AI-powered applications today. All that is about to change and it’ll be easier than you might think.
Join this session to better understand the use of AI in B2B marketing and see real-life examples of how organisations are using AI to improve sales and marketing alignment and boost pipeline generation.
5 Ways to Personalize Your ABM Content Strategy at ScaleUberflip
Account-Based Marketing is high-touch and extremely targeted; its very nature, however, creates challenges for personalizing content experiences, which can be time intensive and resource heavy.
Uberflip's President and CMO, Randy Frisch, explores how to build an account-based content marketing approach to deliver greater personalization to your target accounts at scale.
AI Within Reach: Demystifying Artificial Intelligence & Making It Work For YouG3 Communications
Whether we realize it or not, we’ve all been using artificial intelligence (AI) for years to make our daily lives easier (think Siri). But it wasn’t until recently that sales and marketing organizations began realizing the power of AI to drive measurable business outcomes.
While surveyed marketers believe AI will be transformative, fewer than 20% are actually using AI-powered applications today. All that is about to change and it’ll be easier than you might think.
In this highly interactive session, long-time Inside Sales veteran and expert, Trish Bertuzzi will share 4 innovative ideas from her newly released book, The Sales Development Playbook, that will take your team from ho hum to kickass. Come prepared with any and all questions you have regarding Sales Development!
While it is nice to reflect on all you accomplished in 2017, 2018 is here. It's time to look ahead and figure out how to continue your success after the calendar changes.
The Call For Relevance Among B2B Buyers: Insights Into The 2017 Buyer Behavio...G3 Communications
Watch this #Bii17 Webinar on demand: http://dg-r.co/2vG5yqN
Research from the 2017 B2B Buyer’s Survey Report shows that complexity, consideration and the number of stakeholders continue to rise.
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In this webinar, Uberflip's Senior Content Marketing Manager Christine Otsuka explores how you can build engaging, immersive, multi-channel (think outside-the-inbox) experiences that work together and are optimized for content consumption. This way, your prospects can self-nurture and convert to sales-ready leads that much faster!
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Your biggest content distribution and ABM engagement channel might be hiding in plain sight: the emails every single one of your coworkers send everyday. With Uberflip’s new integration with Sigstr, you can turn the thousands of emails your employees send into a targeted content campaign that can supercharge your content distribution strategy and become a powerful tool in your ABM strategy.
How to Personalize Content Experiences at ScaleUberflip
Your customers live in a world where personalized content is a given and therefore critical. But scaling this expectation to thousands of prospects is easier said than done—or is it?
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Content is the driving force behind your most effective marketing strategies, from demand generation and inbound marketing to sales enablement and account-based marketing. As marketers, you aim to personalize how your prospects and target accounts experience your content, and scaling the creation of these experiences becomes your next big hurdle.
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Whether ABM is a relatively new concept to you, or something you’ve been doing for years, there is no debating the power of ABM lies in personalization. But let’s face it, creating personalized content experiences for each of your target accounts can be a daunting task.
But does it have to be?
In this 30-minute webinar hosted by our Product Marketing Manager, Jason Oakley, you'll learn how to:
• Quickly pull together all your content for ABM
• Build personalized content experiences in minutes—without a line of code!
• Effectively distribute your content experiences for maximum impact and engagement
• Align marketing, sales, and customer success to scale personalized content experiences throughout the buyer journey
Compelling B2B Audiences to Engage Through ABMUberflip
Data-driven practices have enabled relatively new strategies for improving content experience personalization and performance such as account-based marketing (ABM).
But what does an effective B2B account-based marketing strategy look like? To help you answer this question, Uberflip commissioned an account-based marketing strategy survey in partnership with Ascend2.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5. RANDY FRISCH | @RandyFrisch
CHOREOGRA
PH
YOUR
CUSTOMER
DANCE
STEPS
ABE
Source: Not Yet The New Normal: ABM Must Evolve Into
Account-Based Engagement Forrester report
6. RANDY FRISCH | @RandyFrisch
ENGAGEMENT REQUIRES A
GREAT EXPERIENCE
18. RANDY FRISCH | @RandyFrisch
IF WE WAIT TIL Q4 TO FOCUS
ON CONTENT EXPERIENCE…
IT MAKES A SOUND!
19. RANDY FRISCH | @RandyFrisch
IS YOUR CONTENT
EXPERIENCE
WINNING OR
LOSING YOU
DEALS?
20. RANDY FRISCH | @RandyFrisch
HOW DO WE NAIL
A GREAT
CONTENT
EXPERIENCE?
ENVIRONMEN
T
STRUCTURE
ENGAGEME
NT
21. RANDY FRISCH | @RandyFrisch
ENVIRONMEN
T
Placement Design
Display
Visual
aesthetics
22. RANDY FRISCH | @RandyFrisch
Organizatio
n
Navigation
Tagging Curation
STRUCTURE
23. RANDY FRISCH | @RandyFrisch
ENGAGEMEN
T
Personalizatio
n
Relevance
Consistenc
y
Contextual
CTAs
24. RANDY FRISCH | @RandyFrisch
Source: Internet Trends 2018 Report - Mary Meeker, Kleiner Perkins
25. RANDY FRISCH | @RandyFrisch
MARKETING & SALES NEED TO ALIGN
THE BUYERJOURNEY
WITH CONSUMER EXPECTATIONS
26. RANDY FRISCH | @RandyFrisch
PERSONALIZED
CONTENT
EXPERIENCES
7 CONTENT
ASSETS PER VISIT.
That was 3xs the average
visitor to their resource center.
27. RANDY FRISCH | @RandyFrisch
VENDORS
HAVE A SMALL
SLICE OF
BUYER’S TIME
Source: Gartner, 2018 | Q. What is the average % of time spent doing
each of the following activity during the buying cycle for new IT related
purchases? (n = 492; base: excluding "Don't Know" responses)
18%
Talking to
vendors
Research
82%
28. RANDY FRISCH | @RandyFrisch
TOP B2B
MARKETING
STRATEGIE
S
Demand Generation
ABM
Sales Enablement
Inbound
29. RANDY FRISCH | @RandyFrisch
CONTENT
BRINGS
THESE
MARKETING
STRATEGIE
S
TO LIFE.
Demand Generation
ABM
Sales Enablement
Inbound
DRIVEN BY
CONTENT
30. RANDY FRISCH | @RandyFrisch
THINK OF CONTENT AS A
FUNNEL OR EMAIL NURTURE
31. RANDY FRISCH | @RandyFrisch
CONTENT EXPERIENCE FRAMEWORK
32. RANDY FRISCH | @RandyFrisch
NEED CONTROL OVER
ENVIRONMENT
43. RANDY FRISCH | @RandyFrisch
$100,000 IN PIPELINE FROM
ONE EMAIL NURTURE
44. RANDY FRISCH | @RandyFrisch
CONTENT INFLUENCED
PIPELINE AND REVENUE
45. RANDY FRISCH | @RandyFrisch
SALES STAGE
Content and Campaigns
46. RANDY FRISCH | @RandyFrisch
Seattle
San Jose
Austin
Atlanta
Chicago
Toronto
New
York
Boston
San Francisco
Las Vegas
San Diego
Clevelan
d
Washington
CONTENT
EXPERIENCE
IS A GROWING
MOVEMENT
Being here is the beginning
47. RANDY FRISCH | @RandyFrisch
BUT WHO OWNS THE
CONTENT
EXPERIENCE?
48. RANDY FRISCH | @RandyFrisch
Answer:
Everybody has a stake
in implementing the
Content Experience
Framework.
49. RANDY FRISCH | @RandyFrisch
EVERY PIECE OF
CONTENT REALLY
DOES HAVE AN
EXPERIENCE.
50. RANDY FRISCH | @RandyFrisch
Influence of Marketing
Roles on Content
Experience
52. RANDY FRISCH | @RandyFrisch
Does investing in
content experience
make a difference?
53. RANDY FRISCH | @RandyFrisch
EVIDENCE ‘THIS’ MATTERS
Conversions on
Gated Content
+7x
Increase in
Engagement
+60%+8x
Your Content
Reach
54. RANDY FRISCH | @RandyFrisch
MY CHALLENGE
TO YOU…
“We’re wasting dollars, we’re wasting time, we’re
wasting our content, we’re wasting our
opportunity. If we’re going to win—f#ck content
marketing—let’s focus on the content
experience!”
“
Blog post story***
Why content marketing is broken.
CMOs began putting all their budget and focus into content creation, all but ignoring what happens to that content after—and whether it is, in fact, working to attract an audience.
ADD VIDEO
https://www.shutterstock.com/video/clip-14170346-impressive-pov-footage-tree-falling-down-during
CORONA EXAMPLE - Corona in old gross basement vs. Corona on the beach.
BLOCKBUSTER vs. NETFLIX EXAMPLE - Trying to find Tom Hanks movies in Blockbuster vs. on Netflix.
In 1995, when he wanted to watch Apollo 13 with Tom Hanks, he rented the movie from Blockbuster. Later returning to find more Tom Hanks movies, the organization was too poor for this to be an easy task.
Spotify creates Made for You playlists for all of its users. They also contact people they think will care about new content, not blast everyone.
Spotify continually recommends content based on your engagement with the app.
Just like Spotify, Blackbaud started to focus on creating personalized content experiences to allow prospects to self-nurture through the entire journey and saw a drastic difference in content consumption.
And even when you are brought into the evaluation, consider that 82% of a buyer’s evaluation time is spent on research, be it internal conversations, research on the web, peer reviews, analysts, and more.
Direct interaction with vendors only accounts for 18% of their evaluation time, and that’s split across multiple vendors. The result is a tiny sliver of time that you actually get face-to-face or on the phone with your prospect.
Additional Info:
Vendor Sales have a small slice of a buyer’s time:
15% networking and collaborating with peers outside their org
18% internal company interactions
15% interactions with external 3rd parties
17% reviewing information from solution providers or their channel partners
17% reviewing independent information
18% interactions with potential solution providers or channel partners
To drive your prospects through the funnel most B2B marketers use the following strategies.
I am sure you’re wondering how you could possibly scale the creation of personalized content experiences across all of these marketing strategies?
DESIGN - Animate all examples
The Content Experience Framework arms marketers with a scalable approach to creating personalized content experiences for any stage of the buyer journey. The framework can be applied across all B2B marketing strategies such as inbound marketing, demand generation, account-based marketing, and sales enablement.
Screenshot link for better one: https://www.youtube.com/watch?v=WZIRm5FeI-0
Watching a video on YouTube about about a Sony camera, then YouTube recommends a Nikon camera video, or a video about a cat using a camera. We link videos in YouTube, when really we should be “welcoming them home.”
Stantec multiple hubs/languages
Back to the Blockbuster vs. Netflix example. Show different ways Netflix organizes content.
Blockbuster went bankrupt because of a poor content experience. Netflix is far superior because of the way they tag their content.
You should always have a tagging structure for you to not only organize content and scale it, but for internal and external discoverability.
Personalizing the experience goes beyond slapping a customized greeting on an email. Marketers need to know who their audience is, and what they want to see, to deliver the best possible content experience.
Story:
Email Frank for Whitepaper
http://komintl.com/white.html
Personalizing the experience goes beyond slapping a customized greeting on an email. Marketers need to know who their audience is, and what they want to see, to deliver the best possible content experience.
Story:
Email Frank for Whitepaper
http://komintl.com/white.html
Email > Broken Video > No Contextual CTA
Story of Randy discovering the experience was broken with conflicting CTAs and broken links.
Once Blackbaud have identified contacts to nurture, they don’t just send out emails with the hope of getting a click. They build personalized content experiences that not only have beautiful and consistent designs that flow from emails to stream to individual content assets, they structure it in a way that once someone clicks on that CTA, they’re dropped into a content stream that’s specific to the industry and stage of the journey. By delivering a better, more personalized, and binge-worthy experience, Blackbaud is able to build trust with their target buyer and help that person understand how their service can solve the customer’s needs.
To prove the value of your content impressions and engagement data no longer cut it. You must continually track how the content experiences you produce influence pipeline and revenue. As you can see in the high-level chart, tracking the metrics outlined at each stage of the sales funnel will set your team up to stay nimble when content isn’t hitting the mark to ensure you reach sales targets.
Following the steps of the framework will help you to start generating results, and see what’s working and what isn’t so you can best align your marketing strategy. You must know your buyer and their journey inside out to be as effective as possible.
The Generate Results step isn’t something that you do at the end of a process or that magically just happens where we sit back and see the money pour in while we drink our Coronas. It’s more of a mindset that we need to focus on at every stage. If we do, then at the end we should see impactful results. At every stage we’ve explored, from centralizing to personalizing, we’ve been noting little and big process changes to set ourselves up for a result-oriented outcome.
Can we add the conex tour map here. Ideally an easy way to highlight city I’m in (personalized) Want the idea to be “ok you’re here, you bought in, but…” next slide
Can we add the conex tour map here. Ideally an easy way to highlight city I’m in (personalized) Want the idea to be “ok you’re here, you bought in, but…” next slide
Aligning the organization, and predominantly the sales and marketing teams, is necessary to execute the Content Experience Framework. Both teams need to work together to ensure the correct messaging is being used, and no rogue decks full of outdated content are being shared.
Slack and Mailchimp examples
Image of Slack (data usage example) and Mailchimp (upsell example) bills.
As you can see every role within marketing has an impact on content experience.
Content Experience Manager JD from Who Owns Ebook.
The way you gate content matters. Putting a CTA overtop of your content has a 17 percent conversion rate! That’s 7x the conversion rate of a traditional landing page.
Putting your content in more than one place can increase views by 8x on average!
AI works! Personalized recommendations increases the chances of a visitor consuming more content than generic recommendations by 60%.
I want you to go to your boss or the person setting direction for the company message and journey. This may be the CEO or the CMO. (I bet you know the person who’s ignoring the experience in your organization.)