Join us for the monthly ideaLaunch Content Marketing Webinar 4.0 focused this month on how to use competitive intelligence to drive content marketing strategy. You'll discover how to reverse engineer the online marketing strategy of your competition, and how to develop content marketing strategy with that information to win the war of words on the web. Special Guest Mike Roberts, Founder and President of Spyfu, will offer some secret tips and advice for competitive intelligence. And host Byron White review the art and science of content marketing and how to track the ROI you demand. Don't miss this Content Marketing Webinar!
How do you track the ROI of content assets you deploy on your website?
How do you create content to appeal to readers, search engines, and your boss the demands a measurable return on the investment?
Byron White and Carolyn McKibbin from ideaLaunch offer the answers you need to win the war of words on the web.
Social Engagement of Content - January 2010WriterAccess
ย
Join us for the monthly ideaLaunch Content Marketing Webinar v8 focused on how to track the social engagement of your content, website and blog.
Special guest Carol Leaman, CEO of PostRank, joins Byron White, founder of ideaLaunch, for the presentation, offering a review of killer tools to measure social engagement of your content and the value of content in the social media sphere. Learn how content marketing powers social media, inbound marketing and all marketing today.
Featuring insights from The Wizard of Moz himself, Rand Fishkin reminded us during his popular SEO presentation at Content Marketing World 2015, search engines are constantly evolving their algorithms to enhance their ability to serve consumersโ needs. And while current systems are highly pro cient at classifying the terms of a search query, calculating its likely intent, and ranking potential results in terms of their relevance, the search engine of tomorrow will likely use more advanced methods of mapping (and manipulating) the mechanics of meaning.
What does all this mean for marketers? And, more importantly, what should you be doing now to prepare your content for the rise of sentient SEO? Read on!
we are bangalore based SEO company services provider in bangalore since 2018. We focused on getting your website to the first page and more traffic & leads
How do you track the ROI of content assets you deploy on your website?
How do you create content to appeal to readers, search engines, and your boss the demands a measurable return on the investment?
Byron White and Carolyn McKibbin from ideaLaunch offer the answers you need to win the war of words on the web.
Social Engagement of Content - January 2010WriterAccess
ย
Join us for the monthly ideaLaunch Content Marketing Webinar v8 focused on how to track the social engagement of your content, website and blog.
Special guest Carol Leaman, CEO of PostRank, joins Byron White, founder of ideaLaunch, for the presentation, offering a review of killer tools to measure social engagement of your content and the value of content in the social media sphere. Learn how content marketing powers social media, inbound marketing and all marketing today.
Featuring insights from The Wizard of Moz himself, Rand Fishkin reminded us during his popular SEO presentation at Content Marketing World 2015, search engines are constantly evolving their algorithms to enhance their ability to serve consumersโ needs. And while current systems are highly pro cient at classifying the terms of a search query, calculating its likely intent, and ranking potential results in terms of their relevance, the search engine of tomorrow will likely use more advanced methods of mapping (and manipulating) the mechanics of meaning.
What does all this mean for marketers? And, more importantly, what should you be doing now to prepare your content for the rise of sentient SEO? Read on!
we are bangalore based SEO company services provider in bangalore since 2018. We focused on getting your website to the first page and more traffic & leads
Letโs get straight to the point: SEO-unfriendly web development can cost you your business.
It goes without saying that this is bad news for marketing managers. As web builds become more and more complex, technical SEO is becoming increasingly important โ and even small technical slip-ups can have catastrophic effects on your search engine performance and bottom line.
GinzaMetrics defines how to create good content in your digital marketing efforts that will help your brand get found. Learn more about GinzaMetrics' search and content marketing platform at: ginzametrics.com. Sign up for our free 14-day trial.
Search Engine Marketing Digital Readiness Training V4Martin Walsh
ย
This is a training presentation deck I developed for educating our internal marketers and external agencies on Search Engine Marketing (SEO and SEA etc).
Comprehensive guide to search engine optimization for Ecommerce includes a 7-point SEO checklist, and 3 critical SEO mistakes common with Ecommerce websites. Lots of free tools, resources, and SEO trade secrets from the Ecommerce Marketing Institute.
Bridge the gap between content creation and marketing strategy with usable, s...DemandSphere
ย
How to collect data that will help you gain insight into your own content marketing efforts, and share usable data with your team and organization to increase revenue.
In this presentation, I have explained the various KPIs for Content Marketing. You can use these KPIs for accessing the effectiveness of Content Marketing Campaigns within your organisation.
Think Like A Search Engine and Win - September 2011WriterAccess
ย
To win the war of words on the web, you need to know the rules. Or in this case, you need to know the Google algorithms that drive search engine listing positions. These "magical" formulas push down the bad content, yield way to the rich content, and offer the relevant information Google users are seeking.
Join Scott Stouffer, Co-Founder and President, Technology at The SEO Engine, and Byron White, Founder of ideaLaunch, for this month's Content Marketing Webinar to learn how to:
Pinpoint SEO problems on your site
Fix identified SEO problems on your site
Think like a spider bot
Sting like an SEO wizard on steroids
Put advanced SEO technology to work
Decrease time spent on SEO
Increase the impact of your SEO efforts
You'll learn how the SEO Engineโthe world's first "transparent" search engineโreveals what Google is seeing when it crawls, scores, and ranks any site. You'll see how each page and link on the web is scored in "real time," and how you can use these insights to drill down and fix the issues that are affecting your rankings.
Letโs get straight to the point: SEO-unfriendly web development can cost you your business.
It goes without saying that this is bad news for marketing managers. As web builds become more and more complex, technical SEO is becoming increasingly important โ and even small technical slip-ups can have catastrophic effects on your search engine performance and bottom line.
GinzaMetrics defines how to create good content in your digital marketing efforts that will help your brand get found. Learn more about GinzaMetrics' search and content marketing platform at: ginzametrics.com. Sign up for our free 14-day trial.
Search Engine Marketing Digital Readiness Training V4Martin Walsh
ย
This is a training presentation deck I developed for educating our internal marketers and external agencies on Search Engine Marketing (SEO and SEA etc).
Comprehensive guide to search engine optimization for Ecommerce includes a 7-point SEO checklist, and 3 critical SEO mistakes common with Ecommerce websites. Lots of free tools, resources, and SEO trade secrets from the Ecommerce Marketing Institute.
Bridge the gap between content creation and marketing strategy with usable, s...DemandSphere
ย
How to collect data that will help you gain insight into your own content marketing efforts, and share usable data with your team and organization to increase revenue.
In this presentation, I have explained the various KPIs for Content Marketing. You can use these KPIs for accessing the effectiveness of Content Marketing Campaigns within your organisation.
Think Like A Search Engine and Win - September 2011WriterAccess
ย
To win the war of words on the web, you need to know the rules. Or in this case, you need to know the Google algorithms that drive search engine listing positions. These "magical" formulas push down the bad content, yield way to the rich content, and offer the relevant information Google users are seeking.
Join Scott Stouffer, Co-Founder and President, Technology at The SEO Engine, and Byron White, Founder of ideaLaunch, for this month's Content Marketing Webinar to learn how to:
Pinpoint SEO problems on your site
Fix identified SEO problems on your site
Think like a spider bot
Sting like an SEO wizard on steroids
Put advanced SEO technology to work
Decrease time spent on SEO
Increase the impact of your SEO efforts
You'll learn how the SEO Engineโthe world's first "transparent" search engineโreveals what Google is seeing when it crawls, scores, and ranks any site. You'll see how each page and link on the web is scored in "real time," and how you can use these insights to drill down and fix the issues that are affecting your rankings.
idealaunch - Content Marketing Webinar August 2009WriterAccess
ย
It's not just another buzz term! Content Marketing is the most effective way to grow your business. Itโs the art of discovering what your customers need and want to know, and the science of delivering it to them in a compelling and engaging way. Learn the secrets of creating great content and how to optimize it for both readers and search engines. Learn how to put A/B and multivariate testing to work improving conversion rates and maximizing ROI. Content creation, content optimization and content testing add up to content marketing.
Secret New Tools and Resources - August 2010WriterAccess
ย
To get ahead the competition these days in the content marketing world, you need to expand your resources, tools and methodology for the madness. Join host Byron White and SpyFu's President Mike Roberts for a presentation of new releases that might just change the content marketing world as you know it.
Imagine instant access to thousands of writers that are one click away from creating the content you need to win the war of words on the web. Imagine reports and methodology at your fingertips that tell you how much, how often and how frequently you need to publish content to capture market share and mind share. This is top secret stuff, for your eyes only. So let's hope your competition does not show up to his invitation only Webinar.
Interested in understanding the foundational elements of a successful search marketing initiative? Search Engine Optimization, Pay Per Click and Social Media are all topics discussed in this presentation. Links to excellent tools are also included within.
Reaching a Global Audience to Drive Influence, Reputation and Outcomes - May ...WriterAccess
ย
Making your website an engaging place that your visitors trust is no easy task. You can start by making a site that allows visitors to easily find, discuss and share resources.
Join iPressRoom's Chris Bechtel and ideaLaunch founder Byron White for a webinar on Reaching a Global Audience to Drive Influence, Reputation and Outcomes.
In this webinar you'll learn reasons why upgrading your website capabilities is a necessity if you want to turn site visits into relationships, and relationships into outcomes. Outcomes like greater brand awareness, higher measures of favorable response and revenue growth.
Itโs not just another buzz term! Content Marketing is the most effective way to grow your business. Itโs the art of discovering what your customers need and want to know, and the science of delivering it to them in a compelling and engaging way. Learn the secrets of creating great content and how to optimize it for both readers and search engines. Learn how to put A/B and multivariate testing to work improving conversion rates and maximizing ROI. Content creation, content optimization and content testing add up to content marketing.
This webinar is sure to add to your bottom line.
Byron White is your guide. He has more than 10 years of content marketing experience as the founder and Chief Idea Officer of idealaunch and LifeTips.
Put Some Press Release Magic In Your Content! - May 2010WriterAccess
ย
Sure, we all know that certain Press Release secrets offer an opportunity to get the words out and links in. But that's just the beginning of the Press Release magic that you need to be practicing each and every day. From SEO Press Release strategy to public relations impact measurement, this special Press Release webinar will cover all you need to know to get in-the-know on how public relations strategy and advanced PR methodology can impact your business and deliver the ROI you demand for your investment. See how new age technology helps you create Press Release magic, optimize and revolutionize you public relation and press release strategy. Don't miss this exclusive Press Release Webinar powered by ideaLaunch.
Join PR Web online marketing machine Meg Walker and ideaLaunch founder Byron White for the advanced webinar on Press Release Secrets to grow your business in a variety of ways, beyond simply optimizing the press releases for the search engines.
Optimising Your Business Online. Slides from the workshop delivered by Symphony3 on behalf of Small Business Victoria.
Go to business.vic.gov.au for more information.
It is the network of networks.
Itโs a global system of interconnected computer networks that uses Internet Protocol(TCP/IP) to connect with billions of users
In simple words itโs a information resource
B2ะก Start-ups: development and promotion - what you need to know to successfu...Promodo
ย
The session will walk you through all the steps required to start up your B2C business starting from consulting on the stage of website development and ending up with best tactics of promotion of your project online.
Most common issues owners run into at the stage of site creation
How those issues can be handled
Case studies and advice
Effective marketing strategies for B2C startups step by step
Winning PPC tactics
Must-know things about SEO in 2014
A web marketing roadmap for success in 2010 presented by Simplified Solutions, a Chicago web marketing agency. Contact Tom Casale or Bill Kamper with any questions.
A web marketing roadmap for success in 2010 presented by Tom Casale and Bill Kamper, Principals, Simplified Solutions - a Chicago online marketing agency.
Getting Digital Webinar 2: Talking Online from Chris McGuire, Occupancy Marke...Hannah Rudman
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This slide presentation was part of a webinar masterclass exploring how organisations successfully talk online; why there needs to be different styles of writing; and what different online channels are for suitable for which messages. Occupancy Marketing highlights some good and bad practices, then show you some Search Engine Optimisation tools that will help your messages stand out from the noise so that you can talk effectively online.
How To Go Viral: Lessons from the Most Shared ContentWriterAccess
ย
What is every marketer dying to know? How to craft content and headlines that generate tons of shares and go completely viral. But even with A/B testing it can seem like a fruitless guessing game.
It's time we stop guessing. In this on-demand webinar, content sharability expert BuzzSumo Director Steve Rayson dives into how to 10x shares with proven examples from the most shared content in 2015. We reviewed the top content and headlines from a range of industries and will reveal the strategies, content and headlines that went viral in 2015.
Driving Email Marketing Results - November 2010WriterAccess
ย
Things may change in the web-marketing world, but one thing seems to be consistent; when done right, email marketing works. However, there's a fine line between bulk email marketing and spam.
In this month's content marketing webinar, Byron White of ideaLaunch and Manas Kumar of Genesis Interactive (joining us all the way from New Zealand!) will offer insights on the technology and methodology of email marketing.
In this webinar:
You'll walk away with concrete examples of marketing strategies that are proven to engage readers and result in quantifiable action.
You'll learn how to make sure your mass email campaigns are not blocked by ISPs and junk email filters.
You'll hear the latest information about new email distribution methodology.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
ย
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Putting the SPARK into Virtual Training.pptxCynthia Clay
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This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
ย
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
ย
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Memorandum Of Association Constitution of Company.pptseri bangash
ย
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
ย
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
Business Valuation Principles for EntrepreneursBen Wann
ย
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
ย
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Attending a job Interview for B1 and B2 Englsih learners
ย
September 2009 - Using Competitive Intelligence to Drive Content Solutions
1. Byron White Content
Marketing
Founder
Chief Idea Officer
Webinar 4.0
ideaLaunch.com, Inc.
Mike Roberts
Founder
President
Competitive
SpyFu
Intelligence
September 30, 2009
1 PM EST
2. Content Marketing Webinar v4
Putting Competitive Intelligence to Work for your Business
What is content How is it How do you get ahead of How do you put competitive What are some
marketing? different? the competition? intelligence to work? SpyFu tips?
4. Itโs the art of listening to
your customersโ wants
and needs.
Listen Up
Search Box
Social Media
Web Analytics
Keyword Popularity
Customer Service
Questionnaires
5. And the science of
delivering it to them in a
compelling way.
Content Assets
Articles
Tips and Advice
Webinars
Workbooks
Widgets
Live Support
6. Itโs constantly testing
campaigns to learn what
works and what doesnโt.
Prediction Testing
A/B Testing
Multivariate Testing
Eye Track Testing
Segmentation Testing
Geo Target Testing
Usability Testing
7. And measuring readersโ
engagement and desire
for more.
Engagement
Downloads
Time on Page
Action on Page
Repeat Visitation
Send to Friend
Social Bookmark
Tell a Friend
8. Itโs catching readers that
travel at high speeds at
the right time and place.
Anytime Content
Desktop
Applet
Mobile
RSS Feeds
Podcasts
Social Networks
9. With the new marketing
universe of widgets,
gadgets and apps.
iPhone Apps
Urban Spoon
Amazon Kindle
Sirius XM
SalesForce.com
Flixter
Fandango
10. Itโs using content and
knowledge as the new
sales pipeline for leads.
New Sales Pipeline
Offer Content
Accumulate Leads
Score Leads
Distribute Leads
Induce Trial
Score New Activity
Measure Success
11. And using technology to
score leads that are
most likely to convert.
SalesForce Scoring
Free Tool Interaction
Content Downloads
Proposal Downloads
Newsletter Sign Ups
Widget Interaction
Customer Logon
13. Traditional marketing
pushes sales offers out
that people may not want.
Traditional Media
Direct Mail
Print Advertising
Trade Shows
Banner Ads
Radio Spots
14. Content marketing
pushes content out that
people want and need.
Content Marketing Assets
Webinars
Whitepapers
Workbooks
Widgets
Articles
15. Traditional marketing
talks at people to drive
sales and growth.
Weโre #1
Best Price
Best Products
Best Features
Best Value
Best Technology
Best Service
20. Content marketing makes
life smarter, better, faster
and wiser.
Info Earns Trust
Pub Articles
Shortcuts
Answers
Well-Told Stories
Distinction
Fast Solutions
Simplicity
22. Competitive intelligence
research tools.
WordVision.com
SpyFu.com
GoodKeywords.com
KeywordDiscovery.com
Compete.com
QuantCast.com
Google Webmaster Tools
Raven-SEO-Tools.com
Tools.SEOBook.com
SEOToolSet.com
LinkVendor.com
MarketLeap.com
PageStrengthTool.com
23. Competitive Intelligence
Search Engine Hacks.
Search Command Result
Link:www.YourSite.com Pages that link to your site
Site:www.YourSite.com Indexed pages in your site
Cache:www.YourSite.com Googleโs cache of your site
Related:www.YourSite.com Pages similar to your site
Info:www.YourSite.com Provides info about your site
โtipsโ site:.edu Pages on .edu sites that contain the term โtipsโ
allinurl:content marketing Pages with content and marketing in URL
allintitle:content marketing Pages with exact phrase content and marketing in
the title
site:ideaLaunch.com -site:www.ideaLaunch.com Pages on ideaLaunch.com that arenโt on the www
subdomain
24. Compare traffic and the
percent of market reach.
Tip: Total up all the key
players traffic to find total
market share.
25. Compare PPC spend.
Tip: Correlate ad spend
with overall traffic to help
estimate organic traffic
volume.
26. Compare authority status
in the industry.
Authority Assets
Speaking Events
White Papers
Webinars
Podcasts
Books
Online Courses
Informational Guides
Press Releases
29. Compare reach in the
social media sphere.
Social Media Platforms
Twitter
Facebook
LinkedIn
YouTube
Plaxo
Flickr
Technorati
del.icio.us
30. Compare conversations
in the social sphere.
Social Research Tools
Search.Twitter.com
Facebook.com/lexicon/
ThunderThimble.com
TechRigy.com
BlogSearch.Google.com
BlogPulse.com
IceRocket.com
TweetDeck.com
31. Compare the testimonial
power of persuasion.
Tip: Test location of
promotions including
off-site. And try podcast
and video testimonials
to get ahead of the
competition.
32. Compare inbound link
support for SEO.
Inbound Link Tips
Engaging Content
Content Widgets
Press Releases
Directory Submissions
Article Submissions
Social Media Posts
Blog Comments
Partner Sites
.Org Links
.EDU Links
35. How do I put
competitive
intelligence to
work?
36. Develop a content
marketing plan based on
the competitive data.
Content Marketing Plan
Scope of Project
Competitive Review
Content Asset Portfolio
Service Description
Production Schedule
ROI Measurement
Pricing
37. Start by grading
competitive performance
and assets strength.
Content Asset YourSite.com Competitor.com
Traffic
PPC Spend
Content Portfolio
Content Authority
Publishing Frequency
Social Reach
Social Conversations
Testimonials
Partnerships
Internal Links
Inbound Links
SEO Strength
SEO Performance
Testing Methodology
38. Goal: Find insight you
offer that your
competition does not.
Competitive Edge Tips
Find Your Unique Value
Uncover the Undiscovered
Dig for Keen Insight
Shed New Light
Offer the Inside Scoop
Raise Awareness
Invent New Tools
Develop New Methods
Solve More Problems
39. Tip: Pinpoint opportunity
to achive the ROI you
demand quickly.
Opportunity Keywords
Trend Reports
Keyword Positions 10 to 50
Build Content
Build Links
Publish Consistently
Track Content Impact
Measure Content ROI
40. Establish Golden
Keywords to target for
SEO strategy.
Golden Keywords
Top 150 Keywords
1/3 In Top 10
1/3 in Top 50
1/3 Not in Top 100
Evaluate Content Strength
Build Internal Links
Add Supportive Content
41. Tip: Crunch the data to
find the Golden
Keywords.
Tip: Start by
reviewing PPC
price, search
volume and
listing position
trends. But be
sure to create
content that
readers want
and need.
42. Goal: Improve listing
positions from SEO
success.
Steps for Tracking Success
Establish Keyword Universe
Establish Priority Keywords
Deploy Content Assets
Track Listing Improvement
Tie Content to Improvements
Find Trends and Correlation
Build on Momentum
44. Goal: Traffic growth from
new readers and fans.
Measure Asset Impact
Identify Keywords with Improvement
Find Content Assets
Examine Deployment Dates
Examine Internal Link Strategy
Examine Optimization of Pages
Conclude Impact Measurement
45. Goal: Improved conversion
rates from content testing.
Improve Conversion Rates
Test Copy
Test Graphics
Test Images
A/B Testing
Multivariate Testing
Google Website Optimizer
46. Goal: Decrease of user
acquisition cost from the
right plan and strategy.
Monthly Advertising Cost รท Monthly Sign Ups = Monthly User Acquisition Cost
50. What can SpyFu
How competitive
help with
intelligence does
competitive
SpyFu offer?
intelligence?
51. How can SpyFu help with your content
marketing initiative?
Competitive Intelligence is the
tip of iceberg.
Finding Your Gaps
Prioritizing Your Opportunities
New Keywords or Improve
Existing?
Tracking Your Success
Optimizing Your Message
52. Finding Your Gaps: Highlighting Content
Opportunities with SpyFu Kombat
Competitive Intelligence is
the tip of iceberg.
Finding Your Gaps
Prioritizing Your Opportunities
Tracking Your Success
Optimizing Your Message
Building Leads and Spotting
Trends
53. Prioritizing Your Opportunities: See
where the clicks are coming from.
Compeitive Intelligence is
the tip of iceberg.
Finding Your Gaps
Prioritizing Your Opportunities
Tracking Your Success
Optimizing Your Message
Building Leads and Spotting
Trends
57. Case Study: What can Ace Hardware do?
Ace Hardware has tons of
opportunity to improve. They
are getting maybe 5% of what
they could be.
58. Case Study: Ace can make huge gains
focusing on just a few subjects.
Being competitive on these keywords could mean
millions of visitors per day to Ace Hardware (roughly
10-20 times their current total unique visits.)
60. How can SpyFu help with your content
marketing initiative?
61. Optimizing Your Message: What ads
can tell us about messaging that converts
All these
domains
stuck with
โ$0โ after
testing it.
3 out of 4 of the top advertisers on this $10k/day
keyword found โ$0โ works better than โFreeโ.
62. Optimizing Your Message: Avoiding legal
trouble. Brands that Sue.
Dell is so persistent and legally sophisticated that they
manage to prevent anybody from advertising on the
keyword โdellโ โ at least they donโt for longโฆ
63. Optimizing Your Message: Avoiding legal
trouble. Look before you leap.
Samsung is a large brand with lots of resources, but it
doesnโt seem to behave the same way.
64. Create
Byron White, ideaLaunch
Chief Idea Officer
Twitter: @ByronWhite
Great
Facebook: ByronWhite
Byron[at]ideaLaunch.com
Phone: 617-227-8800 x 201
Content
Mike Roberts, SpyFu
President and Founder
Mike[at]Spyfu.com