Presented at Big Skies: Big Ideas 2019, Randy Frisch, CMO and Co-Founder at Uberflip, shares how B2B marketers are creating personalized ABM content experiences.
The New 5-Step Playbook for Personalizing Content Experiences at ScaleUberflip
Presented at B2B Marketing Exchange, Uberflip’s VP of Demand Generation Brandi Smith explores five easy steps to help you focus, align your team, and truly deliver meaningful experiences so you can rock marketing campaigns that delight your prospects and customers.
Persuading Prospects Through Personalization Uberflip
Your customers live in a world where personalized content is a given and therefore critical. But scaling this expectation to thousands of prospects is easier said than done—or is it?
In this presentation, Uberflip CMO Randy Frisch presents an actionable framework for persuading prospects through the power of personalized content experiences.
Building a Customer Experience That Converts - Four Pillars to Creating a Win...Uberflip
As consumers, we live in an overloaded world. So, as B2B marketers, how do we ensure our company's value proposition is crisp instead of part of the raucous? In this session, Christina Bottis, Head of Marketing at Coyote Logistics walked through four pillars of building a winning marketing strategy from the ground up.
How B2B Marketers are Personalizing ABM Content ExperiencesUberflip
Presented at the ABM Innovation Summit, Randy Frisch explores how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM.
Transform your Content Strategy for ABM, Engagement, and Sales AlignmentUberflip
Content is an integral part of ABM, but it can be difficult to personalize at scale.
Presented at the Toronto ABM Summit, Account Based Marketer Heidi Vandermeer explores where content fits into an ABM strategy, the practical steps in executing this strategy, and where technology help can make scaling ABM content easier.
The New 5-Step Playbook for Personalizing Content Experiences at ScaleUberflip
Presented at B2B Marketing Exchange, Uberflip’s VP of Demand Generation Brandi Smith explores five easy steps to help you focus, align your team, and truly deliver meaningful experiences so you can rock marketing campaigns that delight your prospects and customers.
Persuading Prospects Through Personalization Uberflip
Your customers live in a world where personalized content is a given and therefore critical. But scaling this expectation to thousands of prospects is easier said than done—or is it?
In this presentation, Uberflip CMO Randy Frisch presents an actionable framework for persuading prospects through the power of personalized content experiences.
Building a Customer Experience That Converts - Four Pillars to Creating a Win...Uberflip
As consumers, we live in an overloaded world. So, as B2B marketers, how do we ensure our company's value proposition is crisp instead of part of the raucous? In this session, Christina Bottis, Head of Marketing at Coyote Logistics walked through four pillars of building a winning marketing strategy from the ground up.
How B2B Marketers are Personalizing ABM Content ExperiencesUberflip
Presented at the ABM Innovation Summit, Randy Frisch explores how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM.
Transform your Content Strategy for ABM, Engagement, and Sales AlignmentUberflip
Content is an integral part of ABM, but it can be difficult to personalize at scale.
Presented at the Toronto ABM Summit, Account Based Marketer Heidi Vandermeer explores where content fits into an ABM strategy, the practical steps in executing this strategy, and where technology help can make scaling ABM content easier.
How to Build High Converting Demand ExperiencesUberflip
In this webinar, Uberflip's Senior Content Marketing Manager Christine Otsuka explores how you can build engaging, immersive, multi-channel (think outside-the-inbox) experiences that work together and are optimized for content consumption. This way, your prospects can self-nurture and convert to sales-ready leads that much faster!
In a world of video, interactive content, and myriad social networks, simply producing enough content to keep up with consumer demand can feel overwhelming.
In this webinar hosted by Kapost, top marketers from Vidyard, Content4Demand, and Uberflip explored how embracing new channels and content types can improve B2B marketing efforts.
Creating Harmony Between Demand Generation and ABMUberflip
Between the need to launch and scale your ABM programs to managing your current demand generation efforts, it’s easy to feel overwhelmed and drop the ball on one or the other.
Brandi Smith, VP, Demand Generation Marketing at Uberflip and Charm Bianchini, Head of Global Demand at Engagio, explore how their teams make both strategies work in tandem and create harmony in their marketing department.
8 Data Science Insights to Boost Content Engagement and Drive ConversionsUberflip
Randy Frisch joined MarketingProfs' Marketing Strategy Virtual Conference to discuss 8 data science insights to boost content engagement and drive conversions.
Webinar - Marketing Metrics Madness in an Account Based WorldEngagio
Featuring speakers from Engagio and Brightfunnel, learn best practices for reporting and attribution on your Account Based Marketing and Sales programs.
7 Strategies for Account-Based Marketing with SalesforceSangram Vajre
Presented at Dreamforce '17 by Terminus Co-Founder & CMO, Sangram Vajre, author of "Account-Based Marketing for Dummies" and founder of the #FlipMyFunnel movement transforming B2B marketing and sales. Learn the basics of ABM and seven practical strategies for demand generation, sales pipeline velocity, and customer marketing.
MarketingProfs and the Content Marketing Institute have partnered yet again to bring you the latest B2B content marketing industry survey. Find out what they had to say via our handy and informative infographic.
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...Uberflip
Getting people to know who you are is easy. Getting people to know how you can help them is much more difficult. In order to truly educate potential customers about their business, Aon used a Content Experience Platform (CEP) to elevate their content marketing efforts. In this session at Oracle MCX 2019, Danielle Ashbaugh, Marketing Manager at Aon, spoke about how what started as a content solution has now become a mainstay for account-based marketing and demand generation, as well as a tool multiple solution lines now use.
Moneyball: Using Advanced Account Insights for Effective ABM ActivationEngagio
A winning marketing team does its research and crafts a compelling gameplan to maximize at bats with their most important accounts. Figure out how your team can get the inside scoop within accounts so you can hit it out of the park with your ABM efforts.
Join TechTarget, Engagio and special guest Beth McCullough from WhiteHat Security on 8/10 as we share how to develop & activate account insights to drive deep digital consideration and sales enablement.
You’ll discover:
How to drive net new revenue streams with effective insights to target the right accounts and prospects
How to design your batting order: The most valuable insights for prioritizing account engagement strategy
How to read the right signals: Optimize efforts by monitoring and leveraging behavioral & intent insight
Examples of how to execute full-funnel account-based marketing from data to activation to account engagement
And more
Re-Engage the Dead With Killer Content ExperiencesUberflip
You spend a lot of time building your lead generation programs and feeding those leads with irresistible brain food, from top-of-the-funnel blog posts to middle-of-the-funnel webinars. Then you’ve got your sales team working those phones trying to close these high-ticket deals. But sometimes, along the way, some of these leads become disengaged and opportunities are lost.
It’s going to take the same amount of DEADication—and a killer content experience—to breathe life back into your dead leads and opportunities.
We rallied a powerful trio of zombie experts at Uberflip, LeadMD, and Bizible for this webinar to spew out some bloody-good advice on getting your dead leads to crawl out of the ground and fuel your pipeline.
Today’s B2B buyer is digitally-driven, socially connected and has unlimited access to information. Marketing recognizes this shift, but Sales needs to be on board too. In this session, Jill Rowley shares why Social Selling – using social networks to build the relationships that drive revenue – is essential and how to implement it across your organization.
Account-Based Marketing (ABM) has been historically used by larger companies to target select strategic accounts. Now, with the advent of new technologies, smaller companies can leverage ABM strategies to go after accounts that REALLY matter – big or small. Learn from a Marketo case study how they use best practices in combination with marketing automation and the new Marketo ABM solution to:
- Target key SMB accounts
- Engage decision makers with personalized cross-channel campaigns
- Focus sales on their best bets to drive higher ASPs, win rates, and ROI
ABM Grand Slam 1: How to Select Target AccountsEngagio
You’re spending valuable resources on your ABM strategy, so picking target accounts is an important, but often overlooked, component of good account based marketing.
Join us on 7/13 to learn how to pick accounts like an all-star.
You’ll discover:
-The most common and costly mistake teams make when selecting target accounts and how to avoid it
-How many accounts is the right number to target at once
-The 5 types of data you must have to nail account selection
-How to tier your accounts and the tactics used for each
How to determine where you are on the account selection maturity model
-And more
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
How To Build A Website Experience That'll 10x Your Conversions: 5 Tweaks To MakeMarketo
The B2B buyer has changed. With a limitless world of information, endless options, and reviews at their fingertips, your buyer now holds all the cards. However, most businesses haven’t accounted for this shift in the balance of power. They continue putting out generalized marketing content to customers who want and expect a personalized experience. So determined to change that, we partnered up with Drift to explain the new way to market to customers in the digital age. Watch Drift’s Dan Murphy and Marketo’s Paulo Martins run through the simple tweaks you can make to your website experience to engage more prospects and skyrocket your conversions.
Account-Based Marketing Hacks 2016: Engagio for Account-Based EverythingUberflip
Account Based Everything is a strategy that orchestrates personalized marketing, sales, and success efforts at named accounts. In this presentation, Jon Miller, CEO and Co-founder of Engagio, will reveal various hacks for taking your account-based marketing to the next level.
Supercharge Your Content and ABM Strategies with Uberflip & SigstrUberflip
Your biggest content distribution and ABM engagement channel might be hiding in plain sight: the emails every single one of your coworkers send everyday. With Uberflip’s new integration with Sigstr, you can turn the thousands of emails your employees send into a targeted content campaign that can supercharge your content distribution strategy and become a powerful tool in your ABM strategy.
Bet on Bingeing: Why Content Consumption is the Key to Better Conversion Demandbase
Clicks, conversions and downloads only tell part of the story about how engaged your prospects are. To truly understand sales readiness and intent, B2B marketers need to identify bingeing behavior and act promptly when it occurs. Learn how leading organizations drive engagement and deliver better qualified sales opportunities.
Webinar featuring Jon Miller, CEO of Engagio, and Andy Wright, CMO of Skytap on planning for Account Based success.
Learn more about Engagio at www.Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Download Engagio's Clear and Complete Guide to Account Based Marketing and Account Based Sales Development at Engagio.com/guides
Sales & Marketing: B2B’s New Power CoupleDemandbase
Adam Blitzer, GM & SVP of Salesforce, Pardot
When Marketing and Sales are in lockstep, revenue soars. Unfortunately, many companies still struggle to make Sales and Marketing alignment a reality. Conflicting goals, a history of failed strategy, and lack of technology all too often keep these two departments at each other’s throats. What if you could unite these two teams and sell more effectively than ever before? Adam Blitzer, GM & SVP of Salesforce Pardot, has been on both sides of the fence in Sales and Marketing and will cover best practices for closing the gap with the help of marketing automation.
Personalizing ABM Content Experiences at ScaleUberflip
In this session, Uberflip CMO Randy Frisch explored how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM.
Personalizing ABM Content Experiences at ScaleDemandbase
By delivering a framework and real-life examples,
this session will demonstrate how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM. This session will arm you with
the foundations to deliver greater personalization and memorable content experiences for ABM campaigns– at scale!
How to Build High Converting Demand ExperiencesUberflip
In this webinar, Uberflip's Senior Content Marketing Manager Christine Otsuka explores how you can build engaging, immersive, multi-channel (think outside-the-inbox) experiences that work together and are optimized for content consumption. This way, your prospects can self-nurture and convert to sales-ready leads that much faster!
In a world of video, interactive content, and myriad social networks, simply producing enough content to keep up with consumer demand can feel overwhelming.
In this webinar hosted by Kapost, top marketers from Vidyard, Content4Demand, and Uberflip explored how embracing new channels and content types can improve B2B marketing efforts.
Creating Harmony Between Demand Generation and ABMUberflip
Between the need to launch and scale your ABM programs to managing your current demand generation efforts, it’s easy to feel overwhelmed and drop the ball on one or the other.
Brandi Smith, VP, Demand Generation Marketing at Uberflip and Charm Bianchini, Head of Global Demand at Engagio, explore how their teams make both strategies work in tandem and create harmony in their marketing department.
8 Data Science Insights to Boost Content Engagement and Drive ConversionsUberflip
Randy Frisch joined MarketingProfs' Marketing Strategy Virtual Conference to discuss 8 data science insights to boost content engagement and drive conversions.
Webinar - Marketing Metrics Madness in an Account Based WorldEngagio
Featuring speakers from Engagio and Brightfunnel, learn best practices for reporting and attribution on your Account Based Marketing and Sales programs.
7 Strategies for Account-Based Marketing with SalesforceSangram Vajre
Presented at Dreamforce '17 by Terminus Co-Founder & CMO, Sangram Vajre, author of "Account-Based Marketing for Dummies" and founder of the #FlipMyFunnel movement transforming B2B marketing and sales. Learn the basics of ABM and seven practical strategies for demand generation, sales pipeline velocity, and customer marketing.
MarketingProfs and the Content Marketing Institute have partnered yet again to bring you the latest B2B content marketing industry survey. Find out what they had to say via our handy and informative infographic.
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...Uberflip
Getting people to know who you are is easy. Getting people to know how you can help them is much more difficult. In order to truly educate potential customers about their business, Aon used a Content Experience Platform (CEP) to elevate their content marketing efforts. In this session at Oracle MCX 2019, Danielle Ashbaugh, Marketing Manager at Aon, spoke about how what started as a content solution has now become a mainstay for account-based marketing and demand generation, as well as a tool multiple solution lines now use.
Moneyball: Using Advanced Account Insights for Effective ABM ActivationEngagio
A winning marketing team does its research and crafts a compelling gameplan to maximize at bats with their most important accounts. Figure out how your team can get the inside scoop within accounts so you can hit it out of the park with your ABM efforts.
Join TechTarget, Engagio and special guest Beth McCullough from WhiteHat Security on 8/10 as we share how to develop & activate account insights to drive deep digital consideration and sales enablement.
You’ll discover:
How to drive net new revenue streams with effective insights to target the right accounts and prospects
How to design your batting order: The most valuable insights for prioritizing account engagement strategy
How to read the right signals: Optimize efforts by monitoring and leveraging behavioral & intent insight
Examples of how to execute full-funnel account-based marketing from data to activation to account engagement
And more
Re-Engage the Dead With Killer Content ExperiencesUberflip
You spend a lot of time building your lead generation programs and feeding those leads with irresistible brain food, from top-of-the-funnel blog posts to middle-of-the-funnel webinars. Then you’ve got your sales team working those phones trying to close these high-ticket deals. But sometimes, along the way, some of these leads become disengaged and opportunities are lost.
It’s going to take the same amount of DEADication—and a killer content experience—to breathe life back into your dead leads and opportunities.
We rallied a powerful trio of zombie experts at Uberflip, LeadMD, and Bizible for this webinar to spew out some bloody-good advice on getting your dead leads to crawl out of the ground and fuel your pipeline.
Today’s B2B buyer is digitally-driven, socially connected and has unlimited access to information. Marketing recognizes this shift, but Sales needs to be on board too. In this session, Jill Rowley shares why Social Selling – using social networks to build the relationships that drive revenue – is essential and how to implement it across your organization.
Account-Based Marketing (ABM) has been historically used by larger companies to target select strategic accounts. Now, with the advent of new technologies, smaller companies can leverage ABM strategies to go after accounts that REALLY matter – big or small. Learn from a Marketo case study how they use best practices in combination with marketing automation and the new Marketo ABM solution to:
- Target key SMB accounts
- Engage decision makers with personalized cross-channel campaigns
- Focus sales on their best bets to drive higher ASPs, win rates, and ROI
ABM Grand Slam 1: How to Select Target AccountsEngagio
You’re spending valuable resources on your ABM strategy, so picking target accounts is an important, but often overlooked, component of good account based marketing.
Join us on 7/13 to learn how to pick accounts like an all-star.
You’ll discover:
-The most common and costly mistake teams make when selecting target accounts and how to avoid it
-How many accounts is the right number to target at once
-The 5 types of data you must have to nail account selection
-How to tier your accounts and the tactics used for each
How to determine where you are on the account selection maturity model
-And more
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
How To Build A Website Experience That'll 10x Your Conversions: 5 Tweaks To MakeMarketo
The B2B buyer has changed. With a limitless world of information, endless options, and reviews at their fingertips, your buyer now holds all the cards. However, most businesses haven’t accounted for this shift in the balance of power. They continue putting out generalized marketing content to customers who want and expect a personalized experience. So determined to change that, we partnered up with Drift to explain the new way to market to customers in the digital age. Watch Drift’s Dan Murphy and Marketo’s Paulo Martins run through the simple tweaks you can make to your website experience to engage more prospects and skyrocket your conversions.
Account-Based Marketing Hacks 2016: Engagio for Account-Based EverythingUberflip
Account Based Everything is a strategy that orchestrates personalized marketing, sales, and success efforts at named accounts. In this presentation, Jon Miller, CEO and Co-founder of Engagio, will reveal various hacks for taking your account-based marketing to the next level.
Supercharge Your Content and ABM Strategies with Uberflip & SigstrUberflip
Your biggest content distribution and ABM engagement channel might be hiding in plain sight: the emails every single one of your coworkers send everyday. With Uberflip’s new integration with Sigstr, you can turn the thousands of emails your employees send into a targeted content campaign that can supercharge your content distribution strategy and become a powerful tool in your ABM strategy.
Bet on Bingeing: Why Content Consumption is the Key to Better Conversion Demandbase
Clicks, conversions and downloads only tell part of the story about how engaged your prospects are. To truly understand sales readiness and intent, B2B marketers need to identify bingeing behavior and act promptly when it occurs. Learn how leading organizations drive engagement and deliver better qualified sales opportunities.
Webinar featuring Jon Miller, CEO of Engagio, and Andy Wright, CMO of Skytap on planning for Account Based success.
Learn more about Engagio at www.Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Download Engagio's Clear and Complete Guide to Account Based Marketing and Account Based Sales Development at Engagio.com/guides
Sales & Marketing: B2B’s New Power CoupleDemandbase
Adam Blitzer, GM & SVP of Salesforce, Pardot
When Marketing and Sales are in lockstep, revenue soars. Unfortunately, many companies still struggle to make Sales and Marketing alignment a reality. Conflicting goals, a history of failed strategy, and lack of technology all too often keep these two departments at each other’s throats. What if you could unite these two teams and sell more effectively than ever before? Adam Blitzer, GM & SVP of Salesforce Pardot, has been on both sides of the fence in Sales and Marketing and will cover best practices for closing the gap with the help of marketing automation.
Personalizing ABM Content Experiences at ScaleUberflip
In this session, Uberflip CMO Randy Frisch explored how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM.
Personalizing ABM Content Experiences at ScaleDemandbase
By delivering a framework and real-life examples,
this session will demonstrate how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM. This session will arm you with
the foundations to deliver greater personalization and memorable content experiences for ABM campaigns– at scale!
Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click NextAggregage
The way we engage with technology has changed—from the way we watch TV (Netflix), to the way we consume music (Spotify), to the way we exercise (Peloton). We have tuned out on old one-dimensional experiences. Your buyer expects each stage of the journey to be curated so they can stream away! Join Randy as he presents an actionable framework for creating experiences that will engage your buyers to stream through more of your content so they don’t tune out.
Empathy: The Hallmark Of The Customer-Obsessed B2B MarketerG3 Communications
Business purchase decision makers want content — supported with evidence- and fact-based viewpoints — that comes from other customers and unbiased sources. They also prefer to consume content published in shorter visual formats. B2B marketers, now is the time to balance substance and format in all content that you deliver.
In this session, Laura Ramos, Vice President and Principal Analyst at Forrester Research, will teach attendees how to tune their marketing content to buyers’ interests by boosting its relevance and demonstrating empathy with their target audiences.
The Call For Relevance Among B2B Buyers: Insights Into The 2017 Buyer Behavio...G3 Communications
Watch this #Bii17 Webinar on demand: http://dg-r.co/2vG5yqN
Research from the 2017 B2B Buyer’s Survey Report shows that complexity, consideration and the number of stakeholders continue to rise.
How to use Uberflip & Terminus to fuel your ABM strategyUberflip
Watch this behind-the-scenes webinar of how Uberflip and Terminus users power their integration to build ABM campaigns that win. Gain perspective on the organizational infrastructure needed for account-based marketing to work, as well as how you can use content to drive your ABM cadence.
It’s time to move away from the traditional demand gen tactics with a focus on pure volume and towards a targeted approach. And who to learn it best than from both Uberflip and Terminus’ internal ABM champions? They will be diving deep into the nitty gritty platform pluses that drive their key account engagement.
You’ll discover strategies and tips to:
Use your existing buyer personas to hyper-target your key - accounts like nobody’s business
Leverage content into your ABM plays and engage like a boss
Personalize your B2B account based advertising at scale
As the lines of B2B and B2C buyer intentions begin to blur, marketers need to change their engagement tactics to get noticed. And it doesn’t end with marketing – it extends to sales and even customer support.
Check out the slides from our guest Steve Casey, analyst at Forrester, and Hally Pinaud, Head of Content at Marketo, to learn:
- What 2018 holds for our customers and their expectations
- What sales, marketing, and support engagement looks like today
- How to listen, learn, engage in the Engagement Economy
Marketers must constantly be ready to move forward and evolve. It is experimentation and innovation that allows marketers to find true value. At the 2017 ANA Advertising Financial Management Conference, experts outlined the value of evolving. In this presentation, we cover five of their most important insights.
AI Within Reach: Demystifying Artificial Intelligence & Making It Work For YouG3 Communications
Whether we realize it or not, we’ve all been using artificial intelligence (AI) for years to make our daily lives easier (think Siri). But it wasn’t until recently that sales and marketing organizations began realizing the power of AI to drive measurable business outcomes.
While surveyed marketers believe AI will be transformative, fewer than 20% are actually using AI-powered applications today. All that is about to change and it’ll be easier than you might think.
During the holiday shopping season, brand advertisers know they need to be everywhere their shoppers are in the buying journey. There aren’t many channels out there that allow advertisers to achieve this, but Facebook advertising is one of them.
Facebook advertising has the power to increase products awareness, drive conversions, maintain customers & maximize bottom-line revenue.
While it is nice to reflect on all you accomplished in 2017, 2018 is here. It's time to look ahead and figure out how to continue your success after the calendar changes.
Next Level ABM: Delivering the RIGHT LeadsDemandbase
It is harder than ever to tell the junk leads from the gems.
Lead generation strategies like online advertising weren’t originally built to address the needs of B2B marketers. However, B2B marketers are now turning to Account-Based Marketing in order to identify, target, and engage the companies that are most likely to buy.
ABM is a powerful strategy for B2B marketers, but at the end of the day, sales teams need to reach actual buyers. How can marketers identify and deliver decision makers at accounts with a real potential to turn into revenue?
Attend this one-hour webinar to learn how to:
-Attract the accounts that your sales team values most
-Deliver leads to your sales team from target accounts that are showing buying signals
-Prove the ROI of your advertising campaigns from first touch to close
How to Boost B2B Buyer Experiences with Artificial IntelligenceLeanne Moir
While surveyed marketers believe AI will be transformative and help drive measurable business outcomes, fewer than 20 percent are actually using AI-powered applications today. All that is about to change and it’ll be easier than you might think.
Join this session to better understand the use of AI in B2B marketing and see real-life examples of how organisations are using AI to improve sales and marketing alignment and boost pipeline generation.
Account-Based Marketing: From Nice Idea to Must-HaveDemandbase
With the recent publication of The Forrester New WaveTM: ABM Platforms, Q2 2018, Account-Based Marketing has reached another milestone on the journey from business process to technology category. B2B marketers now view ABM as more than a buzzword; it has become a core component of their businesses, and they are turning to technology to scale their efforts.
Join Steve Casey, Principal Analyst at Forrester, and Peter Isaacson, CMO of Demandbase, to learn about:
- The key milestones on the way to creating a category
- Why ABM gained traction so quickly
- The ins and outs of the Forrester New Wave process
- Why Demandbase ‘leads the pack with robust complementary capabilities’ in ABM
B2B Digital Advertising: Discovering Opportunities with Artificial IntelligenceDemandbase
B2B advertisers have been hesitant to adopt AI-driven approaches, in large part because most ad-tech solutions were built for their B2C counterparts.
But there are tremendous opportunities in B2B advertising and AI. Marketers are now able to derive real value for everything from dynamically adjusting campaigns to optimizing first- and third-party data. And that’s just the beginning.
Register to learn about:
* Today’s barriers to meaningful AI adoption by B2B marketers
* The roadmap to an AI-assisted approach to Account-Based Marketing
* Examples of real marketers putting AI-enabled platforms to work
Last year the hottest products of the holiday season were fidget spinners, Hatchimals, and the Nintendo NES. All were sold out by November, leaving customers disappointed and retailers with revenue on the table. Each year, merchandisers are plagued with the dilemma of balancing out of stock and overstock.
Retailers like Toys”R”Us are launching their own online marketplace to offer their customers more products with an endless aisle to keep their customers happy. While the year-long value is clear, during the Holiday season the marketplace model truly shines.
In this webinar, participants will find out:
- Sucharita’s perspective on how marketplaces, including Amazon.com, are dominating online retail, especially during the holidays
- How merchandiser and eCommerce leaders can use the marketplace model to quickly add products to their assortment for a better holiday offering
- Best Buy Canada’s strategy to complement their owned and drop-ship inventory with marketplace categories and products
You can’t read a news article without some reference to Artificial Intelligence (AI). From Siri, to Spotify, to Call of Duty and now self-driving cars, AI is becoming a standard part of our daily lives. That is no different for the B2B world. A recent study surveying 500 marketing executives found that 80% believe AI will revolutionize marketing by 2020 while only 10% are actually using it.
But that is all about to change. In June 2016, Demandbase acquired Spiderbook, an AI-based solution that helps B2B companies overcome the most complex data challenges. Host Analytics was one of the first customers to leverage Spiderbook’s AI technology and achieved amazing results.
Join Demandbase and Host Analytics for a webinar on January 24 to learn:
- How AI is changing the B2B landscape and what powers the technology behind Demandbase
- How Host Analytics leveraged Spiderbook to make its marketing more efficient
- The challenges marketing and sales professionals face with AI
- How to overcome those challenges to maximize sales conversations and close more deals
Sales & Marketing: B2B’s New Power CoupleDemandbase
https://www.demandbase.com/webinar/virtual-marketing-innovation-summit-b2b/
Adam Blitzer, GM & SVP of Salesforce, Pardot
When Marketing and Sales are in lockstep, revenue soars. Unfortunately, many companies still struggle to make Sales and Marketing alignment a reality. Conflicting goals, a history of failed strategy, and lack of technology all too often keep these two departments at each other’s throats. What if you could unite these two teams and sell more effectively than ever before? Adam Blitzer, GM & SVP of Salesforce Pardot, has been on both sides of the fence in Sales and Marketing and will cover best practices for closing the gap with the help of marketing automation.
He’s back. And he’s bringing holiday cheer.
No, it’s not Santa Claus. It’s Scot Wingo, ChannelAdvisor co-founder, industry veteran, celebrated speaker, noted podcaster and e-commerce guru.
Scot has returned for his popular, annual holiday webinar, and he’s released the game plan that retailers and brands should follow this holiday season.
From Amazon to Google to social media to fulfillment, Scot’s deep industry roots and keen insight will give you the perspective and tactical tools you need to thrive in the coming months.
Similar to How B2B Marketers are Personalizing ABM Content Experiences (20)
How to Build and Distribute Personalized Content Experiences for ABM and Even...Uberflip
ABM is all about prioritization and engagement; prioritizing your top accounts, and organizing content to engage and educate accounts. In this session, Francesca Krihely, Director of ABM and Demand Generation at MongoDB, showcased the many ways she has used Uberflip as the underlying content experience tool for powering her ABM strategy to organize, distribute, and measure the impact of their content.
How to Personalize Content Experiences at ScaleUberflip
Your customers live in a world where personalized content is a given and therefore critical. But scaling this expectation to thousands of prospects is easier said than done—or is it?
Presented at the Chicago CMO Executive Summit, Randy Frisch shares an actionable framework for persuading prospects through the power of personalized content experiences through your top marketing strategies—inbound marketing, account-based marketing, and sales enablement.
Customizing the Content Experience: Five Data Science Insights That Will Impr...Uberflip
Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just for them.
In this webinar, find out how to maximize the returns from your content by improving the content experience as a whole.
You’ll learn:
- How to get 7x your current conversion rate
- One simple thing you can do today to see an 800% lift in content views
- How to implement AI to automatically boost engagement
Convert Your ABM Target Accounts with Personalized Content SlideshareUberflip
B2B marketers are moving from broad-based landing pages to hyper-targeted content destinations that are served to prospects by real people. All that sounds magically delicious, but what does that actually look like? And how do you make it happen?
In this webinar, Uberflip and Terminus explore how to:
- Scale content destinations for outreach on one-to-one, one-to-few, and one-to-many
- Measure engagement beyond vanity metrics
- Get sales to use your content
Fire Up Your ABM Programs With Personalized Video Content at ScaleUberflip
Vidyard and Uberflip dig into some burning questions on sales and marketing alignment, adding video to your custom account destinations, and scaling these experiences for your one-to-one programs without spending additional dollars or getting burned.
Mastering the Content Experience: Five Data Science Insights That Will Improv...Uberflip
Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just for them.
In this class, we’ll show you how to maximize the returns from your content by improving the content experience as a whole.
You’ll learn:
- How to get 7x your current conversion rate
- One simple thing you can do today to see an 800% lift in content views
- How to implement AI to automatically boost engagement
Persuading Prospects Through PersonalizationUberflip
Your customers live in a world of Spotify and Netflix. The expectation of personalized content experiences has been set. If you're like 2 in 3 marketers, you recognize that personalizing content is critical, but you also know it's damn hard to do-harder still as you scale to thousands of prospects. Aligning the buyer's journey to customers' growing appetite for personalized experiences is easier said than done-or is it?
Randy Frisch, President and CMO at Uberflip, presents an actionable framework for persuading prospects through the power of personalized content experiences for your top B2B marketing strategies-inbound marketing, account-based marketing, and sales enablement.
5 Ways to Personalize Your ABM Content Strategy at ScaleUberflip
Account-Based Marketing is high-touch and extremely targeted; its very nature, however, creates challenges for personalizing content experiences, which can be time intensive and resource heavy.
Uberflip's President and CMO, Randy Frisch, explores how to build an account-based content marketing approach to deliver greater personalization to your target accounts at scale.
The New Playbook for Personalizing Content Experiences at ScaleUberflip
Content is the driving force behind your most effective marketing strategies, from demand generation and inbound marketing to sales enablement and account-based marketing. As marketers, you aim to personalize how your prospects and target accounts experience your content, and scaling the creation of these experiences becomes your next big hurdle.
In this webinar, Uberflip’s Director of Content Experience, Paige Gerber, and Drift’s Customer Marketing Team Lead, Chris Handy, reveal five easy steps to help you focus, align your team, and truly deliver meaningful experiences so you can rock marketing campaigns that delight your prospects and customers.
Persuading Prospects Through Personalization Uberflip
If you're like two out of three marketers, you recognize that personalizing content is critical; but you also know that it's damn hard to do. Aligning the buyer's journey to customers' growing appetite for personalized experiences is easier said than done--or is it?
In this webinar, Uberflip's President and CMO explores:
- How content fuels personalization and how to approach developing and organizing it at scale
- To deliver truly relevant content to customers and prospects across different channels, formats, and touch points
- Tips on using customer and prospect scores to trigger personalized ads and landing pages—and how to distribute specific content across channels
How to Personalize Content Experiences at Scale with UberflipUberflip
Whether ABM is a relatively new concept to you, or something you’ve been doing for years, there is no debating the power of ABM lies in personalization. But let’s face it, creating personalized content experiences for each of your target accounts can be a daunting task.
But does it have to be?
In this 30-minute webinar hosted by our Product Marketing Manager, Jason Oakley, you'll learn how to:
• Quickly pull together all your content for ABM
• Build personalized content experiences in minutes—without a line of code!
• Effectively distribute your content experiences for maximum impact and engagement
• Align marketing, sales, and customer success to scale personalized content experiences throughout the buyer journey
Compelling B2B Audiences to Engage Through ABMUberflip
Data-driven practices have enabled relatively new strategies for improving content experience personalization and performance such as account-based marketing (ABM).
But what does an effective B2B account-based marketing strategy look like? To help you answer this question, Uberflip commissioned an account-based marketing strategy survey in partnership with Ascend2.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
4. RANDY FRISCH | @RandyFrisch
CHOREOGRA
PH
YOUR
CUSTOMER
DANCE
STEPS
ABE
Source: Not Yet The New Normal: ABM Must Evolve Into
Account-Based Engagement Forrester report
5. RANDY FRISCH | @RandyFrisch
WHEN WE ENGAGE
WE NEED CONTENT
24. RANDY FRISCH | @RandyFrisch
IF WE WAIT TIL Q4 TO FOCUS
ON CONTENT EXPERIENCE…
IT MAKES A SOUND!
25. RANDY FRISCH | @RandyFrisch
IS YOUR CONTENT
EXPERIENCE
WINNING OR
LOSING YOU
DEALS?
26. RANDY FRISCH | @RandyFrisch
HOW DO WE NAIL
A GREAT
CONTENT
EXPERIENCE?
ENVIRONMEN
T
STRUCTURE
ENGAGEME
NT
27. RANDY FRISCH | @RandyFrisch
ENVIRONMEN
T
Placement Design
Display
Visual
aesthetics
28. RANDY FRISCH | @RandyFrisch
Organizatio
n
Navigation
Tagging Curation
STRUCTURE
29. RANDY FRISCH | @RandyFrisch
ENGAGEMEN
T
Personalizatio
n
Relevance
Consistenc
y
Contextual
CTAs
30. RANDY FRISCH | @RandyFrisch
Source: Internet Trends 2018 Report - Mary Meeker, Kleiner Perkins
31. RANDY FRISCH | @RandyFrisch
MARKETING & SALES NEED TO ALIGN
THE BUYER JOURNEY
WITH CONSUMER EXPECTATIONS
32. RANDY FRISCH | @RandyFrisch
PERSONALIZED
CONTENT
EXPERIENCES
7 CONTENT
ASSETS PER VISIT.
That was 3xs the average
visitor to their resource center.
33. RANDY FRISCH | @RandyFrisch
VENDORS
HAVE A SMALL
SLICE OF
BUYER’S TIME
Source: Gartner, 2018 | Q. What is the average % of time spent doing
each of the following activity during the buying cycle for new IT related
purchases? (n = 492; base: excluding "Don't Know" responses)
18%
Talking to
vendors
Research
82%
34. RANDY FRISCH | @RandyFrisch
TOP B2B
MARKETING
STRATEGIE
S
Demand Generation
ABM
Sales Enablement
Inbound
35. RANDY FRISCH | @RandyFrisch
CONTENT
BRINGS
THESE
MARKETING
STRATEGIE
S
TO LIFE.
Demand Generation
ABM
Sales Enablement
Inbound
DRIVEN BY
CONTENT
36. RANDY FRISCH | @RandyFrisch
THINK OF CONTENT
AS A FUNNEL
OR EMAIL NURTURE
37. RANDY FRISCH | @RandyFrisch
CONTENT EXPERIENCE FRAMEWORK
38. RANDY FRISCH | @RandyFrisch
NEED CONTROL OVER
ENVIRONMENT
56. RANDY FRISCH | @RandyFrisch
MY CHALLENGE
TO YOU…
“We’re wasting dollars, we’re wasting time, we’re
wasting our content, we’re wasting our
opportunity. If we’re going to win—f#ck content
marketing—let’s focus on the content
experience!”
“
Blog post story***
Why content marketing is broken.
CMOs began putting all their budget and focus into content creation, all but ignoring what happens to that content after—and whether it is, in fact, working to attract an audience.
ADD VIDEO
https://www.shutterstock.com/video/clip-14170346-impressive-pov-footage-tree-falling-down-during
CORONA EXAMPLE - Corona in old gross basement vs. Corona on the beach.
BLOCKBUSTER vs. NETFLIX EXAMPLE - Trying to find Tom Hanks movies in Blockbuster vs. on Netflix.
In 1995, when he wanted to watch Apollo 13 with Tom Hanks, he rented the movie from Blockbuster. Later returning to find more Tom Hanks movies, the organization was too poor for this to be an easy task.
Spotify creates Made for You playlists for all of its users. They also contact people they think will care about new content, not blast everyone.
Spotify continually recommends content based on your engagement with the app.
Just like Spotify, Blackbaud started to focus on creating personalized content experiences to allow prospects to self-nurture through the entire journey and saw a drastic difference in content consumption.
And even when you are brought into the evaluation, consider that 82% of a buyer’s evaluation time is spent on research, be it internal conversations, research on the web, peer reviews, analysts, and more.
Direct interaction with vendors only accounts for 18% of their evaluation time, and that’s split across multiple vendors. The result is a tiny sliver of time that you actually get face-to-face or on the phone with your prospect.
Additional Info:
Vendor Sales have a small slice of a buyer’s time:
15% networking and collaborating with peers outside their org
18% internal company interactions
15% interactions with external 3rd parties
17% reviewing information from solution providers or their channel partners
17% reviewing independent information
18% interactions with potential solution providers or channel partners
To drive your prospects through the funnel most B2B marketers use the following strategies.
I am sure you’re wondering how you could possibly scale the creation of personalized content experiences across all of these marketing strategies?
DESIGN - Animate all examples
The Content Experience Framework arms marketers with a scalable approach to creating personalized content experiences for any stage of the buyer journey. The framework can be applied across all B2B marketing strategies such as inbound marketing, demand generation, account-based marketing, and sales enablement.
Screenshot link for better one: https://www.youtube.com/watch?v=WZIRm5FeI-0
Watching a video on YouTube about about a Sony camera, then YouTube recommends a Nikon camera video, or a video about a cat using a camera. We link videos in YouTube, when really we should be “welcoming them home.”
Stantec multiple hubs/languages
Back to the Blockbuster vs. Netflix example. Show different ways Netflix organizes content.
Blockbuster went bankrupt because of a poor content experience. Netflix is far superior because of the way they tag their content.
You should always have a tagging structure for you to not only organize content and scale it, but for internal and external discoverability.
Personalizing the experience goes beyond slapping a customized greeting on an email. Marketers need to know who their audience is, and what they want to see, to deliver the best possible content experience.
Story:
Email Frank for Whitepaper
http://komintl.com/white.html
Email > Broken Video > No Contextual CTA
Story of Randy discovering the experience was broken with conflicting CTAs and broken links.
Once Blackbaud have identified contacts to nurture, they don’t just send out emails with the hope of getting a click. They build personalized content experiences that not only have beautiful and consistent designs that flow from emails to stream to individual content assets, they structure it in a way that once someone clicks on that CTA, they’re dropped into a content stream that’s specific to the industry and stage of the journey. By delivering a better, more personalized, and binge-worthy experience, Blackbaud is able to build trust with their target buyer and help that person understand how their service can solve the customer’s needs.
To prove the value of your content impressions and engagement data no longer cut it. You must continually track how the content experiences you produce influence pipeline and revenue. As you can see in the high-level chart, tracking the metrics outlined at each stage of the sales funnel will set your team up to stay nimble when content isn’t hitting the mark to ensure you reach sales targets.
Following the steps of the framework will help you to start generating results, and see what’s working and what isn’t so you can best align your marketing strategy. You must know your buyer and their journey inside out to be as effective as possible.
The Generate Results step isn’t something that you do at the end of a process or that magically just happens where we sit back and see the money pour in while we drink our Coronas. It’s more of a mindset that we need to focus on at every stage. If we do, then at the end we should see impactful results. At every stage we’ve explored, from centralizing to personalizing, we’ve been noting little and big process changes to set ourselves up for a result-oriented outcome.
DESIGN - Animate all examples
The Content Experience Framework arms marketers with a scalable approach to creating personalized content experiences for any stage of the buyer journey. The framework can be applied across all B2B marketing strategies such as inbound marketing, demand generation, account-based marketing, and sales enablement.
Aligning the organization, and predominantly the sales and marketing teams, is necessary to execute the Content Experience Framework. Both teams need to work together to ensure the correct messaging is being used, and no rogue decks full of outdated content are being shared.
As you can see every role within marketing has an impact on content experience.
Content Experience Manager JD from Who Owns Ebook.
I want you to go to your boss or the person setting direction for the company message and journey. This may be the CEO or the CMO. (I bet you know the person who’s ignoring the experience in your organization.)