Uberflip helps companies create more engaging customer experiences through personalized and customized content delivery. APriori, a manufacturing company, saw increased customer engagement and leads after implementing Uberflip. Visitors spent more time on APriori's site, read more content, and navigated beyond the initial content hub page, showing they were more engaged with the personalized content experience. Moving forward, APriori plans to take a more strategic approach to content by creating less but higher quality content and using data to promote the most engaging content.

1. aPriori’s Uberflip Experience
Uberflip and the Content Experience
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2. Shannon Dougall
VP of Marketing
Uberflip
Sandy Turcotte-Lim
Director of Advocate and
Content Marketing
aPriori

3. But they still get thisBuyers expect this
An engaging, tailored and intuitive experience A generic, static and alphabetized experience

4. WE NOW LIVE IN THE NETFLIX ERA

5. ORGANIZATIONS HAVEN’T EVOLVED
Poor Buyer
Experience
Cumbersome
Processes
Lack of
Personalization

6. 6

7. STATUS QUO
PAINFUL
PROCESSES
NOT
SCALABLE
HOMOGENOUS
EXPERIENCE
LIMITED CONTENT
ROI

8. EVOLVE & ADAPT
BECOME
AGILE
SCALE YOUR
CONTENT
CUSTOMIZE
EXPERIENCES
GAIN
CONTROL

9. About aPriori
aPriori helps discrete manufacturers’
global design & sourcing teams
collaborate more effectively to bring
innovative, cost-optimized products to
market faster.
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10. aPriori’s Marketing Story
What were we dealing with?
• Small marketing team, few
resources
• Invested in content strategy,
needed results
• Syndication difficult to attribute
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11. It was time to take a different approach to content.
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12. 12
Before

13. After
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14. How did we benefit?
Increased engagement.
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15. Visitors are more engaged
• More time spent on site:
- 90% increase in pageviews first month after launch
- 162% increase in pageviews the next four months
• Reading more content:
- Pages per visit increased 137% since launch (from 2.61 to 6.18)
• Visitors engaged beyond the Hub:
- 32% of hub visitors are navigating to the main site
• Generating more leads:
- Doubled the monthly average15

16. Moving forward
Time to approach content
differently:
• Recycling and creating less
content
• Using data to influence
promotions
• Segmenting content and breaking
it down into easily digestible
chunks
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17. Takeaways
Using Uberflip to leverage content
and help create more engaging
user experiences and drive more
leads:
• Creating more personalized user
experiences
• Recycling and refreshing old
content that is converting
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18. Thank you!
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