This document summarizes a presentation about getting started with account-based marketing (ABM). It discusses identifying target accounts and decision-makers, cleaning account and contact data, creating personalized content and campaigns, executing programs through various channels, and reviewing results to optimize efforts. It provides examples of tools used at different stages of the ABM process and campaigns run by the presenters' companies. The final section notes some lessons learned, including the importance of selecting the right accounts, spending money strategically, involving sales, starting the right conversations, and using data to personalize at scale.