With the rise of “content marketing”, and an estimated average spend of $18 billion annual by marketers paying to reach people through search, everybody is in the pool–and companies need an edge to retain web traffic and mindshare with consumers.
To remain competitive, brands need to forecast consumer cycles, generate content and achieve good search/news engine placement. In this presentation, Leslie and Tom will address:
• What IBM had done right to be accepted into the Google News program
• Why hiring expert writers is crucial to success – and how to find them
• The importance of SEO and social promotion for content performance
• How to provide real value to your consumers with the content you create
• How to do everything right to get picked up by Google News
Video: http://allegoriedesign.com/7-social-media-trends-shaping-2013/
From conceptual framework to actionable takeaways, trend-spotting specialist Mike Roberts identifies 7 Social Media Trends to prepare for in 2013.
Those trends include:
Trend 1: Branded Entertainment Overtakes Traditional, Disruptive Advertising. Advertising that effectively pushes brands while serving as entertainment will replace the disruptive advertising that is common place today. Disrupting the content that consumers want to see with an ad is not nearly as effective as seamlessly embedding the ad in the content they do want to see and actually go searching for.
Trend 2: Social E-commerce
There is a growing opportunity for e-commerce sites to capitalize on embedding social to drive purchases.
Trend 3: Social Search and A Shift Back to User Paid Content
Google search put many content producers out of business by systematically giving away their content for free, but this model isn’t sustainable and will shift back to a paid model in many content categories.
Trend 4: Online Video Tomorrow as Important as Websites Today
Imagine a business successfully competing today without a website. When looking at key indicators, it is clear that it will be just as hard to compete without an online video presence tomorrow.
Trend 5: Customer Relationships First, Social Channel Last
Investing in specific channels, building follower numbers and not relationships, and counting on 'Likes' to drive your business is leaving your business at risk and leaving money on the table.
Trend 6: The Rise of Social Gamification
Gamification is the missing piece to engage your customers for a fraction of the cost of alternatives. It's all the rage for Fortune 500 companies and start-ups alike.
Trend 7: Social Media After Facebook
The walls preventing social sharing between social channels will start to fall the way the walls preventing surfing to any website or sending email to any other email fell.
How to Win the Zero Moment of Truth - iCrossing and Google WebinariCrossing
On November 15, 2011, Google and iCrossing partnered for a Webinar titled, "How to Win the Zero Moment of Truth". The Webinar was led by Jim Lecinksi, Google's Managing Director of U.S. Sales and Operations and author of Winning the Zero Moment of Truth, and Rachel Pasqua, iCrossing's Vice President of Mobile. For more information, please contact FindOut@icrossing.com.
Video: http://allegoriedesign.com/7-social-media-trends-shaping-2013/
From conceptual framework to actionable takeaways, trend-spotting specialist Mike Roberts identifies 7 Social Media Trends to prepare for in 2013.
Those trends include:
Trend 1: Branded Entertainment Overtakes Traditional, Disruptive Advertising. Advertising that effectively pushes brands while serving as entertainment will replace the disruptive advertising that is common place today. Disrupting the content that consumers want to see with an ad is not nearly as effective as seamlessly embedding the ad in the content they do want to see and actually go searching for.
Trend 2: Social E-commerce
There is a growing opportunity for e-commerce sites to capitalize on embedding social to drive purchases.
Trend 3: Social Search and A Shift Back to User Paid Content
Google search put many content producers out of business by systematically giving away their content for free, but this model isn’t sustainable and will shift back to a paid model in many content categories.
Trend 4: Online Video Tomorrow as Important as Websites Today
Imagine a business successfully competing today without a website. When looking at key indicators, it is clear that it will be just as hard to compete without an online video presence tomorrow.
Trend 5: Customer Relationships First, Social Channel Last
Investing in specific channels, building follower numbers and not relationships, and counting on 'Likes' to drive your business is leaving your business at risk and leaving money on the table.
Trend 6: The Rise of Social Gamification
Gamification is the missing piece to engage your customers for a fraction of the cost of alternatives. It's all the rage for Fortune 500 companies and start-ups alike.
Trend 7: Social Media After Facebook
The walls preventing social sharing between social channels will start to fall the way the walls preventing surfing to any website or sending email to any other email fell.
How to Win the Zero Moment of Truth - iCrossing and Google WebinariCrossing
On November 15, 2011, Google and iCrossing partnered for a Webinar titled, "How to Win the Zero Moment of Truth". The Webinar was led by Jim Lecinksi, Google's Managing Director of U.S. Sales and Operations and author of Winning the Zero Moment of Truth, and Rachel Pasqua, iCrossing's Vice President of Mobile. For more information, please contact FindOut@icrossing.com.
Tableau - Make your SEO data work for you!Renco Smeding
In this presentation held on a Web Guide Partner breakfast seminar Renco Smeding and Gabriella Janni present how to use Tableau Software to efficiently analyze website data and identify keywords with high potential for driving more revenue. Tableau is a ground breaking data visualization tool making it easy to analyze vast amounts of data and draw actionable insights. Web Guide Partner is official Tableau partner and first digital agency working with Tableau in the Sweden region.
How Industry Leading Brands Use Content to Drive Lead GenerationUberflip
What you'll learn:
Why a content experience matters
How to add contextual CTAs to your experience to get leads
Real examples of content optimized for a great experience
... and the emergence of digital presence optimization.
In other words (alternate title), "how to say stuff about things that everybody gets."
My presentation at the structured data markup session for Portland's SearchFest 2014, in which I look at the emergence of optimization activities that cross traditional marketing boundaries - activities that I lump together under the umbrella of "digital presence optmization."
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...Rand Fishkin
Rand's presentation on machine learning and deep learning in Google, Facebook, and beyond, and how engagement reputation will become key to every online marketing effort.
Crawl Budget Optimization - SMX München 2016Bastian Grimm
Meine Präsentation von der SMX 2016 in München zum Thema Crawl-Budget und Crawl-Rate-Optimierung mit vielen Tipps zur Verbesserung von Auffindbarkeit, Indexierung sowie den "häufigsten Stolpersteinen" bei der Optimierung.
Presentation on common mistakes to avoid in Search Engine Optimization (SEO). About Marketing, Google, SEO, Panda Diet, Indexation, Social Media and Corporate Blogs. Helpful for online marketers in Startups and Corporates.
Slide-Deck zur Session "Getting Data with import.io" im Rahmen der SEO CAMPIXX 2016 in Berlin.
Der Vortrag gibt eine Einführung zu import.io und den derzeit verfügbaren Tools: Magic, Extractor, Crawler und Connector, beschreibt die Vorgehensweise und zeigt Beispiele für den Einsatz mit Bezug auf SEO und Online Marketing.
It’s getting easier to find marketers and brands who have at least one solid case study on how Facebook has resulted in some type of uptick against their marketing KPI’s. Yet, in 2012, it seems that Twitter has been all but kicked to the back of the room as a tool we use to talk with our friends and share pictures of kittens. Yet, in a recent study, Edison Research projects that while only 10% of Americans
regularly interact with Twitter, some 89% of Americans ages 12 and up are at least familiar with the service. Another study conducted by Trendrr in March of this year found that Twitter dominates about 85% of all social media activity surrounding broadcast TV. In this session, Nate Riggs will show you why as a social network and marketing tool — Twitter will win. He’ll demonstrate why this micro-blogging market place is worthy of the investment of your time and dollars, and share strategic tips, insights and tactical tools that will help you take advantage of the serendipity of Twitter.
Millions of dollars have been invested in the Metaverse by some of the largest companies in the world. And brands are buying into the Metaverse to position themselves for the next revolution in digital marketing. Discover what brands are doing in the Metaverse and how your company can take advantage of this unique and burgeoning opportunity. Technology is increasing at an exponential rate providing competitive advantage opportunities for those companies that can not only innovate but have a roadmap of continuous innovation. The Metaverse creates new opportunities for innovation around products, marketing, business models, and disruptive forces that will impact every industry. Are you ready?
Tableau - Make your SEO data work for you!Renco Smeding
In this presentation held on a Web Guide Partner breakfast seminar Renco Smeding and Gabriella Janni present how to use Tableau Software to efficiently analyze website data and identify keywords with high potential for driving more revenue. Tableau is a ground breaking data visualization tool making it easy to analyze vast amounts of data and draw actionable insights. Web Guide Partner is official Tableau partner and first digital agency working with Tableau in the Sweden region.
How Industry Leading Brands Use Content to Drive Lead GenerationUberflip
What you'll learn:
Why a content experience matters
How to add contextual CTAs to your experience to get leads
Real examples of content optimized for a great experience
... and the emergence of digital presence optimization.
In other words (alternate title), "how to say stuff about things that everybody gets."
My presentation at the structured data markup session for Portland's SearchFest 2014, in which I look at the emergence of optimization activities that cross traditional marketing boundaries - activities that I lump together under the umbrella of "digital presence optmization."
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...Rand Fishkin
Rand's presentation on machine learning and deep learning in Google, Facebook, and beyond, and how engagement reputation will become key to every online marketing effort.
Crawl Budget Optimization - SMX München 2016Bastian Grimm
Meine Präsentation von der SMX 2016 in München zum Thema Crawl-Budget und Crawl-Rate-Optimierung mit vielen Tipps zur Verbesserung von Auffindbarkeit, Indexierung sowie den "häufigsten Stolpersteinen" bei der Optimierung.
Presentation on common mistakes to avoid in Search Engine Optimization (SEO). About Marketing, Google, SEO, Panda Diet, Indexation, Social Media and Corporate Blogs. Helpful for online marketers in Startups and Corporates.
Slide-Deck zur Session "Getting Data with import.io" im Rahmen der SEO CAMPIXX 2016 in Berlin.
Der Vortrag gibt eine Einführung zu import.io und den derzeit verfügbaren Tools: Magic, Extractor, Crawler und Connector, beschreibt die Vorgehensweise und zeigt Beispiele für den Einsatz mit Bezug auf SEO und Online Marketing.
It’s getting easier to find marketers and brands who have at least one solid case study on how Facebook has resulted in some type of uptick against their marketing KPI’s. Yet, in 2012, it seems that Twitter has been all but kicked to the back of the room as a tool we use to talk with our friends and share pictures of kittens. Yet, in a recent study, Edison Research projects that while only 10% of Americans
regularly interact with Twitter, some 89% of Americans ages 12 and up are at least familiar with the service. Another study conducted by Trendrr in March of this year found that Twitter dominates about 85% of all social media activity surrounding broadcast TV. In this session, Nate Riggs will show you why as a social network and marketing tool — Twitter will win. He’ll demonstrate why this micro-blogging market place is worthy of the investment of your time and dollars, and share strategic tips, insights and tactical tools that will help you take advantage of the serendipity of Twitter.
Millions of dollars have been invested in the Metaverse by some of the largest companies in the world. And brands are buying into the Metaverse to position themselves for the next revolution in digital marketing. Discover what brands are doing in the Metaverse and how your company can take advantage of this unique and burgeoning opportunity. Technology is increasing at an exponential rate providing competitive advantage opportunities for those companies that can not only innovate but have a roadmap of continuous innovation. The Metaverse creates new opportunities for innovation around products, marketing, business models, and disruptive forces that will impact every industry. Are you ready?
Jeremy Head I iCrossing Social Media Presentation At Wtm 111109Jeremy Head
Jeremy Head's Social Media presentation from WTM seminar titled:
Web 2.0 for Travel Marketers: Unpicking the hype
11/11/09
http://www.wtmlondon.com/page.cfm/action=Seminars/SeminarID=47
Innovative Internet & Digital marketing Uday Kothari
This presentation was given on 24th Aug at MCCIA Pune event. It discusses how search engine works, SEO and SMO. How one can engage with web site visitors.
EBriks Infotech- 2013 Digital Marketing TrendsRohit Paul
EBriks Infotech, 2013 Digital Marketing Trends is the way to break through the banner blindness of consumers. It makeonline offeringmore relevant by adding location as a filter. For more info visit our site http://www.ebriks.com/
Why the time for digimarketing (digital marketing) is now, and how it will change marketing. The 4 P's of digimarketing.
Presented in Hanoi by Ian Fenwick (digiAindra) with Le Thuy Hanh, to launch the Vietnamese edition of DigiMarketing: The Esential Guide to New Media & Digital Marketing
Marketing in the Age of the Cyborg Consumer - The Future of Wearable TechnologyDavid Berkowitz
How can marketers reach consumers as wearable technology and wearable computing become pervasive? Consumers are rapidly turning into cyborgs, the ways people interact with media are shifting, and products such as Nike FuelBand and Google Glass are changing the nature of mobile devices. This presentation, given as a keynote at IPZ 2013 in Istanbul, Turkey, is a taste of what's ahead.
China Internet Market 2012 - Extended VersionLangeManes
The Most Up-To-Date Insights To Help Understand The World’s Most Important Market
#Extended Version
for our Executive Version please click here:
http://de.slideshare.net/LangeManes/chinas-internet-market-exec-summary-2012
SearchLove London 2017 | Jon Myers | Mobile-First Preparedness: What We've Le...Distilled
Everyone's been talking about mobile-first all year long, but with 2018 looming, are you prepared for it? By now you’ve probably heard of the Majestic Million report and we thought we'd have a little fun and crawl it! Jon will show how many of the world’s largest sites are shaping up for Google's mobile-first Index. His talk will give an analytical overview of all key mobile aspects, such as site configuration, AMP, fetch time, mobile navigation, crawl depth, content differences, and mobile/desktop differences. Google offers best practice, but we will show you the data on how well the top sites are adjusting to mobile-first indexation.
Mobile-First Preparedness- what we've learned from crawling the top 1 million...Jon Myers
Everyone's been talking about Mobile-first nearly all year long, however with 2018 looming, have you begun preparing for the change? By now most have heard of the Majestic Million report and we thought we'd have a little fun and well, crawl it! We wanted to determine how many of the worlds largest sites were shaping up and preparing for Google's Mobile-first Index. This talk will give you an analytical overview of all key aspects of mobile such as site configuration, AMP, fetch time, mobile navigation, crawl depth, using mobile user agent, content differences, mobile and desktop differences. In addition, we'll break all of these down into site types, verticals, country, TLDs and much more. Google offers best practice, industry leaders offer advice, but we will show you the data on how well the Top 1 Million are adjusting to Mobile-first indexation.
Beyond Redemption: Digital Shopper Marketing 2.0Dan Frechtling
By Dan Frechtling. Generations of digital innovation reveal a pattern. The first generation re-creates a physical example, the second generation creates something new. The presentation begins with examples drawn from gaming, animation, publishing, and mobile. The balance of the slides show how this pattern is recurring in digital shopper marketing and how practitioners can benefit.
Similar to “How IBM’s Content Strategy Got IBM Midsize Insider into Google News and Sent Traffic Soaring” (20)
It’s not that content isn’t measurable, it’s that there are so many possible ways to measure it. In this specific, real-world, hype-free, fast-paced session with content strategist Jay Baer, learn the four types of content marketing metrics and how and
when to use them with skill to truly measure your content marketing. You’ll walk out the door with visions of statistical dashboards dancing in your head.
Both small and large brands are continuing to rely on webinars as a key part of their
content marketing. Learn how to execute one from start to finish.
A specially-designed class for non-profit executives and communications professionals, as well as trade professional staff looking toward the power of storytelling to grow the business.
A specially-designed class for non-profit executives and communications professionals, as well as trade professional staff looking toward the power of storytelling to grow the
business.
It’s not that content isn’t measurable, it’s that there are so many possible ways to measure it. In this specific, real-world, hype-free, fast-paced session with content
strategist Jay Baer, learn the four types of content marketing metrics and how and
when to use them with skill to truly measure your content marketing. You’ll walk out the door with visions of statistical dashboards dancing in your head.
According to MarketingProfs and the Content Marketing Institute, 66% of B2B
Marketers turn to content marketing as a key lead generation source. Lead
generation is just the tip of the iceberg—effective content marketing programs should be integrated into the entire revenue generation cycle. Making this level of investment in content marketing requires buy-in from the individuals leading your sales or business development function. Chris Corcoran, Cofounder and Managing Partner of memoryBlue, will outline why content marketing is such a critical contributor to the sales function and how to justify the content marketing investment to your VP of Sales or Chief Revenue Officer.
“Getting the Choir to Sing: Selling & Developing the Process for Content Mark...Content Marketing World
Believe it or not, one of the biggest objections and fears of content marketing isn’t about budget, success or even reaching goals. It’s quite simply: “how are we ever going to get people to create this stuff?” 40% of marketers in CMI’s 2012 study
said that “producing engaging content” was their biggest challenge. So – what say we solve this once and for all? Let’s spend an hour and talk about best practices in getting our “choir” to sing. Is it Education? Carrots and Sticks? Outsourcing? What are the successful strategies to building an integrated content marketing process that successfully transforms our great people into a high performance media
publishing company?
“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...Content Marketing World
Technology companies are known for being on the cutting edge and driving innovation. However, much of their marketing content reads like a dry technical manual and does little to distinguish them from their competition. This problem can worsen if the
marketing department and the technical team don’t understand each other – the
marketers know they need to educate their audience and focus on the business benefits, but the technical experts want to show all the features to appeal to the end user. Companies may end up with content that explains the features but does little to engage a potential customer and get them to take the next step in the sales cycle. This
session will show B2B technology marketers how to use content marketing strategies to become ‘customer-centric’, rather than ‘feature-centric’. In doing so, they will convert more leads and shorten their sales cycles.
Where do you go to discover your brand’s stories? Who can tell them? What kind of outreach efforts should you initiate, and how do you ensure that you get the opportunity to tell the stories you need to tell and not just the ones the chairman wants to sell? And how can you sell a bad story by disguising it as something interesting and entertaining? In this session, you’ll learn how some of the best brands in the world find and communicate the right stories for their brand, and how to create processes that work in your organization tomorrow.
“Understanding the New World of Klout, Social Sharing and Social Influence Ma...Content Marketing World
We are on the cusp of a marketing revolution – and it is being led by you! Companies like Klout are slicing, dicing, and dissecting the billions of bits of information published on social media sites each day and grading your ability to create buzz. The most powerful of these new “Citizen Influencers” are being rewarded by companies like
Audi, Disney, and American Express with trips, merchandise, and luxury cars. Today,
anyone can get behind the velvet rope … if you know how! In this fast-paced talk, the author of the best-selling book Return On Influence gives you the inside scoop on the revolutionary world of social influence marketing.
“Building Your Internal Publishing Department for Content/Social Success”Content Marketing World
Content and Social Media Marketing hold so many similarities to traditional publishing, but most companies don’t know how to think, act or consistently deliver like a publisher. This session will help attendees learn how to integrate their content and social
media strategies, break down internal barriers of communication and provide a solid framework for building their own internal publishing departments – from processes and workflow to team structure. We’ll also discuss some of the content and social publishing
tools that help companies adopt and build a sustainable publishing engine. Attendees will leave with a new org chart and a documented process for their new content and social media publishing department.
Sam Sebastian, Director, Local & B2B Markets, Google Inc. Audiences initiate connections with a brand long before they make a purchase decision. These connections, which include search queries, reviews,
site visits, video views and many more interactions with content, influence whether users eventually select a brand or a competitor’s brand. Google’s Sam Sebastian will discuss research and examples about what Google calls the Zero Moment of Truth and share fresh strategies of how Brands are winning and optimizing the Zero Moment of Truth.
Just as every B2B company stakes a claim to a market position, each of them has a story to share. The challenge is in figuring out how to share that story in a way that aligns with the needs and priorities of prospects and customers. But, it’s not just sharing the story, it’s
about making it so compelling that it elevates perceptions of value and urgency resulting in more qualified leads and faster purchasing momentum. B2B marketers are facing a business environment with an increasingly complex mix
of channels and skills needed to create a content and eMarketing strategy that, when executed well, results in quantifiable proof to downstream revenues.
Read my lips! Print is not dead! Imagine your business partners, clients and
prospects inviting you into their bedroom, actively spending at least 20 minutes with your brand! Every marketer’s dream, right? You can achieve great results with a great custom magazine. In this session, we’ll look at how you can integrate print into your content strategy with results. Whether you’re a multinational corporation or a small local business, it doesn’t matter. The session will include the most surprising examples from round the world.
• A local historical society with a lifestyle magazine for teenagers.
• A pharmaceutical multinational corporation communicating with physicians via a fun magazine that doesn’t mention their products at all.
• A real estate firm with a magazine that has become a brand of the year.
“Don’t Bore Me: How Kraft Foods Mines Consumer Insights to Create Content tha...Content Marketing World
Companies are flocking to content marketing because they believe it gives them a leg up in the attention economy, but using a content-led approach isn’t enough to break through the media morass or stop consumers from clicking away, fast forwarding or zoning out. Great content marketing combines spot-on insights, a strong sense of value exchange, and distribution channels that maximize relationship while minimizing media
costs. Effective content must be captivating, meaningful, timely and sought after. And most importantly – effective content is never ever boring.
How do you create a content strategy and then execute content assets throughout the buying cycle? In this session, Curt will show you how his team at MasterControl has developed a process for content creation, and how that content is found and delivered
to prospects and customers. In this session, you’ll learn:
• Where the content marketing strategy starts and getting buy-in
• What types of content works best at different parts of the buying cycle
• The best way to integrate content marketing into the entire marketing strategy
You tell your story best, right? Not always. Your existing clients and customers can often provide inspiration for your most powerful content and story ideas. That is, if you let them. This session will help you discover compelling and engaging new content that literally speaks the language of your best customers. See real-life examples of customer-inspired content, how they evolved and how to weave similar storytelling techniques into your own organization’s content marketing.
There is no doubt that mobile devices such as smartphones and tablets are
changing the way that people consume information. The speed at which people are purchasing those items and making them part of their daily routines is happening faster than most marketers are prepared for! In this presentation, John Foley, CEO of interlinkONE and Grow Socially, will provide an overview of what needs to be done to prepare, deliver, and measure content that is tailored for the mobile audience.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
“How IBM’s Content Strategy Got IBM Midsize Insider into Google News and Sent Traffic Soaring”
1. Brand evolution in a search and
socially driven world
How IBM reaches customers today
Tom Gerace, CEO, Skyword @tomgerace
@lcreiser
Leslie Reiser, Program Director, WW Digital Marketing, IBM
#cmworld
5. How to Be The Most Interesting
Brand in the World
• Be in the right places…
• With the right people…
• Have extraordinary experiences…
• And something interesting to say
• It‟s not about you, it‟s about what fascinates them
@tomgerace
@lcreiser
5
#cmworld
7. Search is the Primary Gateway
to Consumers
• 2011 US Internet Ad
Revenues were $31B
• 2011 US SEM investment
($14.8B) represents 46.5% of
total.
• Mobile is fastest growing
segment +149% Y/Y to $1.6B
• Retail is largest industry
category by online ad spend
at 22%.
• 69% of ad spend is
performance based http://www.iab.net/media/file/IAB_Internet_Advertising_Revenue_Report_FY_2011.pdf
(e.g. Traffic acquisition)
@tomgerace
@lcreiser
7
#cmworld
8. Consumers Are Searching for Information
18 billion searches for information each month
200 million per day
36 billion times information is shared through
social channels each month
2.7 billion per day
@tomgerace
@lcreiser
8
#cmworld
12. Original, High-quality Content Reaps
Rewards
All those people who have been doing, for
lack of a better word, „over optimization‟ or
„overly‟ doing their SEO, compared to the
people who are just making great content
and trying to make a fantastic site, we
want to make that playing field a little bit
more level.
Matt Cutts, Google‟s spam chief (March 2012)
@tomgerace
@lcreiser
12
#cmworld
13. In Fact…It Ranks as the #1 SEO Tactic
#1
@tomgerace
@lcreiser
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#cmworld
14. Quality Content Builds SEO
Organic Keyword Results: Skyword health and beauty client
30.0K
Our site quality algorithms are aimed at
helping people find “high-quality sites” by
reducing the rankings of low- quality content.
JAN 2012
22.5K Amit Singhal, Google Fellow
Google‟s
Panda 3.2
update
15.0K
JAN 2011
OCT 2011
Content marketing
Google‟s
program launches on site
Panda 2.5
7.5K update
Source: Spyfu.com
MAR 10 JUL 10 NOV 10 MAR 11 JUL 11 NOV 11 MAR 12 JUL 12
@tomgerace
@lcreiser
14
#cmworld
15. Quality Content Engages Consumers
The right content provides
consumers with the info they
seek and builds trusted
relationships before they even
think of making a purchase
@tomgerace
@lcreiser
15
#cmworld
16. Quality Content Takes Different Forms
News vs. Evergreen
Beauty advisors providing tips to
consumers on Walgreens‟ web site
Connected technology bloggers
providing analysis of breaking tech
news on IBM‟s microsite for SMBs
@tomgerace
@lcreiser
16
#cmworld
17. How IBM is Becoming The Most Interesting
Brand in the World To Midsize Businesses
@tomgerace
@lcreiser
17
#cmworld
18. IBM Business Challenge
To generate interest and demand for
IBM's midsize business portfolio by
increasing awareness and
“findability” through popular search
engines and news services
@tomgerace
@lcreiser
18
#cmworld
19. IBM Influencer Program
Influencers
• Business Partner – IBM Midmarket
Business Partners who have graduated
Business Partner 58% Social Media Bootcamp
• Blogger – Identified and compensated to
Blogger 3% author blog posts related to IBM‟s
Midmarket prioritized solutions
Owned 1% • Owned – Conversation Managers and
Curators speaking from the IBM Voice (in
News Writer 4% LinkedIn, Facebook, Twitter, Spiceworks)
• News Writer – Creating news articles
Forward Thinker 1% optimized for Google News aligned to
IBM Midmarket agenda
Comm/Press 29% • Forward Thinker – IBMers represented as
Forward Thinkers on Midmarket ibm.com
websites
Analyst 4%
• Communications/Press
• Analyst
@tomgerace
@lcreiser
19
#cmworld
20. IBM: Content Strategy
Well choreographed and activated content becomes the missing
connective tissue between decision makers and IBM
IBM has a
solution for
me
ACTIVATE
CURATE CREATE
MM IT
CONTENT Profession
• Re-imagine existing content assets al
• Leverage IBM influencers
• Fuel new creative
• Maximize IBM owned channels
• 8 week / 8 days / 8 hours / 8 minutes
@tomgerace
@lcreiser
20
#cmworld
21. IBM Midsize Insider
• Identify and engage leading
industry writers
• Leverage unbiased voices
• Create news content that
addresses technology needs
of audience
• Tier-based on
reach, influence and
objective
• Forge strategic partnerships
@tomgerace
@lcreiser
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#cmworld
22. How to Be Seen in the Right Places
@tomgerace
@lcreiser
22
#cmworld
23. Content Fuels POE
PAID
Display Ads
SEM
Sponsorships
OWNED
content Web Site
Mobile Site
Blog
Twitter Account
EARNED
WOM
Buzz
Viral
@tomgerace
@lcreiser
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#cmworld
24. Publish Everywhere
250 million members
130 million members
850 million members
2 million members
60 million monthly visitors
@tomgerace
@lcreiser
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#cmworld
25. Speak the Audience’s Language
Who‟s primarily responsible for
finding and implementing CRM in
your organization?
This article says IT is often the group charged
with buying and implementing CRM. Is that the
right way to go about it?
Take our poll: Who should “own” CRM?
Sales…Marketing…IT…Customer Care…
How to #fail at #CRM – The most common
mistakes to avoid. http://bit.ly/McJoBs
@tomgerace
@lcreiser
25
#cmworld
26. Results
1,158 news articles publishes on Skyword Platform
56X monthly content growth
38 expert contributors
70,000 visits and 95,000 page views from 171 countries from 3/22– 6/18 2012
1.2% CTR to IBM.com compared to .5% industry average @tomgerace
@lcreiser
26
#cmworld
27. Stay Thirsty… for Information… My Friend.
@tomgerace
@lcreiser
27
#cmworld
Editor's Notes
All of us as marketers today are trying to reach and build relationships with our customers. And just as with people, some companies are better at it than than others. Brands need to evolve in order to reach customers in a way that is compelling and interesting…For instance
There’s what we call the brand narcissist. I’m sure you’ve all been at a party cornered by the man or woman who does nothing but talk about themselves. It’s only a matter of time before we want nothing to do with them.
And, then there’s the guy that is so boring that you literally want to run in the other direction as they approach you.
And then there’s the most interesting man in the world. So the question is, how in a world search and socially driven world do brands become the most interesting brand in the world.
Well,There are four ways.
In fact, search engines and social media have become primary ways that people discover information today. In the U.S. alone, there are 18 billion searches each month. And when people find something they like, they share it through their social channels -- 36 billion times each month. So while quality and providing a great experience for your customers is extremely important, it’s also critical that online content is created with search in mind, and that it can easily shared and distributed through social media.Client’s customers are looking for information and they are finding it everyday through Search and Social. If a company doesn’t provide that information to customers and make it available where they are looking for it, those customers will find it elsewhere.
Content creation ranked as the single most effective SEO tactic – by a significant margin -- in a survey of B2B marketers conducted by Marketing Sherpa
A content marketing strategy was launched on this health and beauty site in January 2011. The content produced as a result of this marketing effort has enabled the site to rise up the ranks in Google and grow the number of referring keywords from roughly 4,000 to more than 25,000 over the course of a year and a half.
The right content bridges the gap between what consumers are searching for and what products and services your company providesThis will be a build.
She’ll tell you how iBM is becoming the most interesting brand in the world to MidSize Companies