The document discusses how to use personalized content and account-based marketing (ABM) strategies to target accounts. It provides examples of how Terminus and Uberflip help companies create personalized landing pages and content experiences for prospects and track engagement across target accounts. Key recommendations include empowering sales with content, measuring engagement among target accounts, and focusing on providing an authentic and memorable content experience for prospects.
Create sales quotes faster and easily streamline your sales cycle and increase deal velocity with our CRM quotation software for small and large businesses. SalesBabu CRM Quote Software System combines both an intuitive user experience with an extensible platform serving the needs of businesses of all sizes.
3x Your PPC and Other Paid Digital ReturnsWilliam Leake
Talk given at the Boston Digital Summit on tactics and strategies to optimize SEM, PPC, Google AdWords, YouTube, Bing and others for better returns for every $ spent
How to Build a Content Library for the Buying ProcessUberflip
As a marketer, you’ve probably heard it before: 50-70% of purchase decisions today are made online before a Sales rep can get a single word in.
Customers are getting better at educating themselves about your products and services through content.
In this presentation, we'll teach you how to build a content library that you can use to package product information, pull in prospects, and free your Sales team up to close more deals.
Presentatie e-commerce Xpo Kortrijk (2017) namens Feweb: "Hoe begin ik een we...Stefan Vermeulen
Presentatie namens de Belgische federatie van webbureaus (Feweb) op de e-commerce Xpo te Kortrijk (2017). "Hoe begin ik een webshop?" Deel 1, waarbij deel 2 werd gegeven door Thijs Ferryn van Combell.
Mobile ad spend will account for 51% of digital spend in 2016. Do you have your mobile strategy in place? I discuss best practices for mobile PPC accounts and best practices for mobile landing pages.
Create sales quotes faster and easily streamline your sales cycle and increase deal velocity with our CRM quotation software for small and large businesses. SalesBabu CRM Quote Software System combines both an intuitive user experience with an extensible platform serving the needs of businesses of all sizes.
3x Your PPC and Other Paid Digital ReturnsWilliam Leake
Talk given at the Boston Digital Summit on tactics and strategies to optimize SEM, PPC, Google AdWords, YouTube, Bing and others for better returns for every $ spent
How to Build a Content Library for the Buying ProcessUberflip
As a marketer, you’ve probably heard it before: 50-70% of purchase decisions today are made online before a Sales rep can get a single word in.
Customers are getting better at educating themselves about your products and services through content.
In this presentation, we'll teach you how to build a content library that you can use to package product information, pull in prospects, and free your Sales team up to close more deals.
Presentatie e-commerce Xpo Kortrijk (2017) namens Feweb: "Hoe begin ik een we...Stefan Vermeulen
Presentatie namens de Belgische federatie van webbureaus (Feweb) op de e-commerce Xpo te Kortrijk (2017). "Hoe begin ik een webshop?" Deel 1, waarbij deel 2 werd gegeven door Thijs Ferryn van Combell.
Mobile ad spend will account for 51% of digital spend in 2016. Do you have your mobile strategy in place? I discuss best practices for mobile PPC accounts and best practices for mobile landing pages.
How to Personalize Content Experiences at Scale with UberflipUberflip
Whether ABM is a relatively new concept to you, or something you’ve been doing for years, there is no debating the power of ABM lies in personalization. But let’s face it, creating personalized content experiences for each of your target accounts can be a daunting task.
But does it have to be?
In this 30-minute webinar hosted by our Product Marketing Manager, Jason Oakley, you'll learn how to:
• Quickly pull together all your content for ABM
• Build personalized content experiences in minutes—without a line of code!
• Effectively distribute your content experiences for maximum impact and engagement
• Align marketing, sales, and customer success to scale personalized content experiences throughout the buyer journey
Biz365 is designed to be simple, enables businesses to centralize communications, manage contacts, track deals, create products mini-store, and share via WhatsApp and stay on top of follow-ups and ultimately increase your bottom line.
Online sales quoting & proposal softwareSalesBabuCRM
With the Sales Quoting module (Business Quotation Maker) in SalesBabu CRM software, it empowers you to prepare an effective, professional quote for your customers’ consideration, complete with rich content and full technical specifications. It’s simple to add cross-sell and up-sell suggestions to maximize your potential sell-through.
JTP Copywriting web design, copy writing, and marketing. Responsive web design, effective UI and UX graphic design perfect for small businesses and eCommerce functionality.
8 Automated Campaigns That Make You Moneyemfluence
Automated messages are the free money of email marketing. You set up a trigger that’s based on highly relevant rules that executes every day. You get to come into the office and see that you made revenue yesterday without pushing the button!
Mercedes-Benz vehicles attract customers with a high demand for quality and customer service, so they insist on nothing but exceptional customer service from its dealers. Mercedes-Benz of Kansas City uses a series of triggers to successfully gauge customer satisfaction in order to meet service guidelines. During this session, learn about actionable strategies around 8 different types of automated or triggered email marketing programs as well as a real world success story from Mercedes-Benz of Kansas City.
Builderall Professional Digital Marketing SystemMartin Szakmáry
How to use the Builderall tools as professional marketing tools. The tools like E-mail autoresponder, Facebook chatbot, Social proof, Instagram autoresponder, E-learning course, Landing- and Salespage creator, and much more.
Getting started here with the Free Trail: https://getinstantsuccess.com
A presentation centred on a few key fundamentals small businesses should consider as they grow their business. Marketing, customer experience, metrics and of course controlling the customer experience from store to door.
Mobile Order Ahead and Payment for Coffee ShopsNick Martin
Joe - Mobile Order Ahead & Payment helps indie coffee shops level the playing field against corporate coffee chains. Our tool allows you to accept mobile order and payment at no extra cost to your business.
For more information go to joe.coffee and schedule a demo.
Infigic developed an ecommerce store using with advanced functionalities. With proven magento development delivery and success; we designed a minimal theme for the ecommerce store with 2 different login pages:
Create an Account-Based Content Strategy With These Easy HacksUberflip
ABM strategies require the coordination of a lot of moving parts. In this session, EverString’s Dayna Rothman shares a series of actionable ABM hacks to help you clarify your priorities and improve your processes and technology.
How to Personalize Content Experiences at Scale with UberflipUberflip
Whether ABM is a relatively new concept to you, or something you’ve been doing for years, there is no debating the power of ABM lies in personalization. But let’s face it, creating personalized content experiences for each of your target accounts can be a daunting task.
But does it have to be?
In this 30-minute webinar hosted by our Product Marketing Manager, Jason Oakley, you'll learn how to:
• Quickly pull together all your content for ABM
• Build personalized content experiences in minutes—without a line of code!
• Effectively distribute your content experiences for maximum impact and engagement
• Align marketing, sales, and customer success to scale personalized content experiences throughout the buyer journey
Biz365 is designed to be simple, enables businesses to centralize communications, manage contacts, track deals, create products mini-store, and share via WhatsApp and stay on top of follow-ups and ultimately increase your bottom line.
Online sales quoting & proposal softwareSalesBabuCRM
With the Sales Quoting module (Business Quotation Maker) in SalesBabu CRM software, it empowers you to prepare an effective, professional quote for your customers’ consideration, complete with rich content and full technical specifications. It’s simple to add cross-sell and up-sell suggestions to maximize your potential sell-through.
JTP Copywriting web design, copy writing, and marketing. Responsive web design, effective UI and UX graphic design perfect for small businesses and eCommerce functionality.
8 Automated Campaigns That Make You Moneyemfluence
Automated messages are the free money of email marketing. You set up a trigger that’s based on highly relevant rules that executes every day. You get to come into the office and see that you made revenue yesterday without pushing the button!
Mercedes-Benz vehicles attract customers with a high demand for quality and customer service, so they insist on nothing but exceptional customer service from its dealers. Mercedes-Benz of Kansas City uses a series of triggers to successfully gauge customer satisfaction in order to meet service guidelines. During this session, learn about actionable strategies around 8 different types of automated or triggered email marketing programs as well as a real world success story from Mercedes-Benz of Kansas City.
Builderall Professional Digital Marketing SystemMartin Szakmáry
How to use the Builderall tools as professional marketing tools. The tools like E-mail autoresponder, Facebook chatbot, Social proof, Instagram autoresponder, E-learning course, Landing- and Salespage creator, and much more.
Getting started here with the Free Trail: https://getinstantsuccess.com
A presentation centred on a few key fundamentals small businesses should consider as they grow their business. Marketing, customer experience, metrics and of course controlling the customer experience from store to door.
Mobile Order Ahead and Payment for Coffee ShopsNick Martin
Joe - Mobile Order Ahead & Payment helps indie coffee shops level the playing field against corporate coffee chains. Our tool allows you to accept mobile order and payment at no extra cost to your business.
For more information go to joe.coffee and schedule a demo.
Infigic developed an ecommerce store using with advanced functionalities. With proven magento development delivery and success; we designed a minimal theme for the ecommerce store with 2 different login pages:
Create an Account-Based Content Strategy With These Easy HacksUberflip
ABM strategies require the coordination of a lot of moving parts. In this session, EverString’s Dayna Rothman shares a series of actionable ABM hacks to help you clarify your priorities and improve your processes and technology.
Fire Up Your ABM Programs With Personalized Video Content at ScaleUberflip
Vidyard and Uberflip dig into some burning questions on sales and marketing alignment, adding video to your custom account destinations, and scaling these experiences for your one-to-one programs without spending additional dollars or getting burned.
Crawl, Walk, Run with Account-Based MarketingSangram Vajre
How do you get started with account-based marketing, then fully execute ABM at scale? In this webinar, Sangram Vajre from Terminus teamed up with Dialpad, LookBook HQ, and Lattice Engines to discuss the steps for successful ABM campaigns.
Scaling Customer Success on a Rocketship Webinar SlidesAmity
When HubSpot hit the market a few years ago, they revolutionized the marketing landscape by allowing marketing teams to do things that were previously unimaginable, like create journeys of content unique to individual prospects and customers. Today, Customer Success Management tools like Amity are doing the same thing for Customer Success teams.
In this webinar, Uberflip's Director of Customer Success, Sam Brennand, will explore how Uberflip has combined the power of HubSpot with the power of Amity to help a dedicated team of seven do the work of a team of twenty.
How to Scale Your ABM Program with ContentUberflip
Are you looking for a way to better align your sales and marketing teams? Wondering how you can scale ABM and content personalization?
Presented at SiriusDecisions 2018 Summit, Daniel Day, Snowflake’s Director of Account Based Marketing, shares ABM-led insights on landing top target accounts by creating personalized content experiences with Uberflip.
If you’re already using Marketo, then you know that marketing automation is an indispensable tool for executing your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.
In this presentation, Brian Glover, Sr. Product Marketing Manager at Marketo, will reveal various hacks for getting better results out of Marketo.
The Converging Funnels for Inbound & Account-Based Marketing presentation by Sangram Vajre, Co-Founder & CMO, Terminus; Jon Dick, Vice President of Marketing, HubSpot; Peter Herbert, Vice President of Marketing, Terminus.
Webinar presented by Terminus, the category leader in account-based marketing, originally aired on Nov. 28, 2017
The Future of B2B Advertising is Here - WebinarDemandbase
Find out why 95% of B2B Marketers say Account-Based Advertising Drives Success
If you’re here, it’s because you’ve noticed that traditional display advertising isn’t proving the value necessary to drive sales growth and you’re ready to take your B2B ad campaigns to the next level.
Get ready to be the rock star on your team – in less than 45 minutes you’ll learn how Account-Based Advertising aligns marketing with sales and delivers the results your execs expect.
* A strategic overview of B2B Digital Advertising
* An exclusive look at the future of B2B Advertising in 2016
* How to deliver & measure full-funnel B2B ad experiences which drive growth
* Success stories from leading brands such as CSC, Veracode, and Plex
Transform your Content Strategy for ABM, Engagement, and Sales AlignmentUberflip
Content is an integral part of ABM, but it can be difficult to personalize at scale.
Presented at the Toronto ABM Summit, Account Based Marketer Heidi Vandermeer explores where content fits into an ABM strategy, the practical steps in executing this strategy, and where technology help can make scaling ABM content easier.
In this webinar, ABM practitioners from Drift, ServiceNow and Demandbase will cover three of the biggest game changers in B2B marketing:
• Account-Based Marketing (ABM)
• Conversational Marketing, and
• Their combined superpower – Conversational ABM
Conversational ABM: 5 Steps to Get StartedDemandbase
What if ONE webinar could get you prepped and ready for THREE of the biggest game-changers in B2B marketing? In this webinar, ServiceNow, Drift and Demandbase will cover:
- Account-Based Marketing
- Conversational Marketing, and
- Their combined superpower – Conversational ABM
There is no cookie-cutter answer for launching an ABM strategy, but during this presentation, which will feature B2B marketers currently embarked on their own journey, we will offer a perspective designed to highlight the value you could achieve within your organization.
It's a new era for B2B marketers to be brave and deliver great impact on revenue! Marketers are taking charge of selecting target accounts, delivering insights to sales, driving deep engagement with target accounts, and changing the way world-class B2B revenue teams measure success.
In this session, you'll learn 10 key lessons for success with ABM. Hosted by Sangram Vajre, Co-Founder & CMO at Terminus, Founder of #FlipMyFunnel, and author of "Account-Based Marketing For Dummies," session attendees will learn how to make the ABM dream a reality.
Ready, Aim, Flip! Flipping Your Funnels for Account-Based Marketing at ScaleUberflip
Account-based marketing is laser-focused B2B marketing. Once you've made the decision to flip the old lead-based sales funnel on its head with ABM and identify your best-fit accounts, your sales & marketing (or "smarketing") team will be aligned like never before.
In this ABM Hacks session with Terminus' Sangram Vajre, you will learn:
- How to identify best-fit accounts and expand your reach within an account
- How to engage contacts on their terms
- How to execute an ABM playbook
- How to accelerate sales pipeline velocity and grow new revenue
10 Lessons from Account-Based Marketing SuccessSangram Vajre
Account-based marketing (ABM) might sound easy but it's hard to operationalize it. Here are the 10 lessons I have learned from doing and seeing others do ABM at scale.
How to Scale Your ABM Strategy With Personalized ContentUberflip
This SlideShare shows how Snowflake saw a massive increase in engagement, conversions, and click-through rates. With the combination of Terminus and Uberflip, they were able to see 149 times more conversions for their one-to-one advertising.
With Uberflip and Terminus, Snowflake was able to land one of their top target accounts that previously had no traction or engagement, but after landing on their personalized stream, contacted the sales team directly to become a new customer.
Similar to Convert Your ABM Target Accounts with Personalized Content Slideshare (20)
How to Build High Converting Demand ExperiencesUberflip
In this webinar, Uberflip's Senior Content Marketing Manager Christine Otsuka explores how you can build engaging, immersive, multi-channel (think outside-the-inbox) experiences that work together and are optimized for content consumption. This way, your prospects can self-nurture and convert to sales-ready leads that much faster!
How B2B Marketers are Personalizing ABM Content ExperiencesUberflip
Presented at Big Skies: Big Ideas 2019, Randy Frisch, CMO and Co-Founder at Uberflip, shares how B2B marketers are creating personalized ABM content experiences.
Persuading Prospects Through Personalization Uberflip
Your customers live in a world where personalized content is a given and therefore critical. But scaling this expectation to thousands of prospects is easier said than done—or is it?
In this presentation, Uberflip CMO Randy Frisch presents an actionable framework for persuading prospects through the power of personalized content experiences.
Personalizing ABM Content Experiences at ScaleUberflip
In this session, Uberflip CMO Randy Frisch explored how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM.
Building a Customer Experience That Converts - Four Pillars to Creating a Win...Uberflip
As consumers, we live in an overloaded world. So, as B2B marketers, how do we ensure our company's value proposition is crisp instead of part of the raucous? In this session, Christina Bottis, Head of Marketing at Coyote Logistics walked through four pillars of building a winning marketing strategy from the ground up.
How to Build and Distribute Personalized Content Experiences for ABM and Even...Uberflip
ABM is all about prioritization and engagement; prioritizing your top accounts, and organizing content to engage and educate accounts. In this session, Francesca Krihely, Director of ABM and Demand Generation at MongoDB, showcased the many ways she has used Uberflip as the underlying content experience tool for powering her ABM strategy to organize, distribute, and measure the impact of their content.
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...Uberflip
Getting people to know who you are is easy. Getting people to know how you can help them is much more difficult. In order to truly educate potential customers about their business, Aon used a Content Experience Platform (CEP) to elevate their content marketing efforts. In this session at Oracle MCX 2019, Danielle Ashbaugh, Marketing Manager at Aon, spoke about how what started as a content solution has now become a mainstay for account-based marketing and demand generation, as well as a tool multiple solution lines now use.
How B2B Marketers are Personalizing ABM Content ExperiencesUberflip
Presented at the ABM Innovation Summit, Randy Frisch explores how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM.
The New 5-Step Playbook for Personalizing Content Experiences at ScaleUberflip
Presented at B2B Marketing Exchange, Uberflip’s VP of Demand Generation Brandi Smith explores five easy steps to help you focus, align your team, and truly deliver meaningful experiences so you can rock marketing campaigns that delight your prospects and customers.
Creating Harmony Between Demand Generation and ABMUberflip
Between the need to launch and scale your ABM programs to managing your current demand generation efforts, it’s easy to feel overwhelmed and drop the ball on one or the other.
Brandi Smith, VP, Demand Generation Marketing at Uberflip and Charm Bianchini, Head of Global Demand at Engagio, explore how their teams make both strategies work in tandem and create harmony in their marketing department.
Supercharge Your Content and ABM Strategies with Uberflip & SigstrUberflip
Your biggest content distribution and ABM engagement channel might be hiding in plain sight: the emails every single one of your coworkers send everyday. With Uberflip’s new integration with Sigstr, you can turn the thousands of emails your employees send into a targeted content campaign that can supercharge your content distribution strategy and become a powerful tool in your ABM strategy.
How to Personalize Content Experiences at ScaleUberflip
Your customers live in a world where personalized content is a given and therefore critical. But scaling this expectation to thousands of prospects is easier said than done—or is it?
Presented at the Chicago CMO Executive Summit, Randy Frisch shares an actionable framework for persuading prospects through the power of personalized content experiences through your top marketing strategies—inbound marketing, account-based marketing, and sales enablement.
Customizing the Content Experience: Five Data Science Insights That Will Impr...Uberflip
Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just for them.
In this webinar, find out how to maximize the returns from your content by improving the content experience as a whole.
You’ll learn:
- How to get 7x your current conversion rate
- One simple thing you can do today to see an 800% lift in content views
- How to implement AI to automatically boost engagement
Re-Engage the Dead With Killer Content ExperiencesUberflip
You spend a lot of time building your lead generation programs and feeding those leads with irresistible brain food, from top-of-the-funnel blog posts to middle-of-the-funnel webinars. Then you’ve got your sales team working those phones trying to close these high-ticket deals. But sometimes, along the way, some of these leads become disengaged and opportunities are lost.
It’s going to take the same amount of DEADication—and a killer content experience—to breathe life back into your dead leads and opportunities.
We rallied a powerful trio of zombie experts at Uberflip, LeadMD, and Bizible for this webinar to spew out some bloody-good advice on getting your dead leads to crawl out of the ground and fuel your pipeline.
Mastering the Content Experience: Five Data Science Insights That Will Improv...Uberflip
Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just for them.
In this class, we’ll show you how to maximize the returns from your content by improving the content experience as a whole.
You’ll learn:
- How to get 7x your current conversion rate
- One simple thing you can do today to see an 800% lift in content views
- How to implement AI to automatically boost engagement
Persuading Prospects Through PersonalizationUberflip
Your customers live in a world of Spotify and Netflix. The expectation of personalized content experiences has been set. If you're like 2 in 3 marketers, you recognize that personalizing content is critical, but you also know it's damn hard to do-harder still as you scale to thousands of prospects. Aligning the buyer's journey to customers' growing appetite for personalized experiences is easier said than done-or is it?
Randy Frisch, President and CMO at Uberflip, presents an actionable framework for persuading prospects through the power of personalized content experiences for your top B2B marketing strategies-inbound marketing, account-based marketing, and sales enablement.
5 Ways to Personalize Your ABM Content Strategy at ScaleUberflip
Account-Based Marketing is high-touch and extremely targeted; its very nature, however, creates challenges for personalizing content experiences, which can be time intensive and resource heavy.
Uberflip's President and CMO, Randy Frisch, explores how to build an account-based content marketing approach to deliver greater personalization to your target accounts at scale.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
20. Leading KPIs
● Account engagement rate
● Meaningful engagement rate
● Leads generated from target
accounts
Downstream KPIs
● Conversion rates throughout the
funnel
● Pipeline influenced by each
campaign
● Revenue influenced by each
campaign
Measuring Success
21. @uberflip |
#conex
The Results
100% SDR
Adoption
50%+ Create
Streams Weekly
71%
Engagement
Rate After
Ungating
Content
27% of Target
Accounts
Engaged with
Content
24% of
Revenue in
Q3 Was
Attributed to
Content
22.
23. Key Takeaways
Account-based
marketing is about
creating a personalized
experience for each
account. Authentic
engagement is no
longer a nice-to-have.
Empower your sales
team with your content,
and measure the
engagement among
your target accounts.
Delight your prospects
with a memorable
content experience.
Focus on the structure,
environment and overall
experience.
B2B marketers are moving from broad-based landing pages to hyper-targeted content destinations that are served to prospects by real people. All that sounds magically delicious, but what does that actually look like? And how do you make it happen?
Terminus, a leading ABM software brand, is actually practicing what they preach. And in this webinar, we'll demonstrate how they're delivering human-to-human engagement at scale. You can then apply those ideas to find your own success with key account engagement.
In an age of instant gratification and customized recommendations, buyers are more self sufficient and their expectations have never been greater. Personalization is no longer a nice to have - it’s table stakes for being successful.
Let’s be honest, B2C companies have figured this out. Take Ikea’s highly experiential store environment for buyers and what it’s like to shop in one of their stores. The setup in the store helps people visualize themselves in the environment
Or Netflix and how they have changed the way you can discover content through an organized structure, making it easy for you to find what you’re looking for
Or even Spotify’s sophisticated AI engine to keep customers highly engaged with personalized music recommendations.
When it comes to delivering a personalized experience, it’s an evolve or die situation. It’s what separates the winners from the losers. Netflix has become a $152B company with 135M customers while its counterpart filed for bankruptcy in 2010.
This is where Brandi introduces Terminus
Our B2B buyers expect a Netflix or Spotify style purchase experience. Let’s be honest, the whole Hi, first name isn’t fooling you or me these days.
So how are B2B marketers delivering similar experiences today? And how successful have they been in doing so?
That’s why I’m super excited to bring on Shauna Ward, Content Marketing Manager at Terminus who is here to share all of her organization’s lessons, failures and successes in becoming a B2B brand who prioritizes their level of personalization and demand their prospects receive real human-to-human engagement.
Shauna, over to you!
Terminus is an account-based marketing platform, so we’ve really been invested in ABM from day one - but to be honest, there’s been a learning curve for us. As Brandi said, a huge part of good marketing is creating a personalized experience for every single buyer at every target account.
In some ways, we were really good at this. Our sales team was personalizing their emails and phone conversations. On the marketing side, we were creating relevant content for each target segments. But we still struggled with some key pieces of the content and ABM puzzle.
First, our sales team struggled to find relevant content for their prospects. We had a lot of content — like, seriously, a lot. But still, I would get multiple people coming up to me every day asking, “Hey, do we have anything about ABM for enterprise companies?” or “Where can I find that webinar from last week?” And that’s a little demoralizing as a content marketer, because we spend so much time writing and creating content, updating the sales team when it goes out, and distributing it to our audience. But in the end, if it doesn’t live in one centralized place, no one’s going to use it. And that was the case for us - all our content was scattered around Google Drive, people’s desktops, and our website.
The second biggest challenge was that we had no way to track what content our sales and customer success teams were using. It’s one thing to ask them what content is resonating with their accounts. But without a quantitative way to measure that, we couldn’t really tailor our content strategy to our target accounts the way we wanted to.
And then perhaps our most daunting challenge was scale. How could we scale personalized experiences for our target accounts? This was a question we wrestled with for a long time, and on the next slide, I’ll show you our first attempt at solving it.
Now, let’s take a look at our first attempt at orchestrating a personalized content experience, pre-Uberflip.
In Q1 of this year, our marketing team was running 1-to-1 account-based advertising campaigns for target accounts that had open opportunities. These were high-priority accounts, so we used their logos in the ad creative, and we drove them to personalized landing pages with content we felt would resonate with them based on their industries and pain points.
But this process was honestly a huge pain in the butt. It took around 30 minutes to create each landing page — which isn’t a lot on its own, but it adds up fast! Torrey, our Director of ABM, was literally coming into the office on Saturdays and spending his days off building these.
Another challenge - The fact that we were creating these within our marketing automation platform also made it difficult for our AEs to contribute to the process and get visibility into the results.
Another problem we ran into was our sales team storing files on their desktop or personal Google Drive. They would end up using out-of-date content, and sometimes even going rogue and updating the content themselves. Our sales reps are very good at their jobs, but let’s be real - they’re sellers, not content marketers or graphic designers. There was no version control, no way to see what they were using, when, and with whom.
And there’s another challenge here. We heard from our reps that they were pretty much using the same 3 to 5 pieces of content with every person they spoke to. They would tailor their conversations and their emails and their demos - but when it came to content, they stuck to a few old favorites that they’d downloaded a long time ago. So our audience was missing out on a lot of great content.
Now, how did we solve for this? I want to take a step back and look at what our overall tech stack looks like today. This isn’t every single tool we use, but it does give a good overview of how we execute ABM.
There’s this perception that ABM is complicated. But in reality, it’s actually very simple.
We use what we call the TEAM framework for ABM as sort of guide rails to help us plan and execute our programs. TEAM is an acronym where…
T stands for target. These are the tools we use to build and segment our target account lists, and build out our contact database.
E stands for engage. This is where the real magic happens - where you’re driving meaningful engagement with the entire buying committee at your target accounts. This is where we added Uberflip to our tech stack to solve for our content challenges.
A stands for activate. This refers to using account insights to trigger your sales and customer success teams to reach out to the right people at the right time.
M stands for measure, which is of course critical to any marketing strategy, not just ABM, but we’re really shifting to a new set of account-based metrics that I’ll talk more about later.
It’s important to remember that this framework isn’t linear, so we’re in a constant feedback loop between marketing and sales and even our customer success team as we work our target accounts. And our tech stack is what’s helped us scale this process.
Let’s dive a little deeper into that ENGAGEMENT phase of the framework. This is how we use technology to engage our target accounts.
Start by running Terminus ads and Marketo nurture campaigns.
These will launch at the same time, they’ll have cohesive messaging, and they drive to ungated content in Uberflip - in other words, content that’s not hidden behind a form.
Marketo emails go to contacts in our database, but as we all know, you’re rarely going to have permission to email all the decision-makers at each account.
To solve for that, we use our own Account-Based Advertising solution in Terminus to get full coverage of those people we can’t email.
After 2 weeks of pretargeting, SDRs reach out via SalesLoft cadences. Meanwhile, we’re still running ads and nurture programs.
SDRs send personalized Vidyard videos and Uberflip Sales Streams with curated content, all via SalesLoft.
Keep in mind that this is our acquisition flow - for net-new accounts. ABM is not solely an acquisition strategy - it’s a lifecycle growth strategy. Our ABM flow can look a little different when we’re trying to revive dead opps, expand within existing accounts, and so on.
And then we’ll also drop in other engagement points when the time is right - like direct mail via Sendoso, for example.
So, Uberflip - how do we use it?
On a basic level, it serves as our resources section on our website. We house all our content there and organize it by use case to make it easy for website visitors to find.
But what I’m going to talk more about is that orchestrated experience - how our marketing and sales teams work together to deliver the right content at the right time.
Uberflip also makes it really easy for me to organize content in a way that’s intuitive for our reps. I’m going through and tagging everything with:
the stage of the funnel it’s relevant to
the buyer persona
company size
and so on
So on the back end, our reps can go in and quickly find content for each person they’re talking to.
I’m really excited to share a few specific campaigns we’ve created using Uberflip.
This is a campaign we launched earlier this year to announce our integration with LinkedIn.
Goal: Generate awareness among net-new target accounts, open opportunities, and existing customers.
And we all know the importance of multichannel engagement - so we also cohosted an event with LinkedIn in San Francisco and invited our top accounts in the area, and we sent a traditional product announcement email and ran some more traditional ads to create buzz - but the focus was on engaging our target accounts
Ads drove to Uberflip landing page with promotional content about the integration, educational how-to do ABM content, and a LI-specific CTA to schedule a demo and learn more
Because this was a larger scale campaign, it wasn’t quite as personalized - but it was still very targeted. And it only took us a few minutes to spin up.
Here’s a campaign we just launched in October - you’re getting a behind the scenes peek at our current marketing strategy
Audience - List of around 100 accounts that are already doing ABM but aren’t yet using Terminus. We used intent data to find high-fit companies researching us and/or competitors.
Content - Article that speaks to challenges with ABM + how Terminus helps solve them.
This is the first in a series of ads they’ll receive. They’ll receive new ads with new messaging + content every 2 weeks - each one speaking to a different challenge.
Meanwhile, sales outreach (after 2 weeks of ads) + marketing emails to known contacts
Here’s an example of a 1:1 campaign we ran. We were already doing business with 3 business units within Salesforce and wanted to expand to more.
We usually focus our efforts on accounts that we know are in-market, which we do using predictive and behavioral data, but with key logos like Salesforce, we’re willing to expend some more resources to create that awareness. And here’s an interesting stat for you from Heinz Marketing: 84% of B2B decision makers start the buying process with a referral. So we thought, hey, let’s show them the success that other teams within Salesforce are having with our platform.
We worked very closely with Chris, the rep who owns the Salesforce accounts, to build this out. The overall campaign included:
Targeted ads
Custom content
Direct mail
Marketing emails
And obviously, sales outreach from Chris
We called this out in our ads and even spoke directly to Salesforce - and these ads drove to a 1:1 landing page we’d built in Uberflip. This is similar to what we were doing back in the day, with those landing pages that took us 30 minutes to build - but now we’re doing it in under five minutes.
This content stream includes:
Custom content we created just for them - we wrote and designed a case study PDF that outlines how their peers at Salesforce are using Terminus and how they can too. This wasn’t just putting their logo on it - it was really creating brand new content.
Customer testimonial from a Senior Marketer at Salesforce
Handpicked content that speaks to their challenges
But the coolest part is that sales doesn’t even need our help to create streams of content that are on-brand and match our website.
Uberflip really gives them everything they need to hyperpersonalize the sales process.
Here’s a stream that Eunice, one of our sales development reps, made for one of her target accounts. She was able to quickly spin up a personalized video in Vidyard, drop it into the uberflip experience, and pick relevant content to go with it (by browsing content tailored toward that buyer persona and company type). So she created this interactive 1:1 experience in just a couple minutes - super scalable!
Solution = Uberflip
Broke down the content by use case, persona, format, etc.
Easy way to find content (internal library, not just external)
Chrome extension that lets them create and send personalized content streams right from their inbox
Personalized video
Personalized Uberflip stream with targeted content - we also just started testing including these videos in the stream itself
Accounts are warmed up with ads before SDRs reach out
Also a quick and easy way for sales to see what content is resonating the most with our audience - they can run their own informal A/B tests without the help of marketing
So how do we drive people to these content experiences?
Our reps use Uberflip’s Chrome Extension to drop this little tile into their email that visually mimics the experience of the page they land on. The best part is that they can build streams right from within the extension, so they never have to leave their inbox.
No more:
Questions like - What content do we have? What content works best for this industry?
Emails that are sea of blue links - not pretty, don’t get great results
Also a quick and easy way for sales to see what content is resonating the most with our audience - they can run their own informal A/B tests without the help of marketing.
I mentioned before that we measure success differently with ABM than we would with other marketing strategies, like inbound. Instead of just looking at leads, we’re looking holistically at each account and each segment of accounts.
Leading KPIs- How do we know if it’s working right away?
Account engagement rate
Shows the percentage of target accounts engaging w/ us in any capacity, online or offline
We particularly look at website visitors and how they’re engaging with content
Traditionally, marketers have only been able to measure what known contacts are doing on their website - but we actually use our own platform to understand how anonymous visitors are engaging. We use a sophisticated version of reverse IP lookup to match visitors to the companies they work for, and then all that data rolls up the account level so we can look at how much of the buying committee is engaged, even if they don’t fill out a form.
And that’s the graph you’re seeing to the right - the green shows ad impressions served to one account, and you can see the number of web visits spiked after about a week of seeing those ads that drove to an Uberflip landing page.
Meaningful engagement - when is an account sales-ready?
This goes back to that spike in engagement. Of course, just because someone visits your site doesn’t mean they’re ready to talk to sales. In the past, marketers have used lead scoring to figure out when a lead was ready to pass on to sales - but lead scoring isn’t great because it assumes all leads are the same, and it doesn’t allow for that nuance that comes when you’re selling to different company sizes, different buying committees, etc.
So we also use our own tool to measure when our accounts are spiking in engagement on high-value pages. We can automatically trigger an alert to the account owner when they hit a threshold of engagement that’s significantly higher than their past engagement. That’s what we mean by the ‘A for Activate’ in TEAM. it’s very individualized to each account.
Here’s an example: if we know that 3 people from an account are reading our blog on a weekly basis, that’s good to know, but it’s not super meaningful. But if the next week, 4 people visit multiple product pages, that’s meaningful. And it looks at the whole account, not just one lead.
Leads - I once wrote a white paper about how leads are dead, but I take it all back! Leads in ABM are important when they come from your best-fit accounts. So we do measure overall inbound leads, but more importantly, we look at the number of leads generated within our target accounts.
Downstream KPIs - Funnel metrics
Conversion rates throughout the funnel - We measure this for different account segments to see how they’re tracking in comparison to one another. So we might look at how ENT account are converting vs. midmarket accounts.
Pipeline and revenue - These should be a given for any marketing strategy, account-based or not. This is another place we use our own product to track every interaction we have with every person at each account - and then we can see the dollar amount that each touchpoint influenced.
- Sales adoption - it’s hard to get sales to adopt any tool, but we have great adoption rates with Uberflip.
- Engagement rate after ungating: based on contacts already in our database who received long-form content via email. Instead of sending emails that drive to a gated landing page, we send people to ungated content instead. Instead of alerting sales when they download something, we’re activating sales when they actually engage - like maybe when they get to the 4th page of an e-book. This has more than doubled engagement rate with key pieces of content that we know have an impact on the decision-making process.
- 27% of our target accounts this quarter have engaged with our content - and it’s only November!
- 24% of revenue in Q3 attributed to content - and this number stays roughly the same no matter which attribution model you use, which is awesome to see. It means our content isn’t only impacting one stage of the customer lifecycle, but it’s actually influencing revenue at throughout an account’s buying journey.
Brandi talk to our mutual customer validating the two platforms