The document analyzes how three promotional products for a film called "The Racketeer" are connected: 1) The theatrical poster and film footage both feature four main characters walking away from the camera. 2) The magazine review, poster, and film use similar color schemes, house styles, and the tagline "What Would You Sacrifice For Your Desires?". 3) The magazine review and film are linked through their discussion of the film's plot and inclusion of a quote used in the film.

3.  Looking at the previous slide, all three images connect in one way or another. For example, when looking at the theatrical
poster and the footage of the film, the link between them is clear as four characters are shown walking away from the
camera and in the poster there are also four characters.This indicates the connection between them. Furthermore, racial
representation is also seen here as all the characters in the poster are silhouetted in black whilst the characters in the film
are also black. I was able to take advantage of this as the four characters all have a criminal past hence the reason they’re
blacked out.
 The magazine review also combines well with the theatrical poster as the same type of house style is also used as the
masthead remains the same on both ancillaries. Furthermore, the colour scheme also remains the same with black, yellow
and white.This works very well between both tasks because if the audience were to see this for the first time they would
see that the products connect. In addition, the text used in the magazine review follows the poster as the tagline “What
WouldYou Sacrifice ForYour Desires?”.This gives the reader another indication the way all three link especially if they have
watched the film. I believe the tagline is effective because it is thought-provoking and it shown throughout all three tasks.
 The magazine review and the film footage also correlates well together as what links them together is the content with
the magazine and what is shown in the film. For example, I used the conventions of the magazine review to signify the
correlation between “The Racketeer” and the magazine review as I included features such as information about the film
and also the headers.The header of “Fate chained me to evil, for that I must pay the penalty” is a quote that is used in the
film which works as a sneak peak.
 Location is something that all the three products have in common as all the locations are similar, for instance in the
theatrical poster, I used a London skyline graphic in order to show where everything takes place and it is also the
emphasise that it is the city of crime.Then when looking at the film the locations used are very urban and modern.This has
been shown by the graffiti written on the walls which gives off that urban atmosphere.

4.  The uses and gratification theory can be applied in my ancillary tasks and the short film. Looking at my theatrical poster,
escapism would be applicable.This is because the silhouette image is something that is not possible in society today. It
would be difficult for people to hide their identities in our current society, so the use of the silhouette create that feeling of
escapism. Escapism is also seen within our film this is because, our film has elements of fantasy, for instance, a gun fight
scene where a characters evades bullets for quite a while until he eventually dies.This feeling of escapism for the audience
is something that we are able to exploit as we know now in our society stories such as this does not happen everyday.
 Another example is "Personal Relationships" this is used is in the chase scene, as the character running away is able to
evade the civilians, until eventually he gets caught but he is the an innocent character.This should attract emotional
attachment and pathos towards the character from the audience.

5. The similarities between the “Only God Forgives” products and my own products are many.The reason for this is
because I wanted to copy the motifs that are used in these products. For instance, the relation between all three
products is that Ryan Gosling is the face of all of them as he is the central character in the film.This is something I have
applied with my products as the antagonist is in every product.This indicates to the audience who the film is based
around.Another motif that is used is the type of images used, serious and sombre.Through the images the audience
are able to guess what the genre may be.This is something that I have been able to do in my products because when
looking at the theatrical poster of “Racketeer” I used features that are iconographic such as the gun on that has
replaced the letter “R” on the masthead and also the blacked out characters that symbolises evil and danger.