The combination of marketing materials is effective if it represents the film consistently. The woman in black campaign used color, costume, and prestige to address the sinister tone and follow horror genre codes. Effective campaigns set the scene without revealing too much, linking key elements, stars, and shots to create an identity and brand for the film. The techniques target the intended 16-24 year old audience by using magazines, posters, trailers, and TV to reach them across different media.

1. 2. How effective is the
combination of your main
product and ancillary texts?

2. They are responsible for releasing the film for either public or home viewing. They
monitor gross income of a film based on ticket sales –will dictate release date,
viewing times and the places that the film Will first be seen – as all these factors
determine the overall success of a film.
If it is a large mainstream company; they will use target demographics to
influence marketing techniques -in terms Of our mainstream 16-24 dynamic they
would use social networking sites, TV adverts on channels like E4, magazine adverts
And then perhaps billboards or a trailer and poster for viral release.

3. The woman in black campaign was effective as it
interpellates it’s target audience with use of mise-en-
scene of colour to connote horror and fear, also
costume is suggestive of an older era. The prestige of
a famous name also makes people want to go see
it, because they liked other films that person was in. I
think the campaign worked well at addressing the
sinister tone of the film and it follow codes of the
horror genre well.

4. Campaigns like the one for the ‘Woman in Black’ acts as
a narrative in setting the scene of the film, it whets the
audience’s appetite enough for them to draw
conclusions as to what the film is about, without
revealing too much of the plot. They link together in
portraying key elements of the film, the main stars and
particular shots from the film (that would’ve been
specifically made for the purpose of release.)
They create an identity for the film – it’s brand. With the
name, perhaps a logo and a motif that will be used in all
ancillary texts of the film, though perhaps slightly
altered each time.

5. We certified the film to be a fifteen based on the
violence and storyline involved. However it isn’t
graphic enough to be considered and 18, but also
as our target audience is between 16-24, this will
appeal to our own age sector.
The techniques we use will target our audience most effectively –using posters that
could go in magazine advertisements, trailers for viral release over net-working sites
and to be played in adverts for another film, or on TV to channels my TA would
watch, and then a magazine cover that would be seen by all people that buy that
edition. They all combine to cover all interest areas of my target audience and
enhancing the availability with which people will be able to access the texts –
meaning that there is a broad marketing technique working to combine all areas
within the media empire.

6. Rhetorical
question
BLACK, RED AND engages
WHITE COLOUR audience.
SCHEME
Follow
GUILTY is in the
conventions of
biggest font.
a teaser
poster – hooks
and engages
audience
promoting the
film. Rose petal motif
– signify death.
Teaser slogan
– interpellate
audience.
Release date –
same as on
trailer.

7. I used these three posters as inspiration for
my own as they demonstrate the key codes
of horror through iconography, graphology
and mise-en-scene. The dark colours portray
blood and violence, whilst the main images
are ones that promote connotations of
terror.
I constructed my poster using conventions analysed in
another two posters – my title is the largest typeface
and the image of the eye that is distorted promotes
connotations of madness, whilst the direct gaze
interpellates my audience and instils a sense of fear. I
used cool toned colours that are syntax of the horror
genre, to express a sincere tone to the piece. The use
of the rose is a signifier of death, and the blood stains
help promote connotations of violence and gore.

8. Main article is
promotion of film –
main focus of the
Sincere expression and direct cover. Use of slogan
gaze portray intensity and to tease and
realistic tone of film. interpellate
audience.
Follow magazine
conventions –
taglines, masthead, date,
price, barcode etc.
RED, WHITE AND BLACK
COLOUR SCHEME- promote
connotations of horror genre.
Motif of rose petals –
signify blood and death.

9. This covers were used as muse for my own
text – I analysed them to follow standardised
discourse of the magazine genre. They each
promote a specific film and that makes up the
main image of the cover and the main article.
I analysed the type of picture they used and
then the typeface and arrangements that
make the covers effective.
My own magazine article uses a black and white colour
scheme contrasted with the warm-tone of red to make it
stand out. The dark colours are suggestive coding of the
horror genre – whilst the red acts as a signifier of
blood, gore and warning. My choice of picture is poised
suggestively, whilst the models intense expression eludes
the sincerity and tension of the film. I then followed
conventional magazine discourse and constructed the cover
lines, masthead and attributes in acknowledgement of the
magazine genre.

10. The products as a whole in order to work effectively as marketing strategy of the
films, have to be representative of each other and act as real media texts in combining to
sell the same product.
• Same Tri-colour scheme of Red, Black and White –
promote connotations of horror, blood and
violence. Using mise-en-scene to identify with these
connotations of my audience.
• My key USP for the texts was a motif of the yellow
rose; featured in our trailer as killer putting it on
the grave it’s symbolic of his wife’s death – the
disruption that leads him down the descent into
madness and is relatable to tagline ‘R.I.P.’

11. • They portray the intensity of the
film, highlighting the sincere tone that
allows us to portray horror of reality;
essentially the darker side of normality.
• I constructed them following research into
their codes and conventions of the horror
genre and also the standardised discourse
of each text. It makes them more
professional and convincing, and fulfilling of
their purpose as a whole to entice the
target audience into seeing the film.
• All communicate elements of horror; for
example use of colour to promote
connotations of evil and violence and
sincerity.

12. These all work together, effectively allowing the audience to gain these same
ideals from every media product, as these are the points that sell the film and will
make our target audience want to go see it – fulfilling the purpose behind the
texts in the first place.
I use my texts to create the brand of my film – if you like it’s own
identity. All my pieces express key attributes I want associated with the
film ( sincerity, horror, violence in a way my audience can not only
relate to, but are attracted to. The discourse of my pieces interpellate
my target audience so they can work as persuasive techniques to sell
my film to it’s audience.