After 10 million hits, 10,000 Twitter followers, and 10,000 Facebook followers all for a niche blog about the oceans, I reflect on what works and doesn't in online science communication
Outreach Through Social Media | Ocean Sciences 2014Christie Wilcox
My presentation at Ocean Sciences 2014 in Honolulu, HI on how scientists can use social media for outreach and professional development. The internet is yours! #OSMSocial #2014OSM
An invited speaker presentation for the MLGSCA Meeting in Cerritos California. Looks at the evolving roles of librarianship and how social media and healthcare community support fit within a model of Collaborative Librarianship.
Outreach Through Social Media | Ocean Sciences 2014Christie Wilcox
My presentation at Ocean Sciences 2014 in Honolulu, HI on how scientists can use social media for outreach and professional development. The internet is yours! #OSMSocial #2014OSM
An invited speaker presentation for the MLGSCA Meeting in Cerritos California. Looks at the evolving roles of librarianship and how social media and healthcare community support fit within a model of Collaborative Librarianship.
Handling fake news and eyewitness mediaAlastair Reid
How to debunk hoaxes effectively, deal with graphic images and understand copyright on social media – as presented at the 2016 Online News Association annual conference
Social Media for The Scientific Community (and scientists) AOCS presentationKrista Neher
Krista Neher (www.kristaneher.com) the CEO of Boot Camp Digital gave this presentation at the annual AOCS (Your Global Fats and Oils Connection) at their annual conference in Long Beach California.
Krista presented on how scientists and the scientific community can harness the power of social media to better collaborate and communicate.
This presentation includes:
- Introduction to social media
- Why social media is important
- The changing state of our environment
- How the scientific community can use social media
- Case studies and examples of how the scientific community is using social media to collaborate
- The benefits of social media
Krista Neher is a professional international social media speaker, bestselling author of the Social Media Field Guide, co-author of the first textbook on social media marketing and the CEO of Boot Camp Digital.
Science and the Public: Why Every Lab Should TweetChristie Wilcox
“…if scientists could communicate more in their own voices—in a familiar tone, with a less specialized vocabulary—would a wide range of people understand them better? Would their work be better understood by the general public, policy-makers, funders, and, even in some cases, other scientists?”
-Alan Alda
Rough & patch rehearsal of my presentation on Social Media for Super (charged) Science! In conjunction with Prof William Laurance, Corey Bradshaw at the JCU.
Science dissemination 2.0: Social media for researchers. Practical workshop. Xavier Lasauca i Cisa
This practical workshop complements the lecture that I gave in University of Barcelona's Faculty of Medicine (Master in Translational Medicine-MSc Cellex, University of Barcelona-Hospìtal Clínic, 9 March 2016) where I summarised the benefits which can be gained from use of social media (specially blogs, Twitter and other socialnetwork sites) to support research activities, and I provided examples of these innovative emerging resources as tools for scientific communication related to translational medicine, as well as discussed their implications for digital scholarship. You can access to the lecture at: http://www.slideshare.net/xavierlasauca/science-dissemination-20-social-media-for-researchers-59551716
Social Media for the Catholic Press was presented May 29, 2009 at the Catholic Media Convention in Anaheim, Calif. It describes tools that the media can use for reporting stories worldwide, as well as illustrates how that can be done through a CFCA case study.
Fake news: Identifying, debunking and discussing false narratives with learnersLearningandTeaching
Fake news. It was the 2017 word of the year, but how is it understood by the student of today?
Students today are often heavily engaged in the online community, moving in social spheres that may be foreign to their teachers. With studies revealing that 48% of Australians now use social media as a news source, it is increasingly important for educators to understand how their students are engaging with online content and communities. As educators, we must equip ourselves with the tools and skillsets needed to debunk false, misleading and biased content and to show our students how to do the same.
In these slides, Alyce Hogg introduces the drivers of fake news, from online communities like ‘Reddit’ and ‘4chan’, to bots and content mills. Alyce also provides strategies and resources for identifying and debunking fake news, and suggests approaches for discussing fake news with students.
Handling fake news and eyewitness mediaAlastair Reid
How to debunk hoaxes effectively, deal with graphic images and understand copyright on social media – as presented at the 2016 Online News Association annual conference
Social Media for The Scientific Community (and scientists) AOCS presentationKrista Neher
Krista Neher (www.kristaneher.com) the CEO of Boot Camp Digital gave this presentation at the annual AOCS (Your Global Fats and Oils Connection) at their annual conference in Long Beach California.
Krista presented on how scientists and the scientific community can harness the power of social media to better collaborate and communicate.
This presentation includes:
- Introduction to social media
- Why social media is important
- The changing state of our environment
- How the scientific community can use social media
- Case studies and examples of how the scientific community is using social media to collaborate
- The benefits of social media
Krista Neher is a professional international social media speaker, bestselling author of the Social Media Field Guide, co-author of the first textbook on social media marketing and the CEO of Boot Camp Digital.
Science and the Public: Why Every Lab Should TweetChristie Wilcox
“…if scientists could communicate more in their own voices—in a familiar tone, with a less specialized vocabulary—would a wide range of people understand them better? Would their work be better understood by the general public, policy-makers, funders, and, even in some cases, other scientists?”
-Alan Alda
Rough & patch rehearsal of my presentation on Social Media for Super (charged) Science! In conjunction with Prof William Laurance, Corey Bradshaw at the JCU.
Science dissemination 2.0: Social media for researchers. Practical workshop. Xavier Lasauca i Cisa
This practical workshop complements the lecture that I gave in University of Barcelona's Faculty of Medicine (Master in Translational Medicine-MSc Cellex, University of Barcelona-Hospìtal Clínic, 9 March 2016) where I summarised the benefits which can be gained from use of social media (specially blogs, Twitter and other socialnetwork sites) to support research activities, and I provided examples of these innovative emerging resources as tools for scientific communication related to translational medicine, as well as discussed their implications for digital scholarship. You can access to the lecture at: http://www.slideshare.net/xavierlasauca/science-dissemination-20-social-media-for-researchers-59551716
Social Media for the Catholic Press was presented May 29, 2009 at the Catholic Media Convention in Anaheim, Calif. It describes tools that the media can use for reporting stories worldwide, as well as illustrates how that can be done through a CFCA case study.
Fake news: Identifying, debunking and discussing false narratives with learnersLearningandTeaching
Fake news. It was the 2017 word of the year, but how is it understood by the student of today?
Students today are often heavily engaged in the online community, moving in social spheres that may be foreign to their teachers. With studies revealing that 48% of Australians now use social media as a news source, it is increasingly important for educators to understand how their students are engaging with online content and communities. As educators, we must equip ourselves with the tools and skillsets needed to debunk false, misleading and biased content and to show our students how to do the same.
In these slides, Alyce Hogg introduces the drivers of fake news, from online communities like ‘Reddit’ and ‘4chan’, to bots and content mills. Alyce also provides strategies and resources for identifying and debunking fake news, and suggests approaches for discussing fake news with students.
An overview of citizen science including the diversity of projects and people involved. Includes a nod towards the potential influence citizen scientists may have on policy matters .
Workshop about increasing the impact of your research, the importance of good communication (incl. storytelling) and the use of social media.
Given at Research Day of Faculty of Engineering and Architecture at Ghent University.
This is a citizen science overview particularly aimed at graduate students enrolled in a new course at Arizona State University, aptly titled "Citizen Science." The author of this presentation, and course instructor, Darlene Cavalier, will talk students through its nuances and intersections with science, technology, and society.
Darlene Cavalier's keynote presentation, More Can Be Done, at Quebec STEM con...Darlene Cavalier
Copy of presentation delivered at Quebec STEM symposium. (note: some videos will not appear in slideshare): https://sites.google.com/site/quebecstem2012/
WLMA 14 Conference Keynote PPT - Paige Jaeger: Connecting Creatively with the CCPaige Jaeger
Washington Library Media Association Conference Keynote - It was my pleasure to share ways to challenge, reach and teach the Millennials at your conference! Carpe Diem! Let us think!
Academics and social media (GSA 2013 Talk)Steven Hamblin
The talk that I will be giving at the Genetics Society of Australasia 2013 conference (or at least, the longer version that I'll be cutting down for the final version). It's an introduction to social media and a discussion of the merits and drawbacks of using social media as a scientist.
This is from my invited talk at AAPT.
Why leave it up to the “experts” (i.e., the media) to portray physics accurately and positively? Speak for yourself, without the need for a translator who may – or may not – get it right. As a scientist, you can talk about what your work means and why it’s important with an authority that a science writer doesn’t bring to the table. While we can’t all be Brian Greene, you can have control over how your work – and physics in general – is presented to the public. In this talk, I’ll share some best practices of science communication – gleaned during my time as a science reporter at NPR and elsewhere. These simple tips can take a lifetime to master, but can help you get your message across – to the public, the media, and even Aunt Mabel.
Seminar of U.V. Spectroscopy by SAMIR PANDASAMIR PANDA
Spectroscopy is a branch of science dealing the study of interaction of electromagnetic radiation with matter.
Ultraviolet-visible spectroscopy refers to absorption spectroscopy or reflect spectroscopy in the UV-VIS spectral region.
Ultraviolet-visible spectroscopy is an analytical method that can measure the amount of light received by the analyte.
This presentation explores a brief idea about the structural and functional attributes of nucleotides, the structure and function of genetic materials along with the impact of UV rays and pH upon them.
THE IMPORTANCE OF MARTIAN ATMOSPHERE SAMPLE RETURN.Sérgio Sacani
The return of a sample of near-surface atmosphere from Mars would facilitate answers to several first-order science questions surrounding the formation and evolution of the planet. One of the important aspects of terrestrial planet formation in general is the role that primary atmospheres played in influencing the chemistry and structure of the planets and their antecedents. Studies of the martian atmosphere can be used to investigate the role of a primary atmosphere in its history. Atmosphere samples would also inform our understanding of the near-surface chemistry of the planet, and ultimately the prospects for life. High-precision isotopic analyses of constituent gases are needed to address these questions, requiring that the analyses are made on returned samples rather than in situ.
What is greenhouse gasses and how many gasses are there to affect the Earth.moosaasad1975
What are greenhouse gasses how they affect the earth and its environment what is the future of the environment and earth how the weather and the climate effects.
Richard's entangled aventures in wonderlandRichard Gill
Since the loophole-free Bell experiments of 2020 and the Nobel prizes in physics of 2022, critics of Bell's work have retreated to the fortress of super-determinism. Now, super-determinism is a derogatory word - it just means "determinism". Palmer, Hance and Hossenfelder argue that quantum mechanics and determinism are not incompatible, using a sophisticated mathematical construction based on a subtle thinning of allowed states and measurements in quantum mechanics, such that what is left appears to make Bell's argument fail, without altering the empirical predictions of quantum mechanics. I think however that it is a smoke screen, and the slogan "lost in math" comes to my mind. I will discuss some other recent disproofs of Bell's theorem using the language of causality based on causal graphs. Causal thinking is also central to law and justice. I will mention surprising connections to my work on serial killer nurse cases, in particular the Dutch case of Lucia de Berk and the current UK case of Lucy Letby.
Earliest Galaxies in the JADES Origins Field: Luminosity Function and Cosmic ...Sérgio Sacani
We characterize the earliest galaxy population in the JADES Origins Field (JOF), the deepest
imaging field observed with JWST. We make use of the ancillary Hubble optical images (5 filters
spanning 0.4−0.9µm) and novel JWST images with 14 filters spanning 0.8−5µm, including 7 mediumband filters, and reaching total exposure times of up to 46 hours per filter. We combine all our data
at > 2.3µm to construct an ultradeep image, reaching as deep as ≈ 31.4 AB mag in the stack and
30.3-31.0 AB mag (5σ, r = 0.1” circular aperture) in individual filters. We measure photometric
redshifts and use robust selection criteria to identify a sample of eight galaxy candidates at redshifts
z = 11.5 − 15. These objects show compact half-light radii of R1/2 ∼ 50 − 200pc, stellar masses of
M⋆ ∼ 107−108M⊙, and star-formation rates of SFR ∼ 0.1−1 M⊙ yr−1
. Our search finds no candidates
at 15 < z < 20, placing upper limits at these redshifts. We develop a forward modeling approach to
infer the properties of the evolving luminosity function without binning in redshift or luminosity that
marginalizes over the photometric redshift uncertainty of our candidate galaxies and incorporates the
impact of non-detections. We find a z = 12 luminosity function in good agreement with prior results,
and that the luminosity function normalization and UV luminosity density decline by a factor of ∼ 2.5
from z = 12 to z = 14. We discuss the possible implications of our results in the context of theoretical
models for evolution of the dark matter halo mass function.
20 Lessons From Creating An Online Outreach Empire
1. 20 Lessons
From
Creating An
Online
Outreach
Empire
Craig R. McClain @DrCraigMc
2. Deep Sea News
deepseanews.com @deepseanews #deepsn
Chief Editor DSN
Deep Sea
News
DSN
scienceofthesouth.com
storyofsize.com
3. Free: Lesson Have A Slide Like This
You$are$free$to:$
Copy,$share,$adapt,$or$re2mix;$
Photograph,$film,$or$broadcast;$
Blog,$live2blog,$or$post$video$of;$
Provided$that:$
You$a?ribute$the$work$to$its$author$and$respect$the$rights$and$licenses$associated$with$its$components.$
Craig R. McClain @DrCraigMc
5. More than half of the human race is under the age of 30,
they've never known life without the internet.
Guess how they feel about social media?
6. 3 out of 4 Americans use social technology
-Forrester, The Growth of Social Technology Adoption, 2008
7. All media is now
social media
Technology is shifting the power away from
editors, the publishers, the establishment, the
media elite.
Now it's the people who are in control.
-Rupert Murdoch
8. If Facebook were a country it would be the third most
populated in the world ahead of the United States
In Billions
China 1.35
India 1.21
Facebook 1.06
U.S. 0.31
http://news.yahoo.com/number-active-users-facebook-over-
230449748.html
9. 5 billion pieces* of content a week on Facebook in 2010
* web links, news stories, blog posts, notes, photo albums, etc.
http://www.insidefacebook.com/2010/02/15/new-facebook-statistics-show-big-increase-in-content-sharing-local-business-pages/
10. 1/3 of women aged 18-34 check
Facebook when they first wake up
...even before going to the bathroom
http://www.dailyillini.com/features/health_and_living/article_323b7fd8-966a-11e2-b435-001a4bcf6878.html
11. As of April, 500 million total users and more than 200
million active users on Twitter
http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/
12.
13. 2. Remember Social Media
Is Just A Tool
Social media is a tool like a microscope.
It can be used well and badly.
It can be used to do a lot of different
things.
-Jon Eisen
14. Inreach
versus
Outreach
*
*James Brown has nothing to do with this. I simply have always wanted to put a photo of James Brown dancing
in a presentation.
15. 3. Social Media Will Benefit Your Scientific
Career
*Perhaps Not Directly or In Ways You Will Imagine
16. One way that the social media appears does not to impact a scientific career is a direct link of social
media mentions and citations on a scientific article.
In an analysis of 1.4 million documents in PubMed and Web of Science published from 2010 to 2012,
Haustein et al. (2013) found no correlation between a paper or a journals citation count and Twitter
mentions.
Suggests that Twitter mentions do not reflect traditional research impact. Indeed, social media mentions
may capture a previously unquantified impact of a scientist’s career (Priem et al. 2012).
Social Media Will Increase Exposure
21. Blogs written by scientists for scientists are becoming
common and important places for the exchange of ideas
22.
23.
24. 4. Be Strategic. Be Deliberate.
Mission Statement:
Demystifying and humanizing science in an open conversation that instills
passion, awe, and responsibility for the oceans.
1.Direct from the bench and the trench.
2.Saying things others do not.
3.Reverently irreverent.
4.Promoting ocean literacy.
5.Perspective through a plurality of voices.
6.Awareness through scrutiny, not negativity.
7.Expanding the culture of ocean science.
8.Call to Action
25. Deep Sea News
10,000,000
9,000,000
8,000,000
7,000,000
6,000,000
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
0
01/01/2006
01/01/2007
01/01/2008
01/01/2009
01/01/2010
01/01/2011
01/01/2012
01/01/2013
01/01/2014
01/01/2015
Date
Cummulative Page Views
This blog is salt of the earth, or in this case, salt of the sea. It casts back to the best traditions of popular science,
sparking curiosity and bewonderment, explaining the phenomena in comprehensible language. It’s all about
communication between the expert and an interested reader, a transfer of knowledge and ideas, sharing the passion.
-Blog Critics Magazine
26. Scientists put considerable thought and time into
developing research programs and projects. This is to
ensure success and time is not wasted. Why would
you do any less with social media or outreach online?
27. 5. Branding...Branding...Branding...
Ángel Guerraa, Ángel F. Gonzáleza, Santiago Pascuala, and Earl G. Daweb (2011). The giant squid Architeuthis: An
emblematic invertebrate that can represent concern for the conservation of marine biodiversity Biological
Conservation, 144 (7), 1989-1998 :10.1016/j.biocon.2011.04.021
28. 6. Find Your Niche & Story
Reverently irreverent. We will be true
to who we are in real life, leveraging
humor to keep the science dialogue
informal and accessible.
“This "oh-so-hip" presentation of a very interesting
phenomenon is regrettable. I stopped reading
halway [sic] through it as I couldn't take any more.
Just present the science. Tarting it up for people to
read is pointless. Such readers have no value. Too
bad, I would have liked to learn the real scinece
[sic] presented here.”
29. 7. Stop Taking Refuge In Our Irrelevance
588,737
Current Population of Miami: 413,892
30. 8. Write and Communicate About Want
You Want To Write and Communicate
About
Producing something popular on the
internet is as much about passion as it is
about good content. With passion and the
right writing style, you can make any type
of science cool.
36. 13. Stop Treating Outreach & Research as
Separate Entities.
We Need a New Formula
Outreach Research ORuetrseeaacrhch
What if we started to create differently?
New graduate training, courses, lab cultures, and departments
43. Density
20
15
10
5
0 20 40 60 80
0.000 0.005 0.010 0.015 0.020 0.025 0.030
Percentage of Friends That Are Scientists
N= 56
0
0 50 100 150
Number of Science Related Posts in Last 30 Days
Number of Scientists N= 58
9
6
3
0
0 500 1000 1500
Total Facebook Friends
Number of Scientists
44. •easy…
•you probably already do it
•can ask questions of
colleagues
•can push science to it