The document discusses the influences on the creator's teaser trailer from other horror trailers like "Don't Be Afraid of the Dark" and "The Woman in Black". It discusses how the quickly edited ending shots and continuity editing in those trailers influenced the structure and editing of the creator's own teaser trailer. Research into those trailers helped the creator learn techniques for building suspense, mystery and keeping audiences interested through atmospheric sounds and cuts.

1. In what ways does your media product use, develop or challenge the forms and
conventions of real media products?
Teaser trailer influences
When conducting my research I researched into a few horror teaser
trailers. The first teaser trailer I researched into was “Don’t be afraid of the
dark”. This has similar characteristics in comparison to the teaser trailer
that I produced. The most influential part to the teaser trailer was the
ending, the quickly edited shots influenced me to do similar editing at the
end of my own teaser trailer. This involved a series of clips which are of a
medium shot which show the character getting closer and closer to the
screen. The teaser trailer created suspense and mystery through quickly
edited clips which involved atmospheric sounds and stings to keep the
audience interested.
The Woman in black
The teaser trailer of the woman in black influenced my work through the
continuity editing through the teaser trailer. The scenes go from the start
which show a typically isolated setting to story of the narrative. The trailer
was also influential because it is very simple which does not give the plot
away to the audience, it keeps them eager to understand what the teaser
trailer suggests.

2. How does your media product represent particular social groups?
Within my Teaser trailer I used the very stereotypical characters. For the victim I used a young
girl, the reason behind this is that young girls are seen as vulnerable and a easy victim.
To show the vulnerability of the young female I used various of long shots to show her isolation
within setting. This is similar to the Don’t be afraid of the dark trailer, because a young female is
also being victimised.
The use of the young female makes the target audience have sympathy for the character because
they know she is helpless.
The other main character in my teaser trailer is a male teenager, this is very typical of the horror
genre because teenagers are stereotyped as rogues who don’t follow the rules of society. In this
case it would be an extreme rogue behaviour for a teenager to become a murderer. However, it
has happened in the past.
Males are stereotyped as powerful and authoritative people within the horror genre. I used this
stereotype to suggest that this male has power and authority over the young female in my teaser
trailer.

3. Who would be the audience for your teaser trailer?
The target audience would be for male and female audiences of 15+, the reason for this is
because the story contains scenes of stalking and terrorising of young females. Any one
younger then 15 may find the scenes unsuitable and disturbing.
To determine my the certificate of the film I used the BBFC guidelines which allowed me to
research the acceptable guidelines of a horror film for the ages of 15+ .
http://www.bbfc.co.uk/classification/guidelines/15-2/
These films are also rated 15+,
they have similarities to my film.

4. How did you attract your audience?
The opening shot is a long shot which
shows the location and the isolation of
the victim. This makes them edgy and
uncomfortable for the victim
I also used a tracking shot to the victim being
followed by the murderer. This shot will make the
audience have sympathy for the victim and also be
frightened for her. This shot would attract the viewer
to find out what is going to happen next.
Another shot is the over shoulder shot which is
showing the murderer watching over the victim. This
will make the audience feel uncomfortable, however it
will make them watch more to find out what is going to
happen.

5. This shot shows the isolation of the murderer,
the combination of the two long shots shows
that the area is a residential estate, however no
one else is around.
The following shots show the murderer
getting closer and closer using various
jump and straight cuts which quickly
show the intentions of the character
because of the knife in his right hand
The close up of the knife finalises the
intentions of the character and the
audience begin to feel sorry for the victim
which is shown in the first half of the
teaser trailer.

6. Near the ending of the teaser trailer
there is another close up of the knife,
however this time with blood on it. This
shows the audience the inevitable that
the murderer did use the knife. However,
it creates some mystery because the
audience does not know who the knife
was used on.
Typography is used throughout the
teaser trailer, this is being used to
entice the audience into watching the
film. In this case the typography is
stating the name of the film. However,
I used some other typography to show
the film is “coming soon” and that it is
by a first time dierctor.

7. Free exclusive poster
is available to attract
The other cover customers in to
lines are used to buying the magazine
attract other target because they get an
markets which may exclusive poster.
not be as interested
in the main article.
Main image: A mid shot
which shows the
dominate main
More cover lines character in the film,
which could the use of the knife
possible attract shows his authority and
more customers power which he has
into buying the within the film.
magazine.

8. The main image is also very
dark, this symbolises
Dark colours are used darkness and evil of the
throughout this main character. The use of
poster, this connotes the knife shows his
darkness and evil authority and power
which is matched with creating a dominate figure
the main character of the front of the poster.
within the teaser
trailer.
The typography at the The title and tagline stand
bottom is a typical out by being the only
convention of a poster, bright colours on the
this shows the target poster. This will attract the
audience that this is a customers by the contrast
film poster. in dark and bright colours.

9. How effective is the combination of your main media product and your two
ancillary products?
When creating my three products I tried to keep some similar aspects which would
unit the products together and give a sense of branding.
To do this I used the same images , text and themes throughout the teaser trailer,
magazine and poster.
The main character in the three products is wearing similar clothes and the same
props, I have used this to prevent any confusion between characters.
It also enables me to show the characters authority and power within the three
products.
In the poster and magazine I used the same image, this is because the image is
dominate and has the same mise en scene in comparison with the teaser trailer.

10. Similarities between my three media products
http://jsmith2293.blogspot.co.uk/

11. How effective is the combination of your main media product and your two ancillary
products?
I used similar typography throughout all the products, for the cover lines and title
of the magazine I used 28 days later font. This font is mysterious but also is within
the genre of horror which I was aiming for.
I also used this font for the poster main title and the tag line, this enabled me to
get a sense for branding between the different products which I have produced.
The Birth of a killer
You cannot trust anyone
Above is the font which I used for the magazine and the poster.

12. What have you learnt from audience feedback?
The first piece of primary research I conducted was a questionnaire which I used to
identify my target audience. This allowed me to find out who I was going to target, this
enabled me to use conventions which this target audience would like and want to
appeal to them.
Audience feedback is very important, it allowed me to find out changes I needed to do
to construct my poster and magazine. To doe this I create a first draft of the poster and
magazine, this gave me some feedback so I could change the final poster and
magazine to appeal to my target audience.
I also got feedback from my teaser trailer, I done this by uploading my first cut onto
YouTube. This allowed me to get comments on changes which I needed to make for
the final version of my teaser trailer.
The teaser trailer first and final cut is on my BlogSpot. www.jsmith2293.blogpsot.com

13. What have you learnt from audience feedback?
• The final piece of audience feedback I done was from my teaser trailer,
this was very important because it considered camerawork, editing, mise
en scene and sound.
• I had to make several change to my teaser trailer to enable me to appeal
to the correct target market.
• I conducted audience feedback to also determine if I followed the correct
conventions for all of my products which I have produced.
Feedback from the audience and primary research was very useful, it allowed
me to find out who my target audience is. Also, it allowed me to make crucial
changes with the products which I create , the magazine, poster and teaser
trailer.

14. How do you use new media technologies in the construction in the evaluation and
planning?
Throughout the entire project I used many pieces of software which has enabled me to create my
main project the teaser trailer and the two ancillary projects. They have also helped me to
construct and plan my projects. Blogger was the software which I used to plan my teaser trailer
and ancillary products. Blogger is very useful in presenting all types of research, the website is
basically a online folder which allows all my work to be posted onto one website. The advantages
of using BlogSpot is that once uploaded, all the work and posts are safe and are accessible from
almost any where with a internet connection. However, there are some disadvantages with using
BlogSpot, one of the main disadvantage of using the website is that some internet sources are not
viable and therefore will delay work from being uploaded.
Paint.net is the software which I used to create my ancillary products the
software is very useful when creating posters and magazine covers. The
reasons for this is because it has the ability to use layers which enable the
use of manipulation of text, images and the layout of objects. This enables
these layers to manipulated into the layout of a typical poster or magazine.
However, there are some disadvantages with this software is that it can be
complicated when manipulating the layout. However, the website was the
best possible software which I could use and overall it was very successful
and easy to use when knowing how to use it.
Adobe Premiere Pro was the software which I used to create the teaser trailer, i
created the entire teaser trailer on this piece of software. It enable clips and sounds
to be manipulated, the software is extremely good for manipulating the layout of
clips and sounds to enable myself to create the teaser trailer. Overall the software
was very useful but had some problems

15. YouTube is a video viewing website which allowed me to publish
my video, by doing this I was able to publish my video onto my
BlogSpot by using a embedded code. This is how I published my
teaser trailer onto my BlogSpot profile. I also used YouTube to
upload my teaser trailer first cut, this enabled me to get feedback
on my first cut.
www.cloudsound.com is a website which allowed me to publish
the sound which I was going to use. First of all I download some
sounds from www.freesound.org, once I downloaded the sounds
which I needed I then published onto sound cloud which enabled
me to store and share the sounds which I used for my teaser
trailer.
I also used Microsoft power point which is presentation
device which helped me create the evaluation of this media
a project. This is a very good piece of presentation
software.

16. Evaluation
Throughout the entire planning and construction of my media products I
used new media technologies effectively to enable me to create successful
products. Various new technologies have made it easier to plan and
construct these products.
One product which was very useful was BlogSpot, this enabled me to
produce and online folder of the work which I was producing on a weekly
basis. However, a very important part of BlogSpot was the phone application.
This new phone application allowed me to do publish and edit work when I I
didn’t have a computer available.
I also used www.slideshare.net to publish this evaluation PowerPoint so it
could easily be viewed.

17. Looking back at AS, what do you feel you have learnt in the progression to from
coursework to construction of you’re A2?
From my AS to A2 I have enjoyed the construction of my products more, one of the
main reasons behind this that I was able to use paint.net. Paint.net is a very useful
piece for software which has enabled me to create my poster and magazine more
professionally. In AS I just used Microsoft publisher, which wasn’t the best software
which could be used to edit my media products. The real advantages of paint.net was
that I was able to add layers, this enabled me to layout my magazine easier and made
the layout look better in comparison to my AS magazine. Also , I used paint.net to edit
my images, the editing software on paint.net is limitless which allows you do almost
anything with an image. Therefore the construction of my two ancillary products was
a lot better in comparison with last year.
I also learnt how to use a camera, to hold steady shots and put different camera shots
into my teaser trailer. I experimented with a few different shots, such as the free hand
tracking shot. I realised it was very difficult to stay straight but it was farily successful
when I used it in my teaser trailer.

18. Possible improvements
Teaser Trailer
• Could have used more of a variation of shots, such as a close up of the victim.
• Could have made the background lighting darker to add a sense of darkness to
the setting.
• I should have used the same font with the poster and magazine to enhance the
branding of the products.
Magazine
• I should have used a different background instead of the white.
• I could have added more cover lines to attract a larger target market.
Poster
• I could have used a different background
• I could have added coming soon into cinemas to add more typography