The document analyzes the continuity between film posters and trailers for 'Avengers Assemble' and 'Love Actually.' It highlights how color choices, character representation, and themes align with their respective genres—action adventure for 'Avengers' and romantic comedy for 'Love Actually.' The analysis also discusses target audiences, noting that 'Avengers' appeals to a broad age range while 'Love Actually' targets young women, emphasizing the emotional tones depicted through the visuals.

1. Film posters/trailers continuity
analysis.

2. Avengers Assemble
As you can see on the poster and in the screengrab from the
trailer the title is the same in both, different colours but the same.
The colour choices fit the genre of the film as it is an action and
adventure film and both of the titles look as if they have been
carved from metal. This fits the genre as metal has connotations
of being strong and the avengers are heroes so should be seen as
strong.
1.
2. Number 2 is a screenshot from the very start of the trailer this part of the trailer matches
the genre type as in action films there are always innocent civilians around needing to be
saved and by showing the innocent first it lays out the storyline for you, that civilians in New
York are going to be in danger and then you assume the avengers are going to save them.
In the poster there aren't any civilians in the picture but the blown up buildings and the
crashing planes imply that the civilians have taken cover to be saved by the avengers.
3.
This is a panning shot it continues round in the trailer to show all of the characters in a circle,
the ages of the actors ranges however is mainly looking in their twenties. This is a desirable
age for many audiences, this film attracts many audiences as it started off as a comic and so
will have the audience of 45+ who used to read the comics and then the younger age range
of 13yrs old to 45 as the characters can be seen as attractive and desirable for teenagers and
iconic to those who are younger . This shot is also links to the poster as it shows all the
different characters in one go like the poster also having iron man centre left making him
centre of attention, the trailer as well starts with iron man suggesting he is the main
character or most prominent in this film.
The colours used in the poster and the trailer are very similar all blacks, greys, blues all dark colours, this implies that the
topic and storyline as action and adventure films are generally around a bad event happening and the fades are all to
black which also fits with the genre.
https://www.youtube.com/watch?v=NPoHPNeU9fc

3. loveactually
TRAILER:
https://www.youtube.com/watch?v=Wj4dHXs
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The above collection of screenshots are from the trailer for loveactually, like
the poster it shows a glimpse of all of the main characters and gives a rough
idea of the storylines. The trailer consists of lots of different clips from the film
where all the characters are happy and loving which again fits with the
pictures on the poster.
This is a screenshot of the opening image of the trailer, the title is similar
to the posters title in the way that a part of the title is in red. It is also the
same as the credits on the poster half black and half red this similarity
would make it easier for a viewer to identify the trailer before knowing
what it was for.
This is a romantic comedy so usually the target audience would be
teenage(13) to young adult girls (25max) This film is rated a 15 as there is
some inappropriate content so the target market would be 15-25year old
women. The poster draws in the target audience by bright and upbeat
colours on the poster, having a white background makes the other colours
stand out(red and black). Everyone on the poster and in the trailer is
happy as the film is based around love and this is a stereotypically
interesting topic to girls and both the trailer and the films poster represent
this by using the colour red as red has connotations of desire and love. The
trailer’s fades are fades to white which also suggests a happier genre.