2. Forms & Conventions
A form is the overall shape of a media product.
The media form will typically determine the medium that is used, the length of
the product and the content that is contained.
Media comes in a format that we recognised.
Convention is an established way of doing something.
It can be split into technical convention and symbolic conventions. This helps
the audience to understand the type of text consumed and locate the product
and and artist to set genre of music.
3. Video _ Camera Composition
The group shot show the
hierarchy presented
between the different
characters distinguishing
the main artist from
anybody else.
Shows power and the idea
closeness, adding the
feelings of youth, rebellious
and cool.
4. The close up helps to
clarify the genre of and
style of the artist and the
music video.
The audience is
concentrating onto the
props and the different
features that help to
artist to have recognition
points.
Camera Work _ Close Ups
5. Those shots give the opportunity to the
audience to the all the characters featured
in the music video.
They are seen equally has the the shot is
repeatedly in the exact same way.
This also add an aesthetic and appealing
feeling to the music video.
The characters are interacting by looking
straight at the camera and showing no fear,
appearing powerful and rebellious.
6. Video _ Editing Discontinuity
The use of different effect helps to
attract the audience by giving
them something more interesting
and unusual to look at.
Transforming a simple still shot
into a more interactive one.
We used the faded and mirror
effect as it adds movement and
helps to clarify the indie pop genre
of the music.
7. Editing _ Jump Cut
Jump cut were done following the rhythm of the
music, moving the concentration of the audience
towards the beat of the song.
With this technique we are adding movement to
still shots, adding interest and appeal to the video.
Characters, costumes, make up, hair style and
location are shown, clarifying the genre indie pop.
8. Video _ Location
In our music video we used an abandon house to add the
idea of rebellious, cool and young people.
The empty rooms emphasised the idea of stillness, which
helped to add a unusual overall look to the video.
The use of different props and
elements for example
skateboarding and graffiti.
Those were used to show to the
audience something too lawless,
but stull maintaining a high
aesthetic and appeal to it.
It reflects with the artist
personality as well as the music
genre indie pop.
9. Website _ Music Video
We have insert the new
published music video in the
website. It come out as pop up
to attract the audience towards
the products. It considered an
easy, costless way to advertise
those.
Many artists that we have looked at use the same technique as
it helps their audience and fan to be always updates with the
latest product release and news. It can be easily taken off if not
interested and carry on using the site.
10. Website _ Front page and Social Media
The front page for our website has a simplistic style,
showing continuity using the same patterned background
presented in the digipak.
The front page was design to be easily navigable so we
included just four of the main features (listen, follow, tour
and sign up), attracting the audience to look at those
elements.
We didn’t want to include too many things as they could
ended up being a distraction for the viewers. So to
represent the artist we made a logo a gift showing a frame
of the latest music video.
All the website researched include a social media so we
included it, design each single one as a further discovery of
who is the artist her personal life style and choices
11. Digipak _ Front Cover
The digipak needed to represent the artist as well as showing a
sense of continuity across all three products.
The use of a mid shot of the main singer in that particular
position emphasises the idea of powerful woman, fearless,
confident also reflecting the idea of beauty. With this shot you
can see the artist style analysing her make up, hairstyle and
additional props.
The black and white helps to show all her face features,
contrasting with the colourful background.
12. Digipak _ Text and Choice of Colours
To complete the digipak we use the font FUTURA, has it is seen
as simple readable text. The size of the writing text in the
digipak varies depending on the position an the importance of it,
attracting the audience.
The colour of the text emphasises the representation of indie
pop and the idea of youth as bright colours like white and pink
have be used to create contrast and strand out.
It fits with the background colours (pink and green) without
clashing or being a distraction for the viewer.
The design used is simple and done the be aesthetically
pleasing.
The choice of the background shows confident form the artist
has not afraid to use something different and interesting.
