The document discusses how the author attracted and addressed their intended audience for a magazine. To attract their target teenage audience interested in indie music, the author used informal and colorful mastheads, covers, and spreads with images like a stamp. Bright yellow and orange colors were used to attract younger readers while still appealing to those interested in indie music. To address the audience, the author dressed the band members in comfortable clothes representative of the readers' style and used contrasting photography studio and performance settings to showcase the different bands and appeal to different audience tastes.