The document discusses how the author attracted their target audience for a hip-hop/rap music magazine. Through a questionnaire, the author found that their audience did not like bright, flashy colors. So the author used subtle colors in the magazine. Images on the cover and inside featured casually dressed models and people to appeal to both male and female readers interested in the genre. Different fonts and column layouts were used throughout to make the content easily readable and to guide the audience to specific articles and sections.