This document discusses how a music magazine attracts and addresses its target audience based on uses and gratification theory. It aims to fulfill the four reasons people consume media: knowledge, personal identity, entertainment, and feeling part of a group. The magazine provides new information on its cover, contents page, and articles to satisfy readers' desire for knowledge. Its informal style, interviews, and focus on both music and artists aim to entertain readers. Featuring popular chart artists makes readers feel part of the music-loving group.