The document outlines a comprehensive guide to WhatsApp marketing, emphasizing its effectiveness as a tool for engaging customers through real-time messaging and personalized communication. It highlights features of WhatsApp Business, such as automated replies, message statistics, and the importance of customer engagement via broadcast lists and group chats. Additionally, it discusses strategies to enhance brand promotion and customer support using WhatsApp for business growth.

1. WhatsApp Marketing Strategy:
Ultimate Guide
Whatsapp marketing is immensely successful with marketers to engage
customers through real-time messages. Entice customers with different
offers

2. WhatsApp Marketing Strategy: Ultimate Guide

3. • As soon as digital marketing replaced traditional marketing. Business
value and growth have definitely enriched by tenfold. Social media
always play a major role in bridging this gap. Apps such as WhatsApp
& Instagram have made communication much easier between
business and customers. Further, in this article, we will learn about
how WhatsApp marketing has made a significant mark in this
industry.
• After being the most popular real-time messaging app. Whatsapp has
launched a new version. i.e. Whatsapp business. Now marketers can
use Whatsapp for business as well. ‘Whatsapp marketing’ app is
already proving its efficacy in marketing.

4. PERSONALIZATION THROUGH REAL-TIME
MESSAGING APPS
• To value your customers in the digital era is the ultimate goal of every
marketer. A marketer must value his customer and treat him like a
king. After the arrival of real-time messaging apps, personalization
has reached new heights.
• Engage with the users through WhatsApp business
• Although marketers can engage with the users through Whatsapp
business. They cannot intrude into their privacy. If a user likes a
business, he can communicate with the business. In case the
company is annoying you with unwanted messages. A user can block
it outright. Whatsapp business is different from regular WhatsApp.
Let’s have a look at Whatsapp business features.

5. • Register landline numbers: Businesses can register landline numbers
to run their business accounts. Also, you can include the type of
business. i.e. whether it’s family-owned or a corporate one.

6. Advantage of automated replies:
• Set automated replies to dissolve customer queries instantly. Also,
you can connect with your customers in case you are unavailable to
chat.

8. • Authenticity of business: App provides authenticity to your account
with a green tick. It allows the user to get rid of fraud companies and
trust only the genuine ones.

9. Message statistics: Get useful insight into the
number of messages sent or delivered.

10. How to increase customer engagement through
Whatsapp
• 1) Advantage of cross-platform: Whatsapp is a cross-platform app.
Hence, you can target the audience easily. Traffic analytics gives you
insight into the networks where people are engaging more.
WhatsApp traffic analytics provides you enough data to pull your
social media strategy. Share your WhatsApp number on your website
to allow customers to approach you.

12. • 2) Increase engagement through broadcast lists: Create a broadcast
list to categorize your audience. Include invitations or links in your
messages to engage them. Whatsapp marketing is a conducive
approach adopted by marketers to speak out loud and clear to its
audience

13. • 3) Take benefit of group chats: App provides authenticity to your
account with a green tick. It allows the user to get rid of fraud
companies and trust only the genuine ones.
• 4) Promote your brand: Whatsapp is the most convenient medium to
promote your brand. Make offers to the audience by providing them
links to your website. Appeal the audience through lucrative offers.
Use the status feature of WhatsApp to promote your brand.

15. • 5) Create well-curated content: Developing informative content is
important for any promotional activity. Your content must appeal to
the customers. Add images or Gifs to express what you want to
convey.
• 6) Customer support to the next level: Not only you can provide
customer support on mobile devices. But it is compatible with
desktop devices. You can serve your customers well by solving their
queries quickly.

17. 7) Solve query on phone calls:
• App allows customers to dissolve any query through a phone call.
Customers can ask for any information or talk directly to the
salesperson.

18. 8) Ensure customer loyalty:
• With group chats and broadcast lists, you can win customer’s trust.
Also, the brand persona helps in building a great reputation with the
customers.

19. • You can apply effective strategies through useful facts and features of
WhatsApp.
Once you know how it works, you can build successful marketing
strategies. Thus, the app can take your business to heights.

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