SMS and Email marketing trends declare that brands can get unlimited benefits by using SMS, and email both for their businesses.

1. TO GENERATE SALES
SMS and Email
Marketing
Trends

2. Digital marketers would
benefit from knowing the
SMS and email marketing
trends of 2020.

3. Email
Marketing
Trends
Making the email designs
mobile-friendly will therefore
increase open and click rates
and improve profit generation.
Mobile-Friendly
Email Designs
Dark mode consideration goes
together with mobile optimization.
This can be done by simply going
for a darker palette.
Email Designs
for Dark Mode

4. User-Generated
Social Media
Content Insertion
Another email marketing trend is to merge
your email marketing with social media
strategy. In the past social media integration
simply meant including social media links
and icons in your promotional emails.

5. Stats say that simply by
adding the word “video” to an
email title, you can increase
your open rate by some 20%.
It also makes your
promotional emails more
accessible.
Video & Animation
Inclusion
You need to communicate
with your consumers through
brand storytelling. Even if
your brand is faceless, you
still have a mission and
history, which you can weave
together and share
narratively.
Brand Storytelling
By including your customer
reviews, ratings, and
feedback in your emails, you
can increase your customer
base and brand loyalty and
improve sales.
Reviews, Ratings&
Feedback Inclusion

6. SMS
Marketing
Trends
Customer service has a supplementary role
to play in your marketing department. Firms
largely rely on phone calls to deliver their
customer service.
Offer Customer Service
Through SMS
SMS generates higher response rates than
email, Facebook, or phone calls. It also has a
conversion rate of almost 14%. And nearly 49
million consumers agree to receive SMS from
brands through subscription.
Use SMS as a
Promotional Channel
Studies say that a vast majority (77%) of
consumers have a good impression of brands
and businesses that keep them informed via
SMS. They are increasingly opting to receive
order updates through texts.
Transactional SMS
Updates

7. A prominent SMS marketing
trend that has begun
gaining a lot of attention
this year is SMS chatbots.
These automate several
areas of the customer
experience and provide
instant replies to common
customer queries.
AI-Enhanced
Chatbots
Trigger-based messages can
allow SMS marketers to
radically scale up
communications, just the
way email automation has.
Marketers can place
triggers to request
feedback, remind
abandoned carts
Trigger-Based
Texting
Customer reviews have an
immense influence on a
customer’s buying
decisions. 72% of
consumers agree that
positive reviews about a
local business build their
trust in it. So, brands
should focus on gathering
customer reviews.
Review Requesting

8. By looking at the SMS and email marketing trends, you
can understand that today’s two most powerful digital
marketing tools are here to stay for a while longer.
Combining Email
and SMS
marketing Trends

9. NotifyVisitors’ Email and
SMS Marketing Software
NotifyVisitors’ email and SMS marketing software has many features and tools for merging email and
SMS marketing and sales automation. You can use it to nurture leads, run campaigns, and carry out
marketing analytics.

10. Thank you!
You can get in touch with us
Contact: +91-9015316316 | Email: support@tagnpin.com | Web: www.notifyvisitors.com