WhatsApp marketing is a new-fashioned way of marketing to reach, engage and convert potential prospects using WhatsApp platform. All we need is to have a mobile internet in our device to get or send call and messages. If you are planning to launch a new product or you want to inform your customers about your new service, WhatsApp marketing is an easy way to make it possible. WhatsApp marketing is a golden opportunity to reinforce your brand and build deep, long-lasting relationships with customers. Businesses can utilise bulk WhatsApp marketing, like any other marketing approach, as a benefit to boost sales by creating potential leads for the company, and that too at minimal cost and higher response rates than any other medium.

1. WhatsAPP Marketing
For Business Growth

2. What is WhatsApp Marketing?
 WhatsApp marketing is a new-fashioned way of
marketing to reach, engage and convert
potential prospects using WhatsApp platform.
All we need is to have a mobile internet in our
device to get or send call and messages. If you
are planning to launch a new product or you
want to inform your customers about your new
service, WhatsApp marketing is an easy way to
make it possible.

3. Benefits of WhatsApp Marketing
 SMBs in India and Marketing: 80% of small and
medium businesses in India view WhatsApp as a
crucial channel for scaling their business.
 Global Reach: WhatsApp is accessible in 180
countries, offering the potential to reach
approximately 2.7 billion users. India and Brazil
are notable for having the highest number of
monthly active users.
 Customer Service Preference: A significant 39%
of users express a preference for using
WhatsApp as a customer service channel.

4. Benefits of WhatsApp Marketing
 Consumer Engagement: A substantial 72% of
consumers are more likely to engage with
marketing messages on WhatsApp that are
personalized.
 Proactive Communications: A notable 85% of
consumers express interest in receiving timely
and proactive communications from brands via
WhatsApp.
Source: Statista

5.  For businesses, WhatsApp messages have a
base open rate of 58%, significantly higher than
traditional channels. After optimizing messages
with personalization and timely delivery, the
open rate for WhatsApp messages from
companies can reach 70%. This efficiency makes
WhatsApp an increasingly attractive option for
marketing communications.
 While emails and SMS typically see conversion
rates between 2-5%, WhatsApp stands out with
a more robust conversion rate of 45-60%. This
means that for every 100 users receiving a
message on WhatsApp, 45 to 60 of them engage
and convert into customers.
Source: Pinnacle

6. Customers Prefer to Contact
Businesses on WhatsApp
 The reasons customers choose to interact with
businesses on WhatsApp are varied and
specific. Insights from a recent study shed light
on these motivations:
 Tracking Orders: 54% of users prefer WhatsApp
for updates on orders and deliveries.
 Event Notifications: 50% use it for reminders
about appointments, webinars, and events.

7. Customers Prefer to Contact
Businesses on WhatsApp
Customer Service: WhatsApp is the chosen
customer service channel for 39% of users.
Promotional Offers: 23% engage with businesses
on WhatsApp to get promotional deals.
Source: Web Engage

8. WhatsAPP Engagement Power
Source : WhatsAPP Business

9. Growth metrics of WhatsApp
Business
Source: Statista, Data Reportal, Tech Crunch, Facebook, Cathcart, Sensor Tower,
Telemedia

10. Customer love WhatsApp for
business communications
Source: Web Engage

11.  WhatsApp marketing is a golden opportunity to
reinforce your brand and build deep, long-
lasting relationships with customers.
Businesses can utilize bulk WhatsApp
marketing, like any other marketing approach,
as a benefit to boost sales by creating potential
leads for the company, and that too at minimal
cost and higher response rates than any other
medium.

12. For More Details Visit:
www.dove-soft.com

13. Thank You