The document outlines the effectiveness of WhatsApp promotions in marketing products and services, particularly in India with its large user base of 600 million, of which 65 million are in India. It details various types of WhatsApp marketing, case studies of successful brand engagement, and highlights the high conversion rates and demographics of users engaging with brands on this platform. Additionally, it provides insights into suitable industries for WhatsApp marketing and the features that facilitate its use.

1. Whats-App Promotions
Market your product & services
using WhatsApp – The Tool for
Next Generation Marketers

3. Why WhatsApp Promotions
• India is one of the fastest-growing markets for
instant messaging applications. 600 million
WhatsApp users, 65 million are in India.
• The service helps connect better with the clients in
the metro cities and across India
• “Cash-rich-time-poor” customers find it convenient
to go through the latest stock and also block/book
the items to be home-delivered
• High Conversion rate, in case of customers using
WhatsApp the conversion is as high as 80%
• Nearly seven out of 10 enquiries that come to them
on WhatsApp convert into business

5. Type of WhatsApp Marketing
• WhatsApp promotion
▫ Bulk SMS Text Based
▫ Bulk Voice SMS
▫ Bulk SMS Video
▫ Bulk SMS Image
▫ 100% delivery with report

7. Case Study
• In India, earlier this year Sony DADC created three
groups on WhatsApp and added 30 members to
each group on a first-cum-first served basis and
conducted a contest
• Most people walk in to the store, try a few pieces,
and share the pictures with their friends or family
before closing a deal.
• At least 15 % of our top repeat clients via WhatsApp
and it is growing
• 71% of women, compared to only 18% of men, 'like'
or 'follow' a brand on the social media
conversations.

8. Case Study
• WhatsApp is being used by brands to both
generate leads as well as manage customer
service at a more micro level
• Several brands have used instant messenger
apps abroad examples include Absolute Vodka
and Burberry Brit in China.

9. WhatsApp Marketing
• Who is Using WhatsApp Marketing
▫ Banking
▫ Insurance
▫ Finance Companies
▫ Retail
▫ Education
▫ Health Care
▫ Media & Entertainment
▫ Travel & Logistics

10. WhatsApp is Suitable for
• This newest kind of SMS marketing is best-fit for
sending stock quotes, job alerts, bank offers,
insurance offers and other alerts of specific kind.
▫ Product Launches
▫ Offer Details
▫ General Awareness Updates
▫ Upcoming Event Publicity
▫ Greetings On Special Occasions

11. WhatsApp Features
• Single and Bulk Text Messaging
• Address book import from text and excel files
• On-demand personalized sender IDs
• Message Scheduling
• Real Time Delivery Reports
• No setup fees and hidden costs
• Fast Delivery to all networks
• Easy and Immediate deployment

12. Commercials
Dedicated person to reply to WhatsApp messages from clients.
Number of Messages Package fee (Rs)
Price per message
(Rs)
50,000 Messages 17,500 0.35
100,000 Messages 30,000 0.30