This document provides an overview of WhatsApp Business and its key features. It explains how to set up a WhatsApp Business account by verifying a phone number, restoring backups from a personal account, and setting a business name. The main sections covered include the business profile, statistics, away messages, greeting messages, quick replies, benefits like using the number in ads, and disadvantages like a lack of features.

1. Whatsapp Business Marketing
By - Srikanth Pasupuleti (Social Media Marketer)

2. The first Display
Before starting the business the display looks like
this. You have to accept the “agree and continue”
option of the whatsApp Terms of Service and
Privacy policy.

3. Verify Your
Phone number.
Verify your contact number which you have to do
business in whatsapp business.

4. Enter 6 Digits code
After verify your number a 6 digit code will be
send by whatsapp application to your contact
number to enter in the blank space.
The code is sent by two ways.
1. Sms
2. Call me.

5. Restore whatsapp backup
If your are using contact number for whatsapp
business in personal whatsapp app you can
backup the data and you can continue the
business with new Whatsapp business
marketing.

6. Enter your Business
Name
Provide the name of your business and an optional profile photo.
Once you set your business name, it can’t be changed.

7. Display of your
business name
After providing your business name
and it display like the image given by
side.

8. WhatsApp Business
profile
The WhatsApp Business profile is look like a
personal whatsApp Business Profile. There is no
change on it.

9. WhatsApp Business
Status
There is no change in status also. It’s look
like same as the personal whatsApp.

10. WhatsApp Business Calls
The WhatsApp Business Calls also look like personal
whatsapp.

11. WhatsApp Business Icon
Section
In Business Icon Section except one remaining are
same as the personal whatsApp. That is “labels”
1. New group
2. New broadcast
3. Labels
4. WhatsApp Web
5. Starred messages
6. Settings

12. Labels
As far as the new labels feature
is concerned, it helps in
differentiating between different
customers. To categorize
customers according to their
status it comes with several
options such as Prospect, New
Order, Pending Payment, Paid
and Order Complete. User can
also customize it according to
his/her wish. You can create upto
20 labels in your whatsApp.

13. Settings
Section
In the settings section you can
identify the Business Settings
where you can have a new
features in your whatsApp
marketing. It is most important
feature in your Business
WhatsApp.

14. Business
Settings
In the Business Settings you can
find out the new things. They are.
1. Profile
2. Statistics
Messaging Tools
3. Away Message
4. Greeting Message
5. Quick Replies

15. Business Profile
In Business Profile you have to
create the below profile.
1. Address of the location
2. Google Maps.
3. Business Category.
4. Business Description.
5. Business Hours.
6. Email Address.
7. Website link.
The above are the important
things that to fill the profile.

16. Statistics
The statistics show the report of
the message sent, delivered,
read, and received in the
business whatsApp. By this
statistics we can have a perfect
strategy in business whatsapp.

17. Away Message
The away message is the first
tool in the messaging tools. It
send automatically reply with a
message when you are away.
You can set the time when your
away message needed. Here
you can edit the message if you
need. It doesn't work in the
groups and broadcast. It’s work
on the individual customer chat.

18. Greeting
Message
It is the Second tool in
Messaging Tools. It send
greeting message. It greet
customers when they message
you the first time or after 14 days
of no activity.

19. Quick Replies
It is the third tool in the
messaging tools. Use of the
Quick Reply is used to send
message with shortcut key.
Eg: /thanks : thank you for your
business! We look forward to
working with you again.
Eg: /w : We will get back to you.
You can use upto 20 shortcut
keys.

20. Benefits of Business WhatsApp Marketing
1. This is the biggest benefits. Business peoples can use their numbers in Tv ads, Paper ads,
Magazines, Hoardings etc.
2. You can send a greeting message or offers to your customers with details.
3. You can use it in website or blogs for Chatbot automations.
4. Direct message for facebook ads. Facebook has invented a new feature in the sponsored post call-
to-action button which we called as send message in whatsapp.
5. Business whatsApp Marketing is used for both B2B and B2C in all sectors like small, medium, and
high businesses.

21. Disadvantage of Business WhatsApp Marketing
1. Lack of features in new Business whatsApp Marketing.
2. It should handle only with one mobile device or desktop.