Aarambh 3.0 is the world's largest virtual youth festival featuring curated events such as comedy shows and music gigs. To effectively promote the festival, strategies include email marketing, social media outreach, SMS marketing, paid advertising, offline promotions, and SEO. Emphasizing the importance of a comprehensive strategy, the document suggests utilizing discount vouchers and various advertising methods to enhance engagement and attendance.

1. AARAMBH 3.0
WORLDS FIRST & LARGEST VIRTUAL YOUTH FESTIVAL
PRESENTED BY
M.MANIKANTA
B.SUPRIYA
M.AJAY
SD.JILANI
IFORTIS
--- CORPORATE --

2. ABOUT THE FESTIVAL
 curated & hand picked events comedy shows & event
 music events : gigs & festival cheer your favorite
team support

3. WEEKEND TRAVEL
trekking camping
•
adventure

4. EVENT PROMOTIONS CAN BE DONE IN SEVERAL WAYS INCLUDING ONLINE PROMOTION
AND OFFLINE PROMOTIONS.
but before chalking out our promotion strategy, one must first understand
1) Where are they spending most of their time ?
2) What platforms are the most active on ?
3) How can you send across your promotional message ?
Once you have a broad understanding of the above mentioned details, you can begin by
effectively choosing the right platforms in communicating the right message to the target audience.

5. THE FOLLOWING ARE SOME OF THE MOST EFFECTIVE WAYS OF PROMOTING AN EVENT:
Email marketing: Send promotional emails to the audience who can be
interested in your event. You can use a CRM tool for monitoring the
progress. Send a few emails on a regular basis to understand the response of
your audience and create curiosity.
Social media: This is a very broad spectrum of event promotion. You can
share any kind of content related to your event on your social media like
Facebook, Instagram, twitter etc. Keep posting regular and update your
audience about the event.

6. EFFECTIVES WAYS OF PROMOTING AN EVENT
SMS : In my opinion, in a developing country like India, SMS
marketing works far better then emails. SMS have high open rate
as well as click through rate. This means that promoting your
event page by simply adding the link in your message can be
more beneficial than sending it through emails.
Paid marketing: Google ads or Social media ad campaigns can be
really helpful for creating the buzz as well as getting people to
register and attend the event. Of course this can only be done if
you are willing to shell out some cash. Offline promotion will
include banners, standees, distributing pamphlets,
advertisements in newspaper/television/radio, etc.

7. GOOD QUALITY VIDEO/ PICTURES:
The consumption of viral content has seen an upward trend in the past
few years. Share good quality videos and photos to create the hype.
Make use of YouTube and social media platforms for sharing your
content.
SEO: This tip comes as a surprise but is as important as others. Make a
user friendly landing page for your event and optimize it for search
engines. Use relevant keywords that people would usually type to search
for you. Promote the landing page as well.

8. DEVELOP A STRATEGY:
Perhaps the most important factor of them all. Having a plan allows you to be confident and certain of
the outcome. Decide a time frame and develop a strategy for every activity that you do. This will help in
bringing the synergy for all the promotion efforts.

9. HERE SOME TECHNIQUES TO PROMOTE OUR EVENT:
 Print brochures and distribute.
 Create a panAflex and fix it on the main streets.
 Create billboards and fix them on the major roads of the
area.
 Also perform web marketing
 Finally through the friends and area people who can assist and spread the news.

10. ENCOURAGE BUYING WITH DISCOUNT VOUCHERS :
A discount voucher is a tool that can make you not only get more sales, but also retain customers. The
secret for this promotion strategy to work is to limit the time in which this discount can be used (for example, a discount
that lasts only 5 days), and only a small number of people can use it. This will create in the client a sense of exclusivity (only
he or she can use it) and of urgency.
How to offer this discount? There are several methods: Through your Facebook page (only for
followers)Sending an email to the subscribers of your newsletter on your website or blog. Giving a discount voucher to
customers who make a purchase in your physical or online business. Delivering a limited number of discounts on a street
near your physical store.

11. THANK YOU……..
Ifortis
--- corporate --