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A Growby Guide to Bulk Messaging on WhatsApp.pptx
- 1. A Growby Guideto Bulk Messaging on WhatsApp: Best Practices & Recommended Tips
- 2. WhatsApp marketingsoftware has become a popular marketing tool for brands. Even though a mass broadcast has all the traits of making it feel clinical, generic, and spammy, there are many ways you can personalize it – making your customer feel valued and reassured. That is, if it’s done correctly. With any new marketing strategy or channel, it is easy to get excited and look past guidelines and best practices, which is why some brands do not see a good ROI on their broadcast campaigns. This is exactly what we’ll deep dive into today’s blog post. After you’re done reading, you’ll know how you can send your first Bulk WhatsApp campaign, and our time-tested tips we recommend following so you don’t get flagged and banned. Ready to enjoy higher engagement and conversion rates from your next bulk message campaign? Let’s begin!
- 3. What are BulkWhatsApp Messages? Bulk WhatsApp Messages is the practice of sending a ‘blast’, or a WhatsApp messages for promotional or informational reasons. As you might know, WhatsApp’s broadcast feature was initially where users can send a message to multiple contacts without Brands saw the potential for this feature as a marketing tool updates and alerts of new promotions. The process was rudimentary to begin with, but Meta has created a brands to send rich media like visuals and video and create space their customers. Concerns about privacy and spam were also factored in by strongly get opt-in permissions from customers and creating messaging the power to block and report, and consequently affect the quality
- 4. The Importance ofWhatsApp for Business in 2023 As we come to a close to 2023, WhatsApp has cemented itself as businesses, big and small, across the world. Why has it become such a powerful platform for customer sales? Let’s take a look: Global Adoption: With over 2 billion users worldwide, WhatsApp hosts a large audience pool for businesses since it’s popular and demographics, offering unparalleled reach for brands. Direct Communication Channel: People are tired of middlemen or convoluted third-party customer support teams. WhatsApp creates communication between businesses and customers which experience, building loyalty and trust.
- 5. Cost-Effective: Traditionalmarketing channels, like paid ads, are costlier to do and have low ROI. Whereas WhatsApp allows audience at a fraction of the cost, which is great for small marketing budgets. Quick Customer Service: Instant responses help brands deliver swift customer support so any queries, complaints, and feedback real-time, improving customer satisfaction. Using AI chatbots customer queries are handled efficiently, even outside of Engagement through Rich Media: Bulk Broadcast messages now support various media like images, videos, voice notes, and leverage to create engaging and informative content, from guides, and social proof.
- 6. Order Managementand E-commerce Integration: For eCommerce brands, WhatsApp helps with seamless order customer updates. The fear that surrounds online shopping, like can be handled by being transparent with your customer on details, which can be sent on WhatsApp since it has a higher other mediums. Secure Communication: End-to-end encryption ensures that all communications on WhatsApp are secure, protecting sensitive data. WhatsApp Business API: For bigger businesses, the official WhatsApp Business API allows integration with CRMs and gives helping optimize the next campaign for higher conversions.
- 7. How to GetStarted with WhatsApp Business API Getting started with WhatsApp Marketing can seem overwhelming be. Follow the below steps: Prerequisites Valid Business Identity: Your business must be officially registered with a verifiable identity. WhatsApp Business Policy Adherence: Familiarize yourself with WhatsApp’s Business Policy. Customer Base: Have a pre-existing or potential customer base active on WhatsApp. Technical Requirements: You need to have an active phone number for WhatsApp, an official brand website, server webhooks for real-time updates, and an SSL certificate for
- 8. Create a WhatsAppBusiness Profile Profile Picture: Choose a clear, high-quality image that represents your brand, such as your logo. Business Name: Ensure it matches the one registered in your Facebook Business Manager. About Section: Clearly convey your brand’s mission or offerings. Apply for WhatsApp Business API Choose a Business Solution Provider (BSP): Select a provider from Meta’s official partners (recommended), considering their services. Submit Business Details: Provide your business details to the BSP, who will then forward your application to WhatsApp. Wait for Approval: Approval times may vary, so monitor your email for confirmation from WhatsApp.
- 9. Integrate WhatsAppBusiness API with Your Tech Stack Customer Relationship Management (CRM): Integrate the API with your CRM to automate conversations and manage Technical Considerations: Focus on establishing webhooks, maintaining end-to-end encryption, and adhering to API rate Central Helpdesk: Through your BSP provider or a third-party tool, consider having a single dashboard to route all queries efficiently managed.
- 10. How toSend Bulk WhatsApp Messages with Growby: Step-by- Step Guide Here’s a detailed step-by-step guide: Log In and Navigate: Log into Whatso and go to the campaign menu in the left navigation bar. Review Past Campaigns: On the campaign dashboard, you can view past campaigns, which are displayed in cards showing contacts, successful messages, and failed messages. Create a New Campaign: Click on the ‘Create New Campaign’ button in the top right corner. Name Your Campaign: Start by naming your campaign. Choose Recipients: Select either all contacts or a specific group you’ve created earlier.
- 11. Select SendingNumber: Your verified number will appear on the screen, and all messages will be sent from this number. Choose a Template: Scroll down to the approved template section and choose or create a new template for your campaign. Customize the Message: Edit the text and add variables like the recipient’s name and media like images and videos. Preview the Message: Check how the message will look before it’s sent. Schedule the Campaign: Choose the date and time for the campaign. Send the Campaign: After reviewing the details and making any necessary changes, click on the send button to start your campaign. View Campaign Report: You can see the results in the campaign report section of the Whatso dashboard. Click on a campaign card to see that specific campaign, including data on messages sent, delivered, Track Campaign Success: The campaign detail report allows you to track the success of your campaign and its performance.
- 12. Best Practicesfor Sending Bulk WhatsApp Messages A successful bulk message campaign is more than just reaching a have to craft messages that engage your audience while respecting Remember to: Get Consent: Send an opt-in campaign before you send any promotional ones. You can also do this regularly, asking if your notified about any upcoming sales or new product additions. By hear from you, you can send targeted campaigns that don’t feel Segment Your Audience: Create segments based on audience demographics, interests, and past interactions. Make them feel customers. Respect Timing and Frequency: Avoid sending messages too early in the morning or late at night (set a time limit of delivery), and by sending too many messages in a short period of time.
- 13. Test andOptimize: Regularly test and optimize your campaigns, like the copy, timing, and segmentation. Comply with Legal Regulations: Stick to the guidelines suggested by Meta to avoid getting banned and penalized. Tips to Create Engaging WhatsApp Message Templates We wanted to create a separate section on how to craft and broadcast WhatsApp campaign. Share the below tips with your brand’s copywriter or content writer converting WhatsApp campaigns: Craft Clear and Concise Messages: People take seconds to scan a WhatsApp message. Ensure your copy is straightforward and to jargon or overly complex language. Additionally, try to keep only campaign to avoid confusing your audience.
- 14. Format forScanning: Your audience’s eyes will glaze over huge blocks of text. Instead, format your messages with line breaks. Use highlight nuggets of copy that are important to nudge them into Use a Friendly Tone: WhatsApp is an informal chatting app. You don’t have to sound unauthentic but it’s recommended to have a tone in your campaign copy. This will make your messages feel a generic broadcast. Incorporate Personalization: Personalization is essential. Besides just addressing your audience with their name, you should also include orders, preferences from their wishlist, location, etc. Stick to Limits: Be aware of WhatsApp’s character limits and format restrictions, or your campaign may fail to reach your audience Use Emojis: Emojis can add a touch of personality and emotion to your messages, but use them sparingly and appropriately. We 3 per campaign; otherwise, your brand can come off as over-
- 15. Add RichMedia: Use engaging or inspiring visuals to help your audience imagine life with your product, be it a product demo or previous customer. Images can enhance your copy and make it Add Time-Sensitive Offers: Create a sense of urgency and FOMO with limited-time offers or exclusive deals. Ensure Brand Consistency: Your WhatsApp messages should align with your overall brand voice and messaging used across Include a Clear Call-to-Action (CTA): Make it clear what you want the recipient to do next, whether it’s visiting a website, making a up for a newsletter. That extra nudge could be all that’s left to conversions.
- 16. Conclusion Ready to sendyour first WhatsApp Bulk Message campaign but unsure We’re here to help! We’ve made it simple and easy to send WhatsApp connect with your audience. Want to see it in action? Book a demo here!