Growby offers powerful WhatsApp marketing software solutions that empower businesses to reach their audience like never before.

1. A Growby Guide to Bulk
Messaging on WhatsApp: Best
Practices & Recommended
Tips

2.  WhatsApp marketing software has become a popular marketing tool for brands.
 Even though a mass broadcast has all the traits of making it feel clinical, generic, and
spammy, there are many ways you can personalize it – making your customer feel valued
and reassured. That is, if it’s done correctly.
 With any new marketing strategy or channel, it is easy to get excited and look past
guidelines and best practices, which is why some brands do not see a good ROI on their
broadcast campaigns.
 This is exactly what we’ll deep dive into today’s blog post.
 After you’re done reading, you’ll know how you can send your first Bulk WhatsApp
campaign, and our time-tested tips we recommend following so you don’t get flagged and
banned. Ready to enjoy higher engagement and conversion rates from your next bulk
message campaign?
 Let’s begin!

3. What are Bulk WhatsApp Messages?
 Bulk WhatsApp Messages is the practice of sending a ‘blast’, or a
WhatsApp messages for promotional or informational reasons.
 As you might know, WhatsApp’s broadcast feature was initially
where users can send a message to multiple contacts without
 Brands saw the potential for this feature as a marketing tool
updates and alerts of new promotions.
 The process was rudimentary to begin with, but Meta has created a
brands to send rich media like visuals and video and create space
their customers.
 Concerns about privacy and spam were also factored in by strongly
get opt-in permissions from customers and creating messaging
the power to block and report, and consequently affect the quality

4. The Importance of WhatsApp for Business in 2023
 As we come to a close to 2023, WhatsApp has cemented itself as
businesses, big and small, across the world.
 Why has it become such a powerful platform for customer
sales?
Let’s take a look:
 Global Adoption: With over 2 billion users worldwide, WhatsApp
hosts a large audience pool for businesses since it’s popular
and demographics, offering unparalleled reach for brands.
 Direct Communication Channel: People are tired of middlemen or
convoluted third-party customer support teams. WhatsApp creates
communication between businesses and customers which
experience, building loyalty and trust.

5.  Cost-Effective: Traditional marketing channels, like paid ads, are
costlier to do and have low ROI. Whereas WhatsApp allows
audience at a fraction of the cost, which is great for small
marketing budgets.
 Quick Customer Service: Instant responses help brands deliver
swift customer support so any queries, complaints, and feedback
real-time, improving customer satisfaction. Using AI chatbots
customer queries are handled efficiently, even outside of
 Engagement through Rich Media: Bulk Broadcast messages now
support various media like images, videos, voice notes, and
leverage to create engaging and informative content, from
guides, and social proof.

6.  Order Management and E-commerce Integration: For
eCommerce brands, WhatsApp helps with seamless order
customer updates. The fear that surrounds online shopping, like
can be handled by being transparent with your customer on
details, which can be sent on WhatsApp since it has a higher
other mediums.
 Secure Communication: End-to-end encryption ensures that all
communications on WhatsApp are secure, protecting sensitive
data.
 WhatsApp Business API: For bigger businesses, the official
WhatsApp Business API allows integration with CRMs and gives
helping optimize the next campaign for higher conversions.

7. How to Get Started with WhatsApp Business API
 Getting started with WhatsApp Marketing can seem overwhelming
be. Follow the below steps:
Prerequisites
 Valid Business Identity: Your business must be officially
registered with a verifiable identity.
 WhatsApp Business Policy Adherence: Familiarize yourself with
WhatsApp’s Business Policy.
 Customer Base: Have a pre-existing or potential customer base
active on WhatsApp.
 Technical Requirements: You need to have an active phone
number for WhatsApp, an official brand website, server
webhooks for real-time updates, and an SSL certificate for

8. Create a WhatsApp Business Profile
 Profile Picture: Choose a clear, high-quality image that
represents your brand, such as your logo.
 Business Name: Ensure it matches the one registered in your
Facebook Business Manager.
About Section: Clearly convey your brand’s mission or offerings. Apply
for WhatsApp Business API
 Choose a Business Solution Provider (BSP): Select a provider
from Meta’s official partners (recommended), considering their
services.
 Submit Business Details: Provide your business details to the
BSP, who will then forward your application to WhatsApp.
 Wait for Approval: Approval times may vary, so monitor your
email for confirmation from WhatsApp.

9.  Integrate WhatsApp Business API with Your Tech Stack
 Customer Relationship Management (CRM): Integrate the API
with your CRM to automate conversations and manage
 Technical Considerations: Focus on establishing webhooks,
maintaining end-to-end encryption, and adhering to API rate
 Central Helpdesk: Through your BSP provider or a third-party
tool, consider having a single dashboard to route all queries
efficiently managed.

10.  How to Send Bulk WhatsApp Messages with Growby: Step-by-
Step Guide
Here’s a detailed step-by-step guide:
 Log In and Navigate: Log into Whatso and go to the campaign
menu in the left navigation bar.
 Review Past Campaigns: On the campaign dashboard, you can
view past campaigns, which are displayed in cards showing
contacts, successful messages, and failed messages.
 Create a New Campaign: Click on the ‘Create New Campaign’
button in the top right corner.
 Name Your Campaign: Start by naming your campaign.
 Choose Recipients: Select either all contacts or a specific group
you’ve created earlier.

11.  Select Sending Number: Your verified number will appear on the
screen, and all messages will be sent from this number.
 Choose a Template: Scroll down to the approved template section and
choose or create a new template for your campaign.
 Customize the Message: Edit the text and add variables like the
recipient’s name and media like images and videos.
 Preview the Message: Check how the message will look before it’s
sent.
 Schedule the Campaign: Choose the date and time for the campaign.
 Send the Campaign: After reviewing the details and making any
necessary changes, click on the send button to start your campaign.
 View Campaign Report: You can see the results in the campaign report
section of the Whatso dashboard. Click on a campaign card to see
that specific campaign, including data on messages sent, delivered,
 Track Campaign Success: The campaign detail report allows you to
track the success of your campaign and its performance.

12.  Best Practices for Sending Bulk WhatsApp Messages
 A successful bulk message campaign is more than just reaching a
have to craft messages that engage your audience while respecting
Remember to:
 Get Consent: Send an opt-in campaign before you send any
promotional ones. You can also do this regularly, asking if your
notified about any upcoming sales or new product additions. By
hear from you, you can send targeted campaigns that don’t feel
 Segment Your Audience: Create segments based on audience
demographics, interests, and past interactions. Make them feel
customers.
 Respect Timing and Frequency: Avoid sending messages too early
in the morning or late at night (set a time limit of delivery), and
by sending too many messages in a short period of time.

13.  Test and Optimize: Regularly test and optimize your campaigns,
like the copy, timing, and segmentation.
 Comply with Legal Regulations: Stick to the guidelines suggested
by Meta to avoid getting banned and penalized.
Tips to Create Engaging WhatsApp Message Templates
We wanted to create a separate section on how to craft and
broadcast WhatsApp campaign.
Share the below tips with your brand’s copywriter or content writer
converting WhatsApp campaigns:
 Craft Clear and Concise Messages: People take seconds to scan a
WhatsApp message. Ensure your copy is straightforward and to
jargon or overly complex language. Additionally, try to keep only
campaign to avoid confusing your audience.

14.  Format for Scanning: Your audience’s eyes will glaze over huge
blocks of text. Instead, format your messages with line breaks. Use
highlight nuggets of copy that are important to nudge them into
 Use a Friendly Tone: WhatsApp is an informal chatting app. You
don’t have to sound unauthentic but it’s recommended to have a
tone in your campaign copy. This will make your messages feel
a generic broadcast.
 Incorporate Personalization: Personalization is essential. Besides just
addressing your audience with their name, you should also include
orders, preferences from their wishlist, location, etc.
 Stick to Limits: Be aware of WhatsApp’s character limits and format
restrictions, or your campaign may fail to reach your audience
 Use Emojis: Emojis can add a touch of personality and emotion to
your messages, but use them sparingly and appropriately. We
3 per campaign; otherwise, your brand can come off as over-

15.  Add Rich Media: Use engaging or inspiring visuals to help your
audience imagine life with your product, be it a product demo or
previous customer. Images can enhance your copy and make it
 Add Time-Sensitive Offers: Create a sense of urgency and FOMO
with limited-time offers or exclusive deals.
 Ensure Brand Consistency: Your WhatsApp messages should
align with your overall brand voice and messaging used across
 Include a Clear Call-to-Action (CTA): Make it clear what you want
the recipient to do next, whether it’s visiting a website, making a
up for a newsletter. That extra nudge could be all that’s left to
conversions.

16. Conclusion
Ready to send your first WhatsApp Bulk Message campaign but unsure
We’re here to help! We’ve made it simple and easy to send WhatsApp
connect with your audience.
Want to see it in action? Book a demo here!