WhatsApp is a cross-platform messaging app that allows users to send text, images, video and audio messages. It was founded in 2009 by Brian Acton and Jan Koum and acquired by Facebook in 2014 for $19 billion. While WhatsApp charges $1 per year in most countries, it remains free in India due to the limited use of credit cards for payments in the country.

1. S H A I L E S H S O N I

2. Shailesh Soni
online
Instant messaging app for smart phones
Operates under a subscription business model
The proprietary, cross-platform app
enables users of select feature phones to
use the Internet to communicate
Addition to text messaging, WhatsApp can be used to
send images, video, and audio media messages
Locations can also be shared through the
use of integrated mapping features
What is Whatsapp ??

3. Shailesh Soni
online
Some Facts...
Founded - April 2009
HQ – Mountain Valley, California, US
Founder (s) – Jan Koum {CEO}
Brian Acton
55 Employees
Parent Company – Facebook Inc.

4. Shailesh Soni
online
Timeline
April 2009 - Founded by former Yahoo Engineers
BRIAN ACTON and JOHN KOUM
April 2011 – Sequoia invested $8 million
November 2011 – 10 million Android downloads
January 2014 – 450 million users
February 2014 – Acquired by FACEBOOK for $19 bn
April 2014 – 500 million users

5. Shailesh Soni
online
Platform Support
November 2009 – iPhone
January 2010 - Blackberry
May 2010 – Symbian OS
August 2010 – Android OS
August 2011 – Nokia Series 40
Sept 2011 – Windows Phone
August 2014 – Android Wear (Watches)
Jan 2015 – Whatsapp Web Client

6. Shailesh Soni
online
Whatsapp Web Client
"Our web client is simply an extension of your
phone: the web browser mirrors conversations and
messages from your mobile device—this means all
of your messages still live on your phone“
- Koum, Jan 2015
January 21, 2015, the desktop version
was only available to Android,
Blackberry and Windows Phone users.
Demo - http://www.whatsapp.com/
Source: http://en.wikipedia.org/wiki/WhatsApp

7. Shailesh Soni
online
Whatsapp Business Model
WhatsApp charges a paltry $1 per year from it's customers, after
providing the service for free for the first year. So that means those 55
people collectively earned just 50 cents after 2 years?
That's $0.00001 per person per day!
But now think of the number of people who use WhatsApp. As of
January 2015, WhatsApp reported surpassing 700 million users.
Indian users will likely get to use WhatsApp for the rest of their lives for
free, and they make up as much as 1/10th the entire user base. That still
leaves 630 million paying users.
WhatsApp is earning $630 million per year. Or approximately $1.7
million per day. Just by charging its users $1 per year.
Source: http://www.quora.com/How-does-WhatsApp-make-money-4

8. Shailesh Soni
online
Source: http://www.medianama.com/2014/02/223-whatsapp-40m-india/

9. Shailesh Soni
online
Reliance Communication + Whatsapp
1 5 t h O ct, 2 0 1 2
“We are thrilled to offer the first of its kind offering of sharing
unlimited text, music, pictures and videos to our customers through
our exclusive partnership with WhatsApp in India. We are
confident that 'WhatsApp Plan' and 'My College Plan' with
unlimited usage of WhatsApp is set to provide a compelling new
experience with incredible affordability to Smartphone users across
the country on our superior network along with free Facebook
surfing as an introductory offer for a limited period. We are hoping
this offer to trigger a significant shift of youth customers using
Smartphones to our superior network.”
- Sanjay Behl, Group Head – Brand & Marketing, Reliance Communications
Limited

10. Shailesh Soni
online
"With the rapid growth of Smart phones in India, we are
delighted to partner with Reliance Communications. We
are currently working with industry leaders across
countries and this exclusive partnership will enable
millions of Reliance customers to experience the most
innovative way to send messages, music, pictures and
videos to leverage the power of data through their smart
communication devices.
- Brian Acton, Whatsapp’s Co-founder
Source: http://www.rcom.co.in/rcom/StoreLocator/press_release_detail.jsp?id=424

11. Shailesh Soni
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12. Shailesh Soni
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13. Shailesh Soni
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Thank you
Any Questions??

14. Shailesh Soni
online
BigData.
All of us are aware that whatever messages we send to our dear ones are
being saved on Whatsapp servers. In those messages we express our opinions,
preferences, likes, dislikes and a lot of things. This unorganized data holds a lot of
value for Big Companies. The marketers after sorting this data can make out for
your preferences and offer you tailor made offerings. Makes a lot of sense to us.
So this is the most prominent way, unknown to most of us through which WhatsApp
earns money.
Second reason i.e. Big Data is merely a speculation. It may be or may not be the
revenue source as there is no proof which we could present to you for the same!
Source: http://geekotech.com/whatsapp-business-model/

15. Shailesh Soni
online
India's unique situation
The concept of using debit cards and credit cards to make payments is still in its infancy
in India. Even the Indians who do have access to such services are wary of it, afraid of
their money being misplaced, lost, stolen, etc. Not to mention the number of
procedures you have to go through to get the service activated. It's a very different
scenario for the U.S. where they pay for nearly everything with a handy credit card in
the pocket.
WhatsApp users (in fact, users of most apps of the Android, iOS and Windows platforms)
have to make the payment through credit cards.
If you are an Indian, you know what this means. Though it's just $1, the hassle we would
have to go through to set up the payment process in the first place would discourage
most of us from using the app.
WhatsApp obviously would not want to lose out on such a significant number of users,
and so for the foreseeable future at least the service will remain free in India
Source: http://www.quora.com/How-does-WhatsApp-make-money-4