e-style is an email marketing platform that allows users to create highly targeted and personalized email campaigns. Key features include templates, forms, reporting, web tracking, and an address book. Campaigns can be used for communications, promotions, surveys, and more. Creation is simple without HTML knowledge. Reporting provides analytics on opens, clicks, and interactions to optimize future campaigns.

1. An Introduction to Advanced Email Marketing

2. Introduction
The components of this presentation:
1. About e-style
2. What can e-style is used for?
3. Campaign Creation
4. Forms
5. Reporting
6. Web Tracking
7. The Address Book
8. Summary
9. Further Information

3. e-style is an email campaign management system that allows both B2B and B2C communications
to become highly interactive and intelligence gathering.
With e-style you can form one-to-one relationships with each of your contacts, increasing the
power of your database with each campaign.
This information, which is captured in real time, will lead to your marketing campaigns being
highly targeted, fully personalised and totally interactive.
Our focus is on providing our clients with a
fully managed service. This frees up
invaluable man hours to be spent on other
important aspects of your business.
Just some of the features that give our clients the edge:
• Multipage emails
• Video & audio content
• Embedded market research
• Foreign language subject lines
• CRM Integration
About e-style
"We have used e-style for several years and they have constantly provided us
not only with a faultless product but also with truly excellent customer service.
It seems that no request is too much for them and this flexibility has enabled us
to greatly improve the way we communicate with our customer base. Their
guidance within the e-marketing world has been invaluable - I would
recommend e-style to anyone." OLSEN UK

4. e-style is more than just another ESP (Email Service Provider). Our clients stick with us
as they have realised there is more to email marketing in 2009 than reading click
through reports. Total recipient interaction is paramount to e-marketing success. That’s
where we come in.
With e-style you can form one-to-one relationships with each of your contacts,
increasing the power of your database with each campaign.
Using highly powerful yet easy-to-use search tools you can then segment your database,
drilling down based on hundreds of criteria so you only communicate with the right
people. This means you don’t waste money on unnecessary emails.
Of course with everything being 100% tracked in real time – and we do mean
everything, our clients are armed with all the data they need to ensure they email
marketing remains on topic, is sent at the right time to the right people and contains
enough interactive elements to maintain recipient interest.
e-style will ensure your marketing campaigns are highly targeted, fully personalised and
totally interactive.
About e-style
With a dedicated support and management team handing all client request 24 hours a
day, our clients are ensured of always reaching someone to speak to, day or night. We
also offer campaign construction services so you can have us do the legwork – all for no
charge!
"Working with e-style has been so
refreshingly straight forward. They
are great communicators who
never say "no it can't be done!"
They have proved that they are a
serious contender in the email
marketing world and I would not
hesitate to recommend their
services. Always professional and
diligent e-style have certainly gone
that extra mile to deliver a key
strategic and timely plan for us."
GRADUATE FASHON WEEK

5. e-style can be applied to just about any sort of e-communication. From regular newsletters
and announcements through to highly interactive multipage emails containing videos, e-style
can do it all
Even straight forward promotions must be done correctly, with strong attention paid to the
following:
 Where are my calls to action?
 Will my email display correctly?
 Have I provided alternative versions, plain text, PDF, print etc?
 Will my email be caught as spam?
Whatever the project, each email campaign is designed to achieve one particular target:
Increase the intelligence you hold on your contacts.
With a high number of tools and features available to you, the possibilities are endless when it
comes to interaction within your email campaigns. A decent email campaign is two-way, meaning
that as your promotion is placed in front of your recipients, information is pulled back from them.
What can e-style be used for?
Interactive tools within e-style include:
• Email embedded questions
• Externally hosted surveys
• Multi-page emails
• Viral campaigns
• Send-to-friend tools
Each of these e-style tools can be used in different
ways but the targets remain the same
•Increase intelligence held on current contacts
•Grow current database organically

6. With highly flexible, professionally designed templates and the ability
to include forms, file downloads, URL links, videos and response
fields, e-style has been used for many different projects.
These have included…
 Surveys
 Promotional offers
 Invitations
 Newsletters
 Greetings, birthdays etc.
 E-Cards
 Multipage campaigns
 Foreign language campaigns
One thing we pride ourselves on is making e-style as user friendly as possible.
Despite all the different features that we have added, we make sure all our clients can still point, click and create.
 Event registration
 Press releases
 Viral campaign
 Special offers / Sales
 Video campaigns
 Announcements
 New website launches
 Lead generation
What can e-style be used for?
With professionally designed templates in place, brand continuity is assured. Sections of your template can be
locked down so your users can only edit certain areas. This ensures your message remains strong and your brand is
not compromised.

7. Creating email campaigns using e-style is simple. There is no need to have any html programming
skills.
To create and launch an email campaign, the user follows a simple set of steps.
Step 1: Template Selection
Step 2: Subject line
Step 3: Upload files
Step 4: Content
Step 5: Interaction
Step 6: Spam checks
Step 7: Launch
Campaign creation
With the simple to use online content editor you can create your campaign content quickly and easily, there is no
need for any HTML knowledge, the e-style editor does all the hard work for you.
Each account comes with it’s own private online image library so you can store all your campaign images online and
share them across all the e-style users in your company.

8. Everything about your form is flexible, from foreground and background
colours to types of questions ranging from checkboxes and simple yes/no
questions to single or multi-line free text answers.
Tracking of course plays a major part and all
responses are presented in real time in graphical
format.
Think Q&A, surveys, data capture (text, files, images), RSVP events all with a highly
flexible layout and you're thinking of Forms, our brand new data capture feature.
Some of the Forms highlights include:
 Flexible question types
 Highly customisable look and feel
 Deploy form as a link from a campaign or embed it into your web page
 Change or skip questions based on a previous response
 Generate detailed reports and drill into the data to look for trends
 Auto populate fields to save time
Forms
 Responses update the personal profile of each of your recipients.
 Auto responses easily created
 Receive notifications each time a submission is made
 Direct visitor to another webpage once form completed

9. The powerful e-style system collates information constantly about the success of each of your campaigns.
The following reports are available to you online 24hrs a day.
Views
 See who has viewed your email, how many times and when
 Reports on unique views versus repeat views
Bounces
 e-style captures bounced emails addresses
automatically
 Permanent versus temporary reports
 Resent to bounced emails in one click
 Address book automatically updated
Reporting
URLs
 Instant reports on click rates
 Link ranking to see the effect of your web links
 Export people who clicked on a particular link
 Detailed reports for each URL within your campaign
More to follow...
Q&A
 Graphical reports on questions embedded in your campaign
 Raw data available for advanced analysis

10. Comments
 If someone clicks ‘Reply’ in the email client e-style captures their response
 Displayed in simple-to-view format allowing quick response
 Queries can be marked as open/closed to maintain housekeeping
Pages
 With multipage emails, e-style tracks the recipient’s every move
 Time spent on each page
 Path taken by the recipient
Reporting
Files
 Detailed report on any files download by your recipients
 Ranking to see the effect of your files links
 Export people who downloaded a particular file
 Detailed reports for each file within your campaign
One Page
 Create one page reports to share with colleagues
 The reports can be tailored, only include the data you want to display
 Shared reports update automatically

11.  Which pages the recipients visit
 Which files the recipients download (PDF, DOC, etc.)
 The link recipients click off from your web site
Web Tracking allows the collection of reporting information about what an
individual does after they click a web link from within the email campaign to a
web tracking enabled web site.
Web Tracking provides information such as:
Information like this becomes essential viewing when making updates to your
website design and content.
The total amount of time recipients spend on each page and the entire web
site, as a result of your e-style email campaign is also recorded.
Web Tracking
The Address Book is the central database around which your e-style account is controlled.

12. The Address Book is the central database around which your e-style account is controlled.
Contacts may be added (manually and imported), grouped, edited, searched and
deleted. Other advanced contact management features are also available.
The intelligent e-style address book also contains data cleansing features to
ensure that you will only be promoting to contacts that you know are able to
receive your emails.
Each email address that permanently bounces is automatically flagged as a
‘bounce’ and will not be sent future campaigns.
Each contact that chooses to opt out, their address is marked as ‘opt out’
and they are not sent any further email campaigns.
The Address Book
CRM Integration
Upon request e-style can look at completely integrating with your internal CRM system
for a seamless solution.

13. In summary e-style can provide your business with the following:
 E-marketing tools that are 100% online
 All campaigns 100% personalised
 Event promotion, registration and follow up
 Email based viral campaigns
 Email based market research
 Microsites aimed at increasing the size of your consumer database with quality contacts.
 Delivery Intelligence aimed at increasing delivery and view rates
 Online live reports on all communications
 Campaign creation services
 24/7 Online Support
 Consultancy on your e-marketing strategy
Summary

14. Further information
If you would like further information on how e-style can help your business please contact us
e-style Ltd
Ground floor, 27 Fitzroy Street
London W1T 6DS
T: +44 (0) 207 299 0594
W: www.estylegroup.com
E: enquiries@estylegroup.com
e-style Support Office
1st
floor, 35 Jackson Court
Hazlemere, High Wycombe
Bucks, HP15 7TZ
T: +44 (0) 1494 812365
E: support@estylegroup.com
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