Leverage the power of WhatsApp Business by bringing your business on 'WhatsApp Business' marketing platform.

1. Leverage the power of
WhatsApp Business

2. By bringing your business on
WhatsApp Business
marketing platform.

3. Become a market leader

4. WhatsApp marketing
First started in 2013
in the UK.

5. WhatsApp Business traffic scenario
TRAFFIC OVERVIEW OF
WHATSAPP MARKETING

6. Why Promote throughWhatsApp
Source: Statista

7. WhatsApp Business traffic scenario
11
9
8
7.5
7
6
5
0 2 4 6 8 10 12
WHATSAPP
FB MESSENGER
FACEBOOK
SKYPE
GOOGLE+
TWITTER
SNAPCHAT
TOP ACTIVE SOCIAL PLATFORMS
Chat App & Social Networks
Source: Statista

8. WhatsApp Business vs FB Messenger
WhatsApp Messenger Facebook Messenger
Faster service Slower service
Login NOT required Login required
Only Phone Number required Friend request acceptance A-
MUST

9. WhatsApp Business traffic scenario
12.5
6.5
1.5
4
5
8
15
11AM 1PM 2PM 3PM 4PM 6PM 12PM
Activity by Hours
12pm is the
busiest hour with
15 messages
Source: Statista

10. WhatsApp Business traffic scenario
1
11
6
2
18
18
1
0 2 4 6 8 10 12 14 16 18 20
SUNDAY
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
Activity by Days
9Average
message
per day
Source: Statista

11. Objectives of WhatsApp marketing
 Increased Traffic
 Cost effectiveness
 Lead Generation Online
 Brand Awareness
 Return of Investment

12. Benefits of WhatsApp Business
 Open for all
 Free-to-use
 Send photos, eBooks/PDF, brochures and
catalogues
 Ask for ‘FEEDBACK’ directly from customers
that makes this platform best survey tool

13. Benefits of WhatsApp Business
 Use it for official and formal group
discussions and meetings
 Send different ‘ALERTS’ about new events
and sales
 WhatsApp doesn’t sell Ads like Facebook
Jan-Khoum (WhatsApp founder) wrote a book “Why We Don’t Sell Ads” where he really wants to
mean is that there will be no branded profile pages for advertisement.

14. What does WhatsApp Business allow us to do?
It allows us to exchange
ideas, products, and services
to satisfy the goals of both
businesses and customers.

15. WhatsApp userbase and compatibility
• 800-million plus users
worldwide
• Cross-platform mobile
app
• Browser accessibility

16. How does WhatsApp Business help you?
It helps in building and maintaining
Customer Relationships

17. WhatsApp Business marketing platform
It’s a
Mass Message
campaign solution.

18. WhatsApp Business for sales and marketing
Answer Pre-sales Queries
of potential customers.

19. WhatsApp Business for sales and marketing
Provide valuable
After-sales Services.

20. WhatsApp Business helps to
 Build User loyalty
 Viral videos to unlimited
number of recipients
 Broadcast texts & pictures

21. WhatsApp Business expansion
Growth is already over
90%.

22. TARGETGEO LOCATIONS AND CUSTOMERS IN
WHATSAPP MARKETING
EveryBusiness Requires right targetCustomers

23. What type of marketing platform is it?
Unique & Successful
strategy to reach your Audience.
Let’s see how…

24. WhatsApp Business goals?
Goals of
WhatsApp marketing:

25. WhatsApp Business goals?
 Capture leads from customers
(who’re searching for answers on
the Internet).
 Generate sales

26. WhatsApp Business goals?
A sophisticated targeting
technology to deliver the
right ad, to the right person,
at the right time.
 Reach out to the right audience
 Engage with your audience
 Motivate your audience to take
action

27. Leveraging WhatsApp Business for OUR business
How to leverage
its POWER for my
business/product?
Say, Paylite HR Software…

28. Leveraging WhatsApp Business for our business

29. Leveraging WhatsApp Business for our business
 Send/Broadcast ‘Product Updates’
 Analyse ‘Customer Needs’ instantly
 Run ‘Direct Interaction’ with customer through
chatting

30. WhatsApp Business as implementable marketing strategy
• Simple, Reliable Messaging
• Groups to keep in touch
• Speak Freely
• Keep the Conversation Going

31. WhatsApp Business as implementable marketing strategy
• Share Moments that Matter
• Security by Default
• Document Sharing in easier way
• Say What's On Your Mind to target
audience

32. How to add/collect new WhatsApp numbers?
 Website Contact Us Page
 Personal B2B/B2C contacts
 WhatsApp numbers on Websites
 Landline/Fixed number support

33. WhatsApp Business app look-n-feel
“Verified Sign” is provided by WhatsApp
Business. Your message to any un-verified a/c.
will be delivered with a notice of “delivering
from an unverified business a/c.”

34. Go to “Business Settings”
to avail a number of
interesting features.
WhatsApp Business app look-n-feel

35. “Greetings message” allows you to
greet customers when they message
you the first time or after 14 days of
no-activity. Keep button in ON mode.
WhatsApp Business app look-n-feel

36. “Away message” allows you
to automatically reply with a
message when you’re away.
Keep the button in ON mode.
WhatsApp Business app look-n-feel

37. Sample image you can use to
broadcast your product.
Let’s create a sample image for WhatsApp marketing

39. Thank You