SlideShare a Scribd company logo
IN-APP
MARKETING
A BEGINNER GUIDE TO
Keep your customer engage
In-app marketing is any message or marketing
campaign that has been created to showcase
your customers while they’re in and actively
utilizing your app.
In-app marketing enables companies to leverage
real-time and personalized messages to
fascinate, engage, and upsell consumers to your
new products.
WHAT IS IN-APP
MARKETING?
FOCUS ON USER ENGAGEMENT
IN-APP MARKETING
NOTIFYVISITORS
Many instances are there
where in-app marketing
involves onboarding new
users, launching new
features, and consolidating
user feedback.
In-App Notifications
Tooltips
Splash Pages
In-App Messages
Modals
TYPES OF IN-APP
MARKETING
WELL-ESTABLISHED TECHNIQUE
Reaching out to new users is far more
than showing them how to use an app.
GUIDE YOUR USER’S EXPERIENCE
You can employ in-app behavioral
analytics to keep track of implicit
feedback.
OBTAIN USER FEEDBACK
Positive online reviews can generate
more traffic and possible users for
your app.
ACCUMULATE POSITIVE REVIEWS
IN-APP MARKETING
STRATEGY
WHY THERE IS A NEED FOR?
Your first step is to discover your loyal
users – those who have been around for a
while, usually engage with your app, or have
updated to a paid plan.
DETERMINE YOUR STRATEGY.
To set in-app marketing into practice, you
will require several tools. Firstly, you have
to pick an analytics platform.
CHOOSE THE RIGHT TOOLS
We recommend you to choose an analytics
tool like Notifyvisitors first because we
understand the importance of testing.
TEST, TEST, TEST
BAKS CLOTHING COMPANY ADVERTISING STRATEGY
HOW TO SET UP YOUR IN-APP MARKETING
A FEW REAL INSTANCES DRAWN FROM HIGHLY
SUCCESSFUL APPS.
EXAMPLES OF AN IN-APP
MARKETING CAMPAIGN
Discord, a “Slack for gamers,” doesn’t
pretend that each new user of its software
understands how to chat, @mention, use
emoji or customize their profile.
EMPLOYING EFFECTIVE IN-APP
TOOLTIPS AND MODALS
Duolingo, an online language learning
platform has a simplistic and smooth
onboarding campaign that makes new
users engaged and learning promptly
ONBOARDING USERS AT THE
PRECISE LEARNING LEVEL
you can make your users happy, engaged, and
more likely to be involved long-term.
GET STARTED ON YOUR
IN-APP MARKETING
STRONG IN-APP MARKETING STRATEGY
notifyvisitors
FACEBOOK
@notifyvisitors
TWITTER
notifyvisitors
INSTAGRAM
Customer Touch Points
25 Broadway, 5th Floor Suite 5055
New York U.S.A - 10004
MAIN OFFICE
+91 901-531-6316
PHONE NUMBER
support@tagnpin.com
EMAIL ADDRESS
TALK TO US!
CONTACT
INFORMATION

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In-App Marketing Guide

  • 1. IN-APP MARKETING A BEGINNER GUIDE TO Keep your customer engage
  • 2. In-app marketing is any message or marketing campaign that has been created to showcase your customers while they’re in and actively utilizing your app. In-app marketing enables companies to leverage real-time and personalized messages to fascinate, engage, and upsell consumers to your new products. WHAT IS IN-APP MARKETING? FOCUS ON USER ENGAGEMENT
  • 3. IN-APP MARKETING NOTIFYVISITORS Many instances are there where in-app marketing involves onboarding new users, launching new features, and consolidating user feedback.
  • 4. In-App Notifications Tooltips Splash Pages In-App Messages Modals TYPES OF IN-APP MARKETING WELL-ESTABLISHED TECHNIQUE
  • 5. Reaching out to new users is far more than showing them how to use an app. GUIDE YOUR USER’S EXPERIENCE You can employ in-app behavioral analytics to keep track of implicit feedback. OBTAIN USER FEEDBACK Positive online reviews can generate more traffic and possible users for your app. ACCUMULATE POSITIVE REVIEWS IN-APP MARKETING STRATEGY WHY THERE IS A NEED FOR?
  • 6. Your first step is to discover your loyal users – those who have been around for a while, usually engage with your app, or have updated to a paid plan. DETERMINE YOUR STRATEGY. To set in-app marketing into practice, you will require several tools. Firstly, you have to pick an analytics platform. CHOOSE THE RIGHT TOOLS We recommend you to choose an analytics tool like Notifyvisitors first because we understand the importance of testing. TEST, TEST, TEST BAKS CLOTHING COMPANY ADVERTISING STRATEGY HOW TO SET UP YOUR IN-APP MARKETING
  • 7. A FEW REAL INSTANCES DRAWN FROM HIGHLY SUCCESSFUL APPS. EXAMPLES OF AN IN-APP MARKETING CAMPAIGN Discord, a “Slack for gamers,” doesn’t pretend that each new user of its software understands how to chat, @mention, use emoji or customize their profile. EMPLOYING EFFECTIVE IN-APP TOOLTIPS AND MODALS Duolingo, an online language learning platform has a simplistic and smooth onboarding campaign that makes new users engaged and learning promptly ONBOARDING USERS AT THE PRECISE LEARNING LEVEL
  • 8. you can make your users happy, engaged, and more likely to be involved long-term. GET STARTED ON YOUR IN-APP MARKETING STRONG IN-APP MARKETING STRATEGY
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