This document serves as a comprehensive guide on web and app push notifications, discussing types, engagement strategies, and opt-in processes. It emphasizes the importance of personalized notifications for customer retention and outlines technical requirements for effective implementation. Additionally, best practices for crafting engaging push notifications while ensuring compliance with privacy regulations are provided.

1. Web Push
Notifications
NotifyVisitors
An Elaborative Guide

2. Web push notifications can be sent
from a website, and the user doesn’t
need to be present on the site.
Types of Push Notifications
Web push notifications
App push notifications
Let us dive

3. Web push
notification
First Type
The users will receive them on their
website or device. You can use them
if you have not yet created an app.

4. Remember that you can
personalize the opt-ins;
otherwise, the users won’t
show any interest in them.
The soft approach is often called the double-opt ins.
Double opt-in process
NotifyVisitors

5. App Push Notifications
Second Types
The second type of push notification is app push
notification. As the title justified, you can send
these notifications from mobile apps.
But the user has to install the app to receive the
push notifications.

6. Suppose a user installs your app, and after using it a
random number of times, he drops using it. Therefore, you
can use push notifications to keep yourself alive in their
minds by providing them the offers and discounts which
they could catch instantly.
Customer- engagement
How Can You Use The Push Notifications?
Up to 80%

7. Customer
Retention
You can engage the users with the push
notification frequently than usual to enhance
the chances of the app retention.

8. Real-Time
Updates
No user wants to have outdated
information. Stale information
pulls the users off.
Therefore, push notification comes
as a rescue to engage users with
real-time updates to let them know
what’s going in the world.

9. Web Push
Marketing
About Web Push Strategy
Apart from the marketing agencies,
push notifications are a successful
strategy in the other departments, such
as the weather department.

10. What Does The Opt-in Process Look Like?
Opt-in management: Users can manage their messages by
clicking on the allow or reject button, as shown in the pop-ups.

11. How To Opt-in
For Push
Notifications?
Opt-in Management
Users can manage their messages by
clicking on the allow or reject button, as
shown in the pop-ups.
Soft Ask-in Involves
A process telling users some of your
advantages and what benefits do users
incur from your side.
Indirect Approach
The opt-in process involves a hard and
soft approach from your side.
What Does The
Opt-in Process
Look Like?

12. Create push
campaigns
Opt-in
They are eligible for the users
who do not like to opt-in for the
emails.
Emails
Email, which might suffer the
drawbacks of lesser open rates.
Push notifications
are more
convenient and
reliable than other
mediums.
What Are The
Technical
Requirements for
Sending Push
Notifications?

13. Know what all you need
FCM details
You require an FCM project
number and API key to
send the push notifications.
Use NotifyVisitors FCM
credentials to submit your
project details
Push icon
You need to place in your
logo as your push
notification icon so that
users could affiliate with
you.
Integration
The push notifications are
supportable on HTTPS
domain, and NotifyVisitors
create the HTTPS sub-
domain to let you set up the
push notification.
Integration with
NotifyVisitors

14. How Do Push
Notification Work in
NotifyVisitors?
The strength of the push
notifications in your
marketing strategy depends
upon many things, and push
notification delivery is one of
them.
Suppose, a marketer has created a campaign in
NotifyVisitors dashboard. The NotifyVisitors will
first get a grip on the users and filter them based
on segmentation.
Once the NotifyVisitors recognizes the users
through frequency capping. It will connect to the
active devices which will receive the message.

15. Push
Notification
Campaign
Types
One-time push
notification
Send push notifications
only once at a specific
date and time.
CSV upload
Send push notifications
after uploading your
subscribers.
Recurring
notifications
Send repetitive push
notifications on a
particular date and time.
Transactional API
Send push notifications
through API call.
NotifyVisitors

16. How Does Push Click Through
Rates Matters?
It is quite vital to retain your existing customers rather than
acquiring the new ones, which is expensive and not at all easy.
Therefore it is essential to engage the existing customers so
that they click maximum on your notifications.

17. Personalized
Push
Notifications
The Best
Practices
Do not worry if you do not possess enough
data from the users. You can use the default
-values for the tags you use.
Using default values
f you are not sure what will impact the users
and whatnot. You can test the personalized
templates using dummy data, and if it works,
send them to the users.
Dummy user testing
With the new GDPR rules at hand, you might
hesitate to collect the details of the users.
Privacy and personalization

18. Get Higher
Conversion
Rates
Six Proven Tips
Set goals
Set your clear plan as to
what you want to provide
the users and remember it
must be unique; otherwise
you would collapse on the
upfront.
Right timing
It would be preferable if you
send the push notifications
according to the timezone
of customers; otherwise,
you will end up creating
friction.
User behavior
Understanding your user
behavior is quite relevant as
you can end up blocking
your push notifications.
Analyze push
performance
Keep an eye on your push
campaigns’ performance to
view what is attracting the
users and whatnot.

19. Best
Practices
Follow in 2020
Power of words
If you do not believe, try testing your
push notifications by changing the
content of the CTA elements.
Push Action button
Action buttons on the push
notifications insinuates the users to
perform specific actions
Rich push notifications
The visual stuff and imagery always
attract users more than anything
else
Frequency capping
Frequency capping helps you
withdraw desire to keep on nudging
the users with irrelevant messages.

20. What Hampers
Push Notification
Delivery?
No matter how powerful the medium is, the
push notification delivery is always an
underlying issue, specifically in android
devices.

21. Push message
Educational push messages: As the name
suggests, send informative messages to
inform the users of the product’s specific
information.
Promotional messages: Use push
notifications to promote the products and
the catchy deals and offers about the same.
Customer feedback: Get the customers’
input on your services to improvise them in
the future to provide a sustainable
experience to the customers.
Transactional messages: You can send the
transactional push messages to inform the
users about their transformation status.
You can use Push
notifications for
various purposes,
such as promoting
your products,
engaging customers
in their journey
according to the
stage they are in, and
asking customers
feedback.
Push Messages
You Can Send to
Your Customers

22. Transparency
However, it is not comfortable to
ask for the users to opt-in for push
notifications and nudge them to
click on it.
Notification length
Design your push notifications so
people can read and click on it
instantly. Keep your notifications
precise and to the point.
Tone
Takedown the note of tone you will
be using in your messages as it
directly affects the users.
Which Influence The
Click-Through Rates
Factors
Use emojis
Emojis are the language of what
you want to communicate to the
people.

23. Reach us here
Contact
Information
NotifyVisitors
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DabriPalam Road, New
DelhiIndia - 110045
Mobile Number
+91 9015316316
Email Address
support@tagnpin.com