AI-based video analytics can improve the customer experience for online retailers by gathering valuable customer data from video feeds. This includes information on how customers move through physical stores, what products they look at, and who is visiting. Retailers can use sensors and CCTV cameras to collect data points on traffic patterns, demographics, dwell times, and more. This data can provide actionable insights like optimizing product placement, targeting promotions, and improving queue management and staff scheduling to enhance the customer experience. Facial recognition can also identify returning customers and track customer journeys through a store.