Digital disruption refers to changes enabled by digital technologies that disrupt established ways of doing business. There are three types of digital disruption: access, which allows direct engagement between shoppers and suppliers; economics, which enables more transactions at lower costs; and performance, which delivers better value through expanding digital capabilities. Traditional paths to purchase have been disrupted, with consumers now researching options online before shopping. Stores must evolve to provide a destination experience using technology like RFID and mobile POS to remain relevant in the digital age.
Phoenix MarketCity - Enabling better Digital Shopping ExperienceWebchakna
Presentation made to Phoenix MarketCity on how to improve their digital shopping experience with innovation digital ideas - both in-store and inside the mall. Ideas that can stop a window shopper and change his behaviour towards buying.
Digital totems and interactive kiosks for the shopping malls - positioned at high-traffic locations in the largest malls, the exciting design and brilliant vision of Brand Touch units attract and provide great experience for thousands of visitors by the most cost-effective and efficient way.
Clonmel Chamber Social Media Masterclass Presentationbriancleary
We hosted a social media masterclass at the LIT Campus in Clonmel, Co. Tipperary, Ireland on April 29th 2014. Speakers on the night were Robert Jones, Justin Kearns and Edel O'Gorman.
NOW SELL MORE WITH AN ONLINE AND MOBILITY SOLUTION
Marketing takes on new dimensions in retail, and we have been designing the best for this segment. From digital promotion coupons, loyalty programs, customer satisfaction and services to point of sales software applications, from workforce management to mobile payments, Mobiloitte has it all, secured and scalable apps with cutting-edge analytics and lot more. Do you want more? Get in touch.
Closing The Consumer Expectation Gap: Enabling Mobile POSG3 Communications
Today's retailers labor under a consumer expectation gap between what buyers demand and what retailers can actually deliver. This presentation will show retailers how to use solutions such as Mobile POS to close that gap and deliver a true omnichannel experience.
During the presentation, Nick D’Alessio and Todd Berner discussed the trends driving this gap, how retailers are coming up on short on delivering expected value, and how they can use existing solutions to close the gap.
Phoenix MarketCity - Enabling better Digital Shopping ExperienceWebchakna
Presentation made to Phoenix MarketCity on how to improve their digital shopping experience with innovation digital ideas - both in-store and inside the mall. Ideas that can stop a window shopper and change his behaviour towards buying.
Digital totems and interactive kiosks for the shopping malls - positioned at high-traffic locations in the largest malls, the exciting design and brilliant vision of Brand Touch units attract and provide great experience for thousands of visitors by the most cost-effective and efficient way.
Clonmel Chamber Social Media Masterclass Presentationbriancleary
We hosted a social media masterclass at the LIT Campus in Clonmel, Co. Tipperary, Ireland on April 29th 2014. Speakers on the night were Robert Jones, Justin Kearns and Edel O'Gorman.
NOW SELL MORE WITH AN ONLINE AND MOBILITY SOLUTION
Marketing takes on new dimensions in retail, and we have been designing the best for this segment. From digital promotion coupons, loyalty programs, customer satisfaction and services to point of sales software applications, from workforce management to mobile payments, Mobiloitte has it all, secured and scalable apps with cutting-edge analytics and lot more. Do you want more? Get in touch.
Closing The Consumer Expectation Gap: Enabling Mobile POSG3 Communications
Today's retailers labor under a consumer expectation gap between what buyers demand and what retailers can actually deliver. This presentation will show retailers how to use solutions such as Mobile POS to close that gap and deliver a true omnichannel experience.
During the presentation, Nick D’Alessio and Todd Berner discussed the trends driving this gap, how retailers are coming up on short on delivering expected value, and how they can use existing solutions to close the gap.
Shopping Mall Digital Kiosks and Digital BillboardsMiguel Soares
In this document and article, PARTTEAM & OEMKIOSKS show how Digital Signage Solutions, specialy when combined with Digital Interactive kiosks or Digital Billboards can improve the way companies and advertisers make advertising and also improve the customer experience.
Interactive kiosk for vending or loyalty programs, digital billboards for digital signage, wayfind interactive kiosks, etc.
Digital content creation and management - trends, strategy, technology and tools - digital signage, interactive totems and retail kiosks at the shopping mall.
Tieto Industrial Experience - Future of B2B customer engagementJaakko Hallavo
A brief slide deck about TIE - Tieto Industrial Experience concept. Describing on a high level Tieto offering for B2B companies to speed up growth and improve efficiency via customer experience management.
Aslam Mohammed, CIO of Qatar Duty Free (QDF) which has 90 boutiques in Doha airport as well as carts in their planes described how they can now deliver a personalised shopping experience for each flight and gate.
A brief slide deck about TRE - Tieto Retail Experience concept. Describing on a high level Tieto offering for retailers to speed up growth and improve efficiency via customer experience management.
Rise Vilnius together with Pricer.Lt organized the "Food retail innovations" Conference 2017 to discuss topics on:
· New food retail trends and experts’ insights;
· Omnichannel retailing;
· How to know and understand your customers and offer the right proposal?
· New food retail technologies and concepts;
· Transparent pricing: Challenges and Opportunities
· Discussion panel – Food retail: the need for innovations, the speed of changes implementation and main obstacles, future development directions.
Conference speakers:
· Tomas Bazys, „Maxima LT“, Director of IT Maintenance Department
· Donatas Jankauskas, HANSAB, Head of Financial solutions group
· Povilas Kepalavičius, StrongPoint Baltics, Head of smart store solutions
· Audrius Ramoska, RetailEYE, Founder and CEO
· Odeta Isevičiūtė, Dealoyal, Co-Founder
· Arūnas Vizickas, Pricer.lt, Founder and CEO
Transcending the Limits of Legacy eCommerce SolutionsMozu
Join Mozu's Chief Technology Officer, Jason Wallis, as he discusses the challenges of legacy commerce solutions and provides advice to keep your business ahead of the curve.
Watch the webinar replay here: http://info.mozu.com/limitless-enterprise-ecommerce-solutions-webinar.html
Creating Flawless Multi-Screen Experiences for Your Current and Future CustomersMozu
Join Mozu featuring an interactive panel of retailers as they discuss how today's top brands are creating effective customer experiences across multiple devices.
This is a presentation I gave at the 2012 Augmented Reality Event on the AR Retail Hype Cycle. This covers different areas of AR commerce and retail such as digital living room, tablets, smartphones, web and in-store kiosks. Each different segment is plotted against the "AR Retail" Hype Cycle with supporting info.
Joey Coleman - Building an Open Data Ecosystem for all to access#DevTO
How do we build open data so it is accessible to all citizens and not just those with specialized skills such as information management or coding? In Hamilton, municipal open data is being implemented because of advocacy among neighbourhood associations and community groups, not solely from the developer community, with the goal of ensuring all citizens can use open data. It’s a unique partnership – what does it mean for open data, open government, and civic engagement? Join this discussion as we explore the question.
Shopping Mall Digital Kiosks and Digital BillboardsMiguel Soares
In this document and article, PARTTEAM & OEMKIOSKS show how Digital Signage Solutions, specialy when combined with Digital Interactive kiosks or Digital Billboards can improve the way companies and advertisers make advertising and also improve the customer experience.
Interactive kiosk for vending or loyalty programs, digital billboards for digital signage, wayfind interactive kiosks, etc.
Digital content creation and management - trends, strategy, technology and tools - digital signage, interactive totems and retail kiosks at the shopping mall.
Tieto Industrial Experience - Future of B2B customer engagementJaakko Hallavo
A brief slide deck about TIE - Tieto Industrial Experience concept. Describing on a high level Tieto offering for B2B companies to speed up growth and improve efficiency via customer experience management.
Aslam Mohammed, CIO of Qatar Duty Free (QDF) which has 90 boutiques in Doha airport as well as carts in their planes described how they can now deliver a personalised shopping experience for each flight and gate.
A brief slide deck about TRE - Tieto Retail Experience concept. Describing on a high level Tieto offering for retailers to speed up growth and improve efficiency via customer experience management.
Rise Vilnius together with Pricer.Lt organized the "Food retail innovations" Conference 2017 to discuss topics on:
· New food retail trends and experts’ insights;
· Omnichannel retailing;
· How to know and understand your customers and offer the right proposal?
· New food retail technologies and concepts;
· Transparent pricing: Challenges and Opportunities
· Discussion panel – Food retail: the need for innovations, the speed of changes implementation and main obstacles, future development directions.
Conference speakers:
· Tomas Bazys, „Maxima LT“, Director of IT Maintenance Department
· Donatas Jankauskas, HANSAB, Head of Financial solutions group
· Povilas Kepalavičius, StrongPoint Baltics, Head of smart store solutions
· Audrius Ramoska, RetailEYE, Founder and CEO
· Odeta Isevičiūtė, Dealoyal, Co-Founder
· Arūnas Vizickas, Pricer.lt, Founder and CEO
Transcending the Limits of Legacy eCommerce SolutionsMozu
Join Mozu's Chief Technology Officer, Jason Wallis, as he discusses the challenges of legacy commerce solutions and provides advice to keep your business ahead of the curve.
Watch the webinar replay here: http://info.mozu.com/limitless-enterprise-ecommerce-solutions-webinar.html
Creating Flawless Multi-Screen Experiences for Your Current and Future CustomersMozu
Join Mozu featuring an interactive panel of retailers as they discuss how today's top brands are creating effective customer experiences across multiple devices.
This is a presentation I gave at the 2012 Augmented Reality Event on the AR Retail Hype Cycle. This covers different areas of AR commerce and retail such as digital living room, tablets, smartphones, web and in-store kiosks. Each different segment is plotted against the "AR Retail" Hype Cycle with supporting info.
Joey Coleman - Building an Open Data Ecosystem for all to access#DevTO
How do we build open data so it is accessible to all citizens and not just those with specialized skills such as information management or coding? In Hamilton, municipal open data is being implemented because of advocacy among neighbourhood associations and community groups, not solely from the developer community, with the goal of ensuring all citizens can use open data. It’s a unique partnership – what does it mean for open data, open government, and civic engagement? Join this discussion as we explore the question.
Implementeren in een andere kleur - Een andere kijk op procesimplementaties -...Jordi Recasens
TOPdesk ziet vaak dezelfde zaken mis gaan bij procesimplementaties. De consultants van TOPdesk hebben een andere visie ontwikkeld op het gebied van het implementeren en verbeteren van processen. Onderbouwd door de kleurenleer van De Caluwé en de ontstaansgeschiedenis van TOPdesk worden de kenmerken van onze visie belicht. Hieruit volgen handvatten die u zelf kunt gebruiken bij uw volgende procesverbetering! (gepresenteerd door Jordi Recasens op de themadag "Procesimplementaties ingekleurd" 2011: http://www.topdesk.com/nl/themasessies/programma/themasessie-servicemanagementprocessen/)
Digitization of Telecom and Smartphone Business: Post-COVID-19 Effects on the...ELEKS
"Digitization of Telecom and Smartphone Business: Post-COVID-19 Effects on the Industry" by Haroon S Khan, Founder & Chairman, SANSO.
The topic covers:
— The need for Digitalization of Telecom/Smartphone Business;
— Pros & Cons;
— Trend Changing;
— Post COVID-19 Effects forecast for the businesses in Telecom;
— Human & Digital world interaction especially in these days
these would be base points mainly;
— Digital currency and its need in this era of digitalization.
Future of Digital Retail - A Consumer Electronics PerspectiveGokul Alex
From my session on #DigitalRetail with a focus on #ConsumerElectronics Industry and #DigitalTransformation in the launch of a new Gadget Retail Brand in Kerala. I am outlining the emergence of a new retail era where Physical and Digital Experiences need to converge to educate, empower and entertain the customers in all the touch points.
Virtual Shelves - A Frontier of Innovation in Retail Technologieseyefactive GmbH
The evolving retail landscape involves redefining the purpose of physical stores for more customer connections and creating seamless omni-channel experiences.
La presentazione del Dott. Mario Bini e della Dott.ssa Virginia Vassallo affronta il tema della digitalizzazione nel mercato Business-to-business, con un focus sull’e-commerce utilizzato per l’export.
Smile's conference at the Meet Magento 2016 on Friday 13 May in Utrecht (Netherlands)
Our E-business expert Fabien Gasser animated this presentation about "Magento bring digital in store".
The Meet Magento conference is the perfect place for merchants, system integrators, developers and service providers that want to get independent information about Magento and ecommerce.
Smart Retail refers to the smart technologies that are developed through Artificial Intelligence (AI), the Internet of Things (IoT), to give the customer a better shopping experience. Smart retail solutions help to build an effective and better understanding of the customer in-store experience according to the customer’s taste, need, interest, purchase habits in real-time which makes the retailers provide consummately meeting customer expectations.
Features of smart retail can be four things
1. Camera-Based Analytics – Digital Analytics for Retail
2. Point of Sale (POS) – Software for Smart Retail Management
3. Smart Retail Heatmaps – In-Store Retail Analytics Report
4. Customer demographic Metrics – Location tracking Technology
5. Automatic scanning of products - Smart Check out
6. Anti-theft Management.
https://www.gyrus.ai
Zinnov Zones rating for Digital in Retail. The report provides a snapshot of a digitally enabled modern retail enterprise and how digital technologies such as big data, analytics, robotics, machine learning, virtual reality etc. are transforming operations as well as impacting customers’ experience. Zinnov estimates a total digital spending of ~ $70B by retailers globally in 2016; with the market expected to reach $150B by 2020, growing at over 20% per annum.
Few basic explanations on E-commerce and Internet Marketing. In the world of technology, the Internet plays an important role. The slides take you to very basic insights of the processes involved.
Find out how digital solutions can enable brick-and-mortar retailers to provide an enhanced customer experience. By marrying offline strengths with digital advantages traditional retailers can offer a more ‘connected retail’ experience across channels to customers and win in the digital era.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
5. Digital disruption
Digital disruption refers to changes
enabled by digital technologies that
occur at a pace and magnitude that
disrupt established ways of value
creation, social interactions, doing
business and more generally our
thinking.
6.
7.
8.
9. Disruption Past, Present, Future
Stimulus
Evaluation
Experience
Purchase
Advocacy
Yesterday
Radio
Print
TV
Billboards
Inserts &
Reviews
Trial & Error
Sampling
Big Box
Bricks &
Mortar
Card
Cash Register
Printed
Coupon
In Store Service
Word of Mouth
Media Reviews
Call Centre
Today
Social Media
Blogs
Digital
Marketing
Shopper
Marketing
Social Media
Targeted
Promotions
Online Comparison
Social Media
Experiential Stores
Ecommerce
Click & Collect
Pure Play
Wireless Card
EFT
Digital Coupon
eWallet
Phone Transfer
Barcodes
NFD
RFID
Social
Collaboration
Augmented Reality
Digital Assistant
Tomorrow
Small Format Stores
Integrated Retail Channels
Specialty 3D Printing
Mobile POS
Integrated POS
Cashless
NFD
Biometrics
Integrated Channels
Muliti Return Points
Personalised Service
10. The Three Types of Digital Disruption
EconomicsAccess Performance
11. The Three Types of Digital Disruption
Access
Direct engagement and
purchase between shoppers
and suppliers
12. The Three Types of Digital Disruption
Economics
Ability to make many more
transactions at lower unit
values
13. The Three Types of Digital Disruption
Performance
Delivering better value
through expanding physical,
informational & digital
properties
18. Traditional Path to Purchase
Stimulus Purchase
(First
Moment
of Truth)
Experience
(Second
Moment of
Truth)
19. Disrupted Path to Purchase
Stimulus Purchase
(First
Moment
of Truth)
Experience
(Second
Moment of
Truth)
(Zero
Moment of
Truth)
20. Disrupted Path to Purchase
Stimulus Purchase
(First
Moment
of Truth)
Experience
(Second
Moment of
Truth)
Next Shopper’s ZMOT
(Zero
Moment of
Truth)
21. Consumer Expectations on the
Path to Purchase
Stimulus
Evaluation
Experience
Purchase
Advocacy
In-store theatre, but with similar content and
information as that available online
Personal, guided shopping experience
Browsing and selection not limited to store itself. Ability
to order anytime, anywhere
Use payment types in all channels: simple, secure,
quick and flexible payment process
High levels of convenience, delivery anywhere,
anytime
22. The Evolving Role of the Store
• Right product and
stock
• Visual
merchandising to
increase basket
value
• Grow loyalty
through customer
service
Drive sales
• Create a lifestyle
experience
• Store theatre
• Personalised
experiences
• Customer service
Be a brand &
product
showcase
• Store is a
destination to
augment the
brand experience
• Limitless range
• Empowered store
assistants
• Technology as an
enabler
• Connected stores
for connected
consumers
What does this
mean within the
store?
23. The store as a Destination
Use of radio-frequency identification
technology (RFID), which triggers
related catwalk footage when some
products are taken into a fitting room,
or near a video screen.
24. Stores use touch screens and kiosks to
allow customers to order for delivery to
shop or home, access to a wide product
range with less need for floor space
Limitless Range
25.
26. Shoppers can see what other people
like providing them with cues.
Store as an enabler
27. Nordstrom uses mobile POS devices in
its stores to enable staff to check out
customers anywhere in its stores, and
cut the queues down.
Empowered Store Assistants
29. What’s Next?
• Continued change is inevitable
• Need to think about the shopper
experience holistically
• Digital is as much a part of the
experiences we design as furniture,
pillars or packaging
So today, you might think that I’m going to talk about every little minutiae of how digital is changing the world around us, and probably some really exciting stuff like the differences between NFD and RFID. Well not really, because digital and how we can use digital for our clients is a whole lot more exciting than that.
What I’m actually going to talk about is digital disruption.
And I’m going to explain what it means, for both our clients and for us, and what we should be thinking about in the work that we do.
That being said, I think this picture here represents to me what Digital disruption means
Some of you may be surprised to know that I’m a Catholic, and my faith is pretty important to me. So, this is a picture from just about ten years ago.
Here you see people in St Mark’s square in Italy, waiting to hear the announcement that Cardinal Ratzinger has been elected pope. It seems to be a pretty quiet and typical crowd. Just a few digital cameras, but people are respectfully waiting to hear the announcement
This picture was taken 8 years later, when Pope Francis was elected. It’s a sea of mobile devices, with everyone wanting to upload the first picture of the new pope to social media, for scoops and to share with their friends, family and their social network. This is what we mean about digital disruption. We’ve gone from a world of spectators to a world of active participants in the world around us. Digital has disrupted even the way that we hear and experience major world events. It impacts pretty much everything, and you can’t get away from it, almost anywhere in the world these days
Here’s a more formal definition of digital disruption. So it’s not just the change, but it’s the pace of that change. This is scary right. We go from the established way that things used to happen, but not only that at a pace that can seem breathtaking at the best of times. So how do we keep pace with these changes? For ourselves, for our clients?
Well, disruption has always been part of our world. Another thing that you might not know about me is that I’m very interested in Geneology. My family back home in Leeds were Irish immigrants, and owned a grocery store in the town centre that probably looked pretty much like this one. When you went into the shop, you likely had a written list of what you wanted, and you might have given it to the grocer or asked for what you wanted. The grocer would get what you wanted off the shelf, from a limited selection and you’d pay cash, or if you were lucky the grocer might let you run a tab til payday on Friday.
Fast forward 50 years to the 60s. Supermarkets caused my family to leave the grocery business, as they weren’t able to react to how Supermarkets had disrupted their model, by offering greater choice at lower prices, to some degree as a result of self serve. Here we see our classic 60’s housewife choosing a product from a wide variety of different brands and options. The in-store experience has been disrupted by the phenomenon of self serve amongst other things
And this is the cutting edge of in-store experience today. This is Tesco’s new Hypermarket in Coventry, and part of a new concept they’ve developed to counteract current disruption of their grocery business. This was redeveloped on an existing site, because Tesco are losing traffic in their hypermarket format as shoppers increasingly are no longer one stop shopping, but choosing to shop different places based on different store needs.
With the way that digital has changed shopping, you can now know where the cheapest price can be found for your favourite produce, centre store or meat items. Have you ever shopped for produce at one store, national brands at another and meat at a third?
In designing this store Tesco have focused on some pretty interesting things
Offering sub-brands within the store (In this case in terms of restaurant and homewares options
Making the store visit more of an event – encouraging lingering, browsing and enjoying the experience, rather than the austere design of the 60’s
Using visual merchandising to build Tesco’s natural and healthy chops – this looks a bit more like a stall at a Farmers market than a market leading hypermarket
And of course even though this merchandising solution harkens back to the good old days of the grocer, we still see the ubiquitous fifth screen – the digital screen above this somewhat nostalgic merchandising
So arguably, disruption has always been a thing. This is a typical product’s path to purchase.
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In the past , so the story goes, the stimulus for your purchase might be looking at your empty fridge, or seeing an ad somewhere. As time progressed, shopper marketing grew more important and ads online
You then decided what to buy based on trial and error or maybe from FSIs or print reviews for things like cars. You might sample a new brand in a store.
Your retail experience was based in bricks and mortar stores which grew bigger and bigger as we’ve seen
You’d then pay cash for what you bought, later use a credit or later debit card, and couponing became widespread
Once you’d bought your item and used it, you might have called your Mum and told her about it, or recommended it to a friend over your backyard fence.
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Today, we still pretty much go through the same process, but digital has disrupted each part of the process, through social media, the ability to compare things online, the growth of click and collect, where you pay for something online and then collect it from a store
Payment is also becoming increasingly digital. From tap and pay, through to the emergence of phone payment through things like Google wallet or the starbucks app that you can use to load money to your phone to pay for coffee
And social media plays a huge role in the post purchase phase, not only from the point of instagramming your restaurant meal or tweeting a picture of those platforms that you bought that were ridiculously too high heeled for you, but reviewing your experiences online…. More about that later….
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But the world is not going to stay there. The retail world of tomorrow is really going to be dominated by smart phones, RFID (Chips on things that can broadcast messages to your phone) NFD Nearfield technologies that push notifications to your device and the ability of your device to be your digital assistant and know you better than you know yourself and to provide you with more information through Augmented reality
But also, a lot of forecasters are suggesting that small format stores will increasingly grow and retail will become increasingly specialsied and customised. Rather than carrying inventories, some stores may print your shoes while you wait. And increasingly the experience will be a streamlined ominchannel integration between the virtual and the real world. You may end up paying by biometrics, but it seems likely that your smartphone will be as or more important than your wallet is today.
When we think about digital disruption, it’s less about what technology when, and if, at all, its about thinking about this path to purchase and how our store designs, strategies, communication choices and packaging help our clients shoppers on their path to purchase, and understanding what the triggers are and how to integrate experiences both in and out of the store.
It’s really about thinking about a shoppers whole experience and the role that the physical store will always play into that in one way or another.
So we’ve seen how the store experience has always been disrupted by changes in consumer behaviour, technology and other forces.
Digital disruption really works in three different ways – Shopper Access, Retail Economics and Performance
The way that digital disruption has changed access is really about the fact that now it’s possible for a shopper to directly engage with the products they buy.
Thinking back to my great grandparents, they stocked their shop by buying the products they would sell from a wholesaler. Today it’s possible through digital to interact with a manufacturer directly, no matter where in the world they are, or how specialised they are.
Etsy focuses on businesses that sell pretty specialist vintage and handcrafted products. A friend of mine from Peterborough makes felted bags and hats that she sells to customers all over the world from Etsy. Before Etsy, it wouldn’t have been possible for her to work full time on such a niche product. Interestingly, her business model has been so successful, that she’s now opened her own physical store that sells not just her products, but products from other artisans – so she now sells through a third party (Etsy) her own website, and a phyiscal store. – True Omnichannel, if even in a very small way…
Digital disruption has changed the economics of retail quite significantly.
First of all, as a pure play ecommerce business like Amazon, it’s now possible to stock literally thousands of products in your online store. No physical store can carry that same level of inventory.
Secondly, it’s also disrupted the economics of retail. I’m a child of the 80’s, and the only way I could get hold of music as a child was to visit a record store and buy a single or an album. I had no choice about what I bought. Singles had a defined a and b side determined by the record company or I could buy a whole album, not sure if I would like all the tracks or not. Or I could record the top 40 on a cassette tape off the radio.
Now through itunes I can buy pretty much any song ever recorded anywhere individually and make my own virtual album, or playlist. Through genius I can find out what of my music works well together, and Apple will even recommend me new purchases based on what I already have uploaded to my itunes account. No wonder record stores and cassette tapes don’t exist any more
Finally, the third way that digital has disrupted retailing is in the way that retailers and brands can serve you better than they ever could in the past.
If you went into my Great Grandfather’s store and bought apples, flour, sugar and butter, he might or might be able to recommend a great apple pie recipe, but he’d probably assume that you had a written recipe at home.
Nowadays, Nike doesn’t just sell you sneakers, it will both advise you about the best workouts for you, and give you the ability to track your health better – just like the up band I wear, or the way that the google watch will be able to track your health. Imagine, Apple already knows through Itunes how you like to entertain yourself, but soon Apple will also know how healthy you are. Read your terms and conditions folks. This performance aspect of disruption is really all about how understanding you, specifically. Not your segment but you.
Disruption can work in more than one direction though. This is the UK chocolate brand Cadbury, who actually have a number of physical permanent stores selling their products, and allowing you a retail experience of their products.
There are many and increasing examples of this – like the Nesspresso café in Yorkville or even arguably, the Haagen Daaz stores that we work on that bring the brand to life in the physical world
P & G are trialling this in a different way and experimenting with their own disruptions of retail economics. CPG manufacturers typically have depended on retailers to get their products to end consumers. It was not financially viable for P & G to mail you a new bottle of tide liquid, and so a whole distribution channel came into being to get their products to you. At each stage in the delivery process someone would take a share of P & G’s revenue.
Now you can visit their website and buy direct. And if you buy enough stuff they’ll even send it to you for free – because the delivery cost can now be taken out of the retailers share of profits from the sale. This also allows P & G greater control on how their products are merchandised than they would ever have in a retail store or on Amazon.
I think this is a really interesting idea, but I’d question how many different brand site’s we’d want to buy from.
Finally, in a similar vein to Nike, All Saints, a clothing brand really boosts its performance as a retailer. They have ecommerce on their website, but you can also order online from their stores – for example if that neat pair of jeans you wanted isn’t available in your size in store. They’ve converted you, and doing this helps them close that sale. Store assistants can also recommend something from the wider online store that might go with that shirt you’re buying.
Allsaints also offer you more. You can attend free in-store music performances from hipster brands, but also on their website watch new and cutting edge music from both Europe and North America. So you’re buying the lifestyle of the brand, as well as the brand itself.
Here is Google’s take on how Digital is disrupting the path to purchase. This is the simplest form of that path. You recognise a need, buy something to satisfy it and then experience it.
P & G first coined the phrase moment of truth in around 2005. They described purchase and experience as the first and second moments of truth – so buying is clearly important, but a great post purchase experience is what causes us to buy again
Google believe that how digital has disrupted this experience is really that that moment before you buy is now the most important.
Have you?
Been in a store and searched for reviews of a product you’re about to buy?
Researched online to find out which supermarket has the best offer on Pork Tenderloin before you do your grocery shopping?
Used yelp to find restaurant reviews to find out where to eat out at home or in a new city?
All that online content that we’re creating, my tweet of my new platform shoes, your experience at the hair salon, your check in at longos – they’re all creating content that other people use to help them decide what to do or buy. That’s why the most important moment of truth is no longer at the shelf.
How can we create in store experiences that encourage our client’s shoppers to share them with others?
So these are the expectations of today’s shoppers. A personalised theatrical performance, with turbo charged convenience.
So really how digital is disrupting the store is all about the fact that retail locations now should have two roles. Firstly to drive sales. But secondly hand in hand with that comes the focus on brand experience, which is great for us, because that’s at the heart of everything we do. We just have to think more about how we can deliver on these two roles, and think about the role that digital has to play out. But here are some great examples of some retailers who are applying these today.
Casino shows how your smartphone can be a key part of the shopping experience… here’s a video that illustrates some of the concepts they’re working with.