Presentazione di Anna Testa (su come usare i dati per sviluppare le aziende) di Cisco tenuta presso l'Università IULM in occasione della Milano Digital Week
The State of Marketing Automation Trends 2014 Marketo
Did you know that 91% of buyers are evaluating marketing automation for the first time? Finding the software is tough when you're new to automation. That’s why we teamed up with Software Advice to speak to hundreds of companies, determining what drives organizations to purchase these systems. Check out these slides for key (and surprising!) facts.
A comprehensive organic strategy is crucial to your success on Amazon. In this session, we will break down actionable ways to improve your organic rank on Amazon’s A9 algorithm—2021 style. We’ll show you how to immediately optimize your product visibility and ramp up sales velocity.
Omnichannel marketing will grow faster than any other segment as it blends technology, data/analytics/measurement/metrics and both traditional and digital marketing with a host of other variables. All of this can be integrated now with attribution and insight engines to deliver actionable insights to retailers and brand marketers. We believe that going forward driving down marketing costs while increasing performance will be the key to profitability for everyone. That's where our Omnichannel Marketing Project is focused.
Marketers are now turning towards the web for acquiring relevant data that can help them significantly improve the way they market. Here are some ways how marketers can leverage web data.
Apple’s ATT Prompt: Panel with Verizon MediaTinuiti
The data privacy changes coming down the pike are sending shockwaves through the digital marketing world. In this series, our goal is to provide digital marketers with the insights, tools, and solutions they need to adapt to IDFA and the end of cookies. We unpack the latest privacy news, discuss how to harness the power of first-party data, advise on how to build out your MarTech strategy, and more.
How will you prepare your marketing plan in 2016 – 6 steps backed by data!Subhakar Rao Surapaneni
The presentation highlights a sneak peek into the new digital marketing strategies, trends & stats backed by the emerging technologies in the current era. It also includes a guide to the specific steps that marketers should undertake while planning their digital marketing strategy for 2016.
Sunando Das, Head Of Marketing Analytics And Data Science at TNS speaking at ad:tech London on 14th October 2015
http://ad-techlondon.co.uk/
Register for next year: http://ad-techlondon.co.uk/register
The State of Marketing Automation Trends 2014 Marketo
Did you know that 91% of buyers are evaluating marketing automation for the first time? Finding the software is tough when you're new to automation. That’s why we teamed up with Software Advice to speak to hundreds of companies, determining what drives organizations to purchase these systems. Check out these slides for key (and surprising!) facts.
A comprehensive organic strategy is crucial to your success on Amazon. In this session, we will break down actionable ways to improve your organic rank on Amazon’s A9 algorithm—2021 style. We’ll show you how to immediately optimize your product visibility and ramp up sales velocity.
Omnichannel marketing will grow faster than any other segment as it blends technology, data/analytics/measurement/metrics and both traditional and digital marketing with a host of other variables. All of this can be integrated now with attribution and insight engines to deliver actionable insights to retailers and brand marketers. We believe that going forward driving down marketing costs while increasing performance will be the key to profitability for everyone. That's where our Omnichannel Marketing Project is focused.
Marketers are now turning towards the web for acquiring relevant data that can help them significantly improve the way they market. Here are some ways how marketers can leverage web data.
Apple’s ATT Prompt: Panel with Verizon MediaTinuiti
The data privacy changes coming down the pike are sending shockwaves through the digital marketing world. In this series, our goal is to provide digital marketers with the insights, tools, and solutions they need to adapt to IDFA and the end of cookies. We unpack the latest privacy news, discuss how to harness the power of first-party data, advise on how to build out your MarTech strategy, and more.
How will you prepare your marketing plan in 2016 – 6 steps backed by data!Subhakar Rao Surapaneni
The presentation highlights a sneak peek into the new digital marketing strategies, trends & stats backed by the emerging technologies in the current era. It also includes a guide to the specific steps that marketers should undertake while planning their digital marketing strategy for 2016.
Sunando Das, Head Of Marketing Analytics And Data Science at TNS speaking at ad:tech London on 14th October 2015
http://ad-techlondon.co.uk/
Register for next year: http://ad-techlondon.co.uk/register
Driving sales and getting a tangible return on your experiential marketing investment is key for any brand. Find out how these ROI statistics are shaping the experiential landscape in 2016.
The data privacy changes coming down the pike are sending shockwaves through the digital marketing world. In this series, our goal is to provide digital marketers with the insights, tools, and solutions they need to adapt to IDFA and the end of cookies. We unpack the latest privacy news, discuss how to harness the power of first-party data, advise on how to build out your MarTech strategy, and more.
APS Presentation London 2022_ Start Building Experiences.pptx.pdfMoEngage Inc.
Today's savvy customers expect brands to provide a consistent and personalised experience across all available channels.
Based on our research, we discovered that incorrect personalisation could result in the customer being lost. In Europe alone, 55% of consumers found irrelevant and inconsistent brand communication to be highly frustrating.
So, how do you personalise your customers' interactions with your brand?
This slide presentation will provide you with actionable insights for your personalisation strategy, allowing you to start building relationships and stop losing customers.
Win Customers’ Hearts & Minds with a Personalized Email StrategyTinuiti
Hear our experts talk about how your zero- and first-party data are key to an enhanced customer experience. Join us to learn how to use AI and predictive analytics. Plus, we’ll reveal how our experts use this data to take email strategy to the next level.
A strategic framework for evaluating Marketing Technology and building your MarTech Stack. Includes an overview of popular technology for marketing and advertising including DMP, CRM, Attribution, Email Service Providers, Social Media Platforms, Analytics platforms and others
Pharma Marketing: Get Started on Creating Great Customer Experiences with Jou...run_frictionless
A well-defined customer journey strategy is critical to customer experience management (CEM) initiatives.1 Yet most pharmaceutical companies have not followed the lead of industries like consumer packaged goods, retail, or travel and hospitality, which pioneered and mastered the art and science of personalized, cross-channel customer journeys. While recognizing that customer journeys are often more complex for pharma than for other sectors, it’s imperative for life sciences to develop and apply journey strategies similar to those of other industries when transforming customer experiences.
https://runfrictionless.com/b2b-white-paper-service/
Digital Marketing for B2B: Introduction and Steps to Get Started.Thomas Webster
An introduction to digital marketing for B2B - exploring key trends, frameworks for digital marketing strategy and tips to help you get started with digital marketing, social media, SEO and content marketing.
Changing consumer behaviour is always a challenge for brands. These stats look at how you can use sampling and word of mouth to change perceptions amongst your key audience.
Real Time at the Right Time: Driving Real-Time Connections with Offline and O...Convirza
In today’s world of bigger and faster data, marketers believe that a real-time and instantaneous interaction with consumers is the answer to all marketing situations. This purely real time mode of thought has shifted into that of right time marketing, a strategy which blends real-time data insights with a consumer’s offline and online identities to drive the most optimally timed contact.
In this webinar, DataMentors explains the principles behind using an integrated suite of data products, marketing technologies, and analytics to target the right person, at the right moment, and through the right channel. Key take-aways include how to:
- Target the right consumers by blending 1st party data with 3rd party data assets for finely tuned audience identification.
- Identify and track both offline and online consumer behaviors indicating purchase intent for targeted messaging through the right mix of multi-channel engagement.
- Utilize real-time mobile and social insight with offline identity data to disrupt and influence decision making at key moments of purchase intent.
360° Customer Experience delivers compelling policyholder experiences that improve insurance customer loyalty and retention rates, optimize cross-sell and up-sell opportunities and maximize profitable customer growth by combining omni-channel customer engagement, customer analytics, and customer experience for service capabilities.
Actionable Steps to Increase CLV Across Your Integrated Media StrategyTinuiti
Each client’s customer, marketing efforts, products, are different. It takes advanced analytics and machine learning to understand and predict preferences and behaviors. Discover the most effective strategies that top brands are using to increase CLV with a holistic view of other channels to inform their integrated media strategy.
Findings of a fall 2009 research study by Slack Barshinger of how 39 leading b-to-b marketers are coping with turbulent economic conditions and what changes they expect to make in 2010.
Driving sales and getting a tangible return on your experiential marketing investment is key for any brand. Find out how these ROI statistics are shaping the experiential landscape in 2016.
The data privacy changes coming down the pike are sending shockwaves through the digital marketing world. In this series, our goal is to provide digital marketers with the insights, tools, and solutions they need to adapt to IDFA and the end of cookies. We unpack the latest privacy news, discuss how to harness the power of first-party data, advise on how to build out your MarTech strategy, and more.
APS Presentation London 2022_ Start Building Experiences.pptx.pdfMoEngage Inc.
Today's savvy customers expect brands to provide a consistent and personalised experience across all available channels.
Based on our research, we discovered that incorrect personalisation could result in the customer being lost. In Europe alone, 55% of consumers found irrelevant and inconsistent brand communication to be highly frustrating.
So, how do you personalise your customers' interactions with your brand?
This slide presentation will provide you with actionable insights for your personalisation strategy, allowing you to start building relationships and stop losing customers.
Win Customers’ Hearts & Minds with a Personalized Email StrategyTinuiti
Hear our experts talk about how your zero- and first-party data are key to an enhanced customer experience. Join us to learn how to use AI and predictive analytics. Plus, we’ll reveal how our experts use this data to take email strategy to the next level.
A strategic framework for evaluating Marketing Technology and building your MarTech Stack. Includes an overview of popular technology for marketing and advertising including DMP, CRM, Attribution, Email Service Providers, Social Media Platforms, Analytics platforms and others
Pharma Marketing: Get Started on Creating Great Customer Experiences with Jou...run_frictionless
A well-defined customer journey strategy is critical to customer experience management (CEM) initiatives.1 Yet most pharmaceutical companies have not followed the lead of industries like consumer packaged goods, retail, or travel and hospitality, which pioneered and mastered the art and science of personalized, cross-channel customer journeys. While recognizing that customer journeys are often more complex for pharma than for other sectors, it’s imperative for life sciences to develop and apply journey strategies similar to those of other industries when transforming customer experiences.
https://runfrictionless.com/b2b-white-paper-service/
Digital Marketing for B2B: Introduction and Steps to Get Started.Thomas Webster
An introduction to digital marketing for B2B - exploring key trends, frameworks for digital marketing strategy and tips to help you get started with digital marketing, social media, SEO and content marketing.
Changing consumer behaviour is always a challenge for brands. These stats look at how you can use sampling and word of mouth to change perceptions amongst your key audience.
Real Time at the Right Time: Driving Real-Time Connections with Offline and O...Convirza
In today’s world of bigger and faster data, marketers believe that a real-time and instantaneous interaction with consumers is the answer to all marketing situations. This purely real time mode of thought has shifted into that of right time marketing, a strategy which blends real-time data insights with a consumer’s offline and online identities to drive the most optimally timed contact.
In this webinar, DataMentors explains the principles behind using an integrated suite of data products, marketing technologies, and analytics to target the right person, at the right moment, and through the right channel. Key take-aways include how to:
- Target the right consumers by blending 1st party data with 3rd party data assets for finely tuned audience identification.
- Identify and track both offline and online consumer behaviors indicating purchase intent for targeted messaging through the right mix of multi-channel engagement.
- Utilize real-time mobile and social insight with offline identity data to disrupt and influence decision making at key moments of purchase intent.
360° Customer Experience delivers compelling policyholder experiences that improve insurance customer loyalty and retention rates, optimize cross-sell and up-sell opportunities and maximize profitable customer growth by combining omni-channel customer engagement, customer analytics, and customer experience for service capabilities.
Actionable Steps to Increase CLV Across Your Integrated Media StrategyTinuiti
Each client’s customer, marketing efforts, products, are different. It takes advanced analytics and machine learning to understand and predict preferences and behaviors. Discover the most effective strategies that top brands are using to increase CLV with a holistic view of other channels to inform their integrated media strategy.
Findings of a fall 2009 research study by Slack Barshinger of how 39 leading b-to-b marketers are coping with turbulent economic conditions and what changes they expect to make in 2010.
Understanding and winning your customers in the big data era ( retail industry)Kim Ming Teh
Section 1: Understand & winning your customer in big data era
1) The age of customer & Key trends in retail
2) Big data analytic and use case
Section 2: Interactive Case study
Offline vs Online Retail & Omni-Channel Future
Store operations staff are often measured by improvements in same store performance year over year – and increasing customer engagement is the most important indicator of intention
Combina il meglio di negozi fisici e digitali per fornire esperienze cliente personali, integrate e differenziate.
Sono a tua disposizione per fornirti il supporto per l' applicazione del programma di lavoro - https://goo.gl/pWVu2p - : puoi contattarci al numero +39 333 147 5608 dal lunedì al venerdì, dalle 08:00 alle 20:00. E' un servizio gratuito!
What Digital Transformation For Retail Exactly Means.pdfLaura Miller
Digital transformation for retail allows retailers to boost customer experience by using technologies. Read the blog to know more about this transformation.
We are online Growth experts, we tell you the perfect strategies to grow your online business. We have made our clients satisfied with our services you can check their feedback on our website. We have solution for all the problems of your online business with proper understanding.
We are online Growth experts, we tell you the perfect strategies to grow your online business. We have made our clients satisfied with our services you can check their feedback on our website. We have the solution for all the problems of your online business with proper understanding.
We are online Growth experts, we tell you the perfect strategies to grow your online business. We have made our clients satisfied with our services you can check their feedback on our website. We have the solution for all the problems of your online business with proper understanding.
Visit website: http://loyalty.pobuca.com
Pobuca Loyalty is a platform that develops and grows repeat customers. It enables you to identify customers in all sales and marketing channels, map their journey, engage with them by using an omni-channel strategy, reward loyalty and predict future buying behaviors.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
3. Digital Capabilities
Customer Experience
Increase customer
loyalty, drive sales, and
deliver continuous
operational
improvements
Business Operations
Enable clients to
protect assets, mitigate
risk, and deliver
predictive insights
City Operations
Create continuity for
operations and
communications in
supportof citizen
services
New Business Capabilities Built on the Network as a Platform
4. How Important is Customer Experience?
In
2016 89%66%In
2013
Of companies competed based on customer
experience (up from 36% in 2012)
CompaniesConsumers
Switched brands due to
poor customer experience
PSODGT-1379 4
By 2020, Customer Experience will overtake price and product
as the key brand differentiator
5. Guiding Principles for Superior Customer Experience
* Gartner Seven Best practices help EA to support a customer focused digital strategy, Marcus Blosch, Ed Thompson, Jul 2014
Deliver Delightful Experiences and Effortless Transactions for Your Customer
What Do Customers Want?
Consistent Information across all
Channels
Effortless Service Experience at
every Touchpoint
How Can You Deliver?
Enhance
Support Experience
Create
Omni-channel Experience
Personalized Attention to
Their Specific Needs
Predict
Customer Behavior using Analytics & Insight
Buy Own
8
7
6
5
4
3
2
1
8
7
6
5
4
3
2
1
Buy Own
8
7
6
5
4
3
2
1
6. Digital is enabling a pervasive Customer
Experience
Efficiency Saving Engagement
General in-store offers (Digital signage)
Displays special promotions available to
everyone in the store.
Special offers (Mobile or augmented reality)
Shows customized in-store offers available for
product being scanned.
In-store maps (Digital signage or mobile)
Shows location of a product in the store and
best route to get there.
Checkout optimization
Provides estimated wait time
each checkout line.
In-store-guidance
(Augmented reality)
Helps locate items on a
consumer’s shopping list in
the store.
Augmented reality reviews
Provides reviews and other information about
the products being viewed.
In-store advertising
Displays ads and information about
products in the store.
Product recommender
(Mobile or Augmented reality)
Recommends items to complement
product being scanned, such as food
and wine pairings.
Targeted offers (Digital signage)
Displays offers on digital signs tailored to a
consumer’s interested and preferences.
In-Store Wi-Fi
Greet shoppers with a customized
splash screen.
Request assistance (Mobile)
Request a store associate or engage
with a remote expert
Flexible Fulfillment
Shop online. Pick up in store
Shopper analytics
Understand traffic flow and
dwell times
Unified Retail Platform
Single, integrated IT platform for the store
7. …...Analyticsand
IP tech
…..help deliver targeted ads
...across email, social media,
smartphones, wearables,
more
…HD video brings the expert to the
customer and increases upsell
Supply chain….
Smart sensors and advanced
analytics help improve stock availability and
customer service
You Can Seize the Opportunity by Implementing
Key Digital Use Cases
(Top 10 Shown Here)
Connected
advertising
and marketing
$112B
Cybersecurity
$68B
Next-generation
workers
$96B
In-store
analytics
$61BRemote
experts
$49B
$29B
$17B
$19B
Endless aisles
Interactive kiosks make it easy to
order from entire product line
Theft reduction,
physical security
Video cameras and
analyticscombine to
reduce loss and theft
Checkoutoptimizer
Provides estimated wait time
for each checkout line
Payments
Advanced payment options
promote customer engagement
and generatecritical
insights
Ubiquitous
connectivity drives
higher productivity and
lower costs
Institutionalized
security capabilities
detect and remediate
threats and intrusions
Delivers real-time insights to
enable digital capabilities that impact
multiple use cases
$11B
$11B
9. The strategic importance of seamless,
wireless connectivity has never been
clearer for retail…
Connections convert into sales
10. 90%
Of shoppers use their
phones while in store**
96%
of shoppers prefer to shop in
locations with free Wi-Fi*
71%
Of shoppers say their device has
become more important in their
instore experience***
Shoppers Rely on Mobile Devices While Shopping
* Yankee Group Research
** SessionM Research
*** Think with Google: New Research Shows How Digital Connects Shoppers to Local Stores
“Shoppers want to stay connected while
they’re here, which makes mobile access
the key.”
Gian Fulgoni,
Chief Information and Systems Officer
Intu
11. 93% of People Who Used Mobile To
Research Go On to Make a Purchase
Customer Mobile Experience
Leverage in-store Wi-Fi to gain insights
12. What it Brings to Your Business
Customer Engagement and Insights
25% of Customers Buy on
Their Mobile Device While in Store
Lift in conversion
Extends digital investments into the store
New source of shopping insights
Test store layouts and fixtures with more precision
Cater to preferences of various demographics
Increase effectiveness of associates
Increase customer loyalty
“Knowing our customers is key to being able
to engage and inspire them...Understanding
their behaviour in the store is key to our
multichannel leadership strategy.”
Andy Beale
Head of Digital and MultiChannel
Development F&F Clothing
Tesco
13. Companies that make
extensive use of customer
analytics
• 126% profit improvement
• 23X more likely to outperform
competitors in new customer
acquisitions
• 21X more likely to migrate
customers to profitable
segments
Understanding Buying Behaviors with Analytics
86% of Consumers Will Pay More
For a Better Customer Experience
CashierCashier
Dressing Rooms
Jewelry
Junior's
FormalWearShoes
EmployeeOnly
Men's Boy’s Girl’s
Women's
Suites
Belts
Cosmetics
Sleepwear
Swim Wear
BeddingKitchenSeasonal
Low Traffic
Low Product
Demand
Overcrowding
No Shoppers,
change
display?
Shoppers not
reaching interior
High Traffic,
Need more
Associates
20. BRICO CENTER
Cisco + Xensify
• Processo di trasformazione digitale
• Cambiamento del modello di business verso una strategia di commercio di
“prossimità”
• NEED: comprendere al meglio il contesto nel quale il punto vendita opera e
analizzare le azioni ed il comportamento dei clienti all’interno
• OUTCOME: Migliorare le performance del punto vendita in termini di:
• Servizi
• Esposizione dei prodotti
• Vendite
CUSTOMER CHALLENGE
Customer Analytics
Leverage in-store Wi-Fi to gain insights
SOLUTION
CISCO WIFI + XENSIFY CUSTOMERSANALYTICS
PLATFORM
• Attribuire una dimensione logica e olistica dei dati
provenienti da diverse sorgenti, per declinarli in
dashboard Marketing & HR Driven
• Alcuni KPIs monitorati:
• il numero di clienti potenziali
• il numero di clienti che entra in negozio
• la loro permanenza totale e per area/reparto
• il numero di volte che essi tornano in negozio e con quale frequenza
• Integrazione con i sistemi di cassa per avere una overview completa
• Migliore allocazione delle Risorse Umane
26. HEATROWAIRPORT
Local Measure + Cisco
• Heathrow acknowledges the power of customer data in
delivering personalized service >>> As customer data is
fragmented across differentsystems, there is no clear process
for delivering real-time passenger engagementbased on
feedback through digital channel
• Heathrow is already digitally active,monitoring and responding
to direct social media posts >>> The nature of these posts are
largely complaint-focused,relying on passengers calling
Heathrow out directly,using official hashtags or mentioning
@heathrowairportin the post.
• Despite that they have been loosing almost80% of the
passengers’postrelated to the airportCustomer Experience
CUSTOMER CHALLENGE
Powering the Digital
Strategy
Give a social content to the data
SOLUTION
CISCO WIFI + Cisco Spark Local Measure Customer Social
Analytics Platform
• Local Measure’s platform will place geo-fences around the
Heathrow terminals to presenta full vision of public social
media posts uploaded onsite
• The platform allows to have a complete Social Overview and
to set up Key words or to reply directly to the customer
• Due to the integration with Cisco Meraki and Cisco Spark you
can align ”quality” data with “quantity” data and turn Cisco
Spark into a social media platform