Adapted the use case of several reports on how retailers are taking advantage of iot moving forward from in store cctv and wifi analytics for performance improvement to ibeacons as a new engagement channel.

1. How retailers are taking
advantage of IOT
tideanalytics.com

2. TIDE provides user traffic
patterns, analysis and insight
for retailers

3. Retailers and IOT ?
“Traditionally” this is about Supply
Chain & Asset Management.

4. Increase in mobile usage and e-commerce, has driven
a new kind of shopper demand. Omni-channel Retail
Consumer location!
based interactions
Operational cost!
efficiencies.

5. 1. “It’s cheaper online”
spoiled with choices online with !
a lower friction and price
online commerce slowly eating into traditional retail

6. in search for a solution.
Improving the retail experience with online & offline!
Proximity Based Marketing

7. Retailers engage his
customers by sending a
context relevant information
in the offline space.
the moment the customers walks
in, personalised message
tailored to the customer is sent

8. 2. What retail strategy works and what doesn’t ?

9. Anonymous foot traffic!
analytics
Better understanding!
of customer type & sales
efficiency
Data Analytics Business Insights

10. Armed with new!
Business intelligence
maximised promotions to!
brought back customers!
Competitive Edge
!
!
!
!
!
!
(retention)
increased
awareness
as aligned to current !
retail strategy.

11. Maximising Online Tools
for On-site Business.
ivan@tideanalytics.com